Podcast
Perpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital Marketing
Hosted by Molly Pittman, Ralph Burns · EN
Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Ralph Burns (Tier 11) and Molly Pittman (DigitalStrategyBootCamps.com). The duo shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of Tier 11 and DigitalStrategyBootCamps.com. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.
10episodes
Episodes
Newest firstAll episodes
EP175: 3 Ways to Increase the Average Order Value for Your Ecommerce Business
Nov 13, 201800:47:27Tap to summarizeLooking to increase the average order value for your ecommerce business? Who isn’t, amirite? As this week’s guest explains, adding the following options can drastically increase the average order from your consumers: quantity, priority processing, or an order bum. Repeat guest Tanner Larsson, Founder of Build Grow Scale & Ecom Insider, explains first how to price your ecommerce products, and then how to get customers to pay more at checkout. Finally, he walks us through the 3 pre-purchase average order values and shows us how to combine them to maximize your profits. IN THIS EPISODE YOU’LL LEARN: The Rule of Three and how to use it to price any ecommerce product How to package quantity options and where to place the option on the checkout page What priority processing is versus faster shipping, and how to use it as the final upsell at checkout How to choose an order bump depending on your product and how to combine order bumps with quantity options and/or priority processing
Transcribe →EP174: New Facebook Ad Structures to Implement Before the Holiday Season
Nov 6, 201800:44:04Tap to summarizeIf you are selling anything, but especially if you run an ecommerce business, you have already started ramping up for the holiday season. And that doesn’t mean putting up tinsel or mistletoe. It means ramping up your ad game and honing your landing pages. Repeat guest, Ezra Firestone, returns to talk about some new shifts in online advertising and how you can take advantage of them this holiday season. He and the experts discuss new Facebook ad structures and trends, what’s working for Ezra right now, and where he thinks the ecommerce sales cycle is going from here. IN THIS EPISODE YOU’LL LEARN: Why people might soon be buying directly in social media platforms and how to get ahead of this change to grow your mobile sales The best way to start experimenting with paid ads on Facebook BEFORE you get started in Ads Manager What ad styles are performing best as instant experience ads that you should try What big business are doing with their creatives that you should do too to help grow awareness The best time to set your ads live to get in on peak holiday shopping
Transcribe →EP173: 10 Facebook Best Practices to Optimize Your Auction Strategy
Oct 30, 201800:46:27Tap to summarizeOur hosts are back from the Facebook Global Partners Summit in NYC, and they have the scoop on the 10 best practices to optimize your Facebook auction strategy. They walk you through each practice and explain Facebook’s strategy to increase your return of investment, give real world examples of clients we are currently working with, and explain how they are using these strategies in their campaigns today. Ralph and Molly also share how the Facebook campaign algorithm works and what agencies can do to increase the success of their campaigns. IN THIS EPISODE YOU’LL LEARN: Why your ROI will decrease after increasing your Facebook’s campaign’s budget How to optimize your Facebook auction strategy to be as close to the business goal as possible Why you shouldn’t rely on Facebook’s audience suggestions and what size to choose instead to boost your conversions The importance of looking at surface impressions and conversions and how to use that information to increase your ROI
Transcribe →EP172: How to Make Chatbots Work for Your Business
Oct 23, 201800:53:51Tap to summarizeHow can you start using chatbots in your marketing strategy to increase conversions, today? Nehal Kazim is the CEO of Ad Pros Marketing and an expert in Facebook marketing. He’s figured out how to use ManyChat for Facebook Messenger to increase conversions—and he shares how you can apply these tactics to your business. Nehal walks us through the 4 steps of a successful Messenger Bot Campaign. He explains the ManyChat growth tools to use for specific products, how to use chat to drive cold traffic, and triggers to use to increase your discovery. IN THIS EPISODE YOU’LL LEARN: The most undervalued part of Chatbot Campaigns and how to use it to increase sales The 4 steps of a Chatbot Campaign plan and the strategies you can use to convert prospects into customers inside of the chat The comment-to-messenger tactics that Facebook will reward you for, and ones that it will punish you for Why focusing on just 1 sequence within your chat will help launch your campaign
Transcribe →EP171: How Spending $5 a Day on Facebook Ads Boosted Brick-and-Mortar Sales
Oct 16, 201800:19:33Tap to summarizeDo online Facebook ads translate into in-person, brick-and-mortar sales? Mackensie Liberman, a scientist turned marketer, has proved that they really can. Her agency, Orca Marketology, uses Facebook bots to increase revenue for both brick and mortar and ecommerce businesses, some for just a few dollars of ad spend a day. In this special episode, also recorded from the 2018 Conversations Conference, return co-host Dan Gamito joins Molly and Ralph to talk with Mackensie about her bots. She walks them through her most successful Facebook ad and explains how she set up this campaign to stay live and converting, for over a year. IN THIS EPISODE YOU’LL LEARN: How just $5 a day on Facebook can help increase your sales of physical and ecommerce products The ideal grace period to give customers to redeem their coupons to get the best ROI Mackensie’s strategy for landing new clients that you can use no matter your business or industry
Transcribe →EP170: Drive More Conversions from Facebook Messenger Using “The FSMC Formula”
Oct 9, 201800:23:26Tap to summarizeToday’s episode was recorded live from the 2018 Conversations Conference, hosted by ManyChat. We’re talking with return guest, Oli Billson. Oli previously talked to us about his phone funnel framework several episodes ago. And in this episode, he explains his “FSMC formula” and gives us real campaign examples of how he uses this formula to generate conversions. Learn how Oli uses Facebook Messenger to drive qualified leads into sales appointments, how to create milestones within your campaign, and when to use contingencies to increase the success of your ad. IN THIS EPISODE YOU’LL LEARN: Oli’s 3 P’s that ensure your marketing is successful The FSMC Formula Oli uses for each of his advertising campaigns that’s helped keep his customers on track How to retarget consumers who didn’t follow through on campaign milestones How to integrate FSMC into Facebook Messenger so you can streamline your conversions
Transcribe →EP169: What ALL Retailers Need to Know About Advertising
Oct 2, 201800:34:07Tap to summarizeWhile there are definitely some big differences between brick-and-mortar and online stores, there are also some things that BOTH should be doing, especially when it comes to advertising… This week, Perpetual Traffic hit the road and traveled all the way to Las Vegas, Nevada to the Shop.org E-Commerce Conference. Adam Killam, VP of Business Development at Tier 11, joined Ralph Burns to record live at the event and discuss all things retail. These experts talk about some untapped ad platforms, like Snapchat, and why you should be using them. With millions of users, many of whom don’t use other platforms like Facebook, Snapchat can give advertisers the opportunity to target new individuals. They also explain examples of unique online customer experiences, strategies to avoid cart abandonment, and how to increase conversions once users have interacted with an ad. IN THIS EPISODE YOU’LL LEARN: What omni-channel marketing is and how companies are using it to increase conversions How to bring online customer experiences offline to business establishments Why focusing on the back-end customer experience is equally as important as driving traffic How to decrease cart abandonment rates How to monetize and make use of the traffic you’re driving to a webpage
Transcribe →EP168: Choosing the Right Facebook Campaign Objective for You (Part 2)
Sep 25, 201800:36:16Tap to summarizeChoosing the right objective is an essential lever in your campaign strategy. The right objective can achieve a 20%, or more, ad conversion rate, while the wrong one can put you below 10%. If you listened to last week’s episode, but still have questions about some of the other campaign objectives, you’re in luck! (And if you haven’t listened to last week’s episode, click here.) In this concluding episode, we talk about the remaining objectives: video views, lead generation, messages, conversion, catalog sales, and store visits. The experts give you real campaign examples they’ve used for each objective and tell you how to know which objective is right for you. IN THIS EPISODE YOU’LL LEARN: Which objective to use to increase product awareness The different objective needs for larger and smaller businesses What conversion rate you should shoot for when using lead generation 2 ways to use the Messenger objective
Transcribe →EP167: Choosing the Right Facebook Campaign Objective for You
Sep 18, 201800:28:26Tap to summarizeIt might seem like a simple factor of your campaign settings, but Facebook Campaign Objectives can have a big impact in achieving your goals for your ads. So, if your campaign is struggling, you might want to look at your objective settings. In this week’s episode, the experts talk about a few of the 11 objective options and how to use them to your advantage. They give you real campaign examples of how they’ve used some of the objectives to drive website traffic, increase sales, and successfully retarget. And tune in next week where they continue the conversation about the remaining objectives. IN THIS EPISODE YOU’LL LEARN: Get Facebook to do the heavy lifting for you by picking the right objective The cheapest objective option for building brand awareness (and why you should be focusing on that) The right campaigns to use impressions as your objective What objective options you should be using for most of your campaigns
Transcribe →EP166: Why Facebook Traffic is NOT Your Problem
Sep 11, 201800:44:24Tap to summarizeSounds like a strange episode title for a podcast all about Facebook traffic, but bear with us. This week’s episode is one you NEED to listen to, especially if you have an ecommerce business. Ralph Burns and his guest, Tanner Larsson, Co-Founder of Ecom Insider and Buildgrowscale.com, talk about a new way to think about increasing your revenue that doesn’t involve getting more traffic. Tanner will teach you all about revenue optimization, a more holistic way to optimize your Customer Value Journey, and why it might be a better thing to focus on than conversion rate optimization. They also discuss the biggest mistakes that most business owners are making and many ways that you can get more money out of the traffic you already get. IN THIS EPISODE YOU’LL LEARN: Don’t try to extract your profit from your initial sale (and what to do instead) The 3 ways to grow your business, and the 2 you should be giving more attention to How to increase your revenue by selling to your existing customer base Tactics to optimize your Shopify store to keep your customers coming back and staying longer
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