Podcast
Perpetual Traffic
Hosted by Ralph Burns, Amanda Powell · EN
Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Ralph Burns (Tier 11) and Amanda Powell (DigitalMarketer) The duo shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of Tier 11. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.
10episodes
Episodes
Newest firstAll episodes
EP258: How Ryan McKenzie Scaled His eComm Biz to 7 Figures/Month Using Micro-Influencers
Jun 16, 202000:38:33Tap to summarizeSubscription eCommerce businesses are on the rise—and with good reason. Entrepreneurs have figured out they can scale businesses to multi-million dollars in revenue, and use what they've learned to do it all over again. In this episode, Ryan McKenzie talks about his flagship brand Tru Earth and how he's scaled 7 other subscription eCommerce businesses to 7+ figures. He explains how he leverages micro-influencers to get traffic and conversions, the importance of the invisible funnel, and the backend of his Facebook ads. RESOURCES MENTIONED IN THIS ARTICLE Tru Earth Laundry Strips Tru Earth Ad Library MightyScout Make It Stick: The Science of Successful Learning Tier 11 Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.
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Blackout Tuesday
Jun 2, 202000:00:30Tap to summarizeAt DigitalMarketer, we stand together with the black community against racism, social injustice, and violence. We vow to use our voices to speak up against the injustices that are all around us, and we pledge our support to black businesses, employees, and entrepreneurs. #blackouttuesday
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EP257: Watch Molly Build an Entire Traffic System from Scratch! Part Two
Jun 1, 202000:31:13Tap to summarizeMolly Pittman is building a brand new ad account from scratch. And guess who gets to watch?! In the second part of this episode, Molly explains why it’s so crucial to market the end result of using your product (not the product itself), her lead magnets and offers, and how they’re thinking about bringing this system to other platforms—like Youtube—in the future. RESOURCES MENTIONED IN THIS ARTICLE Click Happy (Molly’s Book!) My #1 Facebook Ad Formula How To Scale Your Agency To $100K per Month (And Beyond) Work with Tier 11 Episode 242: Using User-Generated Content For Level 1 Traffic with Molly Pittman & Amanda Powell Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.
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EP256: Watch Molly Build an Entire Traffic System from Scratch! Part One
May 31, 202000:51:44Tap to summarizeMolly Pittman is building a brand new ad account from scratch and guess who gets to watch?! In the first part of this episode, Molly breaks down her paid ads strategy from starting with understanding the difference between marketing a product-centric business vs. a market-centric business, creating a foundation that can scale, and running campaigns focused on cold traffic. RESOURCES MENTIONED IN THIS ARTICLE Click Happy (Molly’s Book!) My #1 Facebook Ad Formula How To Scale Your Agency To $100K per Month (And Beyond) Work with Tier 11 Episode 242: Using User-Generated Content For Level 1 Traffic with Molly Pittman & Amanda Powell Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.
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EP255: 3 Insanely Good Reasons Why Done Is Better Than Perfect...Especially Now
May 26, 202000:52:29Tap to summarizeDon’t let your business plateau because you’re scared to hit publish. In this episode, President and CEO of Strategic Profits Rich Schefren talks about what to do if you’re struggling in the online world right now. Ralph, Amanda, and Rich explain why now is the best time to test and try new things, how your prospects can be your best marketing channel, and remind us that giving away your best stuff is always a good idea. RESOURCES MENTIONED IN THIS ARTICLE Strategic Profits Agora How To Scale Your Agency To $100K per Month (And Beyond) Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.
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EP254: How Travis Chambers Created YouTube's #1 Ad of the Decade
May 18, 202000:43:38Tap to summarizeIn 2015, Travis Chambers created an ad with Kobe Bryant and Lionel Messi that went so viral, it became Youtube’s Ad of the Decade. In this episode, Travis, founder of D2C Ad Agency Chamber Media, talks about how he’s landed ad contracts starring mega-moguls, how he gets these ads to convert based on the traffic level of the viewer, his 7 ad categories, and more. RESOURCES MENTIONED IN THIS ARTICLE 'The Real Meaning of MPH' Video Goes Viral: Husband Confounds Wife With Math Question Kobe Bryant & Lionel Messi How a (Hilarious) Family With 50 Kids Protects Their Pool: Pool Fence DIY NERD Skincare Chamber Media Travis on LinkedIn tc@chamber.media Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.
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EP253: How to Positively Crush It With YouTube Ads in 2020, Part 2
May 13, 202000:30:19Tap to summarizeStarting to think it’s time to launch your own Youtube digital marketing strategy? Tom Breeze is back to explain how to nail your Youtube ads in 2020. In Part 2 of this episode, he explains the three step process of targeting, creative, and offers that create ads that crush it on Youtube. You can find Part 1 of this episode in the show notes below. RESOURCES MENTIONED IN THIS ARTICLE Viewability’s Website Tom’s Website Tom's Blue Suit Episode 246: How to Positively Crush It With YouTube Ads in 2020, Part 1 iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.
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EP252: The Content Cluster Strategy For Boosting SEO & Traffic
May 4, 202000:42:41Tap to summarizeAre you publishing blog post after blog post and still not growing your traffic? Been there—done that. In this episode, Head of Content SEO at Hubspot Aja Frost is going to show you the strategy that you can use to publish blog posts that actually drive traffic. This is a strategy we’ve implemented at DigitalMarketer and can confidently say...it works. Ralph, Amanda, and Aja talk about how to start your content cluster strategy with high intent low volume keywords, the different levels of the cluster, and the secret behind all of Hubspot’s ultimate guides. RESOURCES MENTIONED IN THIS EPISODE Aja’s Website Aja on Twitter Aja on LinkedIn Episode 238: DigitalMarketer’s 2020 SEO Strategy Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.
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EP251: The 2 Essential Elements to Ultra High-Converting Video Ads
Apr 27, 202000:41:40Tap to summarizeEvery direct response video needs to be two things: engaging and compelling. In this episode, Andrew Eckblad of Convert Views joins Ralph Burns and Amanda Powell to explain what makes a video ad engaging and compelling. He talks about the importance of editing, why you don’t need the best film equipment available to get started creating video ads, and how he relies on tests and analytics to show him what’s working and what’s not. RESOURCES MENTIONED IN THIS EPISODE Convert Views Genesis Digital Frank Kern Kartra HandSanitize.Us GetBravo Shure MVL Microphone Rev Episode 242: Using User-Generated Content For Level 1 Traffic with Molly Pittman & Amanda Powell Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at</span...
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EP250: How To Be On Point with Your Facebook and Instagram Messaging Right Now
Apr 20, 202000:57:50Tap to summarizeMolly Pittman is back for this episode of Perpetual Traffic and she’s here to remind marketers of some very important stats. Overrall Internet traffic is up 30% (and rising) and Facebook traffic is up 70%—which means this isn’t the time to stop advertising. It’s the time to open up your audience interests for cold traffic, make live campaign decisions faster, and reset your campaigns so your marketing is on point. Molly will explain how she’s doing that and give you real time metrics that she’s seeing in her active campaigns right now. RESOURCES MENTIONED IN THIS EPISODE Facebook Ad Library Yoga Burn Better Help Ad Library Best Self Co Ad Library Monday.com Ad Library DoorDash Ad Library Episode 242: Using User-Generated Content For Level 1 Traffic with Molly Pittman & Amanda Powell Episode 247: How To Pivot Your Marketing Strategy To Fit The Global Climate Tier 11 100 Million Swipe File Virtual Business Podcast Giveaway Thanks for joining us this week. Want to subscribe to <span style= "font-weight: 40...
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