In this episode of the Phillip Lanos Podcast, recording artist, dancer, and singer Alexandra Beck shares her inspiring journey from Saskatoon, Canada, to pursuing her music career in Los Angeles. Growing up with a deep love for music, Alexandra discovered her natural talent for singing in childhood and later embraced songwriting and dance as core elements of her artistry. Her move to LA marked a bold commitment to her dreams, despite initial familial skepticism and the challenges of navigating the music industry’s inauthentic promises. Alexandra’s mission is to create music that explores self-discovery, heartbreak, and empowerment, often infused with her signature melodies and dance-inspired energy. She discusses overcoming the pitfalls of chasing inauthentic opportunities, learning to trust genuine collaborators, and finding a supportive community through LA’s dance and music scenes. Her single “Hit This,” a vibrant track inspired by a post-COVID night out, showcases her ability to blend personal storytelling with professional production, while her upcoming music video merges her dance and music worlds. Alexandra’s story highlights the importance of resilience, authenticity, and balancing artistic ambition with personal growth, offering insights for emerging artists navigating their own paths.

Early Passion for Music: Alexandra’s love for music began in childhood, sparked by melodies she couldn’t yet understand, leading to her discovery of a natural singing talent in school.
Songwriting as Self-Expression: Starting at age 20, Alexandra’s songwriting focuses on self-discovery, heartbreak, and empowerment, with standout early tracks like “Mystify Me” reflecting personal and romantic themes.
Relocation Challenges: Moving from Canada to LA required overcoming familial doubts and navigating the music industry’s superficial opportunities, teaching her to prioritize authentic connections.
Collaboration Dynamics: Alexandra values collaboration but emphasizes the need for clear roles and mutual respect, balancing her desire to shine as a vocalist with contributing as a songwriter.
Community as a Foundation: Finding genuine communities in LA’s dance (led by Marissa Hart) and music (Creative Space by Jay Hatch) scenes provided her with a sense of belonging and creative support.
Merging Art Forms: Alexandra’s upcoming music video for “Hit This” integrates her dance and music talents, a vision encouraged by mentors and realized through collaboration with trusted peers.
Business Lessons: She learned to avoid chasing every opportunity, instead focusing on relationships with trustworthy, talented individuals who align with her artistic vision.
Personal Growth: Balancing her workaholic tendencies with time for personal relationships has made her a happier, more inspired artist.
Impact of “Hit This”: The single, produced with Dr. Chai, reflects Alexandra’s storytelling and melodic strengths, while its music video marks a milestone in blending her artistic identities.