Podcast
PhraSEOlogy+AI
Hosted by Filipe Santos · EN
Dive into the dynamic world of SEO and AI with our groundbreaking podcast, "PhraSEOlogy+AI." Join us as we unravel the secrets of SEO optimization in the age of artificial intelligence, where algorithms and innovation converge to redefine the digital landscape. Unlock the Power of AI in SEO - Where Cutting-Edge Technology Meets Digital Strategy.
In a crowded SEO podcast space, "PhraSEOlogy + AI" is your essential guide to mastering the ever-evolving SEO game. We bring you in-depth insights, interviews with industry pioneers, and real-world case studies showcasing how AI-driven strategies revolutionize online visibility. Our hosts are not just SEO experts but also AI enthusiasts, making complex concepts accessible to both beginners and seasoned professionals.
Ready to boost your SEO and marketing game with the latest AI tactics? Subscribe to "PhraSEOlogy + AI" now and stay ahead of the digital curve. Don't just navigate the SEO frontier—conquer it with PhraSEOlogy + AI!
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11episodes
Episodes
Newest firstAll episodes
How AI Fuels Faster Product-Market Fit for Startups
Oct 101:07:44Tap to summarizeWelcome to a brand new episode of The PhraSEOlogy + AI Show! Today, we’re diving deep into the art—and science—of accelerating product-market fit with the power of AI and smarter entrepreneurship. Host Filipe Santos sits down with David Hirschfeld, founder of Techies Inc. and creator of the “Launch First” methodology, whose 30+ years in the software startup world have made him a trusted advisor for startups seeking rapid progress while minimizing major pitfalls.In this conversation, David unpacks the crucial lessons he’s learned from decades of building, scaling, and rescuing software ventures. He explains why most founders fall in love with their solution instead of obsessing over the customer’s problem and shares how his hands-on, clinic-style approach—with a strong emphasis on pre-launch sales, customer feedback, and efficient niche targeting—shifts the odds of startup success. Plus, David demystifies ways AI is revolutionizing everything from niche identification and workflow automation to team building and sales outreach.Whether you’re an entrepreneur hustling towards your first real revenue, a marketer looking to align closer with product teams, or a software leader seeking to optimize your people and processes, this episode is packed with actionable insights you won’t want to miss. Let’s get into it!
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Scam Proofing The Future with AI Kitboga | Season2 EP4 - PhraSEOlogy+AI Podcast
Apr 22, 202500:59:13Tap to summarizeGet ready for an inside look at the world of online scams—and the cutting-edge technology fighting back. In this episode of The PhraSEOlogy + AI Show, host Filipe Santos sits down with legendary scambaiter Kitboga, known for outsmarting scammers using creativity, humor, and now, a powerful AI toolkit. Kitboga shares stories from his nearly eight years of undercover work, discusses the rise in increasingly sophisticated and aggressive scams, and reveals how AI-powered bots are turning the tables on call centers around the globe.You’ll hear the wild and sometimes hilarious tales behind Kitboga’s iconic personas—crows and all—and get a behind-the-scenes look at his latest project, Saraf Secure, software designed to detect and prevent scams before they start. From wasting scammers’ precious time to gathering critical threat intelligence, Kitboga explains how technology and a little bit of imagination are making a real difference in the fight against online fraud.Whether you’re fascinated by cybersecurity, AI, or just love a good story about tricking the tricksters, this episode is packed with insight, laughs, and expert advice to keep you—and your loved ones—safe from the next big scam.CHAPTERS00:00 Aggressive Imposter Scams Rising01:46 Section One - Evolution of Scamming and Scam baiting05:41 Evolving Tactics of Scammers08:40 AI-Driven Scambaiting Innovation13:53 Exploiting Scammers' Ego Weakness16:23 Scam Baiters Impacting Scammers' Tactics17:58 Section Two - AI Versus Scammers and the Battle for Cybersecurity20:14 Scambot Strategy Disrupts Fraud Calls23:18 "Combating Scammers Using Screen Software"25:59 Optimizing Scam Detection Strategies28:05 Use vellum.ai to compare and contrast AI models28:26 Challenges of Updating AI Models35:03 AI Limitations on Emerging Scams38:14 "Preventing Computer Scams"40:28 Battling Scammers with AI Tools45:21 Scam Detection Using Machine Learning46:00 Section Three - Future of Scam Prevention48:22 Automated Scam Detection Solutions52:30 Tech Tools to Combat Scammers54:31 Exciting Collaborations and Innovations Ahead57:41 AI Strategy Against Scammer TacticsEquipment for Podcasthttps://phraseological.us/software-equipment/https://www.youtube.com/playlist?list=PLhNEnCMo4hukbfyjfKgNXbvSFwo9El7UgSign up for email notifications for the podcast: https://phraseological.us or at https://sendfox.com/lp/366dj2
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How AI is Transforming the SEO Landscape with Britney Muller | PhraSEOlogy+AI S2 EP3
Mar 26, 202500:43:41Tap to summarizeToday, we have the incredible Britney Muller with us, a powerhouse in AI and marketing, who takes us on a journey through the rapidly evolving landscape of AI in digital marketing.As your host, Filipe Santos, I dive deep with Britney into the game-changing ways AI is revolutionizing marketing strategies, from content creation to personalized outreach. Britney shares insights from her extensive experience at Moz and Hugging Face, and now as the leader of innovative projects at datascai101.com.We'll explore how AI adoption in marketing skyrocketed by 250% back in 2023 and dive into the challenges and potential it brings today. Whether you're an SEO pro or just getting started, Britney's perspective on ethical AI usage, content personalization, and embracing experimentation will surely inspire you. Stay tuned for actionable tips and tools to gain an edge in the digital world!Get a free 14-day trial & Save 25% for 3 months with Wordcrafter AI Subscription: https://wordcrafter.ai/?via=filipe or https://wordcrafter.ai/?via=britneyPodcast Equipment and Software: https://phraseological.us/software-equipment/Britney Muller Courses:https://maven.com/britney-muller/actionable-ai-for-marketershttps://maven.com/p/530633/intro-to-python-for-ai-hands-on-workshopBritney's Colab Notebooks/References:https://github.com/BritneyMuller/colab-notebooksSign up for email notifications for the podcast: https://phraSEOlogical.us or https://sendfox.com/lp/366dj2 CHAPTERS00:00 Introduction to Brittany Mueller00:41 Brittany's Mission and Passion for AI01:16 Section One - The Evolution of AI in Marketing06:00 Challenges in AI Adoption12:35 Section Two - Practical Applications of AI in Marketing17:00 Wordcrafter AI (Get 25% for 3 Months wordcrafter.ai/?via=filipe)19:37 Ethical Considerations in AI24:19 Section Three - Future Trends in AI and Marketing35:07 Quick Actionable Tips for Marketers41:32 Conclusion and How to Follow Brittany
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Building AI-Powered Marketing Tools with No Coding Skills with Allie Grace Garnett
Feb 27, 202500:40:14Tap to summarizeIn this episode of the PhraSEOlogy + AI podcast, we dive into AI-powered marketing and decentralized technology with our guest, Allie Grace Garnett. As an experienced professional in web three, AI, blockchain, and finance, Allie shares her unique journey from financial marketing to mastering AI.Despite her initial fear of AI and lack of coding skills, Allie embraced the challenge of integrating AI into her marketing strategies. She discusses the importance of overcoming fear, learning to prompt AI effectively, and the potential for no-code AI tools in revolutionizing how we work across web three and beyond.From her innovative project, Hidden Alpha, to insights on decentralized AI's impact on the future of marketing, Allie's story is one of adaptability, creativity, and forward-thinking in a rapidly evolving tech landscape. Join us as we explore AI's profound implications on marketing, content creation, and community-building within decentralized ecosystems.
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Data Storytelling and Visualization Through AI: Key Advice from Chloe Allerton
Feb 25, 202500:48:44Tap to summarizeWelcome back to Season 2 of The PhraSEOlogy + AI Podcast! In our premiere episode, we're thrilled to have Chloe Christine Allerton join us. Chloe is an accomplished digital marketing and data expert who has lived in over 10 countries and mastered multiple languages.She's a data guru with a strong background in Google Ads, data visualization, and analytics maturity for businesses. In today's episode, we dive deep into Chloe's journey from a Google Ads apprenticeship at 17 to becoming a sought-after data visualization and integrity consultant. We'll explore how businesses can harness their website data more effectively, the impact of AI on analytics, and the challenges and opportunities that come with the latest iterations of tools like GA4. Chloe shares invaluable insights, practical tips, and her thoughts on the future of AI in marketing, data privacy concerns, and the evolving landscape of digital analytics.Whether you're looking to optimize your business's online presence or are curious about the latest trends in analytics, this episode is packed with expert advice and forward-thinking strategies. Tune in!Website: https://Phraseological.usPodcast Software:Video Tap - https://videotap.com/?via=phraseologyaiTaja - https://www.taja.ai/?via=phraseologyaiCastmagic - https://get.castmagic.io/ebf1lnfl710xStreamlabs: https://streamlabs.com/refer/ultra-40101-18829bbe4621-17161?t=2NeuronWriter - https://app.neuronwriter.com/ar/317a5afd35c68c5101a173a228a401c6Browse AI - https://browse.ai/?via=phraseologyai
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Goodbye 2024, Hello 2025 - Season One in Review
Jan 1, 202500:17:30Tap to summarizePhraSEOlogy + AI dives into the highlights of 2024! This video recaps 15 engaging podcast episodes, exploring key moments, insightful discussions, and standout guests. Perfect for catching up or reliving your favorite moments from the show. Tune in for a recap of captivating content on AI from 2024. CHAPTERS00:00 Introduction00:28 Rohan Kulkarni01:28 John Lawson02:50 Federico Pascual03:57 Brooks Lockett05:02 Eva Dong06:03 Ann Smarty07:12 S.A Grant08:06 Lee Densmer09:14 Genesis Aquino10:23 Jonathan Boshoff11:22 Lazarina Stoy12:41 Duane Forrester13:48 Conor Martin15:04 Joao Victor Pessoa Rocha16:13 Helena Liu17:06 Goodbye 2024, Hello 2025, and Season 2!Links to Guests:https://www.linkedin.com/in/rakulkarnihttps://www.linkedin.com/in/coldericehttps://www.linkedin.com/in/federico-pascualhttps://www.linkedin.com/in/brookslocketthttps://www.linkedin.com/in/evadong1010https://www.linkedin.com/in/annsmartyhttps://www.linkedin.com/in/shannolhttps://www.linkedin.com/in/leedensmerhttps://www.linkedin.com/in/aquinogenesishttps://www.linkedin.com/in/jontyboshoffhttps://www.linkedin.com/in/lazarinastoyhttps://www.linkedin.com/in/dforresterhttps://www.linkedin.com/in/conor-martin-4144b084https://www.linkedin.com/in/joao-victor-pessoa-rochahttps://www.linkedin.com/in/helena--liuEquipment for PodcastMain Stand Mic: Zoom H4n Pro - https://amzn.to/446Qhxw | Zoom H6essential - https://amzn.to/3W3iQKkWired Lavalier Microphone: Movo Wired Lavalier Mic - https://amzn.to/4aHgc17Wireless Lavalier Microphones: Hollyland Wireless Lavalier Mic - https://amzn.to/3Ub5OIb | Cilate Dual Mic System - https://amzn.to/3W8Cp3V | Biliwal Dual Mic System - https://amzn.to/49RgEIVhttps://www.youtube.com/playlist?list=PLhNEnCMo4hukbfyjfKgNXbvSFwo9El7UgSign up for email notifications for the podcast: https://sendfox.com/lp/366dj2
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AI Takeover: The Power of Automation and the Future of Work with Helena Liu - PhraSEOlogy+AI EP15
Dec 27, 202400:24:26Tap to summarizeWelcome to The PhraSEOlogy + AI Show! I'm Filipe Santos, your host. Join us as we delve into AI and automation with expert Helena Liu. With 12+ years in analytics and project management, and 3 years in AI, Helena offers deep insights.This episode tackles universal basic income (UBI) as AI reshapes the workforce. Helena shares the effects of automation, practical AI integration tips for businesses, and ethical considerations.We cover transforming virtual assistants, the role of tacit knowledge, prompt engineering basics, and beyond ChatGPT automation tools. Get ready for actionable strategies and insights.Tune in for discussions on the future of work, digital twins, and more. Stay curious and informed with The PhraSEOlogy + AI Show!
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AI and Language Insights from a Linguistic Expert with Joao Victor Pessoa Rocha
Dec 2, 202400:56:42Tap to summarizeIn this episode, we drive into the fascinating world of artificial intelligence and its revolutionary impact on language understanding and sociolinguistic trends. Joao Victor Pessoa Rocha is a distinguished linguist and NLP expert specializing in Brazilian Portuguese and the integration of AI in sociolinguistics.Joao shares his extensive experience in corporate and computational linguistics, large data language tasks, and data annotation, offering invaluable insights for academics and the tech industry. We'll explore AI's transformative role in research, the emergence of new job titles like "conversational AI analyst," and the necessity for human expertise in developing AI tools. Joao emphasizes the crucial role of linguists in AI, providing examples of NLP applications in marketing, discussing strategies for small companies, and addressing ethical considerations in AI use.Please stay tuned as we talk about the future of language translation, the cultural and job-related impacts of AI, and tips for young entrepreneurs venturing into AI-driven language tools. This is an episode brimming with knowledge for anyone interested in the intersection of language, technology, and AI. Remember to sign up for our email list at phraseological.us and leave us a 5-star review. Let's dive in!
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The AI-Driven Marketer Revolutionizing Everyday Marketing Skills with Conor Martin
Nov 22, 202400:42:03Tap to summarizeWelcome to The PhraSEOlogy + AI Show, where we delve into the dynamic intersection of artificial intelligence and digital marketing. In today's episode, titled "The AI-Driven Marketer Revolutionizing Everyday Marketing Skills - PhraSEOlogy EP13," our host, Filipe Santos, sits down with digital nomad and content creator extraordinaire Conor Martin. Conor shares his journey from being an English teacher to embracing a digital nomad lifestyle, traveling across countries like Georgia, Vietnam, and Bulgaria, and transforming his professional focus toward AI-driven marketing.This episode explores the profound impact of AI tools on various marketing practices, from SEO and blogging to video creation. Conor and Filipe discuss how tools like ChatGPT, DALL-E 3, CapCut, and Filmora revolutionize the marketer's toolkit, making previously complex tasks more accessible and efficient. They also delve into AI's ethical considerations and potential future role in marketing while emphasizing the irreplaceable human touch in content creation, particularly in areas demanding empathy like education and live music performances.Moreover, we highlight the significance of connecting with like-minded individuals and staying informed about new technologies to enhance your marketing skills. Conor offers his perspective on the future of content creation, likening platforms like YouTube to modern CVs, which are crucial for showcasing expertise and reaching your intended audience. Tune in as we navigate the evolving landscape of AI in marketing and uncover invaluable insights for professionals looking to stay ahead of the curve.Conor's journey as a digital nomad and his transition from English teaching to becoming a full-time content creator offers valuable insights for aspiring marketers. From leveraging AI tools like ChatGPT and DALL-E 3 for blogging and SEO to creating compelling video content, Conor provides actionable advice to enhance your digital marketing strategy. Let's dive in!
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How AI is Rapidly Changing Search Results as We Know It with Duane Forrester - PhraSEOlogy + AI EP12
Oct 21, 202401:00:57Tap to summarizeThis week on the PhraSEOlogy + AI show, we dive deep into the rapidly evolving world of search with our special guest, Duane Forrester. Together, we explore how artificial intelligence is transforming the way we interact with information, breaking down the fundamental shifts in consumer behavior and search engine dynamics.From the unexpected insights gleaned from platforms like TikTok to the significance of staying updated on generational slang, Duane shares his strategies for navigating this new landscape. We discuss the importance of curiosity, the evolving role of technical SEO, and the rise of niche search engines tailored to specific interests.Duane also provides invaluable advice on leveraging AI tools for content creation, balancing technical expertise with consumer-centric approaches, and staying adaptable in a fast-paced digital environment. Plus, we take a look at how iconic companies like Microsoft continuously reinvent themselves to stay ahead, and what lessons can be learned from their journey.Tune in as we unpack the challenges and opportunities presented by AI, the growing significance of video content, and the future of hybrid search engines. Whether you're a marketer, entrepreneur, or just tech-curious, this episode is packed with insights you won't want to miss.Help support the podcast through subscriptions with partnerships of the companies we use to develop the podcast below :)Podcast Software:Video Tap - https://videotap.com/?via=phraseologyaiTaja - https://www.taja.ai/?via=phraseologyaiCastmagic - https://get.castmagic.io/ebf1lnfl710xStreamlabs: https://streamlabs.com/refer/ultra-40101-18829bbe4621-17161?t=2NeuronWriter - https://app.neuronwriter.com/ar/317a5afd35c68c5101a173a228a401c6Browse AI - https://browse.ai/?via=phraseologyai
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