Pin Talk - Pinterest Tips and Updates for Creators
Episode: S1E18 "How to Ride (and Survive) The Pinterest Traffic Roller Coaster"
Release Date: May 22, 2025
Hosts: Tony Hill and Carly Campbell
Podcast Description: Pin Talk is dedicated to helping bloggers and content creators maximize their Pinterest traffic. Hosted by Pinterest experts Tony Hill and Carly Campbell, the podcast offers practical strategies, expert interviews, and actionable insights to elevate your Pinterest game and grow your online business.
1. Understanding the Pinterest Traffic Roller Coaster
Overview:
Tony and Carly open the episode by introducing the concept of Pinterest traffic as a roller coaster ride, emphasizing the inevitable ups and downs that content creators experience on the platform.
Notable Quotes:
- Carly Campbell [00:12]: “Nothing goes up and up and up forever. If you're going to be a Pinterest traffic blogger, you're going to go up and then you're going to go down and then you're going to go up again.”
- Tony Hill [00:39]: “Pinterest these days has been just up and down, like sometimes every month, every two. And then you have, like, some seasonality things that we'll talk about.”
2. The Emotional Impact of Traffic Fluctuations
Discussion:
The hosts delve into the emotional roller coaster that accompanies the Pinterest traffic fluctuations. Tony shares how increasing traffic lifts his spirits, while declining traffic can lead to anxiety and panic.
Notable Quotes:
- Tony Hill [02:08]: “There's really two roller coasters we're riding. There's the Pinterest algorithm traffic roller coaster, but there's also the emotional roller coaster that just goes along with it.”
- Carly Campbell [05:24]: “With my giant ship, I'm still like, oh, it's really bad. But with my small site, I'm having to manage my emotions over and over again.”
3. Personal Analogies: Real-Life Roller Coaster Experiences
Overview:
To illustrate the unpredictability of Pinterest traffic, Carly and Tony share their most memorable real-life roller coaster rides, drawing parallels between those experiences and managing Pinterest's traffic fluctuations.
Notable Quotes:
- Carly Campbell [05:57]: “I rode a roller coaster once as a kid and cried the whole time. It made me vow never to ride one again.”
- Tony Hill [06:53]: “I lost my wallet on a roller coaster ride, teaching me to protect what's important – much like protecting your content and mental well-being on Pinterest.”
4. Strategies for Navigating the Highs
Discussion:
Tony and Carly discuss actionable strategies to implement during Pinterest traffic peaks. They emphasize the importance of leveraging high traffic periods to build financial safety nets, expand audience connections, and experiment with new ideas.
Notable Quotes:
- Carly Campbell [52:41]: “When you're up, save money to cover your business expenses during a down.”
- Tony Hill [55:22]: “Use your up periods to test new product ideas and validate them quickly with increased traffic.”
5. Approaches to Surviving the Dips
Overview:
The conversation shifts to handling low traffic periods. The hosts advise content creators to reassess their strategies, focus on making more revenue with less traffic, and avoid negative behaviors like excessive analytics checking.
Notable Quotes:
- Tony Hill [15:16]: “One of the things that can plague us is making very rash decisions.”
- Carly Campbell [21:35]: “I set a timer and tell myself, 'I'm not moving on or closing this tab until I've made three pins.'”
6. The Importance of Data Analysis and Continuous Learning
Discussion:
Tony emphasizes the necessity of delving deeper into Pinterest analytics beyond just top-performing pins. Carly highlights the value of identifying patterns and using tools like Tony’s Chrome extension to gain comprehensive insights.
Notable Quotes:
- Tony Hill [76:29]: “Look at the data because to me, the data is the facts.”
- Carly Campbell [79:48]: “Seeing group board pins perform better has encouraged me to double down on that strategy.”
7. Leveraging Community Support
Overview:
Carly and Tony discuss the significance of being part of supportive communities. They contrast their own positive, proactive communities with negative echo chambers, highlighting how persistent and successful members tend to thrive through dips.
Notable Quotes:
- Carly Campbell [84:51]: “The people that have been in the community for a long time are the successful people that I know.”
- Tony Hill [83:25]: “Join communities that focus on motivation and positive strategies rather than negativity.”
8. Financial Resilience and Investment During Highs
Discussion:
The hosts explore financial strategies to build resilience against Pinterest traffic dips. Carly advises saving and investing earnings from high traffic periods to create a safety net, while Tony suggests diversifying revenue streams and cutting unnecessary expenses during downturns.
Notable Quotes:
- Carly Campbell [55:21]: “Save money to cover your business expenses in your down.”
- Tony Hill [62:42]: “Focus on making more revenue with less traffic by exploring new affiliate programs or offering services.”
9. Conclusion and Encouragement
Overview:
As the episode wraps up, Tony and Carly reinforce the importance of resilience, adaptability, and maintaining a positive mindset. They encourage creators to take proactive steps during both highs and dips to ensure long-term success.
Notable Quotes:
- Tony Hill [69:26]: “The goal is to make every dip feel a little better than the previous one.”
- Carly Campbell [76:29]: “Persisting through the dip is key to reaching the next up.”
Final Thoughts:
In this comprehensive episode, Tony Hill and Carly Campbell provide invaluable insights into managing the volatile nature of Pinterest traffic. By sharing personal experiences, emotional coping mechanisms, and practical strategies for both high and low traffic periods, they equip content creators with the tools needed to navigate the Pinterest traffic roller coaster successfully. Whether you're celebrating a traffic surge or grappling with a downturn, this episode offers actionable advice to help you stay resilient and continue growing your online business.
For more tips and community support, visit pintalkpodcast.com and join their thriving communities.