S1E7 How Many Pins Per Day Is Too Many?

Summary

Pin Talk - Pinterest Tips and Updates for Creators
Episode S1E7: How Many Pins Per Day Is Too Many?
Release Date: December 19, 2024

Hosts: Tony Hill and Carly Campbell

---

Introduction

In this insightful episode of Pin Talk, Tony Hill and Carly Campbell delve into one of the most frequently asked questions by Pinterest users: "How many pins per day should you be pinning?" They explore the complexities surrounding pinning volume, historical changes in Pinterest's algorithm, and offer actionable strategies to help creators optimize their pinning practices for both growth and maintenance.

---

Evolution of Pinterest Pinning Strategies

Tony initiates the conversation by acknowledging the popularity of the question:

"[00:23] B: We are going to try and answer one of the most popular questions that we get all the time. How many pins per day should you be pinning?"

The hosts trace the history of pinning volume on Pinterest, highlighting how strategies have evolved over the years in response to platform changes.

---

Impact of Algorithm Changes on Pin Volume

Carly provides a detailed overview of Pinterest's algorithm shifts:

"[01:25] A: Can you give us a brief history of pinning when it comes to volume?"

Prior to early 2016, Pinterest operated on a live-time feed where pins were directly shown to followers. However, with the introduction of algorithm-based recommendations, the visibility of pins began to depend more on user relationships and engagement rather than just follower counts. This shift led to significant changes in pinning strategies, with many creators initially responding by increasing their pinning volume to maintain traffic.

---

Current Guidelines and Limits

The conversation touches on Pinterest's contemporary guidelines regarding pinning volume:

"[06:53] B: So there is a limit on that one."

Pinterest's native scheduler now allows up to 48 pins per day, a guideline influenced by past experiences where high-volume pinning (e.g., 100 pins/day) led to reduced traffic and potential spam flagging. Tools like Tailwind previously supported higher pinning volumes, but even they have scaled back recommendations in response to Pinterest's evolving policies.

---

Debunking the High Volume vs. Low Volume Debate

Tony and Carly discuss the extremes of pinning volume—ranging from as few as three pins every few days to as many as 300 pins per day—and emphasize the importance of finding a middle ground:

"[08:59] B: ...a good middle ground in between three every three days and 300 a day."

They agree that while some creators may thrive with high-volume pinning, it's not a one-size-fits-all solution. Factors such as content quality, niche competitiveness, and engagement rates play critical roles in determining the optimal number of pins.

---

Current Recommendations: Finding the Middle Ground

Both hosts converge on a recommended pinning range, balancing between over-pinning and under-pinning:

"[65:43] B: ...a range of 5 to 48 pins per day that we feel comfortable giving as an answer to this big important question."

This range accommodates various niches and content types, allowing creators to tailor their pinning strategies based on their specific circumstances and goals.

---

Content Strategy: Number of URLs and Pin Diversity

A pivotal part of the discussion revolves around the number of unique URLs being pinned and the diversity of ideas per post:

"[37:30] B: ...how many pins per day is enough to grow an account? We have to consider that, that engagement rate thing and that account quality thing. And we have to consider that if we're doing one article per week and we're doing only five pin images..."

Creators are encouraged to introduce multiple pins for different ideas within a single blog post, enhancing the chances of engagement and reaching diverse audiences. This strategy ties the number of pins directly to the number of unique ideas and URLs, rather than pinning multiple variations of the same point.

---

Leveraging AI in Pinning Strategies

The hosts briefly touch upon the role of Artificial Intelligence (AI) in facilitating higher pin volumes without compromising quality:

"[19:56] A: It's like our 20% winners exactly, yeah."

AI-generated images can help creators produce more visually appealing pins efficiently, potentially increasing engagement rates. However, Carly cautions against over-reliance on AI without a solid content strategy:

"[20:35] B: It's made higher volume more accessible and more popular."

---

Practical Ways to Increase Pin Volume Responsibly

Tony and Carly offer several strategies to responsibly increase pin volume:

1. Create Additional Boards: Expanding the number of boards allows for diverse pin placement, reducing repetition.

2. Repurpose Content: Utilize different angles or contexts for the same content, such as seasonal tweaks to evergreen posts.

3. Target Multiple Ideas per Post: Extract and highlight various sub-ideas from a single blog post to create multiple pins.

"[50:42] A: Yeah. So when I say boards, it's just an. Another place to."

---

Maintaining vs. Growing Your Pinterest Account

The hosts differentiate between strategies for growing an account and maintaining traffic on an established one:

"[41:46] B: I think once we've figured out how many pins a day is enough to grow an account, the next question that I get is how many pins per day is enough to maintain traffic on an established account?"

For maintenance, significantly lower pin volumes may suffice, especially if the account already benefits from strong engagement and quality content.

---

Monitoring and Adapting Your Strategy

Continuous monitoring of pin performance is emphasized as crucial for adapting strategies:

"[67:55] A: ...look at the impressions it's initially getting..."

Creators are encouraged to regularly review their analytics to assess the impact of any changes in pinning volume and make informed adjustments accordingly.

---

Conclusion

Tony and Carly conclude the episode by reinforcing that the optimal number of pins per day varies based on multiple factors, including niche, content type, and engagement rates. They advocate for a strategic and measured approach to pinning, urging creators to:

• Start with a manageable volume (e.g., 5-10 pins/day).
• Gradually adjust based on performance metrics.
• Diversify pin content to maximize engagement and reach.
• Stay organized and maintain a clear content strategy to navigate Pinterest's competitive landscape.

"[65:45] A: ...there's a range of 5 to 48 pins per day that we feel comfortable giving as an answer..."

For further assistance or to share feedback, listeners are encouraged to reach out via email at [e-mail] or join their communities. Additionally, resources and show notes are available on their website: https://pintalkpodcast.com/.

---

Notable Quotes:

• "[01:25] A: Can you give us a brief history of pinning when it comes to volume?"
• "[08:59] B: ...a good middle ground in between three every three days and 300 a day."
• "[37:30] B: ...how many pins per day is enough to grow an account? We have to consider that, that engagement rate thing and that account quality thing."
• "[65:43] B: ...a range of 5 to 48 pins per day that we feel comfortable giving as an answer to this big important question."

---

This comprehensive discussion equips Pinterest creators with the knowledge to tailor their pinning strategies effectively, balancing between quantity and quality to achieve sustained growth and engagement.

Transcript

[A]

Hey, welcome to pintalk, the go to podcast for all things Pinterest for bloggers and content creators. I'm Tony Hill, and with me is my co host, Carly Campbell. So what are we talking about today, Carly?

[B]

We are going to try and answer one of the most popular questions that we get all the time. How many pins per day should you be pinning?

[A]

Yeah, that's definitely a popular question I get. And. And gosh, I wish there was a really simple answer. We're gonna do our best here to try to give a simple answer, but there's a lot of, like, it depends type of answers here. So our goal here is to give you some background information about, you know, pinning and how many pins per day and what that's looked like on the platform over the years here, and then just some questions to ask yourself or things to think about, and hopefully a framework of trying to figure out how many pins per day should you be pinning? Because it's a kind of an individual thing, I would say.

[B]

Yeah, I think that it's one of the hardest questions to answer because there's so many factors that go into it, and people don't expect there to be this many factors that go into the answer to this question. They expect a straightforward answer. You should be pinning five pins a day. You should be pinning 10 pins a day. You should be Pinning 15. I heard that you're pinning X number of pins a day, so I should be doing that. But that's not how this works.

[A]

Nope, it's not. So can you give us a brief history of pinning when it comes to volume? Because. Right. Volume pinning, it's been talked about a lot. I brought it up earlier this year once people learned some of my strategy of Pinterest and how I'm creating so many pins every single day, it just became another popular topic again for a little while. So you've got a good history of a platform and how things have changed over the years. You want to fill us in a little bit in this context of volume pinning?

[B]

Yeah. So without getting too far into the weeds on it, the important things to know is that Prior to early 2016, Pinterest had a live time feed, and you would pin and that pin would go to your followers. So followers mattered a ton at the time, too. If there was a thousand people following you, you'd pin and whoever was online scrolling would see the pin. At least that's how I understand it. And so obviously, it became kind of necessary to pin your best pins or even your new pins more and more. And More often, because if you were on Pinterest at 8am and you saw my pin, you might not be on Pinterest at 10pm you might not see my pin. So we were pinning these pins all the time. Pinterest turned that off overnight. It was like their first real big algorithm change, the live feed into the algorithm that. That was the earliest iteration of the algorithm that exists now, where they started recommending pins based on relationship to other pins, rather than just as something that the creator that you followed was creating. That was like the first Pinterest Armageddon where bloggers just left Pinterest left and right because they could not figure out how to regain all this traffic that they had lost. Pinterest had been so easy before that because it was literally a matter of just feeding the people who are following you your pins. And so there were people pinning hundreds and hundreds of pins a day at that point. When the algorithm changed, there was no conversation around how much you should be pinning. We were already pinning a lot. It makes sense to keep pinning a lot because that worked right away for some people. That wasn't working right away for some people, that was working because there hadn't been any guidance given at that point about it. And that is the time period where I first created my course. And I was definitely doing volume pinning. If we define volume pinning as like over 50 pins a day, let's, let's. I don't. That's maybe like a. That's maybe an extreme. Some people would call volume pinning like a hundred pins a day or more. I was absolutely doing a hundred pins a day or more at the time that I found Pinterest success and created my course. Tools came out to help people with this volume pinning because we needed to be pinning so many pins all the time. Board Booster and Tailwind were some of the most popular ones. Tailwind is still around, but even they don't recommend really high volume pinning anymore. And that is because in about, I think it might have been 2018, 2019, people just started to see their traffic drop. Nobody could quite understand what it was pinning. More and more and more pins didn't help. People were getting really frustrated. And Tailwind did a live with Pinterest and in the live with Pinterest, Pinterest made it really clear that I don't think in that live they actually addressed a number of pins per day, but they made it really clear that they didn't want to see us repinning our same old pins over and over and over again. That we didn't need to have repetitive content. So repetitive content was specifically the thing that Pinterest called out as a detriment at that time. And to this day, if you look in their, like, community guidelines under spam, there is not very much given as to guidance about how many pins per day you should be pinning. There's three things that Pinterest lists that you shouldn't be pinning as far as, like, I think could be related to volume, and that is repetition, irrelevancy, which is, you know, repetition under a different name. I think, although the image could be different with irrelevancy, so we could talk about that too. And actually the other one is deceptive, so that actually doesn't relate to volume. But we knew we couldn't pin repetitively, so people started making. We were still going for volume. We started making 50 of the similar idea. So before we might have been pinning the same hundred identical pins, we started tweaking the pins, giving them a border. And I still do this to an extent, but it was happening at volume back then. I think that's where you get the word irrelevant from.

[A]

So.

[B]

So if you're pinning the same image cropped with a border with a different color text, it becomes irrelevant. I'm not saying don't do that at all. I still do this, but I don't do it at the volume that I used to do it. I'll duplicate a pin and tweak it 4, 5, 6 times over the course of some months. I certainly won't make those changes to the pin and pin those out 50 in a day. I think that that's the definition of irrelevant. The only other guideline that Pinterest gives us at all around the volume of our pins is that the native scheduler allows up to 48 pins per day. So back then, I don't think there was a native scheduler. We just pinned our pins. From our blog post. Is that. Do you remember that? Is that how it was?

[A]

Yeah, that's where we did it.

[B]

So there was no scheduler. I'm trying to compare in my head, like, ooh, was there a limit audit in 2018 or 2019? I don't remember when the native scheduler came out. And I don't know if there was a limit on it in the early days.

[A]

Yeah, I don't remember.

[B]

Yeah, I don't either. But I do know that currently the limit is 48 pens. And in our history of pinning over and over and over again since, like, 2019, Pinterest talks about the chore and the cost of processing all the different pin URLs that they need to process. They talk about the billions and billions of pages that they have. And you can see logically why it made sense for them early on to say, stop creating exactly the same page on our website over and over and over and over again. You can see why it made sense for them to say that. And you can also see why it makes sense for them to say, stop creating completely irrelevant content over and over and over again. And so after those things happened, I think we kind of got to the 48 pin per day limit that Pinterest suggests. There are ways to pin more, but I think that's what they suggest to us.

[A]

Yeah. And it would be funny, I'm sitting here thinking about the scheduler. Like maybe it was just some programmer who was just like, let's just do, you know, twice an hour and that's it. Total design choice. And had nothing to do with influencing how many pens per day someone is creating. Well, I guess we'll never know unless we can talk to someone at Pinterest.

[B]

Yeah, I. That would be amazing. I believe that it's a suggestion only based on the history of volume pinning and seeing accounts, you know, kind of decline over time. When they were doing volume pinning. I continued to teach volume pinning until well after it wasn't an acceptable process anymore. I was probably like the last of the Pinterest teachers to adjust my recommendation to be conservative.

[A]

Gotcha.

[B]

Yeah. So there was a time where. But I didn't pin the identical pin over and over anymore. I just still wanted people pinning a good number of pins per day. I didn't reduce my pin volume until maybe 2020. And at that time it had become really obvious that people pinning hundreds of pins a day were getting stuck in the spam filters really regularly. There were bots created that would like, they didn't just do volume pinning on one account, they would like create other accounts and then repin all those pins. And Pinterest made it clear that that was a big no no too. So it was around then that I think I reduced my pinning frequency.

[A]

And have you since changed like what you recommend for frequency? Yeah.

[B]

Yeah, that's okay.

[A]

So we can go over that later.

[B]

We can go over later. But it's. If we just wanna like summarize the volume pinning debate. I don't really think that it has to be a debate anymore because I feel that were actually on the same page with volume pinning. But you had written this email in April. You kind of Referred to it earlier where you talked about you were going to experiment with pinning like up to 300 pins a day. And I was like, that's insane. I pin three pins every three or four days, and that's it. That's all I pin. Those are like extremes. Those two numbers are really, really crazy extremes. After thinking about it and talking with you about it for a long time, I have really opened my mind to the idea that, like, those are extremes and there is a really good middle ground in between three every three days and 300 a day. And I think that the good middle ground is a really important conversation that somehow gets missed. When people get into a pinning volume debate, they just want to talk about this side or that side. They don't like. They don't talk about this middle ground. So. So yeah, my current volume is. Well, I'm actually haven't been pinning on my main site because I've been so focused on other things. Just like given that one pins when I can. But I'm regularly pinning between 7 and 20 pins a day on a new account that I'm working on. It's going really well.

[A]

Yeah, that's a decent amount. And how did you come up with that number and that range?

[B]

Well, I wanted to pin more than I was pinning. I wanted to pin more than three every three or four days. And so I thought, I'm gonna pin at least five a day. I thought that would be a really healthy place to start. But because it was a brand new count and I didn't have anything to lose, I wasn't afraid to start a little bit higher than I was comfortable with. So I got to that number by considering all the things that you talk about when you talk about the volume of pins that you pin and thinking about what I could test my boundaries with. As far as what I was worried would be a risk to the accountant, I thought, like, I have talked to endless people that pin up to 20 pins a day. Endless. So I can't just assume that 20 pins a day would be a problem because I know hundreds and hundreds of people that do it. So I decided to do 20 pins a day.

[A]

Nice. Okay, there we go.

[B]

Yeah. So what is your current volume?

[A]

My current volume is about 48 pins per day. Since we use the scheduler, I have accounts where I've tested like a hundred pins a day. I never got up to 300, but I got up to a hundred. I was using the bulk uploader tool there with Pinterest, where you can, if they've got A CSV file, and you can just populate that. And that has a limit of. I think it's 200 that you can do a day.

[B]

A day. I didn't realize I had a limit.

[A]

Yeah, there's a limit on that one. Yeah. So we didn't even hit that limit there. And it was kind of annoying to use because it's very buggy. If anyone is listening who has used a bulk uploader, you probably understand. And so it was just frustrating. But I've since stopped that again. It was experiment with that account, and I've stopped that experiment.

[B]

Why?

[A]

Well, that's a good question. I was a partner on that particular site, and so we decided to go in different directions.

[B]

Okay, so it didn't have anything to do with the volume, though?

[A]

It had nothing to do with the volume. No. Yeah, yeah, Actually, so that count kind of went dormant for a while, but it's being pinned to again, and I think it's like, at 70 pins per day and it's starting to pick back up. Yeah. But I have nothing to do with that account. I'm just watching it from the sidelines.

[B]

Okay. And you know, people, you have friends who are regularly and consistently pinning high volume. Right? Am I right?

[A]

Yeah, for sure. Yeah.

[B]

Can you talk about that a little bit? Because it's an important part of the conversation.

[A]

Yeah, for sure. So my good friend Jesse, he is penning. Oh, gosh, anywhere between fifty to a hundred pens a day. And his accounts are growing with it. And I also see people who are doing that, and then all of a sudden their account will crash or. Or they'll get banned. And, yeah, that's a whole other conversation we can have about that. So it really depends on, you know, the quality of the pens that he's doing. He. He's doing some really good pins. He's got a certain. A certain strategy of creating some pins that people like to engage with. And for him, it's a numbers game trying to get to this, like, 20% mark, like, trying to find those winners. Right. Which we can talk about. But with this friend, he's a boundary tester. Right. So he's just trying to figure out what he can get away with right now on the platform because it seems to, you know, evolve and change. And so I think it's great to have someone out there who's scouting and testing to find the limits. Uh, I don't want to do it, so I don't want to risk my.

[B]

Accounts, and I don't want to do it either. For that reason. But I think the one thing to take away from that, and if anybody listens to this whole conversation and they want to go pin 300 pins a day, that's fine. We've given them our best advice. But I think the one thing that we have to take away from that is that this spam filter that exists is not set at a hundred pins a day, and we can't pretend that it is. Just pinning. A hundred pins a day will not automatically get you flagged as spam. And so it is possible to pin more, which kind of moves us on into the next part of the conversation. Volume pinning is not about the number of pins that you're pinning. Volume, as far as whether it's a problem or whether it's helpful to your account, is really about the engagement that those pins are getting and the engagement rate of your count. And so that is a real consideration. As far as if I pin all these pins right now and they aren't getting engaged, then my account will kind of sink down. But it's also about finding your 20% winners. 20% is just the number that, like, I use. I don't know what the actual percentage of my pin winners are. Years ago, I took a photography course. My mom and I did wedding photography for years. And this guy, the guy who instructed it, said, if you're shooting 20% winners, you're a professional. So he was expecting 80% of our work to be absolutely useless. And you hear a lot, you know, like, the 8020 rule. 20% of your work will give you 80% of your results. And so I just use it as an example number. I think it's probably likely that 20% of the pins that I pin are the winners. All the other ones are the losers. And if I pin one pin a day versus four pins a day, I'll have increased my chances of finding my winner four times. If I pin 400 pins a day, I'll have really increased the risk of creating a terrible engagement rate that will overall ruin my account in the end, et cetera. And so there is a line to walk when it comes to pin volume. Is that how you see it?

[A]

Yeah, for sure. So, like, going back to Jesse and how he's volume pinning and his accounts are growing and. And doing well, he's not getting shadow banned or getting his accounts shut down. Here's an analogy that I'm thinking about. So when it comes to, like, airplanes and you think about, like, if you take off from, say, LaGuardia Airport in New York, right, And you're headed towards Los Angeles, and there's a flight path, a certain flight path that will take you from that airport to the one in la. And if you are off by, like, one degree on that flight plan, you're going to end up in, like, Canada, unfortunately. And so, bringing back to this conversation, if you have bad pens or bad strategy, when you start doing it in volume, it's like getting way off course, like 15 degrees.

[B]

You're going to the North Pole.

[A]

Yeah, right. Going to the North Pole.

[B]

Okay.

[A]

You're not going to end up in a very good destination. But if you've got good pens and you want to scale that out and they continue to be good pens, then I think there's longevity there with your account and less risk of it getting flagged, et cetera.

[B]

I agree. And we need to add AI into this conversation because when I heard your airplane analogy, which is an excellent analogy, I thought to myself, yes, I agree with that. And if you're doing 300 pins and you're right on course, you still need to realize that some of those planes crash. They don't. Even if you're on track, they don't all get there. And sometimes they crash. Because when we go back to the history, the things that we've looked at in the past, the thing that makes me hesitate about recommending that everybody does 300 pins a day, even if they're good, even if you're completely on track with 300 pins, is that we have repeatedly seen Pinterest go, like, that's too much. You're drowning me. And so that's why I personally think even if you're directly on course with your airplane and you're bidding 300 a day, you're still taking too much risk, even if your engagement rate's gonna be good. And I think this is a good time to, like, make sure that we know that there's risk in pinning a very high number that goes outside of just engagement rate. Cause I. I wonder for a moment if we made it sound like engagement rate was the only thing that matters, but I think there's risk outside of engagement rate as well.

[A]

Yeah. So I don't know. This is an email that I've written. I don't know if it's been sent out yet or not, but I'm talking about AI images and how it's making it possible for volume pinners to hit more home runs. I've got, like, a whole baseball analogy in this newsletter.

[B]

Okay. Our 20% winners.

[A]

It's like our 20% winners exactly, yeah. And so what's happening is with a single pin, if it gets a handful of clicks, I consider it like a base hit. Like if it goes viral and you get hundreds of thousands of clicks, like that's like hitting a home run. Right. And so with AI images, a lot of these images are amazing. They look really good and they're just getting. Oftentimes if they're that great, like they're going to get higher engagement and get more clicks, they're going to get more saves, et cetera. And so it's kind of changed the playing field a bit. If you are in a niche where AI can create some really amazing images.

[B]

Yeah, it's made higher volume more accessible and more popular. And so how does. Well, maybe that's out of the scope of this conversation. Maybe we should refer you back to our AI and Pinterest podcast episode, episode number two. We talk about AI and Pinterest and we talk about how to use AI. You know, what's, what you feel about AI and the considerations that we've both made for it. And, and also, you know, what is a good use case for AI on Pinterest and what is not. We'll refer people back to that one for that. But, but it's certainly important to this conversation to consider that AI makes volume more possible. And do you think that because it's more possible that it is required, a higher volume is required, or do you not think so.

[A]

If enough people in your niche are also doing high volume? Yeah, it might be required. Because if we talk about 20% winners, I don't know, maybe, maybe in the case of AI images and niches that they're really popular with, maybe it's a case of like you're 40% winners, maybe they've doubled it because they're, they can just create more amazing images with AI.

[B]

Okay, but have you noticed this about the people who use AI? The rest of their strategy is often lacking. It's like their images are going out. Everything else. I always have taken the approach like I want to do as little work as possible on this thing. And so what is the least I could do has been my approach for years and years. I've pushed that a little bit now with this, between seven and 20 pins that are going out on this new site. My goal is to reduce that to no more than 10 pins every day because I believe that results could still be attained at that level. I believe that a lot of the AI creators right now who are doing high volume, small volume AI creators, totally different Situation, they have more time to do the other things. The keyword research, you know, the competitor analysis. They have more time to do these things. The content creation. The good content creation. Good content is the next most important thing to a good Pinterest strategy after, you know, good Pinterest strategy. So they have time to do these things. And I think that the majority of the AI people aren't currently doing it right now. So I still think that right now you can compete with a lesser volume. Lesser volume not being one pin per day, though. Because. Because we are gonna talk about that too. Like, is there a lower limit if. If you're only getting 20% winners and you're pinning one pin a day, how many winners are you gonna have in a year? It's hard math.

[A]

Yeah.

[B]

Is it like 25? Is that like a close number? If you paid three or 65 times in a year, 73.

[A]

That seems.

[B]

That doesn't seem right. That's more than I would have thought. But okay.

[A]

But it took em a year to get to that point. Right. Whereas you can do this with AI and you can scale it out. It can maybe take you a week to get to that point to figure that out.

[B]

That's a great point. Yes. Let's talk. Yeah. The amount of time. So I do firmly believe right now more volume is required for faster growth. And that is something that has really changed over the course of our conversations and the experiment that I've done with my new account. I believe right now more volume is required. More not being a hundred a day, more being. I've done a maximum of up to 20 a day.

[A]

Okay. Another thing I've written down here is when it comes to, we talk about engagement, but there's also the. The factor of your account quality and trust that Pinterest develops with your account over time. And of course, I think my opinion, the longer an account has been established and has high quality and high trust with Pinterest, then it can handle increasing the number of pins per day, at least initially, without like any sort of flags being thrown. But time will tell on how those pins will perform and how that affects your account quality score. Your account trust score that I would assume the platform has. Google has things like that. I would build something like that. I think that's just an important metric to track for any kind of account. And so it's important to, you know, really pay attention to how your pins are performing over time.

[B]

Yeah, I totally agree with the account quality trust thing. I think that, you know, you said time will tell how they're performing in the future. You know, so when we talk about an established account increasing their pins, we are not talking about taking the same pin, pinning it out three more times to increase your volume. There's a very specific consideration when it comes to increasing your volume, whether or not your ideas are new or not. So this is kind of a conversation about pins per post, the volume of pins per post, the frequency of pins per post. If we're talking about, you know, established accounts increasing their volume because they're a well trusted account, Pinterest thinks they're a good quality account. They're not just gonna ding them for increasing their, their pins. And when you say increasing your pins, how many are you thinking is a good amount to increase? You're not, you're not saying go from one and then just pin 99 more.

[A]

The next day, right? That's not what I'm thinking. You know, if you want to add in like another five, ten a day.

[B]

Okay, yeah. Slowly increasing your pins. Yeah, yeah, yeah. So you're not just saying like, jump to 99 per day. But if you're going to try to increase your volume, you can't just increase volume by going, I have one pin for this post going out next week. I was going to pin that pin 25 times. That that doesn't work. It really comes down to how many unique ideas can you demonstrate for the post and what's an allowable amount of times that a similar idea could go out? So I still pin a similar idea out up to eight times across different boards without worrying at all about if I'm overpinning the same idea. When I make a new singular idea post, I'll still create eight pins for it and schedule them out to different boards. Sometimes two of them will go on the same board because there are no specific rules about this over the next three or four weeks. I think that posts have a lot of ideas. If I pin a post that has 10 ideas, I'll create 20 pins for that post, same thing. They can go out over the next three or four weeks. And then if that post does really well, we'll get to this later. But I'll pin more of those later. But I wouldn't just go, okay, I'm doing one pin for this one post with one idea. Now I'm gonna do 25 that just display the same idea. I wouldn't do that. So the pins per post will really depend on how many ideas you can display for your post and the frequency of URLs. I think matters more when you're pinning the same idea. Do you think that makes sense?

[A]

Can you elaborate on that a little bit more?

[B]

So if you are pinning exactly the same idea, you know how I said I make. I'll make up to eight pins for the same idea. They're different images. Or they're slightly different images.

[A]

Okay.

[B]

They're the same idea. I wouldn't pin all eight of those. Like right now, I finished the post. I'm gonna upload all eight of those. That's why I space them out over the course of four weeks. And then that's why I don't pin them again right away, because they're the same idea. If I. And I have done this for my new account, and I know you do this for your accounts all the time, if I create a post that has 25 different ideas in it, I will very happily pin six of those ideas. Right now. I created the post, I pinned those six ideas. Schedule the next six ideas out for a week later. All in one block. All right? Together. Boom, boom, boom. It doesn't matter. They're different ideas visually, even though they go to the same URL. Is that how you see this?

[A]

No.

[B]

Too. No. Okay, tell me how you see this.

[A]

Uh, okay. So like the single idea where you would put them in different boards. Okay, let's just do a practical example. Let's say it's a lasagna recipe.

[B]

Okay.

[A]

Okay. And you create eight pens for that single recipe and you put them in eight different boards. I would do it all on the same day. Because I think you would. I would. Because every board is going to give it different context. So you can put that lasagna recipe and, like, meals that, you know, kids would like. You can also put it into, like a board about party food. And so it just gives it completely different context and it could reach completely different people.

[B]

Okay, I have a question. I do not think that you would get spam flagged for doing that. One of the reasons that I like to do this is because I find that after a one pin picks up more pins for that URL will start to do well also. And I always wonder if there's an engagement, an engagement rate, percentage, whatever that is applied on the URL level. Because we see this, when one pin for a post does well, more will do well. And I wonder. I worry sometimes if pinning out all my pins for URL. Cause I don't have. Maybe it's a different situation. I don't have a process where I'm going back to make more pins. For that blog post later, it's just these ones that I've done right now, that's it. Then I'm moving on. And then later when it's if it does well, I'll go back and make more. And so I like to have a little bit of time so that I usually pin the first one to the most relevant, strongest board and then other boards because I don't do one blog post per board the way you do. So that's a little different. If you're interested in board strategy for everybody listening, we just did an episode on board strategy. It's episode five, so go listen to that one if you're interested in that board strategy. I like to put one out and have some engagement on that URL and then have the next ones go out. I have never tested since I've never pinned all eight on one day. I'm going to now.

[A]

Yeah, you should. Because the way I look at it is a rising tide raises all ships. So if you go ahead and just pin them all at once, if one of them takes off, then will it then increase the distribution of all the others that have already been pinned? I don't know. I haven't tested it that way because I don't know.

[B]

This is the way that I'm thinking about it, but I think about it as like this URL. By the time these ones go out, already has points in the algorithm and therefore these ones should get immediate. I even actually for the upcoming holiday, for one of my posts I think is going to be one of the best ones. I even saved a few drafts in the scheduler and when it gets to be the point like they expire after 30 days, I'm gonna pin them out the day before they expire just cause I wanted them done and ready to go. So I had more pins that could go out for a post that I'm hoping will do well.

[A]

Gotcha. Okay, so you're saying then they could come out the gate a little bit better if there's a pin from that URL that's already doing well?

[B]

I believe that that is absolutely true for any post. It will come out of the gate better if there's a pin that's already doing well. But I don't know if the number of pins I'm pinning on the first day, if that matters or not, or if that's just something I made up in my head.

[A]

Right. And you better hope with that strategy that whatever you pin first, like that's your best stuff.

[B]

Yeah.

[A]

Because it's gonna Take you longer to know which pins were your best because you're. You're spreading it out over time.

[B]

Oh, I really wanna try pinning all eight on the same day. It'd probably be more. For me, it'd be like four or five on the same day because. And I actually have. I do do often the same URL to the same board on the same day. I'll do two of those on the first day or whatever when they're different pin types. So you call text overlay pins Toby pins. I love that. So if I have a Toby pin for a blog post and a pure image pin for a blog post, I'll put those on the same board on the same day, no problem. To me, they're not, they're not irrelevant and they're not repetitive. So. And it's two. We can conclusively say that Pinterest's not watching two pins for spam. We know that because people pin two pins all the time.

[A]

So.

[B]

So I do that all the time. So if I pin eight pins out though, or say I'm making eight pins and I'm putting eight pins out right away on the first day, now all of a sudden I don't have any of those pins for those articles to go out on different days. And I'm gonna get caught up in this. How many pins per day do I need to be pinning question. Because it's really difficult to publish a new URL every day to pin eight times for the average blogger.

[A]

Right.

[B]

And so that is another reason why I spread mine out a little bit, I guess.

[A]

Yeah, that makes sense. And each of those URLs is a single idea that we're like the lasagna recipe. Right. It's just a single idea on that blog post for that URL versus, like the kind of content I create. I can have tons of ideas on one blog post, not just one idea. I mean, there's like one over overarching idea, but it's filled with individual ideas.

[B]

Yes. Like toddler Halloween costume ideas. You go in for the toddler Halloween costumes. You see a picture of a toddler dressed like a cat and like a dog and like a pumpkin and like a radish. I don't do Halloween. I don't know. Maybe that's how you dress your kids. Like a radish. I'm sure no one dresses their child as a radish.

[A]

No, I hope not.

[B]

But. Okay, I understand what you're saying.

[A]

But you can also have it set up so that you have one overarching idea, and you've got all these individual ideas, and each individual idea will link to a blog post that fleshes out that individual idea even more. So to make that really practical, it could be a recipe roundup of, like, easy, you know, lasagna recipes. And you could have 10 different recipes, and each recipe is going to link to its own blog post that's more practical versus, like, putting all the instructions for every single one in that single roundup. So each one's gonna have their own idea. And in that particular case, with that kind of content, my guess would be a user is more likely to save one of those ideas from that roundup. They're probably not going to collect five different lasagna recipes. You know what I mean? They're trying to find one.

[B]

Yeah.

[A]

Versus, say, like, we talk about home decor and. Or actually, let's talk about the. Go back to that Halloween costume. Say you've got two kids. Well, you might save maybe even more than two ideas from that roundup because you want to give your kids options. And so, like, you know, four costumes to choose from. Which one do you like? And they have two kids. Maybe they're saving eight different ideas from that single post. So I say all this because it's really important to understand how many ideas one could save from your blog post. It really could dictate how many pins you can create each day.

[B]

Yeah. Okay, that makes sense. So when you pin 48 pins a day, I'm curious, are they all going to the same URL because they're all different ideas?

[A]

No, a lot of them are going to the same URL, and I will pin them.

[B]

A lot of them are going to.

[A]

Same URL on that day.

[B]

Yeah.

[A]

Like this Halloween costume idea, I would pin all of those all at once. They're all in that same roundup URL. Yeah.

[B]

Yeah. So sometimes the 48 are going to the same URL.

[A]

Yeah. Although I don't really do, like a 40. I won't do a 40 idea list goal. I guess a lot of people do. They'll put 40 ideas on a single list goal or roundup.

[B]

Yeah. So your numbers are usually smaller than that, which is why that's the only reason that they're not all going to the same URL.

[A]

That's right. My numbers are smaller so that I can introduce more URLs per day into the platform.

[B]

Okay, so you think that that is an important aspect, along with the number of PIDs per day, how many URLs you would like to introduce more than just one URL a day, and therefore you keep your number smaller so that you could do two posts a day or whatever.

[A]

Yeah, so you start off like 10 Halloween costumes, and then down the line you add like five more. And so a lot of my other URLs are. Sometimes they're existing ones because I've added additional ideas. I've gone back and added additional ideas, and then the rest will just be like, I'll just have smaller listicle sizes so I can introduce more URLs.

[B]

Okay. Okay. So the number of URLs per day is actually a whole different conversation, I think. But it is closely tied to this conversation. If I was to ask you, how many pins per day is enough to grow an account? That question is difficult to answer without bringing in the URLs.

[A]

Yes. And also it ties back to what I was saying about how likely it would be for one Pinterest user to go to that one URL and save multiple ideas. So the more likely that there's to save multiple ideas, I think it. Then it's more likely, okay, that you are just introducing that one URL. You have 48 ideas. So you have a listicle, you put 48 costumes on there and you have just one URL, and you can pin them all in one day. I've done it. It works if you get really good engagement on that URL.

[B]

Right. Okay, so the question is specifically, how many pins per day is enough to grow an account? But we are saying that it's difficult to answer this question without talking about URLs per day. Especially when you consider that, like, just like pins, maybe only 20% of your URLs are going to be home runs. Also, if we're doing one article per day, it's going to give us a really different amount of pins per day than if we're doing one article per week. And so when we're talking about growth, how many pins per day is enough to grow an account? We have to consider that, that engagement rate thing and that account quality thing. And we have to consider that if we're doing one article a week and we're doing only five pins for that article, you know, the more that we talk about this, the more I think that the conversation isn't about pins per day, it's about URLs, because the URLs give you the amount of pins that you could pin.

[A]

Okay.

[B]

Do you think that makes sense?

[A]

I think I see where you're going.

[B]

I don't think it matters. I truly don't think it matters if you do 5 pins per day for a URL or 10 pins per day for a URL. If you're only adding one new blog post a week. Those numbers are so small, really, overall you see growth, but it'll be so slow, your engagement rate will drop as time goes on because of your really, really slow addition. And so I would say how many URLs per week does it take to grow an account? Is more important than how many pins per day or equally as important.

[A]

It may depend on the kind of content you're creating. Right. So if you're creating recipes, gosh, it would be. It would kind of take a while to create just even one recipe. I mean, if you're creating it yourself, you're not using AI and you're the one taking the pictures. Writing it all up one per day is a pretty big task, I would imagine, of creating the recipe. And then you gotta, on top of that, create the pens for it. You might be able to pull off like four to eight pens for that one recipe in that single day. That's a lot of work for an individual. So then that's just one URL for that one day and they might be able to pull off four to eight pins and that's it. Unless over time, once they establish enough URLs, then they can start featuring those recipes in other unique ways and not be tied to that individual idea. Blog post for that recipe.

[B]

Yes, but just because it's difficult and frustrating doesn't make it not an important consideration. And so I would suggest that you front load your work by creating 25, 30 recipes before you ever start pinning so that you could be introducing those while you're creating new content. And I think that's the season that we're in on Pinterest right now. I think that we need enough pins per day and enough URLs per week to establish that engagement. I don't think that it's a good way to start anymore just introducing, you know, one or two blog posts a month. Especially if those one or two blog posts a month can only have five pin images.

[A]

Yeah.

[B]

Then I think it's a problem. So I think how many pins per day is enough to grow an account? I would say, like, your chances are going to be better when you could have 5, 10 pins per day going out to at least a few new URLs per week.

[A]

Yeah, I would say so. I'm trying to still wrap my brain around this whole conversation because I have different, a very different type of content than like what you will typically create. So I'm, I'm pumping out a couple articles a day. So to wrap my brain around like a couple a month, it just depends on the niche you're in. Right. I'm in niches that you can easily do that. And so it's just a different way of looking at it.

[B]

Well, and I think a couple articles a day is just going to be easier than a couple articles a month. I'm just trying to make sure that I consider, oh, you know, the 50% of people that are listening to us that that will relate to the couple articles a month thing. So I think the next important question, you know, once we figured out, even though it's not a really easy thing to figure out, once we figured out how many pins a day is enough to grow an account, the next question that I get is how many pins per day is enough to maintain traffic on an established account? I think you could pin a really different number of pins on an account that you're trying to grow versus an account that you're trying to maintain or maybe grow more slowly as your focus shifts to other things. Mommy. On purpose traffic, that's my main site, my public site. It really hasn't decreased at all in the past year and I have pinned less than 500 pins. I don't know the exact number, but I know it's less than 500. So I mean, an established account, once your pins are out there and doing well, you do not need to continue to pin at a crazy high volume. And considering the URL consideration, if you are not publishing as many URLs for that site, if you are just publishing more and more and more pins for old URLs, considering the engagement rate consideration, you could actually damage your account by pinning a ton of pins for old posts on an established account. So I mean, I think that the number of pins per day to maintain traffic on an account like mine is more like weekly. We could talk at a number of weekly pins, like 10 per week. Maintains the traffic on my account, no problem.

[A]

Yeah, that's crazy. I could not get away with that with my accounts.

[B]

I was so interested to hear you say that. And then you explained it to me and it makes sense.

[A]

Yeah, So I focus a lot on like trend oriented topics versus like evergreen topics. Okay. Like the lasagna recipe. That's an evergreen topic.

[B]

Yes.

[A]

Halloween costumes. That's kind of trend oriented. Of course, I don't know, maybe a radish is a cool Halloween costume. Every Year. But you know, I think there's like new, like superhero characters, new Disney characters. Right. And so you have to keep that content updated, introduce new pens, because there's always like new ideas. You know, fashion is another topic that there's just always new trends. And so you can't rely on those old pins year after year. Like, I hear you talk about, you know, Christmas pins and Thanksgiving pins that do really well most every year. And I just have never experienced that because I've only been in trend oriented niches.

[B]

Okay, that makes perfect sense. And it makes sense why your volume will really never decrease over time. I will say with the, say for example, the Christmas pins that do really well every year, there is an absolutely identifiable trend where if they do fantastically one year, they won't do quite as good the next year and they don't do quite as good the next year. But when you have 30 of those and then you've also put out five more new ones, there's no traffic decrease there because you've got 30 established and five new ones doing great. So the volume just isn't required. I do think that the trending thing is a way potentially to get more traffic. So even though you have to do more ongoing work, you might actually have more. What you do have more traffic than I do. Because the evergreen things, they're just like kind of quietly ticking along in the background. They're not getting the trending traffic.

[A]

Right. Yeah. I guess recipes might be a little bit of an exception. You know, someone's always typing in chicken recipes. It's like a super popular one. Right. And so now it's a matter of like, okay, who can introduce a new chicken recipe idea into the platform? I mean, recipes, it seems like there's endless ideas and endless combinations you can make, but there's also like tried and true recipes that people are always going to want.

[B]

Yes. But for those, you got to consider the competition. Like.

[A]

Right, Exactly.

[B]

It's so steep in food. Oh my goodness. For that, for those, for those, like cornerstone keywords.

[A]

Yeah. Right. So I'm stuck on a hamster wheel that I can't get off of having to create 48 brand new ideas every single day to maintain traffic. Now to grow it. I don't know. Logically it's like, okay, I've got to increase the number of pins I'm creating, but I don't want to do that.

[B]

And I. Because I'm not a volume pinner. I disagree. I think you have to increase the number of keywords you're Targeting, Sure.

[A]

Yeah. I've got. With my strategy. Yeah, I've got a keyword strategy that will hopefully help me grow it over time. But again, it's still. It's still all trend oriented. So I think there's a cap in some niches. Like, I think there's just gonna be a cap on how much you can grow it, which is one of the reasons why I'm.

[B]

Glass ceiling. Yeah.

[A]

Glass ceiling. Yeah.

[B]

I've always believed in the glass ceiling until I broke it last year with my blog by introducing new keywords.

[A]

Yeah. There's plenty of room to grow, though, with the number of pins and URLs that you're introducing.

[B]

True and important. In the context of this conversation, with how many pins per day is too many? If you are not wanting to, and I don't mean you as Tony, I mean you as like, the person that we're talking to is not wanting to push past a certain number of pins because there are real risks that we've talked about, then. Yeah, of course, you know, at three or four pins every three or four days, which is what I was doing, it was really, really easy to add more topics and more keywords. I added like an extra five pins a week.

[A]

Yeah.

[B]

So, yeah, you make a good point.

[A]

So my growth strategy is I have to create additional accounts.

[B]

Okay. Yeah. For one URL. Is that beyond the scope of this conversation too?

[A]

I've webp for completely different domain names.

[B]

For completely different domain names. Okay, that's what I was asking. Sorry, I meant domain URL. Yeah, yeah.

[A]

Although it's still on my to do list to create another account that's going to be promoting. It's not going to have its own claim domain, but it'll be promoting other accounts that I own other domains.

[B]

Okay, definitely another conversation, but I would love to hear more about that later because I personally think that that is a really valid strategy. It is against Pinterest terms of service. Just as a disclaimer for everybody listening. Well, depending. Okay, so if you've listened to this conversation and you're thinking, like, I need to raise my PIN volume, what are some good ways to raise your PIN volume? And. And we know that, like, you know, how many URLs per day you have going out is a real consideration, but put a pin in that. What are practical ways to raise your PIN volume beyond, you know, having to turn out a new URL every day?

[A]

Right. Yes. I mean, for me, that's increasing the number of boards that I can then put these new pins into. Right. And so finding different angles. If you can continue to do keyword research to find additional topics that you can nestle in your individual idea into. Again, going back to, like, a lasagna recipe, could there be another, like, roundup that you could create? Create a board for that and put that recipe into that as its own idea?

[B]

Okay, I don't think that's quite what. That's quite what I was asking. That's a really important consideration, I think. I mean, like, so, like, you're already at. Well, I guess you're already at 48. So I'm not really asking you, Toni, if I'm at 10 pins a day and I want to increase my volume of pins, what are practical ways that I could do that? I mean, yes, I can create more boards, but if I just create more boards, if I'm already at 10 pins per day, I don't automatically have more pins? Or are you saying that if I have my singular idea, I'd have more places to pin it, so then I would create two instead of one? Is that what you're saying?

[A]

Yeah. So when I say boards, it's just an. Another place to. Because you don't want to put. I guess you could create new pens, put them in existing boards if they haven't been featured in that board before. And that's what I'm thinking about. And that's why I recommend creating a new board to feature it in.

[B]

Our board strategies are very different.

[A]

I know. Right. Okay. Trying to figure out the best way to explain that.

[B]

Yeah.

[A]

Especially if you can't introduce new URLs. So you're going to create these pins, you've got to find a place to put them. Right. I mean, I learned that you technically don't have to put them in a board, but I recommend putting them into a board. And if you can't find a relevant. If you've already tapped out all of your boards, so you've already created, you know, four pins for one idea, you tapped out all the boards that you could put that in, then. Yeah, you gotta create another board that it would make sense to fall under.

[B]

Because a board title will be a different idea, is what you're saying.

[A]

That's right. Yeah. It's like the lasagna. Say you don't have a board on, like, dishes with red sauce or pasta or whatever sauce you use or. I don't make. I don't make lasagna.

[B]

Tomato sauce.

[A]

Tomato sauce. That's what it was. Oh, my gosh.

[B]

Yeah.

[A]

Okay. So, like, you know, Dinners that feature tomato sauce that could be a whole board. And like, you just go find some of your recipes that you featured tomato sauce and create pens and put them in there. So, like, repurposing.

[B]

Okay, yes. Oh, I like that you've summarized it that way. Because, like, sometimes when I hear create a new board, and then I know that you do one board per blog post, I still just hear create more blog posts. But repurposing the blog posts that you already have to target different keywords, I think that that is a fantastic way to increase your volume. So when you're making pins, if you have a chocolate cake recipe, you can make it be the best chocolate cake for a birthday party, and you can make it be the best chocolate cake to serve at Christmas. And you'd pin those pins for that one URL to two different boards and that's what you're saying? Yeah, okay. Yes, yes, I, I think that makes sense. And one other thing that we've talked about, as far as increasing your pin volume, especially for those kind of accounts that don't publish many, many ideas inside of a, of a URL, is adding a pin. Well, or, sorry, I say it differently, informational content can be difficult to make a lot of pins for. This is where I was going in my head. And one thing that you and I have talked about is adding pins for all the H2s in your blog post. Because very often H2s are different ideas. They're more granular ideas. They're different ways to talk about the target keyword. We don't think about them as different ideas because we think about it as a single idea blog post, one that is on my public site that I've used as an example in lots of places. So I don't mind sharing it here publicly. And I think I showed you what I had done with it when you suggested this to me is labor tips. I got a blog post that's like the top four labor tips that helped me when I had my first baby or whatever. And in my mind, it's like labor advice is the name of the post. It doesn't even say labor tips. It's labor advice. And I think of it as one idea. But I have made pins for each of those four tips now. And so that's four individual pins that could go out for that blog post, as well as its big Toby pins that go out. And so going back and asking yourself, what other pin ideas can I add to this existing content is a good way to increase your volume and to an Extent. If you're one of those people that just does one or two pins per blog post, I do think there is still a place for just editing the same pin again. So for some people, that's a really easy way to increase their volume depending on whether or not. Yeah, you've done that a lot already. You don't ever do that, do you?

[A]

No, I'm just constantly making do it. Pushing out new pens. Yep.

[B]

Yeah, yeah. Whereas I will take my most popular pins, I'll often do this for like my most 20 popular pins. And I'll say these 20 are really popular. I won't do it. If, you know it's January and they're all Christmas ones, it's, this is not the time to do that. But for my evergreen content, everything that's evergreen, that's doing well, I expect that to still do well four months later. But it's not gonna be, you know, seven year old pins that are carrying the weight of that. So I'll look at the pin, I'll look at the annotations that it has currently. That's really important because it's not just about the image or the thought. So if you are using pin clicks, it's really easy to check on the annotations. You can put your pin URL into the pin. Is it the pin stats field? Okay, I get confused about the different fields when I'm not looking right at it. So just talking about it from memory, put it in the pin stats field. Then if you hover over it with your mouse, you can see the annotations that it's currently ranking for. And I would ask myself, which ones of these annotations call for a whole new pin for this blog post? Sometimes they'll call for new blog posts, but when we're just talking about increasing the amount of pins we can put out for one blog post, which annotations here call for a new pin for this blog post with that title on it or that keyword, you know, targeting it, that idea. And so you could start to expand the number of pins you're making for all popular posts really easily that way without trying to rack your brain. Or ask ChatGPT, I never talked to him about, you know, how you can expand these ideas. I guess that's kind of what you were talking about, targeting more ideas with one blog post. That's basically exactly what you're saying. But you just think about them from the board perspective and I think about them from the annotation perspective.

[A]

Yeah, yeah, that's right. And also Think about it from. There's other contexts to consider. So, for example, the labor one, the labor advice post. I would imagine there is constantly new people that are being introduced to that idea as they become pregnant, Right?

[B]

Yeah.

[A]

And so I could see how you can get away with creating lots more pins around that. Like fresh pins reaching fresh users who have now entered into that particular interest.

[B]

That's a great point. Yeah. I was actually thinking for a moment when you started talking about that. Could I even go back and use some of the old images that were viral years and years and years ago? But you can't. I've tried it and tried it and tried it. So, I mean, even though I felt like I should be able to do that when you said that you can't, Pinterest knows. I mean, you could try, but if you succeed, let me know. I haven't succeeded. I think that now that, you know, everybody has listened to this conversation. One more thing that's important to consider when you're thinking about pin volume is to consider tweaking your content strategy. If Pinterest traffic is important to you and you're creating content constantly, that really only lends itself to one idea. You're having a hard time making more pins for each individ piece of content. A really simple way to increase your amount of pins is to start creating content that lends itself to having more pins. So come at it from a. How many pins will I be able to make for this perspective?

[A]

And you also have an interesting strategy on doing that, where you open up my mind on how you can basically take one idea and one URL and duplicate it so it's its own URL. And then you kind of give it a twist. You give it different context.

[B]

Yeah.

[A]

So that's.

[B]

That's another way I have done that. I have had really successful posts that way. So I took a really popular evergreen post, duplicate it, you know, make it seasonal, if it could be applicable seasonally. And I've had wild successes that way. I do want to make sure, just for like, complete transparency in this conversation. I've also had huge failures that way. And so they haven't hurt my account because I have a really strong account and I haven't done it really broadly. I would not say, like, I'm gonna go duplicate every single blog post I have and now I have double the amount of pins. I would not say that. Yeah, I would use that strategy for posts that, you know, are proven Pinterest posts.

[A]

Okay. So if you like a really strong pin about your Lasagna recipe by lasagna recipe. Right. And so you can. You can create a new recipe. It's like the best lasagna for Christmas for, you know, your Christmas party or something.

[B]

Yeah.

[A]

It's the same exact recipe, different context.

[B]

Yes. And it is different than what you were talking about before with, like, you can absolutely do it where you've got the one recipe. You make this pin. It's evergreen, it goes out. Then you just make a Christmas pin for that post. You can do that. I learned through this duplication experiment that the advertisers gain context for your content from the text and not the pin title. Shocker. So the posts that I've duplicated and made seasonal, given an introduction for why this is the best Christmas lasagna versus just the best lasagna. Those pay more by over a third, in my experience. Like, there's a third. Like, yeah, they'll have $30 per minute evergreen during the season at a $4 RPM on the other ones. So I really don't want anybody to go out and just duplicate every post they have because we run into that engagement rate, quality redundancy, relevancy issue. But for your best performers, I would not hesitate to duplicate a tweak.

[A]

Okay, So I feel like the advice we've just given here for, like, the last five minutes is really good for people to. It doesn't give an excuse of, like, I can't create, like, 10 pens a day. I'm not creating enough blog posts. I think what we've just said here is a great way for them to create a bunch of pens, get them all scheduled out, and be able to just basically repurpose the content they're already creating. And then now that they have this new framework of looking at it, maybe they can, like, preemptively go ahead and, like, once they do create that blog post, go ahead and think about and plan for all the different angles you could take with it. And we can create those pins right then and there. You can create, like, 20 to 30 of them for a single blog post. You'd have to really plan ahead and know, like, what keywords you're going after, what boards you're going to be creating in the future. Requires a lot more organization, I would say, but it's possible.

[B]

I think that Pinterest in general, a good Pinterest strategy, just requires more organization. Now we're in an era of really high competition on the platform, and that's okay. But I think it does mean that organization and strategy and planning is a really important part of what we're doing all the time. It's not just publishing what we want and pinning it when we feel like pinning it anymore.

[A]

Yeah, maybe some people get lucky with that.

[B]

Yeah, there will always be people who get lucky with that because the things that they want to publish and pin will be in line with what Pinterest wants. And so there'll always be those people. But for the rest of us, we will need a specific strategy and a specific purpose for each piece of our content inside of our larger content strategy.

[A]

Yeah, like, I think I recently came across an account that has like over 10 million monthly views, and it was averaging like maybe 5 to 10 pins per day. It wasn't very many.

[B]

I completely believe that you can maintain a strong account traffic with a smaller amount of pins. I just 100% believe that. That said, if you've listened to all of this and you're wondering if you should pin more, like, say this person has 10 million views. We're talking to that person right now, and they're only paying five to ten pins a day. How would that person know if they should pin more or if they should just pin at five to ten pins a day?

[A]

Yeah, I mean, if they're happy with how much money they're making from those pins, then.

[B]

Okay. No, that's my motivation. That is. Okay. I guess I was thinking that in that situation, there are some other questions I would ask. Like, if my top five pins are super popular, they're doing well, they're obviously contributing to those 10 million views, and if I haven't pinned for them in six months, I know I need to pin more. Because if I've got a super popular post that is always at the top and its pins are all really old, I should be pinning more for that post. So then I would make a new batch of pins for that post. If it's really strong, maybe I'd make 15 and I'd schedule them out over the next month and then have some, you know, for the next month. Because like I said earlier, when a URL is already doing really well, more pins for that post tend to get immediate boost. So if you already have a lot of traffic to a URL, that's a good sign that I think that you could pin more for that URL. I think that if you have a lot of ideas in your blog posts and you're not pinning multiple ideas for your blog posts, that's a good sign that you could pin more. Like, for example, that labor advice one I talked about, it has four individual ideas in it and I only ever for years and years and years pin one idea. So I should, I should pin more for that post. Also, if you're not that person that has 10 billion monthly views, if you have very low volume, if you're pinning one or two or three pins a day and you've been doing that for some time and you're not seeing any growth, as long as you are confident in your niche, in your keyword research, in your pin design and in your user intent, if you could check all those boxes, then I would say that's probably a clear cut case of needing to increase your pin volume. So in that case, I would also say that's how you should know you could pin more. What do you think about that?

[A]

Yeah, and I would say so when it comes to velocity of those pins, my recommendation is start off slow. Pinterest seems to be very sensitive these days about volume pinning. And I don't know, I would just rather play it safe and just do a gradual increase in those daily pins and just watch and see how Pinterest reacts because it can react very differently for each account. There's like no one account is the same. And that's something we'll talk about in a future episode.

[B]

Yeah, yeah, I agree. I think that's fantastic advice. And so it's important to remember that if you pin more and all these pins aren't getting engagement, then over time you will hurt your account. So pinning more isn't always necessarily the answer. Pinterest is super sensitive to big changes in our strategy. And if we make big changes in our strategy and the only thing we've done is add more volume, in the long run, that's detrimental. So how many pins per day should you be pinning?

[A]

Seven.

[B]

Seven.

[A]

That's the answer. All this time, get to the very end and there's your answer. Um, yeah, no. Okay, so not really seven. What we've written down here is basically there's a range of 5 to 48 pins per day that we feel comfortable giving as an answer to this big important question. And again, all that really depends on your content, what kind of content you're creating, number of URLs you're creating each day or each week. And oh gosh, it's all these, all these factors that we've talked about for the whole episode. And just know that, okay, if you are in, let's just go back to like the fashion niche. There's like endless ideas and things you can pin about that and it's Very trend oriented. It can be seasonal oriented. And so you could very well likely get away with doing 48 pins per day and do a great job with getting traffic. And it's. It could be easier to create that content, especially if you're leveraging AI. Then there's other, other types of content where creating, you know, five to ten pins per day is your sweet spot. And that's where, like we talked about, you know, recipes as an example, there's plenty of great recipe sites out there that are doing really well, only doing five to 10 pins per day or even 20. So it depends on the topic and all the other things that we've talked about here. Hopefully, as you've listened to this episode, you have your site in mind and what kind of content you're creating. And it really comes down to at the end of the day, the engagement that you're getting on your pins. That is a good, also just a good general indicator as well. So I like to look at all the pins that I've done recently. Almost every day lately I've been doing that to look at the impressions it's initially getting, the number of saves it's getting just to get a pulse for how well they're being distributed on the platform and if people are engaging with them or not. Do you do that?

[B]

Oh, I look at my, I look at my stats every day when I'm working on an account. So I haven't paid very much attention to my main account lately because I've been focused on other things. It's funny what changes when you haven't looked at it in three weeks and then you go back and look at it, you're like, whoa, you can learn a lot by looking at it every day.

[A]

You really can. Yeah. It's something I haven't really been doing up until like the last few months.

[B]

Wow.

[A]

And it's very eye opening, for sure. If people aren't doing that, I hope, I hope they start.

[B]

Yeah, yeah, absolutely. I definitely recommend, if you are working on an account actively, you should be looking at it every day because there are things that you will miss when you wait three weeks to look at it.

[A]

Yep. And so if you decide to start increasing the number of pins per day, just make sure. Yeah. You've got a good baseline on what is your average number of impressions that you're getting for your new pins over the course of, you know, a couple of days. And as you start to introduce more pens, look and see what that impression count looks like for those new pens. Is it going Up? Is it going down? Is it saying about the same? I would say if it's seeing about the same or going up, like, that's a good indicator of, okay, things are going well with introducing more pens and let that simmer for a while at that rate, and then test it out again by introducing more if you want to.

[B]

Yeah, yeah, I think that's really good advice. And if you increase response responsibly. Is that a good word? If you increase your pinning slowly, you know, if you are doing five pins a day right now and you go up to seven, or if you're doing three or four pins every three or four days, that's what I've recommended for years. If you're doing that and you want to start doing three pins every day, then go ahead and do that and don't panic right away if there is a change to your analytics. Because Pinterest, there are just. There are so many factors that go into ups and downs on the platform, and it is really difficult to say that correlation equals causation. And if you are increasing your pins, like, responsibly, like a couple a day, you are almost, I feel pretty confident saying it's not the increased number of pins that changes your analytics. Even if your analytics start jumping up, you pin four pins a day, and you're like, now my analytics is doubled. Like, my traffic has doubled. I'm like, okay, but is that really about the new pins you pinned? It's unlikely. It's really probably about pins you pinned eight weeks ago. So even in that situation, I tell people not to make the assumption that correlation equals causation. Do it and see how it goes.

[A]

That's right. Yeah. I would say you have to give it time to let those pins marinate. You know, that can take several weeks to a month of, like, this new cadence that you have with the number of pens that you're doing. And not to jump to early conclusions there.

[B]

I totally agree. Okay. I feel like we covered this one. Is there anything else you want to add?

[A]

Well, no, but if you have questions that you feel like we didn't answer here on this episode, send us an email pentalkpodcastmail.com and we'll see what we can do to answer that. And then if you're in one of our communities, you can always ask us a question there about this or anything else. If there's anything else you want us to talk about on the podcast, we're always open to ideas. Hey, thanks for listening to this episode of Pentalk. Head over to pentalkpodcast.com to get the show notes and the resources mentioned. And hey, if you like this episode and want to hear more from us, please rate and review our show. Thanks.