Pin Talk - Pinterest Tips and Updates for Creators
Episode: S1E8 Pinterest for Bloggers in 2025
Release Date: January 2, 2025
Hosts: Tony Hill and Carly Campbell
Introduction
In the eighth episode of Pin Talk, Pinterest experts Tony Hill and Carly Campbell delve into the evolving landscape of Pinterest as they look forward to 2025. They explore the shifts in pinning strategies, discuss the platform’s growing emphasis on e-commerce, and share their predictions for the future. This episode is a treasure trove for bloggers and content creators aiming to harness Pinterest’s potential in the coming year.
Why Pinterest in 2025?
Tony and Carly kick off the discussion by highlighting the significant transition many bloggers have made from relying on Google to pivoting towards Pinterest for traffic and revenue.
Tony shares a real-world example:
“There’s this guy, a travel blogger, who got crushed by Google during the hopeful content update. Now, he’s crushing it with Pinterest, allowing him to continue traveling and blogging full-time because of the traffic from Pinterest.”
[00:36]
This shift is largely due to Pinterest offering a different content creation approach that aligns well with e-commerce, leading to increased Revenue Per Mille (RPM) rates.
Carly observes:
“In 2025, and certainly throughout 2024, we saw a big shift. Advertisers started paying a lot more for Pinterest traffic than they have ever paid before.”
[04:48]
Tony theorizes that Pinterest’s integrated browser and advanced tracking capabilities have circumvented the cookie restrictions faced by other platforms like Safari, enhancing its e-commerce effectiveness.
“Pinterest has its own built-in browser on the app, allowing for sophisticated tracking and ad solutions.”
[05:09]
Strategic Changes for 2025
The hosts discuss how their pinning strategies have evolved to adapt to Pinterest’s latest changes.
Seasonality Focus: Carly emphasizes the increasing importance of seasonal content:
“Pinterest has made the discovery of evergreen subjects less important during high-season periods. Now, leveraging big seasons like Thanksgiving and Christmas is crucial.”
[14:59]
She explains her strategy shift:
“Instead of publishing content six to eight months in advance, I’m moving closer to the holiday with an eight to twelve-week window.”
[24:16]
Tony adds:
“Lean into seasonality where it makes sense, but also find ways to make evergreen content seasonal to maximize its utility.”
[05:44]
Board Management: Tony and Carly discuss the balance between reducing the number of boards and optimizing them for better performance. Tony mentions:
“I’m pruning boards that have zero impressions and creating new, strategy-influenced boards.”
[38:32]
Carly concurs, highlighting the importance of finding a middle ground:
“Creating more boards directly influenced by our strategy helps streamline our Pinterest approach for 2025.”
[39:55]
Tools and Innovations: Pin Clicks
A significant portion of the episode is dedicated to the introduction and potential of Pin Clicks, a keyword research tool developed by Tony.
Carly shares her excitement:
“Pin Clicks allows us to track keywords more accurately, filter by search volume, and avoid product-oriented keywords that don’t suit our content strategy.”
[27:09]
Key Features Discussed:
- Keyword Research: Identifying high-volume, content-friendly keywords.
- Trend Analysis: Understanding micro and macro trends to inform content creation.
- AI Integration: Future plans to include AI-generated insights and product-oriented keyword scores.
Tony hints at future enhancements:
“We’re planning to integrate Pinterest’s score for how product-oriented a keyword is, helping creators avoid less favorable keywords.”
[33:35]
Predictions for 2025
Tony and Carly offer several predictions on how Pinterest will evolve in 2025, focusing on algorithm changes, e-commerce integration, and AI advancements.
Increased Seasonal Shifts:
“We expect Pinterest to continue increasing the magnitude of seasonal shuffles due to growing competition and creator strategies.”
[48:09]
Enhanced E-commerce Features:
“Pinterest is likely to expand its e-commerce functionalities, offering more organic placements for shopping pins and possibly creating separate guided searches for informational and shopping intents.”
[54:56]
AI Tools and Labeling: They discuss the emergence of AI-generated pins and Pinterest’s potential response:
“Pinterest has started labeling AI-generated pins by reading metadata. While this could influence user engagement, Tony is not altering his strategy as he removes metadata from AI images before uploading.”
[63:21]
Tony cautions:
“Be prepared for Pinterest to possibly shorten the window for algorithmic changes based on user engagement metrics, similar to Google’s quick shifts.”
[50:48]
Carly adds:
“Understanding the user-directed nature of Pinterest’s AI will be crucial. Whether it enhances or diminishes creator visibility depends on how users interact with AI-labeled content.”
[64:54]
Future Tools and Analytics: Tony anticipates more robust data analysis and reporting features within Pin Clicks to help creators make informed decisions:
“I’m planning to publish reports based on big data analysis from Pin Clicks, uncovering interesting trends and insights for the community.”
[28:32]
Conclusion
Tony and Carly wrap up by reinforcing the importance of flexibility and adaptability for creators on Pinterest. They encourage listeners to experiment with new strategies, leverage advanced tools like Pin Clicks, and stay informed about platform updates to thrive in 2025.
Tony’s Final Advice:
“Prioritize what has performed well for you in the past and continue to innovate with the tools and strategies that align with your niche.”
[38:54]
Carly concludes:
“Embrace the changes, focus on seasonal and evergreen content, and utilize data-driven tools to optimize your Pinterest strategy.”
[46:07]
For more insights and resources mentioned in this episode, visit pintalkpodcast.com.
Notable Quotes:
- Tony Hill: “It's not adjusting anything for my strategy because I already take out all that metadata, so none of my pins are being labeled.”
[66:20] - Carly Campbell: “If you're listening to us talk and you're thinking, oh, maybe a new account would benefit me, go ahead and start a new account.”
[61:27]
Stay tuned for more episodes of Pin Talk as Tony and Carly continue to provide actionable Pinterest strategies to help you grow your online business in 2025 and beyond.