Episode Title: S1E9 Why We Have Multiple Pinterest Accounts (And Is It Worth It for You?)
Hosts: Tony Hill and Carly Campbell
Release Date: January 16, 2025

In this insightful episode of Pin Talk, Pinterest experts Tony Hill and Carly Campbell delve into the strategic considerations of managing multiple Pinterest accounts. Aimed at bloggers and content creators seeking to optimize their Pinterest presence, Tony and Carly explore whether maintaining multiple accounts is beneficial, the pros and cons of various approaches, and best practices to effectively leverage Pinterest for business growth.

1. Introduction to Multiple Pinterest Accounts

The episode begins with Tony introducing the topic: the viability and value of having multiple Pinterest accounts. Recognizing that many listeners are curious about whether they should expand beyond a single account, Tony and Carly set out to dissect the different strategies and their implications.

Notable Quote:
Tony Hill [00:28]: "We were actually talking about this, naturally, a few hours ago, and I was like, wait a second, let's pause. I think this could be a great podcast episode..."

2. The Three Paths for Pinterest Account Management

Tony outlines three primary strategies for Pinterest account management:

1. One Site, One Pinterest Account: The standard approach where a single website is paired with one Pinterest account.
2. Multiple Pinterest Accounts for One Website: Utilizing more than one Pinterest account to promote a single website.
3. Multiple Websites, Each with Their Own Pinterest Account: Managing several websites, each accompanied by its respective Pinterest account.

Notable Quote:
Carly Campbell [01:09]: "There's like the most, probably the most common one that everybody starts with, and that's having one site and one Pinterest account."

3. In-Depth Analysis of Each Strategy

a. One Site, One Pinterest Account

Pros:

• Simplicity and Manageability: Easier to handle a single account, especially for beginners.
• Focused Branding: Allows for a singular, strong personal or business brand.

Cons:

• Dependency on Pinterest: High reliance on one platform for traffic can be risky.
• Limited Scaling: Growth is confined to what one account can achieve.

Carly’s Insight:
Carly Campbell [07:07]: "Mediavine premiere level conference...had one site and they had singular focus on one site...one site with a singular focus...has the ability to out earn multiple sites with your focus divided."

b. Multiple Pinterest Accounts for One Website

Pros:

• Increased Pinning Capacity: Overcomes Pinterest's daily pinning limits by distributing pins across multiple accounts.
• Enhanced Engagement: More touchpoints can lead to higher engagement and visibility.

Cons:

• Compliance Risks: Potentially violates Pinterest’s community guidelines if perceived as manipulative.
• Management Complexity: Requires significant time and resources to maintain multiple accounts effectively.

Notable Quote:
Carly Campbell [04:54]: "If you're going to be adding more accounts, it's an advanced strategy and you should see it as an advanced strategy, not a beginner strategy."

c. Multiple Websites, Each with Their Own Pinterest Account

Pros:

• Diversified Traffic Sources: Reduces dependency on a single website and Pinterest account.
• Targeted Content Strategy: Each site can cater to specific niches or keywords.

Cons:

• Resource Intensive: Managing multiple sites and accounts can spread resources thin.
• Complex Content Management: Requires streamlined processes and possibly a team to handle effectively.

Carly’s Advice:
Carly Campbell [48:46]: "The biggest con risk to having multiple websites with multiple Pinterest accounts is the risk of spreading yourself too thin."

4. Content Strategy and Pinterest Algorithms

Tony and Carly emphasize the importance of tailoring content strategies based on the type of content—whether it’s predominantly visual or contains significant text elements. They discuss how Pinterest's algorithms respond differently to various content types and the necessity of aligning pinning strategies accordingly.

Notable Quote:
Carly Campbell [02:30]: "There's pros and cons to that. The other one is, you know, earning a full-time income... but don't jump right into it from the very beginning..."

5. Managing Multiple Accounts Safely

To mitigate risks associated with managing multiple Pinterest accounts, the hosts discuss best practices:

• Natural Pinning Behavior: Avoid patterns that could trigger Pinterest’s spam detection algorithms.
• Use of VPNs: Distribute account activities across different IP addresses to emulate authentic user behavior.
• Agency Management: Leveraging the Pinterest Business Manager to oversee multiple accounts professionally.

Notable Quote:
Tony Hill [25:29]: "Every PIN is gonna have at least 10 saves within 24 hours."

6. Recommendations and Best Practices

Tony and Carly offer actionable recommendations for creators considering multiple Pinterest accounts:

• Start Single: Focus on making one website and its Pinterest account profitable before expanding.
• Implement Systems: Develop standard operating procedures to manage multiple accounts efficiently.
• Cross-Promotion: Utilize newsletters and internal linking to funnel traffic from secondary accounts to the main site.

Carly's Strategy:
Carly Campbell [45:46]: "Create a one newsletter that I would promote across all those sites and send all that traffic back to the main site that has, like, the highest RPMs."

7. Conclusion and Final Thoughts

Wrapping up the episode, Tony and Carly reiterate the importance of understanding one’s capacity and business goals before deciding to manage multiple Pinterest accounts. They encourage listeners to assess their current resources, prioritize profitability, and adopt a strategic approach to Pinterest account management.

Final Recommendation:

• Evaluate Thoroughly: Weigh the benefits against the risks for your specific situation.
• Scale Gradually: Expand to multiple accounts only after establishing a successful single-account strategy.
• Seek Support: Consider outsourcing management tasks to maintain consistency and effectiveness.

Call to Action:
Listeners are invited to share their experiences and seek personalized advice by emailing pentalkpodcastmail.com. Additionally, the hosts encourage ratings and reviews to continue delivering valuable content.

Notable Quote:
Carly Campbell [04:54]: "Advanced strategy, not a beginner strategy."

For more expert tips and strategies on maximizing your Pinterest presence, visit pintalkpodcast.com.