
Hosted by Camille Kurtenbach · EN

Feeling like you're constantly creating content but never getting ahead? You're not alone. In this episode of Pinterest Coffee Chats, I'm joined by social media strategist and marketing agency owner Jessie Boudreaux to talk about one of my favorite marketing topics: creating content once and making it work harder for your business. We discuss why so many business owners feel stuck on the content hamster wheel, how to create evergreen content that continues working long after it's published, and practical ways to repurpose the content you're already creating across multiple platforms. If you've ever wondered how Pinterest and social media can work together instead of competing for your time, this episode is for you. In This Episode We Talk About: ☕️ Why every successful marketing strategy starts with a strong foundation ☕️ The importance of understanding your brand voice before creating content ☕️ How Pinterest and social media complement one another ☕️ Why evergreen content outperforms constantly chasing trends ☕️ Simple ways to repurpose one piece of content into multiple posts ☕️ Creating content that converts instead of simply fills your feed ☕️ Why consistency doesn't mean constantly creating something new ☕️ How to avoid the content hamster wheel ☕️ The difference between trendy content and long-term content ☕️ Why your audience needs multiple touchpoints before taking action ☕️ Building a sustainable content workflow for your business Key Takeaways: One great piece of content should never be used only once. Whether you're creating podcast episodes, blog posts, emails, videos, or social media posts, there are countless opportunities to repurpose that content and continue reaching new audiences. Jessie reminds us that effective content isn't about posting more. It's about creating intentional content that supports your business goals and can be reused in multiple ways over time. Combined with a Pinterest strategy, that content becomes a long-term marketing asset instead of something that's forgotten after a few days.Connect With Jessie: https://www.jessieboudreaux.com https://www.instagram.com/jessieb_marketing/

Feeling overwhelmed by all the marketing advice out there? Instagram says to post more Reels. TikTok wants daily videos. LinkedIn has its own strategy. Email marketing needs consistency. And then someone tells you that you should be using Pinterest too. No wonder so many business owners feel overwhelmed. In this episode of Pinterest Coffee Chats, I'm talking about one of the biggest objections I hear almost every week: "Camille, I know Pinterest works...I just don't want to learn another platform." The truth is, I completely understand. In fact, one of the biggest differences between me and many Pinterest educators is that I don't believe every business owner needs to become a Pinterest expert. You don't have to do everything yourself. That's what experts are for. Whether you decide to learn Pinterest or hire it out, this episode will help you think differently about how Pinterest can fit into your business without adding more to your already full plate. In This Episode We Talk About: ☕️ Why so many business owners feel overwhelmed by marketing advice ☕️ The biggest difference between Pinterest and social media ☕️ Why I don't believe every business owner should become a Pinterest expert ☕️ How Pinterest fits into a long-term marketing strategy ☕️ Making the most of the content you've already created ☕️ Why most businesses don't need more content—they need a better system ☕️ How Pinterest supports podcasts, blogs, YouTube, email marketing, and other evergreen content ☕️ Different ways to use Pinterest depending on your season of business ☕️ How to decide whether to learn Pinterest yourself or hire an expert ☕️ Creating a marketing strategy that works for your life not against it Key Takeaways: Pinterest shouldn't become another full-time job. Whether you choose to learn the platform yourself or hire someone to manage it, the goal is the same: helping your existing content continue working long after it's published. After nearly 10 years specializing in Pinterest and helping more than 150 businesses, I've learned that most business owners don't need another platform to master. They need a marketing system that supports the content they're already creating and gives them more visibility without adding more work to their week. Connect with Camille → Book a Pinterest Strategy Call → Pinterest Strategy Intensive → Done-With-You Pinterest Support → Done-For-You Pinterest Support → Free Guide: How to Turn Pinterest Into a Money-Making Machine → Follow me on Instagram → Q4 Pinterest Checklist Freebie

Have you ever caught yourself saying: "I know I should start Pinterest...I just need to get organized first." If so, you're not alone. In this episode of Pinterest Coffee Chats, I'm tackling one of the biggest objections I hear from business owners who want to use Pinterest but feel like they need to have everything perfectly organized before they begin. After working with more than 150 businesses, I can confidently tell you that I've never had a client come to me with perfectly organized files, folders, content, and systems and that's completely okay. Instead of waiting for everything to feel "ready," let's talk about why getting started often creates the organization you've been waiting for. If Pinterest has been sitting on your someday list because you feel overwhelmed by your content or don't know where to start, this episode is for you. In This Episode We Talk About: ☕️ Why waiting until you're "organized" often keeps you from ever starting ☕️ What over 150 Pinterest clients have taught me about running a business ☕️ The most common types of content business owners already have (and forget about) ☕️ How Pinterest can actually help create more organization in your business ☕️ Why your content doesn't have to be perfect to be valuable ☕️ Building a Pinterest strategy around your business goals instead of a generic checklist ☕️ How I customize Pinterest strategies for every client I work with ☕️ Why Pinterest can help you make the most of content you've already created ☕️ Taking Pinterest off your "someday" list Key Takeaways: Being organized isn't a prerequisite for Pinterest. In fact, one of the first things we do together is identify what content matters most, which offers deserve the most attention, and how everything fits together into a sustainable strategy. Pinterest isn't about creating more work. It's about making the content you've already created work harder for your business. You don't need perfect systems before you begin. You simply need a starting point. Connect with Camille → Book a Pinterest Strategy Call → Pinterest Strategy Intensive → Done-With-You Pinterest Support → Done-For-You Pinterest Support → Free Guide: How to Turn Pinterest Into a Money-Making Machine → Follow me on Instagram → Q4 Pinterest Checklist Freebie

Have you ever told yourself that you just need better time management, more discipline, or a stronger routine? What if consistency isn't actually the problem? In this episode of Pinterest Coffee Chats, I sit down with business and life coach Katie Grimes to unpack why so many business owners struggle with consistency, productivity, and burnout. We explore how your nervous system, energy levels, thought patterns, and even your monthly cycle can impact how you show up in your business. This conversation is packed with practical tools, mindset shifts, and reminders that success doesn't have to come from constantly pushing harder. If you've been feeling overwhelmed, exhausted, or frustrated by your inability to "stay consistent," this episode might completely change the way you look at productivity. In This Episode We Talk About: ☕️ Why consistency is often misunderstood ☕️ The difference between discipline and sustainable success ☕️ The burnout cycle many business owners unknowingly repeat ☕️ How shame impacts productivity and motivation ☕️ Understanding your energy as a business owner ☕️ The role hormones and cycle syncing can play in your workflow ☕️ Why your nervous system affects your ability to get things done ☕️ Common signs you're operating in stress, overwhelm, or burnout ☕️ Simple nervous system regulation tools you can start using today ☕️ Why more work doesn't always lead to better results ☕️ How your thoughts influence your actions and outcomes ☕️ Creating a business that supports your life instead of consuming it Resources Mentioned Connect with Katie:Katie IGCalm CEO Connect with Camille → Book a Pinterest Strategy Call → Done-With-You Pinterest Support → Done-For-You Pinterest Support → Free Guide: How to Turn Pinterest Into a Money-Making Machine → Follow me on Instagram → Q4 Pinterest Checklist Freebie

You can have the best Pinterest strategy, the most beautiful content, and thousands of website visitors, but if your funnel isn't working, you're leaving opportunities on the table. In this episode of Pinterest Coffee Chats, I'm joined byJessica Krewson, founder of Design Krew a boutique marketing agency that has helped service providers build and optimize their marketing funnels for over 15 years. We dive into what happens after someone clicks on your content, why messaging matters more than most business owners realize, and the common mistakes that keep potential clients from taking the next step. If you've ever wondered why people are visiting your website but not converting, or why your lead magnets aren't performing the way you'd hoped, this episode is packed with practical insights you can apply right away. In This Episode We Talk About: ☕️ What a marketing funnel actually is (and why every business needs one) ☕️ The biggest mistakes business owners make with their websites and landing pages ☕️ Why clear messaging is the foundation of every successful funnel ☕️ How to identify what your ideal client is really searching for ☕️ The importance of creating a seamless experience from content to conversion ☕️ What "above the fold" means and why it matters ☕️ How Pinterest traffic differs from social media traffic ☕️ Choosing the right lead magnet or freebie for your audience ☕️ Why many business owners are making their freebies too advanced ☕️ The role email marketing plays after someone joins your list ☕️ How to create a customer journey that naturally leads to your paid offers Resources Mentioned:Jessica's IG Freebie Connect with Camille → Book a Pinterest Strategy Call → Done-With-You Pinterest Support → Done-For-You Pinterest Support → Free Guide: How to Turn Pinterest Into a Money-Making Machine → Follow me on Instagram → Q4 Pinterest Checklist Freebie

How Virtual Summits Can Grow Your Email List with Kelly Morrison If growing your email list feels harder than ever, this episode is for you. In this week's episode of Pinterest Coffee Chats, I'm joined by Kelly Morrison, virtual assistant, summit strategist, and host of the Product Seller Summit. We dive into why virtual summits are making a comeback, how they can help you reach new audiences, and why they may be one of the most overlooked ways to grow your email list with qualified leads. Kelly shares her experience hosting her own summit, what she learned from adding over 1,200 new subscribers to her email list, and why email marketing continues to outperform social media for many business owners. Whether you're a coach, course creator, service provider, product seller, or podcast host, this conversation will help you think differently about visibility, audience growth, and creating long-term marketing assets that continue working long after the event is over. In This Episode We Talk About: ☕️ Why Kelly decided to host her first virtual summit ☕️ What it actually takes to plan and execute a successful summit ☕️ How summits can help you grow your email list with ideal clients ☕️ Why email marketing continues to outperform social media for many businesses ☕️ The biggest mistakes business owners make when participating in summits ☕️ How to choose the right summit opportunities ☕️ Why keeping landing pages evergreen matters for long-term traffic ☕️ Ways to maximize summit content after the event ends ☕️ Different industries and niches successfully using virtual summits ☕️ What Kelly would do differently if she were starting again today Key Takeaways:-Virtual summits are not a quick fix. -Like Pinterest, podcasting, blogging, and email marketing, summits require upfront work before you see results. -The biggest value often isn't the event itself. It's the audience, relationships, and email subscribers you continue nurturing long after the summit ends.-If you choose to participate in or host a summit, focus on attracting the right people rather than simply growing your list with more people. Quality leads will always outperform vanity metrics. Resources Mentioned:Kelly Morrison is the founder of The Virtual Peacock and the host of The Product Seller Summit. Since 2008, she has helped entrepreneurs grow their businesses through strategic support in email marketing, social media, affiliate programs, online events, launches, and digital programs. Having contributed to numerous six- and seven-figure launches for ecommerce and online businesses, Kelly is passionate about helping business owners create exceptional customer experiences while increasing their visibility and revenue. Today, she specializes in helping entrepreneurs host their first virtual summit, using online events to build authority, create strategic partnerships, and add thousands of qualified subscribers to their email lists. https://www.thevirtualpeacock.com/https://www.instagram.com/kellywithhercoffee/ Connect with Camille → Book a Pinterest Strategy Call → Done-With-You Pinterest Support → Done-For-You Pinterest Support → Free Guide: How to Turn Pinterest Into a Money-Making Machine → Follow me on Instagram → Q4 Pinterest Checklist Freebie

Pinterest has changed a LOT over the last few years… and the businesses seeing the best results right now are approaching the platform very differently. In this episode of Pinterest Coffee Chats, I share the biggest patterns she’s seeing as a Pinterest Strategist & Manager working with businesses focused on long-term visibility, website traffic, email growth, and sustainable marketing systems. This conversation goes far beyond “pretty pins” and dives into what’s actually driving growth on Pinterest right now. In this episode, we cover: What Pinterest users are actually searching for right now Why helpful, problem-solving content is outperforming aesthetic-only content The shift happening on Pinterest toward search-first content Why businesses with blogs, podcasts, opt-ins, and offers have a huge opportunity on Pinterest How successful businesses are using Pinterest as a content distribution platform Why repurposing content matters more than constantly creating new content The connection between Pinterest, email growth, podcast downloads, and website traffic Why consistency and searchable content matter more than perfection The biggest missed opportunity Camille sees from established business owners not leveraging Pinterest strategically If you’re already creating content but relying heavily on Instagram or short-term visibility… this episode will help you rethink how Pinterest can support your overall business growth and content strategy. If Pinterest is on your list for 2026 and you want clarity on where to start, explore my Pinterest Strategy Call, Done-With-You Pinterest Support, or Done-For-You Pinterest Management below: → Book a Pinterest Strategy Call → Done-With-You Pinterest Support → Done-For-You Pinterest Support → Free Guide: How to Turn Pinterest Into a Money-Making Machine → Follow me on Instagram → Q4 Pinterest Checklist Freebie

What if the problem isn’t your follower count… but the fact that your content stops working after 24 hours? In this episode of Pinterest Coffee Chats, Camille is breaking down why she believes most business owners don’t actually need more followers they need stronger visibility systems. As a Pinterest Strategist & Manager, Camille works with business owners who already have valuable content like podcasts, blogs, email newsletters, opt-ins, and offers… but aren’t maximizing the long-term return on that content. This episode dives into: -Why followers don’t automatically equal sales -The difference between followers and long-term visibility -Why so many business owners feel burnt out from content creation -How Pinterest helps extend the lifespan of your existing content -Why content distribution matters just as much as content creation The hidden missed opportunity most business owners overlook Why searchable, evergreen content matters more than ever How Pinterest can support email growth, podcast downloads, website traffic, and lead generation Why sustainable visibility is becoming more important than chasing virality If you’re a business owner creating content consistently but feeling frustrated that your posts disappear so quickly… this episode will completely shift the way you think about Pinterest and long-term marketing strategy. If Pinterest is on your list for 2026 and you want clarity on where to start, explore my Pinterest Strategy Call, Done-With-You Pinterest Support, or Done-For-You Pinterest Management below: → Book a Pinterest Strategy Call → Done-With-You Pinterest Support → Done-For-You Pinterest Support → Free Guide: How to Turn Pinterest Into a Money-Making Machine → Follow me on Instagram → Q4 Pinterest Checklist Freebie

Summer might feel slower online… but behind the scenes, Pinterest users are already planning ahead. In this episode of Pinterest Coffee Chats, Camille is breaking down why summer is actually one of the BEST times to start building momentum on Pinterest before the busy fall and holiday season hits. If you’ve been putting Pinterest on the back burner because you think you need more time, more content, or a “better strategy” first… this episode is your reminder that you probably already have enough to begin. In this episode, we cover: Why Pinterest users search earlier than most business owners realize Summer searches already trending on Pinterest right now How Pinterest continues rewarding search-based, helpful content The difference between Pinterest content and traditional social media content Why summer is one of the most underrated seasons to build Pinterest momentum The simple Pinterest strategy Camille would focus on this summer Why consistency matters more than perfection on Pinterest The “compound effect” of Pinterest and why early action matters The biggest mistake business owners make when starting Pinterest How to repurpose your existing content into Pinterest content this week If you’ve been waiting for the “perfect” time to start Pinterest for your business, this episode is your reminder that the businesses seeing momentum in fall usually started building it during summer. If Pinterest is on your list for 2026 and you want clarity on where to start, explore my Pinterest Strategy Call, Done-With-You Pinterest Support, or Done-For-You Pinterest Management below: → Book a Pinterest Strategy Call → Done-With-You Pinterest Support → Done-For-You Pinterest Support → Free Guide: How to Turn Pinterest Into a Money-Making Machine → Follow me on Instagram → Q4 Pinterest Checklist Freebie

Pinterest recently released an engineering blog explaining more about how the Home Feed actually works… and honestly? It explains SO much. In this episode, I’m breaking down what Pinterest revealed in a way that actually makes sense for business owners and content creators without all the overly technical language. Because Pinterest is not randomly showing content. It’s constantly learning from user behavior, balancing different engagement signals, and trying to create a better overall experience for users. Which means understanding how Pinterest thinks about content can completely change how you approach your strategy. If you’ve ever wondered: why some pins take off later why saves matter why consistency matters more than posting nonstop or why Pinterest feels different than Instagram This episode will help connect the dots. ☕ In This Episode: What Pinterest recently revealed about the Home Feed algorithm Why Pinterest is more intentional than most people realize How Pinterest balances clicks, saves, engagement, and user behavior Why not every pin has the same “job” How Pinterest uses a mix of content types and topics in the feed Why consistency matters more than posting volume What this means for your Pinterest strategy moving forward How to create content Pinterest can better understand and distribute If Pinterest is on your list for 2026 and you want clarity on where to start, explore my Pinterest Strategy Call, Done-With-You Pinterest Support, or Done-For-You Pinterest Management below: → Book a Pinterest Strategy Call → Done-With-You Pinterest Support → Done-For-You Pinterest Support → Free Guide: How to Turn Pinterest Into a Money-Making Machine → Follow me on Instagram → Q4 Pinterest Checklist Freebie