Podcast
Pipeline with Dave Gerhardt
Hosted by Drift · EN
How businesses make money is changing. It’s not all sales. It’s not all marketing. Revenue is everyone’s business now. Join Drift’s Katie Foote (CMO) and Justin Keller (VP of Revenue Marketing), as they sit down with experts across sales, marketing, and customer success to talk about what it really takes to accelerate revenue as a go-to-market team. In just 40 minutes, you’ll hear how different organizations use conversations, technology, and cross-functional alignment to build better pipeline and drive expansion…because if there’s one thing we know when it comes to the Revenue Era, it’s that revenue talks.
10episodes
Episodes
Newest firstAll episodes
Be a Commercially Creative Marketer (with Apex Group's Rosie Guest)
Nov 1, 202100:36:54Tap to summarizeRosie Guest, CMO of Apex Group, joined the fintech company when there were 300 employees and no marketing structure.Fast forward seven years, and she now leads a team that's part of an 8,000-person company, that has endured 21 acquisitions in four years, and that has become one of the biggest asset management companies in the world.A lot has changed for Rosie and the Apex Group in the past seven years, so in this episode, she shares how she's used the power of being a commercially creative marketer to establish marketing's role as a critical function in the company.Like this episode? Make sure to leave it a ⭐⭐⭐⭐⭐⭐ review and hit subscribe, so you never miss when a new episode drops.
Transcribe →
What it Takes to be a Great Marketer in the Revenue Era (with Box CMO and TigerConnect CMO)
Oct 25, 202100:44:57Tap to summarizeWhat's it take to go from a good to great marketer in the Revenue Era? Creating demand for your brand.In this episode, Dave sits on a panel alongside Box's CMO, Chris Koehler, and TigerConnect's CMO, Wendy White. They talk about how the Revenue Era has shifted their go-to-market strategy, how they lead their teams in a digital-first world, and why all marketers should be revenue-focused.Like this episode? Make sure to leave it a ⭐⭐⭐⭐⭐⭐ review and hit subscribe, so you never miss when a new episode drops.
Transcribe →
Building Pipeline Through Brand with 15Five CRO Brad McGinity + CMO Julia Stead
Oct 18, 202100:46:11Tap to summarizeAlignment, flexibility, and prioritization. These three focus points proved critical to 15Five's pipeline generation in the past 6 months. For this episode of Pipeline, Dave sat down with 15Five's CRO, Brad McGinity, and CMO, Julia Stead. They covered everything from what Julia's first few days at 15Five looked like, to the breakdown of 15Five's pipeline forecast matrix. But one of the biggest takeaways (and one of Dave's favorite as Drift's Chief Brand Officer)? Brand campaigns matter, and they're instrumental to driving pipeline for your business.Like this episode? Make sure to leave it a ⭐⭐⭐⭐⭐⭐ review and hit subscribe, so you never miss when a new episode drops.
Transcribe →
B2B Content & Social Media Strategy with Ross Simmonds (Founder & CEO at Foundation)
Oct 11, 202100:50:25Tap to summarize"One of the biggest misconceptions in content marketing is that content is the most important and only thing that matters in our space."Ross Simmonds, founder and CEO of Foundation Marketing, a content marketing agency for B2B and enterprise companies, doesn't hold back from hot takes on this episode of Pipeline. Over the course of 50 minutes, Dave and Ross dissect all the elements that go into developing a B2B content and social media strategy. By the end of the episode, you'll know everything you need to know about distribution, attribution, hiring, and training to build a brand that generates trust from your audience, and in turn, pipeline for your business.Like this episode? Make sure to leave it a ⭐⭐⭐⭐⭐⭐ review and hit subscribe, so you never miss when a new episode drops.
Transcribe →
Should sales and marketing be under one roof? Validity CRO + SVP Marketing on driving revenue together
Oct 4, 202100:52:04Tap to summarizeWhat does it take to get the CRO saying that marketing is knocking it out of the park?In this pilot episode of Pipeline, Validity CRO, Don Williams, lets you know.SVP of Marketing, Kate Adams, reports up to Don at Validity. Dave interviews them together to better understand how this unique company structure leads them to drive more revenue for their business.Like this episode? Make sure to leave it a ⭐⭐⭐⭐⭐⭐ review and hit subscribe, so you never miss when a new episode drops.
Transcribe →
Introducing Pipeline with Dave Gerhardt
Sep 27, 202100:02:18Tap to summarizeSales and marketing leaders, we get it. You're busier than ever, and your job is getting harder and harder. That's why we're launching Pipeline, a weekly podcast hosted by Dave Gerhardt. Tune in every Monday for no-fluff conversations with CROs, CMOs, and other leaders across B2B sales and marketing.
Transcribe →
How To Actually Boost Email Open Rates
Jul 28, 202100:08:55Tap to summarizeIn this short episode I'm talking about why I don't like when subject lines turn into gimmicks and how to *actually* improve your email open rates.Get more marketing knowledge at davegerhardt.com or submit future questions to questions@davegerhardt.comThis podcast is produced for me by my friends at Lemonpie. If you want to launch a podcast strategy for your brand, check them out at www.lemonpie.fm and tell them I sent you.If you're looking for your next role, check out DGMG Jobs https://dgmgjobs.com/ the place to go to find B2B marketing jobs you’d actually want.
Transcribe →
A Quick Update From DG
Jul 28, 202100:00:48Tap to summarizeA quick update from me if you're looking for new episodes.
Transcribe →
Listener Questions: What To Do As The First Marketing Hire, Creating Content For Multiple Personas, How To Get Content From Experts
Jul 19, 202100:19:56Tap to summarizeHey it's me with a mailbag episode, taking some questions from DGMG Community members and answering on the podcast this week on creating content for multiple personas, working with subject matter experts and how to get content out of them, what to do as the first marketing hire.Get more marketing knowledge at davegerhardt.com or submit future questions to questions@davegerhardt.comThis episode is brought to you by Oribi, an all-in-one marketing analytics tool. Say goodbye to Google Analytics. To start your free trial, visit oribi.io/dgmg. Use the coupon code DGMG and get 20% off any plan.This podcast is produced for me by my friends at Lemonpie. If you want to launch a podcast strategy for your brand, check them out at www.lemonpie.fm and tell them I sent you.If you're looking for your next role, check out DGMG Jobs https://dgmgjobs.com/ the place to go to find B2B marketing jobs you’d actually want.
Transcribe →
Is Clubhouse Dead? Ranking Our Social Media Channels, & Why You Need To Replay The Hits (with Ross Simmonds, CEO, Foundation)
Jul 19, 202100:58:12Tap to summarizeRoss Simmonds (@thecoolestcool) is the Founder & CEO of Foundation, a B2B content marketing agency. On this episode we talk about Venmo, Jack Dorsey & Jay-Z, Marc Benioff, the power of staying top of mind, why you need to replay the hits, PGA Tour advertising, commenting as a strategy, is Clubhouse dead? ranking our top social media channels, why Building an audience on social media is a cheat code for business, and more.Get more marketing knowledge at davegerhardt.comThis episode is brought to you by Oribi, an all-in-one marketing analytics tool. Say goodbye to Google Analytics. To start your free trial, visit oribi.io/dgmg. Use the coupon code DGMG and get 20% off any plan.This podcast is produced for me by my friends at Lemonpie. If you want to launch a podcast strategy for your brand, check them out at www.lemonpie.fm and tell them I sent you.If you're looking for your next role, check out DGMG Jobs https://dgmgjobs.com/ the place to go to find B2B marketing jobs you’d actually want.
Transcribe →