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In this compelling episode of Pitch Masters, I sit down with Julian Treasure, renowned sound and communication expert, author, and five-time TED speaker whose talks have collectively been viewed over 160 million times. Julian reveals why listening, not just speaking, is critical in business, pitches, and leadership. Drawing from his new book, Sound Affects, we explore the profound impact of sound and listening on our personal effectiveness, organisational success, and even global economics. Tune in to learn how genuinely tuning in can transform your next pitch and beyond.

For more insights, explore Julian’s book Sound Affects, or join his online community, The Listening Society, where you’ll get a whole month for free with this link.

If you enjoy the conversation, don’t forget to grab a copy of PITCH: How to Captivate and Convince Any Audience on the Planet. It expands on these ideas with real stories, actionable frameworks, and a fresh approach to making your next pitch feel more like a conversation than a performance.

S2 E03 VIDEO VERSION: Julian Treasure, Listening Expert and TED Talk Legend