What can business leaders learn from the pressure, craft, and discipline of presidential speechwriting?

In this episode of Pitch Masters, I sit down with Terry Szuplat, who spent nearly a decade as a speechwriter for President Barack Obama, to unpack what makes messages land, what makes audiences lean in, and why “generic” is the fastest route to being forgotten.

Terry takes us inside the realities of writing for the most scrutinised speaker on the planet, shares the practical framework he uses to help leaders prepare talks and pitches, and offers a simple principle that instantly raises the bar: say what only you can say.

Connect with Terry Szuplat

Website: https://www.terryszuplat.com/

LinkedIn: https://www.linkedin.com/in/terry-szuplat-456914137/

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My book, Pitch: How to Captivate and Convince Any Audience on the Planet, is now available:
https://amzn.eu/d/ewuiZ53

S2 E06 VIDEO VERSION: Terry Szuplat, Former Obama Speechwriter and Bestselling Author