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Kara Swisher
Hi everyone, this is Pivot from New York Magazine and the Vox Media Podcast Network. I'm Kara Swisher.
Scott Galloway
And I'm Scott Galloway.
Kara Swisher
This is an emergency pod. We do these from time to time with news, especially if it's breaking. And obviously what's happened over the weekend in Minnesota has been heinous in many ways. In all ways actually. So we had to jump on here to talk about the situation. Tensions are exploding in reaction to federal agents shooting and killing 37 year old ICU nurse Alex Preddy in Minneapolis on Saturday. This is the second fatal shooting by federal agents this month with Governor Tim Walls calling for Trump to halt ICE operations in the state. Meanwhile, Trump administration the Trump administration is trying to cast Blame on the victim and local Democratic lawmakers. Border Control Command Gregory Bav appeared on CNN's State of the Union with Dana Bash earlier and here's what that tiny, horrible man had to say.
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All of the video that we have.
Kara Swisher
Seen shows him documenting it with his.
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Cell phone, which is a lawful thing to do. And the only time he seemed to interact with law enforcement is when they.
Kara Swisher
Went after him when he was trying to help an individual who law enforcement pushed down.
Commercial Narrator
So where do you have the evidence to show that he was trying to.
Kara Swisher
Impede that, that law enforcement operation?
Scott Galloway
Sure, Dan, at first he was there in the scene. He was in the scene actively impeding and assaulting law enforcement to the point.
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But that's not illegal. He wasn't.
Kara Swisher
He wasn't impeding it. He was filming it, which is a legal thing to do in the United States.
Scott Galloway
Let's, let's don't freeze frame adjudicate this now.
Kara Swisher
Let's freeze frame adjudicated Everyone saw it from a hundred different angles. There was video everywhere. And this small little Himmler wannabe doesn't seem to understand that. Attorney General Pam Bonnie gave Tim Walls three conditions to, quote, restore the rule of law. She wants him to hand over the info about the state's welfare programs, grant access to state voter rolls, and repeal sanctuary policies. Let's focus on the middle one, which we will. They want these voter rolls because of the midterm elections. Let's talk about the Democratic response. Democrats are obviously in an uproar and AOC and others calling for Senate Democrats to block ICE funding this week. Democrats would have to shut down government in order to do that. They seem willing to do so. Representative Robin Kelly of Illinois is asking colleagues to sign onto her articles impeachment against DHS Secretary Kristi Noem. Meanwhile, Megan Kelly appeared to agree that ICE should get out of Minnesota, but she was just being awful. She tweeted ealDonaldTrump should pull ICE out of Minnesota today and announced there'll be no more immigration enforcement in Minnesota at all. All illegals in the US Are encouraged to move there. If any illegal is found outside of Minnesota and gets deported, they will. They never reply for reentry. She is a cruel and tireless termagant. Hours after this young man was killed, Trump and Melania went ahead with a previously scheduled screening of her new documentary Melania at the White House. Guests included Tim Cook, along with AMD CEO Lisa Su, the CEO of Zoom, and Mike Tyson and Tony Robbins. Strange group of people, but a lot of tech CEOs also Andy Jassy, the CEO of Amazon. In any case, a really terrible date for the United States of America. Scott, your thoughts?
Scott Galloway
Well, typically you'd have some. You'd want to deescalate and say, let's wait till there's a full investigation. But unfortunately, the institutions conducting these investigations now are no longer trusted and with good reason. The American public doesn't believe that these investigations will be be fair investigations. So you have to turn to the, you know, kind of the frame adjudication. And what the frame shows is that one, this individual was clearly exercising just free speech. All free speech is not exempt. You know, if you incite violence, that's not free speech. But it's difficult to see how in any way this individual was inciting violence. He was just filming what was happening. He moved to help protect somebody or comfort them after they had been knocked down. So his First Amendment rights were clearly violated. Two, the second Amendment is the right to bear arms. He was carrying a weapon which he had a legal license for carry for the gun was removed from him. He did not take out the de gum. He did not wave it at anybody. It was in his waistband. It was taken out. And then. So his first and Second Amendment rights were violated in about 15 seconds. And then a couple of things that I noticed that were even more disturbing were one, when a gunshot goes off, these quote unquote trained federal agents scattered you. When your gun goes off, you're supposed to make sure the person you think is firing the gun, you look for their hands, you look for the gun. They did none of that. They scattered. And Representative Seth Moulton, who's a veteran and I believe a Marine who served in, I believe it was Iraq, said that if this had happened in the middle of a combat zone and a combatant, enemy combatant, who had been disarmed was treated this way, the officers and the enlisted men involved in that murder would be court martialed. So the rules of engagement are now more reckless and more violent in the suburbs of Minneapolis than they are in Mogadishu during a war. So this has gone so far and this notion that this has anything to do with the Constitution, everyone is now ignoring the Constitution. The other word that comes to my mind is cowardice, and that is Trump and Secretary Noem are perpetrating violence under the auspices that it has something to do with immigration. They want a third party that will take the blame or the be the shock absorber for this depravity. And that is an agency full of masked secret police. I mean, they're not even taking responsibility for this violence. They're trying to keep it in arms.
Kara Swisher
No, they said the victims were the ICE officers. That's what Gregory Vino said to Dana Bash, who did a terrific job trying to take. Explain to him why he was lying, essentially. But go ahead.
Scott Galloway
What are your, what are your thoughts on this car?
Kara Swisher
I just. Scott, It's. This is repulsive and in every way, on every aspect of it. What had happened there? I mean, one point I called these people incompetent. Everyone's like, no, they're evil. Evil is incompetent. They're both evil and incompetent. And I don't throw around those things. I don't throw around Nazi terms very easily. But this is. That's what it looks. That's what it is. And especially even the outfit, as Greg, as Governor Newsom pointed out with Greg Bevino, who is completely incompetent and also evil. And I don't use those terms lightly. I really don't. And I find when you, when you throw, throw them about. But this man was using a phone, a phone to, to take pictures. And that's what he's allowed to do. He was peaceful. He was leaning down to help a woman who was shoved down by police who was doing nothing but exercising her right. They kept calling it today. Todd Blanche, another terrible person in the administration and a pedophile protector. Let's just note that was saying that, that he was. It was a riot. It wasn't by any means a riot. They were blam of Minnesota. And I just interviewed the mayor of Minneapolis. They have 600 officers. There's 3,000 ICE. There's 3,000 ICE members. They can't protect them, especially when they're behaving like thugs and attacking the citizens. They're there to protect the citizens, not the ICE force, which is enormous. And you can't do that. And they are trying to create violence. It's very obvious what they're trying to do. And then laying the blame on literally, there's nothing. I don't believe we're even arguing that this guy did anything. He didn't. And everyone can see it. And what was really astonishing to me was all the angles and the people and the citizens there putting themselves in harm's way to take these pictures, right? This woman in the pink jacket, there's a woman in a car. There's every angle of this thing. There's a woman in a car straight on. There's one across the street. There's one in front of him. There's one on the other side. These people don't understand. We see you, we see what you're doing. It is not. And to try to look at it any other way, and especially because he was on the ground, you can absolutely see what happened. And then the guy pulls out the gun and shoots him for no reason. There's. And one of the things which was astonishing, one of the people taking the pictures said, what did you just do? What did you just do? And that is the. What in. Why in the world would you do that? There were six, seven people on this guy. And it's. I have to tell you one thing. Power of digital is really strong. You see, people see it like, I don't understand why these people don't think cell phones exist in this world. The second part is the silence from our business community. The silence from these people. They went to the White House last night. Could they just beg off, like to go to the Melania screening, which nobody wants to see. Could they say something publicly like I just. The silence of our business people, especially the tech people. And then many people like Bill Ackman, as usual because he can't shut his diarrhea mouth, could not help but blame everybody. But who shot this man? Which were these officers? Obviously Minnesota has moved this time because they learned from the first and I this is a murder is what this is. They learned from the first one that they tried to take evidence. They scattered. As you said, you can't leave the scene of. Of a shooting like that, a fatal shooting. And then the last thing I would say is the citizens of Minnesota, I'm wearing a Minnesota Star Tribune. I have to say the press is doing a great job there. The Minnesota Star Tribune and others. These are citizens that are not going to take this shit. And I know you call for leaders, but we are the leaders, right? Citizens are the leaders, not our politicians. I will say the Democrats had especially aoc especially, you know, all of them were very strong about what was going on. The Minnesota people were actually quite under control over what's happening. Governor Walz, I thought, conducted himself really well. The police officers of the state in Minnesota are horrified. You can see that. And they conducted themselves really on the only people conducting themselves like the thugs and fascists they are or the Trump administration. And they will not outlive the shame will outlive them of what they've done and they don't care. So that's the only problem here.
Scott Galloway
Yeah, unfortunately last week there was a lot of talk about, I thought how Can I take my time here and make it effective? So I spent a lot of time when I was on these panels talking about how the Islamic Republic is executing people on the street. And my colleague Katherine Dillon reminded me, she said, scott, you realize that our government is executing people on the streets of Minneapolis right now, which was a very puncturing point. And just to, if it's okay with you, move to potential ideas around how to counter ice. Timothy Snyder, I was, I always go to his feed and to Heather Cox Richardson to try and find some amazing clarity from them. Yeah, go ahead around this. And Timothy said something really powerful. He said, if you're waiting, and this is my fault, I'm always kind of waiting for a democratic Jesus to pop up and lead us like a Mandela to the promised land. And typically real movement doesn't happen from political parties. It happens from people.
Kara Swisher
Absolutely.
Scott Galloway
Or citizens. And protest is really powerful. It's very symbolic. But in this instance, I think it's actually quite, I don't want to say it's not effective, but I don't think the administration cares. I don't think that's going to move the needle in the short run. Amanda Medium in the long run, I think what Governor Walz and some politicians have said is more powerful and that is start making a list, quite frankly, and very publicly saying that the statute of limitations on murder is never. And in exactly two years and 11 months, we're coming for you. I think we have to create new incentives here. And then something I'm spending a lot of time thinking about and trying to get some politicians on board with and some public figures is the following. If you, if you want to look at the fastest political movement in history, it was actually about exactly six years ago and that was 2020 when the GDP went down 31% because of COVID We had the greatest political movement in history in terms of actual move to action. And my fear is that every few years we protest, we make signs, we chant, we gather, it feels good, it looks great on cnn and then nothing happens. If you want to understand real power and the difference between being right and being effective, stop watching protests and start watching gross dometic products, specifically gdp. Trump does not respond to outrage, he responds to markets. And that's not cynicism, it's mechanics. I'm not talking about a labor strike. This isn't unions, picket lines or collective bargaining. I'm talking about something quieter, far more unsettling to the system. And that is an economic strike, a short term coordinated withdrawal from spending and maybe Work, no marching, no slogans, just less.
Kara Swisher
And they did that in Minnesota. They had a day. The businesses closed.
Scott Galloway
It can't be a day. A day is annoyance. It needs to be a week or a month and it needs to be national. The U.S. economy is 27 trillion. That's 74 billion a day. And here's our power, Kara. Our economy is 70% consumer driven. Consumers actually have more power, not in signs or in guns or even in their vote. Right now they have it in the power of the purse, in that a very small change in behavior could have an enormous effect. And that is nothing in modern American history moves policy faster. Not marches, not speeches, just math. And then if you think about what you could do here, if wealthy households took their spending down 10% and middle class and lower income households, which have a difficult time reducing their spend, took it down 5%, you would take GDP negative almost overnight. And then it's hard because it requires coordination. It's risky, especially for people living paycheck to paycheck. But that's exactly why it works. And that is power fears withdrawal more than resistance, because resistance is noisy, but withdrawal is expensive. And it's a question around what actually works. And the history and the data, I believe, are not ambiguous. When nothing moves, everyone listens. And that's not ideology, it's economics, in that you don't need permission to opt out. And in a symptom and in a system capitalism built entirely on participation. The most radical act in capitalism isn't protest, it's non participation. If you wanted the fastest blue line path, and there might even be a simpler way, I believe if you could convince America the entire economy now is built on AI. If you could convince a bunch of Americans to cancel their ChatGPT or OpenAI accounts and all of a sudden OpenAI had to announce that their subscriptions had fallen off a cliff, that would ripple into Nvidia, that would ripple into Microsoft. And these are the people that Trump cares about. And this is what the S and P. This is what the economy cares about.
Kara Swisher
I see this point. I don't agree with you about protests. I think they do. It's all part of the same package. It's aggressive media who follows this and reports on things. It is these protests. Because I do think people putting their lives on the line in the street matters. I think it does. It has.
Scott Galloway
I don't mean to diminish it. I worry it's more cinematic than effective because I don't think the Trump administration.
Kara Swisher
Cares different in this new environment of Video everywhere. I do think it is effective and I do think it definitely from a.
Scott Galloway
Policing and an accountability standpoint.
Kara Swisher
Correct. And it changes people's minds because people are. I mean people are. It's horrifying. And everyone. We can see you. We see you. Is a really powerful thing. I think the media has to step up and they're. Everyone folks. There's a reason these billionaires, right wingers need to own this stuff. Because they're trying to control the message. Absolutely no question. They're trying to even hand it. I was told by someone at cbs, they're like, you could watch this and if you were pro maga, you'd like it. And if you were anti maga, you'd like it. And that's how we want it to be. That's a terrible thing to try to do. There is truthful, not neutral is the way the press should be acting right now. I think a lot of them have been woken up into this in a much more. Instead of a. Well, what is your thoughts here, Scott fucking Jennings? Like, that's enough. That's enough of that. Seriously. There's no thoughts here about shooting someone. And there's no. I was listening. I often listen to comics during times like this because I think they have the. They, they get to the heart of it in a really effective way. And Josh Johnson, who I've interviewed is an amazing young comic and he said, I sent this to you. This is an argument about legality versus morality. And the idea that Todd Blanche was sitting there saying, well, it was a riot. Well, he, you know, he was resisting. If we get into arguments with these people about what we can see with our eyes, we lose.
Scott Galloway
Right?
Kara Swisher
Because they're gonna find some reason that this young man deserved to get shot or the. Or Renee Goode deserved it. Cause she was mouthy like, cause she wouldn't move her car. They try to twist everything. And so you're not gonna win in a face to face argument with these people. You're gonna agree. And economic resistance is critical here. The problem was with a lot of people, with Tim Cook being at the White House and by the way, Tim, I like you very much, but Steve Jobs would be ashamed of you. I know he would be ashamed of you. It's a grotesque way to end what has been a very successful career as a CEO. You could have walked away. You could have walked away. Shareholders are not everything. The Apple brand stands for more. So a lot of people wanted to give up their iPhones. Like I'm going to give up. Let Me just tell you the founder of Google is Dave dating a MAGA influencer and is quite right wing now. So there's nowhere to go, unfortunately. And that's the problem is we have been held captive by these men, boys who are now deciding they want to dabble in fascism or at least turn a blind eye to it. And so part of me is like, what do you do here? Right? What do you.
Scott Galloway
What I'm suggesting is. And again, I've struggled with this my whole life, the difference between being right and being effective. And we're angry. And I get it. Protesting is powerful, promising them that there will be an accountability. And I've said this, I think there should be something equivalent to the Nuremberg Trials after this is all over. And to make it clear that once we're back in power, which we will be, this is going to happen. And the statute of limitations on murder is never. However, it's the boring shit that moves the needle. And here's something really boring that would stop this. If we could convince half of Americans who are planning to buy an iPhone in the next 60 days to not buy it, just put it off. And we could get 10% of existing ChatGPT subscribers to cancel their subscription. This ends. These are the people that he cares about. And this is about the market. Look at the only time he's blanked. When the Japanese bond market started taking our 10 year yields up and when tariffs took the markets down, this is how he responds. It's not cinematic, it's not romantic, it's not going to be written up in great history novels, but if you could figure out a way to basically kick a small number of companies related to the tech economy that account for 40% of the S and P right now, and who are the people he cares about? If all of a sudden, if you took all of your money out of any JP Morgan affiliated bank and transferred it to a local regional bank, if you canceled all of your streaming media platforms, if you canceled OpenAI and Anthropic and you said, I am not upgrading my Apple phone and there was a real movement that registered and they had to disclose it in their earnings calls, this shit would come to an end pronto. Yeah.
Kara Swisher
Yeah. It's an interesting. They have played along with this Trump stuff for a very long time. Much farther.
Scott Galloway
Because you're right, they're all about shareholders. We can't shame them. You cannot shame them. The ghost of Steve Jobs is not going to shame them. The only thing these people care about. The only thing these people care about is whether or not their stock goes down. That's it. And if their stock goes down, they're going to stop. They're not only going to stop showing up to Melania documentaries and giving him inscribed hard disk drives, they're going to finally find their testicles and come out and speak out against this guy and call him and say, you need to call this shit off, and the S and P is going to go down and then everyone's going to have their hair on fire.
Kara Swisher
Well, one of the things I've noticed is really interesting. This is the last thing I'm talking about. The polling is disastrous on this for Trump. His polling is disastrous. Why haven't Republicans found there, like, from a numbers point of view, right? Like, away from all of it. If you want to argue whatever you want to do, and to shame yourself and your children, by the way. By the way, there were several children of some of these people that are like, call me. I know all about my fucking asshole dad, and I will talk to the press, by the way, which I think is delicious. But what. What? The polling is so obvious here. What, why it's so, like, in the direction that is not the way these Republicans want to go.
Scott Galloway
But there's. I mean, if you really want to distill it down and you bring the cowardice here. There are 47 Democratic senators. If 20 individuals, 20, 20 Republican senators marched up to his office and said, you either stop this shit now or we vote yes on the impeachment that they will propose, they could do it behind the scenes. It takes 20 of them, 20 of the 53. And they've decided that those 20 of 355 million Americans, the vast majority who are really rattled by this, can't find the backbone to get together and march up to the White House behind the scenes and say, stop this now. Stop it now. And one of the most disappointing things about all of this is that clearly these senators, quite frankly, feel they have public support for not doing anything, or.
Kara Swisher
They feel they don't.
Scott Galloway
All you would need. All you would need is 20 of them to go to the White House and said, if this isn't handled in 72 hours or there's not real movement or real withdrawal here, and the Democrats bring up impeachment hearings, we're gonna be a yes.
Kara Swisher
Yeah.
Scott Galloway
Yeah. And that we need 20. We need 20 people here, 20 to represent the 345 million Americans, and they're nowhere to be found. And the disappointing thing is they have done the calculus and have decided they have enough support in their districts, the silent majority, that they don't feel they need to do it.
Kara Swisher
Yeah, I think one of the things, the last thing I would say is we're playing on their field. They want this to be about chaos, not about affordability, about the worst, about their incredible corruption and money grab, including the tech CEOs. They want it to be about a poor man getting shot on the streets. And I would last like to call out Stephen Miller, who is in the center of this. We always focus on Trump as we often focus on the top people. But Stephen Miller, like a man named Ben Detzen, he was the one who created the internment cancer, Japanese Heinrich Himmler in the Nazi regime. This is what he is. And of course, Trump gets most of the blame being at the top. But people like Stephen Miller will go down in history as evil had blood on his hands and should be jailed at the very end of this. And you're absolutely right. I do want to make one more point, and I think Saturday Night Live did this really well. These are white people getting killed. And this is something the African American community has talked about, the brutality they get in the things. And I thought if you want to look at anything, there was a terrific skit on it about that which I thought was quite effective. Let's not forget to note that in any case, before we go, Alex Preddy's parents said in a statement it was the most dignified thing I've ever. I wouldn't know what to do if this had happened to my. Any of my children. Please get the truth out about our son. He was a good man. And with that in mind, I want to play a clip of Alex in his role as an ICU nurse. He was serving veterans honoring a deceased veteran. Let's watch.
Scott Galloway
Today we remember that freedom is not free. We have to work at it, nurture.
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It, protect it, and even sacrifice for it.
Scott Galloway
May we never forget and always remember our brothers and sisters who have served so that we may enjoy the gift of freedom. So in this moment, we remember and give thanks for their dedication and selfless service to our nation in the cause of our freedom. In this solemn hour, we render our honor and our gratitude.
Kara Swisher
Yeah, I think that just about says that freedom is not free.
Scott Galloway
Yeah, I hope I you're right. This, like, this is just so rattling on so, so many levels. But Heather Cox Richardson has also said we face darker times and I'd be shocked if at some point there isn't a future president that gives Alex the same type of dignified send off that he gave that veteran. I do think this is a turning point. Incredibly upsetting. And this isn't about I can already see what's going to happen. They're going to come out and acknowledge a tiny bit. They'll say, yes, we've had to scale up ICE because of the massive wave invasion. And they do need more training. And that's like saying that the guards at Dachau needed more training. This is a systemic structural depravity straight from the president and a sycophants who are unqualified and also seem to wade in this type of cruel and strange behavior.
Kara Swisher
And to the citizens of Minnesota, we thank you. You have done keep doing it. And we thank you. You are fighting the fight that's critical, including the sacrifices you make. Okay, that's the show. Thanks for listening to Pivot. Be sure to like and subscribe to our YouTube channel. We'll be back with the full show on Tuesday. And Scott, thank you very much.
Scott Galloway
Thank you, Carol.
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Episode Title: Is Alex Pretti Shooting a Turning Point?
Hosts: Kara Swisher & Scott Galloway
Release Date: January 26, 2026
In this urgent "emergency pod," Kara Swisher and Scott Galloway respond to the controversial fatal shooting of 37-year-old ICU nurse Alex Pretti by federal agents (ICE) in Minnesota. The episode examines the political, social, and institutional fallout, analyzes the administration’s response, explores media responsibility, and debates effective paths for protesting and generating change. The episode's mood is raw and impassioned, both hosts expressing outrage and a sense of historical gravity around this moment.
Quote - Kara Swisher:
"He was peaceful. He was leaning down to help a woman who was shoved down by police who was doing nothing but exercising her right... And everyone can see it."
[[10:42]]
"The institutions conducting these investigations now are no longer trusted and with good reason."
[[05:35]]
Quote - Scott Galloway:
"The rules of engagement are now more reckless and more violent in the suburbs of Minneapolis than they are in Mogadishu during a war."
[[06:52]]
Quote - Kara Swisher:
"Could they just beg off, like to go to the Melania screening, which nobody wants to see? Could they say something publicly? ... The silence from our business people, especially the tech people."
[[11:42]]
Quote - Scott Galloway:
"Trump does not respond to outrage, he responds to markets... It’s not protest, it’s non-participation. The most radical act in capitalism... is non-participation."
[[15:22]]
"We can see you. We see you. Is a really powerful thing."
[[18:43]]
"If we get into arguments with these people about what we can see with our eyes, we lose."
[[19:33]]
Quote - Scott Galloway:
"The disappointing thing is... they have done the calculus and have decided they have enough support in their districts, the silent majority, that they don’t feel they need to do it."
[[25:57]]
Regarding documentation and surveillance:
"The power of digital is really strong... I don't understand why these people don't think cell phones exist in this world."
— Kara Swisher [[11:12]]
On economic boycotts:
"If all of a sudden you took all your money out of any JP Morgan affiliated bank... if you canceled OpenAI... if you said, I am not upgrading my Apple phone... this shit would come to an end pronto."
— Scott Galloway [[22:04]]
Direct call-out to tech leaders:
"Tim, I like you very much, but Steve Jobs would be ashamed of you... The Apple brand stands for more."
— Kara Swisher [[20:37]]
On the limitations of protest:
"Protesting is powerful... But it's the boring shit that moves the needle."
— Scott Galloway [[21:23]]
On Republican Senate responsibility:
"All you would need is 20 of them to go to the White House and [say], if this isn't handled in 72 hours... we're gonna be a yes [on impeachment]."
— Scott Galloway [[25:21]]
This episode of Pivot issues a searing critique of government violence, failed leadership, and business complicity in the wake of Alex Pretti’s killing. Swisher and Galloway blend fact, moral outrage, and strategic debate—over protest, the media's role, and economic resistance—to underscore what they believe is a historical inflection point. The episode ends with a heartfelt tribute to Pretti, a call for continued citizen action in Minnesota, and a reminder that, in their view, only collective, courageous disruption—whether economic or public—will shift a system spiraling into deeper injustice.