Prof G Markets: The Art of Spending Money

Summary

Pivot Podcast Episode Summary: "Prof G Markets: The Art of Spending Money"

Introduction

In this episode of Pivot, titled "Prof G Markets: The Art of Spending Money," tech journalist Kara Swisher and NYU Professor Scott Galloway delve into the intricate dynamics of personal and professional spending. Hosted by Kara Swisher and featuring insightful contributions from Scott Galloway, the conversation explores the best and worst purchases, the psychology behind spending, and the impact of generosity and philanthropy in one's financial life.

Discussing the Best and Worst Purchases

Scott Galloway kicks off the discussion by reflecting on his most regrettable and rewarding purchases. He candidly shares his experiences with buying cars during his youth and later investing in homes, offering a transparent look into his financial journey.

• Worst Purchase: Cars

  Scott recounts his early years in California, emphasizing how owning a car was essential for social life and perceived status. However, he labels this as his "worst purchase" due to the significant financial strain it caused.

  [02:41] Scott Galloway: "The worst purchase I ever made was a car. My first cars were the worst purchases, hands down."

• BMW Purchase: A Mixed Reflection

  Reflecting on his decision to purchase a BMW with his bonus from Morgan Stanley, Scott acknowledges the impulsiveness but also recognizes the social signaling aspect of the purchase.

  [06:54] Scott Galloway: "I think it's difficult to lecture someone your age on to not occasionally buy cool shit and do cool things. Your 20s come and go. You want to signal attractiveness."

• Best Purchase: Homes

  Contrasting his car purchases, Scott highlights buying homes as his most beneficial investments, both financially and emotionally. He shares how homeownership represented a commitment to his family and provided long-term value.

  [14:09] Scott Galloway: "Probably the best purchases, both financially and emotionally for me were homes."

Categories of Spending: Essentials and Indulgences

Scott and Ed explore various categories of spending, distinguishing between discretionary and non-discretionary expenditures. Scott emphasizes the importance of aligning spending with personal values and financial security.

• Essential Spending: Homes and Travel

  Scott underscores his preference for spending on homes and travel, viewing them as investments in experiences and quality of life.

  [16:59] Scott Galloway: "I spend a crazy amount of money on travel. And next door, in the next room is my friend Augusto... we go out and we go to the best place."

• Discretionary Spending: Generosity and Experiences

  Highlighting his generous nature, Scott discusses how spending money on others—be it friends, family, or employees—brings him joy and fulfillment.

  [25:46] Scott Galloway: "I'm generous, and I'm a father. I recognize the finite nature of life. I'm spending a lot of money on experiences."

Holiday Spending and Gift-Giving

The conversation shifts to the complexities of holiday spending, particularly during Christmas. Scott shares his minimalist approach to gift-giving, focusing on meaningful gestures over material abundance.

• Strategic Gift-Giving

  Scott explains his method of delegating holiday shopping to his partner, ensuring that gifts are both meaningful and strategically beneficial for employees.

  [42:43] Scott Galloway: "If I spend $1,000 on a gift or gifts for employees, it's worth more than $1,000... it's pre-tax income."

• Personal Reflections on Gifts

  Emphasizing quality over quantity, Scott prefers giving gifts that hold sentimental value rather than extravagant items.

  [40:17] Scott Galloway: "The gifts I like for me, I want meaningful gifts. I want my sons to write me a note or they'll get me a book that was meaningful for me."

Financial Challenges and Lifestyle Adjustments

Scott reflects on the challenges he faced during economic downturns, such as the 2008 recession, and how these experiences shaped his approach to spending and financial security.

• Facing Financial Downturns

  Sharing his personal experience of selling his loft in 2008 due to financial strain, Scott illustrates the emotional and practical impacts of economic instability.

  [50:07] Scott Galloway: "It was very disappointing. I loved it. It was kind of just humiliating to be... I was single at that point, but it still felt really fucking humiliating."

• Lifestyle Arbitrage

  Scott advises leveraging lifestyle arbitrage—reducing living expenses by relocating or making strategic financial decisions—to enhance economic security.

  [58:21] Scott Galloway: "A lifestyle arbitrage is... in a world of remote work, where could I move? Don't be a snobbery."

Philanthropy and Generosity

Philanthropy emerges as a central theme, with Scott discussing his commitment to giving back and the psychological rewards of generosity. He emphasizes the significance of using wealth to make meaningful contributions to society.

• Commitment to Giving

  Scott shares his philosophy of spending or giving away excess wealth once financial security is achieved, highlighting the importance of impactful philanthropy.

  [60:04] Scott Galloway: "Once you hit your number, anything above that, I would do one of two things. I would either spend it or I would give it away."

• Emotional Rewards of Generosity

  He elaborates on how generosity enriches his life, creating a sense of purpose and fulfillment beyond personal wealth accumulation.

  [25:46] Scott Galloway: "I have friends who are really wealthy... being generous with their money makes me feel strong. It makes me feel nice."

Psychological Aspects of Spending

The episode delves into the psychological motivations behind spending, revealing how personal experiences and values shape financial behaviors.

• Generosity Rooted in Personal History

  Scott attributes his generous nature to his father's frugality during the Depression era, vowing to break the cycle of financial stinginess.

  [25:46] Scott Galloway: "I'm generous with everything but my time. ... I just don't want to be my dad. He was awful with money, just awful."

• Spending as a Reflection of Self

  Both hosts discuss how spending patterns serve as a reflection of one's identity and values, with Scott acknowledging both positive and negative aspects of his spending habits.

  [64:17] Scott Galloway: "I'm an atheist. I'm generous, and I'm a father... I spend a lot of money on experiences. ... I spend too much money on nightlife and alcohol."

Handling Social Spending Pressures

Ed presents hypothetical scenarios involving social spending pressures, such as expensive dinners and bachelor parties, prompting Scott to offer practical advice.

• Expensive Dinners with Friends

  Scott advises transparent communication and equitable sharing of expenses among friends to mitigate financial strain during social outings.

  [34:43] Scott Galloway: "Generally, you should split the bill... unless someone went crazy."

• Bachelor Parties and Social Obligations

  When faced with the financial burden of a friend's extravagant bachelor party, Scott recommends discussing the strain openly and seeking compromises to maintain the friendship without excessive spending.

  [55:21] Scott Galloway: "If he's a really close friend, you should be able to say to him, boss, this is a strain for us."

Children and Budgeting

The discussion turns to the substantial costs associated with raising children and how financial planning evolves with parenthood.

• Planning for Children’s Expenses

  Scott shares strategies for managing the financial impact of children, including relocating to reduce living costs and investing savings wisely to ensure economic stability.

  [57:05] Scott Galloway: "We immediately cut our burn... we took about 150, 200 grand a year, and we put it into stocks for 10 years from 2010 to 2020."

• Balancing Financial Security with Parenthood

  Emphasizing the importance of timing and financial readiness, Scott advocates for establishing economic security before expanding one's family to alleviate stress.

  [57:05] Scott Galloway: "Having kids when you're younger, if you don't have dual income, would be really financially stressful."

Philanthropy as Essential

Concluding the episode, Scott underscores the essential role of philanthropy in his life, advocating for generous financial practices and societal contributions.

• Philanthropic Commitments

  Scott narrates his decision to prioritize spending and giving over hoarding wealth, highlighting the fulfillment derived from supporting charitable causes and investing in others' well-being.

  [60:04] Scott Galloway: "I'm an atheist... I made a conscious decision that I would change my approach to money. Once you hit your number... spend it or give it away."

• Impact of Giving on Personal Fulfillment

  He articulates how philanthropy not only benefits recipients but also enhances his own sense of purpose and happiness, reinforcing the psychological rewards of generous spending.

  [60:04] Scott Galloway: "It feels really good. It makes me feel strong. It makes me feel nice."

Conclusion

In this insightful episode of Pivot, Scott Galloway and Kara Swisher explore the multifaceted nature of spending money, intertwining personal anecdotes with strategic financial advice. The conversation highlights the balance between responsible spending, generosity, and the psychological underpinnings of financial decisions. Through candid reflections and practical recommendations, listeners gain a deeper understanding of how spending habits can shape one's identity, relationships, and societal impact.

Notable Quotes

• “The worst purchase I ever made was a car.” – Scott Galloway [02:41]

• “Probably the best purchases... were homes.” – Scott Galloway [14:09]

• “I'm generous... I spend too much money on nightlife and alcohol.” – Scott Galloway [64:17]

• “Once you hit your number, anything above that, I would do one of two things. I would either spend it or I would give it away.” – Scott Galloway [60:04]

Final Thoughts

This episode provides a comprehensive exploration of spending behaviors, offering listeners valuable insights into managing finances while maintaining personal and emotional well-being. Scott Galloway's honest and reflective approach serves as a compelling guide for anyone looking to navigate the complexities of money management in both personal and professional spheres.

Transcript

[Scott Galloway]

Support for Pivot comes from aws. Amazon Q Business is a generative AI assistant from aws because business can be slow, like wading through mud. But Amazon Q helps streamline work so tasks like summarizing monthly results can be done in no time. Learn what Amazon Q Business can do for [e-mail] learn more. That's aws.com learnmore support for Pivot comes from Huntress. Huntress is one of today's fastest growing cybersecurity companies. Its platform is designed from the ground up to work for small to medium sized businesses and promises enterprise grade security driven by the technology, services and expertise you need to defend against today's cyber threats, all at a price that makes sense. Today it seems like even the most sophomoric hackers can still do a ton of damage to your small business. Now that's why Huntress built a fully managed, highly sophisticated security platform for its customers to guard against potentially devastating threats. Plus, you can rest assured knowing that the elite human threat hunters running their 247 security operations center will offer real protection all day, every day. So if you want cutting edge cybersecurity backed by experts who monitor, investigate and respond to threats with unmatched precision, you can visit Huntress.com to learn more and start your free trial.

[Kara Swisher]

Support for this show comes from Crucible Moments, a podcast from Sequoia Capital. We've all had turning points in our lives where the decisions we make end up having lasting consequences. No one knows this better than the founders of some of today's most influential tech companies. Crucible Moments is a podcast series that lets listeners in on the make or break events that define major companies like Natera, Dropbox, Nubank and more. Tune into the new season of Crucible Moments.

[Scott Galloway]

Now.

[Kara Swisher]

You can [e-mail] or wherever you listen to podcasts. Hi everyone, this is Pivot from New York Magazine and the Vox Media Podcast Network. I'm Kara Swisher.

[Scott Galloway]

And I'm Scott Galloway.

[Kara Swisher]

And today we have an episode of Prof. G Markets for you all. In this episode, what a thrill.

[Scott Galloway]

Finally. Finally the the white meat. Finally the Taylor Swift of podcasting. Finally, Pivot is the tax you pay to get to the dog. Well, well. Welcome. You're welcome.

[Kara Swisher]

No, here's the situation. We're on vacation. We on vacation and we had to put something in there. In any. In this episode, Scott breaks down the best and worst purchases he's ever made. That should be a good one. Scott, give us a one sentence summary of this episode. I mean One sentence, please.

[Scott Galloway]

Worst purchases. Cars. When I was a young man, when I didn't have the money to afford a car, best purchases have actually been homes. Homes. When my kids were little. It was nice to have nice homes when my kids were little.

[Kara Swisher]

All right, well, this should be interesting. It actually is a fantastic episode and a fantastic podcast.

[Scott Galloway]

Enjoy today's number. $91 million. That's how much King Charles III's coronation costs British taxpayers last year. Ed. What? What does Burger King and vaginas have in common?

[Ed]

What's that?

[Scott Galloway]

It's generally considered bad form to eat them in the middle of a McDonald's. Have it your way. Have it your way. Have it your way at Burger King. That wasn't easy to bring Burger King and the King into something this profane, Ed. And you're pretending not to laugh for fear that you'll be named in the lawsuit. I don't get. You can laugh out loud. That's right. Even Claire is laughing. And Claire is literally the general consulate of Wokistan. I always laugh at your pussy jokes.

[Ed]

Come on.

[Scott Galloway]

She does. She does. Claire's down with me. We're both looking for the same thing, if you know what I mean.

[Kara Swisher]

That's right.

[Scott Galloway]

That's right. We're both. We're both. We're both on the same team. We both point out the same accoutrement. We're looking at the same. We're seeing the same sights together on the road. All right, I need to get out of this. Ed, what are we talking about today? We're talking about. What are we doing today? We're doing something different today. Here, you take this.

[Ed]

Gladly. We've got a special episode today, Scott. We are diving into one of our favorite topics. We're not gonna be talking about saving money or even investing money. We're going to be talking about spending money. We're going to be answering questions like, what are the best ways to spend money? How should we think about spending? And most importantly, how do you spend your money? So I'll walk us through a series of questions about spending. You'll give me your honest answers, I hope, and then hopefully, we'll learn something along the way.

[Scott Galloway]

This doesn't, like, fit my opening joke. I think we might have to rerecord. This sounds very thoughtful and responsible anyways, but, yes, please continue.

[Ed]

It is going to be very thoughtful. It's practically gonna be a therapy session.

[Scott Galloway]

Yeah, I'm in. I'm in.

[Ed]

All right, well, we'll start with a pretty easy question, and that is what is the worst purchase you have ever made.

[Scott Galloway]

Oh, when I was. I grew up in California, and I grew up in this era that you don't relate to. It was kind of California dreaming, American Graffiti. The only thing you had to express any sort of coolness or wealth or aspiration or macho was your car. In addition, living in Los Angeles, you had literally no aspect of a social life unless you had a car. There was no public transportation. There was the rtd, but it wasn't really efficient. So if you wanted to go to Friday, you know, on a Friday night, go and crash a party that someone was having, you were invited. To see above Scott Galloway, you needed a car. And so from the age of about 13, I saved pretty much everything for a car. And I got. My dad gave me an old Volkswagen Rabbit from his old home in Phoenix on the way back from Arizona with a friend. The tire blew out and there was no spare tire. Gives you a bit of a sense for the protective instincts my father did not have. But a Renault lecar. And finally, I think the Renault got towed my freshman year in the fraternity, and I didn't even go get it. I think I just let it be sold for scrap. So buying a car. My first cars were the worst purchases, hands down, I ever made. They literally took all of my disposable income and more. It was like $2,500 to buy insurance when you were 16, which on a inflation adjusted basis probably meant $10,000 a year. I did not have that kind of money, and yet I found it. So hands down, the worst purchase I ever made was a car.

[Ed]

What about the BMW you got after you got your bonus from Morgan Stanley? I'm always kind of blown away by the fact that that's how you spent your bonus. I respect it, to be clear, but.

[Scott Galloway]

Oh, yeah, and all that. I think I told you. I think I bought a 325i navy blue. I bought it out of the recycler. I think I. Man, I forget what it's. My first bonus was like 25 grand. I spent 28 grand on a car. But I think of that. I mean, this sounds dumb, but a bad car that you don't need in college and high school, I kind of needed it, but I just couldn't afford it. You know, that's a dumb purchase. I would argue that when you're 23, working a Morgan Stanley and you're in your mating years, that buying a BMW and hanging swim goggles from the rearview mirror, that makes a lot of sense. You're trying to say you're trying to signal to women that if you have kids with me, your kids are more likely to survive than if you date someone who is driving a Hyundai and does, you know, does water aerobics. So I sort of. I empathize with what I'll call smart signaling purchases. I think it's difficult to lecture someone your age on to not occasionally buy cool shit and do cool things. Your 20s come and go. You want to signal attractiveness. I get sort of the irrational purchases. To me, the BMW kind of made sense. And also I sold it and it paid for my European trip, so it was worth it. And I don't think I lost that much value on it.

[Ed]

Yeah. My follow up was going to be was there ever an item that you splurged on that seemed pretty irresponsible at the time, but ultimately, as you reflect, turned out to be completely worth it? Perhaps the BMW, perhaps something else.

[Scott Galloway]

No. And I'll turn this back to you, but I wish I'd learned earlier, and I did learn it accidentally, but it was more organic than anything I read. You remember experiences, you don't remember stuff. People overestimate the joy they're going to get from things, and they underestimate the joy they're going to get from experiences. When I left Morgan Stanley, I initially, towards the end of Morgan Stanley, I thought about trying to do a third year and maybe making the jump to associate or interviewing with another firm. Because everyone had convinced me that if you have your foot in the door in investment banking, you never want to leave because you'll never get a job that good. Even though. Even though, despite the fact I hated it and they hated me, I wasn't very good at it. I was trying to figure out a way to maybe stay in it. And then the only time I've ever been in the hospital was I got an arrhythmia towards the end of my second year in.

[Ed]

A what?

[Scott Galloway]

An arrhythmia. I had something called ventricular tachycardia, which is an irregular heartbeat.

[Ed]

Okay.

[Scott Galloway]

And the timing was. Was really unfortunate because the week before this guy named. Was it Hank Gathers? The best high school or the best college basketball player? Got a rebound, went down for a monster jam in front of a national audience, and then turned back to run up the court and drop dead on the court. And he was diagnosed with vtach and an enlarged heart, which is quite regular for people who. Your heart is a muscle. And if you work out a lot, which I was doing in crew, your Heart actually can get too big for your chest cavity, and it can create an electrical imbalance. I was overinsured. I was having this irregular heartbeat. Hank Gathers, the week before they stuck me in the hospital. So while I was in the hospital, this woman. I was at St. John's I think it was. And she said, why are you. She looked at me, you know, I'm 23. Said, you're in the ICU unit of the cardi cardiology unit. She's just looked at me, not a doctor, and said, you shouldn't be here. What's going on with your life? And it hit me so hard. I was. I was. I became very emotional because I'd obviously tried to push down all these emotions about how fucking freaked out I was that I was in the, you know, ICU unit of the cardiology unit at St. John's and basically, net. Net. That afternoon, I decided I was going to leave investment banking and do something different. I moved back in with my mom and I sold my car and I went to Europe with that money with my friend Lee Lotus. And we got a backpack, a Eurail pass. And that still remains, as evidenced by anyone who watches this podcast. I do amazing travel. I travel to the best places. I have an extraordinary life with respect to travel. The best trip I've ever taken was when I was 24, right out of Morgan Stanley with the Eurail, sleeping in hostels with my good friends Lee Lotus. And then David Kingsdale joined us, and I connected with a woman I was dating at the time. And to be in, you know, Mykonos on no money, but with someone you were into, that was just the best expenditure I've ever made. And I spent everything and more. I think I had to call my mom and ask her to wire me some money, but it was hands down the best expenditure I've ever made. So I'll put it back to you, the dumbest and best purchases you've made today, other than, like a Big Wheel and that glass dildo I saw you had on your shelf. Turn off the camera. Jesus Christ. I'm sorry. Go ahead, Ed.

[Ed]

No, that one was worth it. Yeah, I think it's experiences for me, too. It's funny, the first thing that comes to mind for me is also Mykonos. There was one night in Mykonos I went last summer with a bunch of friends, and there was one night was probably the most amount I've ever spent in a single night, and it was ridiculous. We decided that, you know, we had picked out what the best club on the island was. And that club is Alamagoo. And we decided, okay. Me and my boys got together. We said, okay, we're gonna pay for this whole thing. We're gonna get all the girls, and they're not gonna pay a penny. And we're gonna just spend like crazy on this one night on Thursday night. We're going really, really hard. And so we got the best table at the club. We got one of the biggest bottles that they have on offer. And we kind of just decided, like, this is. This is our big night. And, you know, I turned. We're having a great time. I turned to my left, and we're in the VIP section, sitting next to the table that is occupied by Paul George, Carl Anthony Towns, and basically just all of the biggest NBA stars in the world right now. And that was a moment where it's like, okay, this is an amount of money that I don't have, clearly, but I've made a very intentional choice and an intentional decision. Like, this is something that I know I'm gonna enjoy. I know it's gonna be special. We stayed up till sunrise. It was like, the greatest night ever. And that, to me, is like, a moment where it was very irresponsible when you think about it numerically, but in terms of the intention and the purpose behind it, where I was like, I know that I'm spending a lot right now, and I'm gonna be very responsible when I get home to New York. That was probably my number one.

[Scott Galloway]

It's funny, it reminds me, my dad occasionally would say something that was close to insight, and he always said to me, doing nothing is fine as long as it's planned. And I remember another saying that anger is. Anger is actually a productive emotion as long as it's planned. And I think what you're saying is you made a responsible decision to be irresponsible, and I think that's okay. Occasionally, it's fun to splurge. And, you know, I would argue the splurges when you're young are. I think you remember them more, especially if they're around experiences. Anyways, my advice to young people, you know, Andrew Huberman and Peter Attieh will say, you know, don't drink alcohol. I don't see drunkenness. I see togetherness. And I just love the image of you and your homies in Mykonos doing your thing, and then late at night getting shut down by every woman in the club. But still, it was worth it.

[Ed]

That was definitely worth it. Okay, what about the best purchase you've ever made.

[Scott Galloway]

Probably the best purchases, both financially and emotionally for me were homes. And that is right out of business school. I was very much in love, and we bought a home together. And it just represented, like, a commitment to each other. And we got a dog. And it just. At the age of 27, it just felt really nice to. To have some of that, like, feeling that domestic bliss, to be committed to someone, to be making a mortgage payment and owning a home. And the home was just a vehicle, I think, for kind of that commitment to each other. And it felt really. It was emotionally very rewarding. And then going back to the. Probably the last house purchase I made. When I sold L2, I had a big windfall, and my partner said, we should buy this beautiful home. It is a beautiful home on the beach. Flaws, many flaws. As investors, I think nothing is ever cheap enough. And the home was. They were asking 15 million. She said, trust me, we can get it for a lot less. I'm like, she offered, ended up getting it for nine and a half. And I'm like, I didn't want to buy it. I'm like, no, It'll be worth six in two years. We're going into recession. This is 2019. I'm sorry, 2017. And it took three years to renovate. Shit, ton of money. And then Covid comes and we have, you know, a really nice home on the beach. And then again, see above. Better to be lucky than good. This mass migration of people to Florida from COVID all these masters of the universe who all want to live in the same area and be on the sand. And that home has probably doubled or tripled in value. And more important than that, in an environment where people had to sequester and isolate with their families, I was in a beautiful home. More time with Netflix, more time with my boys, and my stocks were skyrocketing. And Covid was, in my opinion, the most unfair, pornographic, gross transfer of wealth and health from the already wealthy and the incumbents, from people who are unhealthy or poor. And I was on the right side of that. And it just strikes me, it just feels so uncomfortable to say Covid was the best two years of my life. But this is a long winded way of saying the best purchases I have made. And I'm not suggesting that it's right for everybody, because a lot of it is timing, but emotionally and financially, the best purchases I have made were my first and my last home.

[Ed]

Are there any categories of spending that you kind of refuse to skimp on? Or that you pretty consistently go all out on something where you look at the price tag and you say, it doesn't matter. I'm gonna buy this no matter what.

[Scott Galloway]

I'm sitting in a room that costs $5,000 a night. I mean, enough said. I don't own a car. I don't spend a lot of money on clothes. I spend a crazy amount of money on travel. And next door, in the next room is my friend Augusto. And Augusto is like this greatest guy, easygoing, super nice. And when I'm doing a lot of traveling and I'm lonely and my partner can't come with me or my kids can't be with me, I call one of many friends and I say, come join me. And if it's not easy for them, logistically or financially, I make it easy for them. And we go out and we go to the best place. I mean, and I feel self conscious. It's so funny. I've had this weird shame around money up until the age of 30 or 35. I was ashamed that I didn't have more money. I was broke because I was in school. I had student loans. I was really self conscious about how little money my mom and I had. It made me feel very insecure. And then student loans, starting businesses, never had enough money. Even when my friends were starting to make money. So I didn't have enough money. I was embarrassed by that. I think from about the age of 30 to kind of 45, I had just the right amount of money. I had enough money to do nice things, but I wasn't self conscious. Then I got exceptionally lucky. And by the way, I'm not humble. I think I'm a fucking monster. I think I'm exceptionally talented, but I also got really lucky. There are a lot of exceptionally talented people out there. And now I'm not embarrassed, but a little self conscious by how much money I do have. And you're not supposed to talk about it. And I think that is nothing but a bullshit construct to keep poor people poor. Because when you speak a different language, rich people talk to other rich people about money all the time. They talk about taxes, they talk about investments, and they get more literate. And then we're told not to talk about money in case you decide to share your salary with someone else. Or you figure out how much money I have and decide to fucking, you know, show up with a guillotine or actually vote for people who have a progressive tax structure or maybe demand more compensation because you realize the person down the desk from you is making 30% more because they've been there 10 years or they're a different sexual orientation. I mean, basically the asymmetry of information and this inclination that you're not supposed to talk about money keeps the financially illiterate illiterate and also keeps rich people richer. So other than bragging, it is, I think, important to talk about money even when you have it. But hands down, where I go ape shit with money now that I have it and spend more than I should is on travel. I'm going to Africa. I'm taking my sister and her family and they didn't want to go. They have responsibilities, their kids in choir, they're working hard. And I called her. I'm like, you're going to be dead soon. When are you next going to Africa? Like you're going to go with me? When are you going to roll into Africa like you're going to roll with me? What the fuck are you thinking? And that was the right lecture for me to give my sister these experiences. If there's anything the research shows around spending money, it's the following. Drive a Hyundai and take your husband to Africa. I don't really buy a lot of things. I'm not, I'm just not into that. I don't buy stuff.

[Ed]

Do you look at the price tag much when you buy things? So if you, I don't know, you walk into a nice clothing store, are you thinking about how much it costs?

[Scott Galloway]

I do, because I can't get out of that habit I was in. I forget where I was. But there was just an insane price on something and I'm just like, this is offensive. I can't, I can't bring myself to spend money on this thing. It's just, you know, like, that's just ridiculous that you would even try and charge this amount of money. I can't buy it. I really need it. I really like it. It doesn't make any difference to me. But there's that part of you, you just can't do it. You just, you, you remember back when you didn't have enough money and you establish a value system and you're like, I just can't do it. I can't. I can't, you know, I can't spend this kind of money.

[Ed]

What do you think is the difference then? What do you think justifies like a good purchase versus a bad purchase?

[Scott Galloway]

Look, this is the majority of people, 99.9% of the planet doesn't have these problems. They have a much bigger problem. And that is they're constantly trading off needs versus wants, and that is the majority of our planet. I think only about one third of the planet are consumers. What does that mean? It means that they have enough money to buy things beyond basic food, shelter and education. So only a third of us even get to make these decisions. Do I want a scarf or do I want to go to Mykonos or do I want to take my spouse out for a nice dinner?

[Ed]

Yeah, I think you're in a unique position because you have experienced pretty much every economic class there is to experience in a way. I mean, you haven't experienced real poverty, but you did not grow up wealthy and now you're extremely wealthy. And the way I kind of think about like, you know, you talked about there are certain people that, that can't make those trade offs that we're describing. It feels like there's a progression when it comes to spending. It's like in a certain economic weight class, you can't make trade offs because you have to survive and you have to get by. And then you. There's another class which is you start being able to make trade offs. And then there's another one where I feel like you are. Where it's like you don't even really need to be making trade offs that much. I mean, it sounds like you can, generally speaking have your cake and eat it too, in most situations. I would say so. What I would be interested to know is how has the psychology of spending money changed for you as you have breached each of those economic weight classes? Did spending money take on a different gravitas to you as you got richer or as you got poorer?

[Scott Galloway]

So I think it's important that everyone have a certain code or values that they want on their tombstone and then try and live their life across those two or three values. And one of my values is I pride myself on being generous and I'm generous with everything but my time. I like spending money, I like treating people, I like buying things for people. I know that's virtue signaling, but anyone who knows me knows that is true. And the reason why is not because I have this inner nobility. It was because I was deeply traumatized by my father's relationship with money. My father was born and raised in depression era Scotland where you could literally starve if you didn't have enough money. And so he was painfully cheap. He was the guy when my parents were divorced and he came and took me and my friend, best friend Adam to see Greece. Amazing movie in 1976. After the movie, he collected two bucks from my friend Adam because he had bought the tickets, and I had to sit there and watch this go down. I went to Hawaii once with him on a big golf vacation, or he was the Crown Circle ITT salesman of the year. And he got to go on this golf trip and take his family. And we went to Baskin and Robbins. They got ice cream. I ordered a shake. And then for two days, my dad didn't speak to me. And you're 13 years old and you're a guy and you're looking up to your father, and you're like, why is my dad not speaking to me? Like, just ignoring me. And finally I asked Linda, his third wife, my stepmother, a wonderful woman. I'm like, what's going on? Why is dad mad at me? She's like, he's upset. You ordered a shake, A basket of robins. They cost $3. And you didn't ask him? My dad didn't speak to me for two days. And so when my parents got divorced, he immediately went to the upper middle class. We immediately went to the lower middle class. He was so awful to us financially. He could have made our lives so much easier with just a little bit of money. I really struggled in college, and I like to think, oh, Bill, gr. It was really stressful not knowing if you were going back to college every summer. And he could have made my life so much easier. And so I remember just explicitly and implicitly deciding, if I ever have money, I am not going to be this guy. I mean, and I can't stand it now. I can't stand. I have friends who are really wealthy who always find reasons not to pick up the bill or what. And I just find it such a grotesque attribute, and some of it is under responsible. They were just raised that way. I, I find being cheap one of the grossest attributes, especially for men. I'm sexist this way. I, I just, I can't even be around these people if I, if, if every one of my friends isn't fighting over the bill. You're. We're not friends. But my, my spending right now, in large part or some of it is. I'm just. God, I just don't want to be my dad. He was awful with money, just awful. And I always thought, if I ever have money, I'm not only going to enjoy it, I'm going to share it.

[Ed]

Yeah. I feel like people don't seem to understand how good it feels to be generous. I think I started only sort of to realize this recently, that it does Actually feel really, really good to get the check and give someone a nice experience. I mean, I did that recently with my dad for the first time and it was kind of like a. It felt like this sort of exciting, important moment where it's like, no, I can get this. Like, I can give to you. And yeah, I mean, it sounds so trite when you say it, but the reality is just as you say, it's like it actually just makes you feel really good. And it's almost the same as getting something for yourself. It's all, as you say, it's all. It's selfishly motivated. It makes you feel good. But it seems like I've just found. I'm surprised by how many people don't realize that that like, it's really enhances your life and your own personal experience to be generous.

[Scott Galloway]

There's all sorts of different ways to garner emotional reward from money if you handle it well. You know, money is nothing but the transfer of time and work. And there's few things you can do that are more generous than give someone time and work. I was a services. I used to park cars. I was a waiter. I remember I was a waiter in the Mondriano Hotel. And this lovely old lady was a character actress. I forget her name every time she was there. Every time I would walk by, she'd put five or ten bucks in my pocket. Like literally every time I walk by her table, she'd come over and she'd like slip five or ten bucks bucks in my pocket. And you're going to UCLA and you can barely afford your books. It like changes your day. This like, nice old lady gives you 30 or 40 bucks. I mean, it's the difference between being able to go on a date or buy lecture notes or whatever it is. It is wealthy people who do not tip big that makes just absolutely no sense. It is so easy to give in a liquid economy, time and work to people by giving them money. And it has nothing to do with nobility or ethics. It just, like you said, it just feels really good. The other thing that you inspired is that I think even more I love spending money. I am really good at it. It's one of my core competence. I'm outstanding at spending money. I always say I'm spending money like a gangster in the 50s just diagnosed with ass cancer. I am just going large and I'm loving every minute of it. I'm really good at it. And it creates a lot of joy and happiness for people near me and around me and for me myself. I Do think, though, that even more rewarding than spending it or having it was making it, specifically making it with someone else. Both, both professional and personal partners. My ex wife and I, we were working so hard. We were trying so hard. We were making good money. We had setbacks. And then, you know, I had businesses fail. I had businesses work. She got promoted. She didn't get promoted, but we were saving money and we bought a house together and we started saving money together, and we really built economic security together. And it was just so rewarding to do it with someone. And then where you also get a lot of that reward is, let me be clear. The businesses I've started and sold, my first obligation was for me to make the most money. And I always have. That felt better than anything, but it also just felt fucking awesome to bring in really good people who'd worked really hard with you alongside of you and go, hey, I know you're 27, but you're going to make $550,000 next week when this transaction closes. And them just looking at you like they couldn't believe it. You know, like, I get huge reward out of underpaying you. No, but look, no one ever feels overcompensated. But for the last 10 or 15 years of my life, since I've gotten wealthy, I've made it objective to say, okay, what is this person's market rate and how do I pay them? 20, 30, 50% more than market. And it just feels good. So building, spending it is great. But I found actually the making it, specifically the making it with other people was actually the most rewarding part.

[Ed]

Yeah, wow. I 100% agree with that. I think that's one of the things that makes relationships so fun, is that you're building something together. It's just so much more exciting than doing it on your own.

[Scott Galloway]

Well, by the way, it just dawned on me that it's no accident that you've asked me to do all this virtue signaling around generosity right before bonus season. It's clear that everyone has figured this out. And there's like eight people on this line taking notes that, yeah, reviews are about to come out. You know, it's so good to give.

[Ed]

Money away, isn't it?

[Scott Galloway]

I find it's all about grit and helping people realize their inner child and save by not by underpaying them. That's how you build character. I'm planning to build everyone's character here.

[Ed]

We've got more after the break. And by the way, will be recording an Ask Me Anything episode very soon. So please send in your questions for me and Scott to officehoursofgmedia.com or leave a comment on our YouTube channel. We'll be right back.

[Scott Galloway]

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[Kara Swisher]

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[Ed]

We're back with profg markets. I'm going to go through some individual situations where spending is very important. And I just want to get your reaction on how you would deal with these little situations I've come up with. So the first one is restaurants. You're out to dinner with friends, and let's imagine you're not as wealthy as you are right now. For these, one of your friends orders a really expensive bottle of wine. They order like a bunch of plates for the table, and then when the check arrives, it's way more expensive than you thought. It's one of those checks where you see it and you start to feel kind of anxious and uncomfortable. You don't really know what to do. So what would you do? Would you still offer to get the check? Would you split it equally? How would you handle that?

[Scott Galloway]

Is this a group of guys or just friends?

[Ed]

Group of guys. Friends.

[Scott Galloway]

I mean, I roll with a different crew. I just don't. We were. I never had friends that were into fancy wine until I got rich. And now I have friends who are trying, like, inject class or some air of prestige into their life by ordering stupidly expensive bottles of wine and buying art. If you want to talk about, you know, if you want to signal for someone with a little dick, find someone who's all of a sudden really into art and. Or, you know, orders, orders. Anything above 100 bucks a bottle. A bottle of wine. Unless you're really. I mean, if you're really into art and you're really into wine, fine. My friend Adam is really into cars. He buys expensive cars because he's always been really into cars. Fine, fine, I get it. But if someone ordered an expensive bottle of wine and I was with a group of guys and we didn't have a lot of money, I mean, okay, if he's a baller and he's paying for it. General form is the following. General manners. If you order an expensive bottle of wine, it means you're paying for dinner. You're basically signaling, I am going to pay for dinner. You can't be generous with other people's. Money. And then when the check comes, if it's a group of guys your age, you're all friends, you all split the bill. Unless someone went crazy in.

[Ed]

What about, what about if you're like in your 30s? Like, it's not as absurd to be in your late 30s. Everyone's making good money. Maybe everyone's with their partners. Like, what do you do in that situation?

[Scott Galloway]

I personally feel like with friends, I mean, young people split the check or whatever that is. Ven me or send me a request, I get it, right? I think if you're in your 30s and you're blessed with some reasonable economic security, general format should be the following. We get this one, oh, the next one, they get it. And if people aren't, if things aren't kind of evening out over time, you have to decide whether you want to stay friends with these people. Because, you know, generally what I have found is that you're out with couples. I can't stand splitting the check. I'm at a point now where people say, oh, you did this. I'm like, boss, either pay for it or I'm paying for it. We're not splitting the check. We're fucking grown men. I just. And I'll get this one, you get the next one, whatever it is. And especially when you're out with couples, I think you're mindful of each other, but for the most part, I think one couple gets the check and then the other couple gets the next one. I don't. I think the moment. I think it's always that strange moment when the bill comes. I think it's awkward. It's very awkward, but it should all come out in the wash. If you have good friends, they're not going to be stupid in terms of over ordering. And you'll realize that you trade off two or three couples, two or three friends, and if their turn never seems to come around, you call them out on their bullshit and be like, hey, how come you never see? How come you always seem to find a way not to pay?

[Ed]

Okay, this one's particularly relevant right now. Christmas is around the corner. Let's say again, you're in your late 30s, you've got like two children, a partner, two parents, you got aunts, you got uncles, you got friends, godchildren, et cetera. Who gets presents and how much do you think you should be spending on those presents? And do you spend more on one person? Do you spend less on another person? How do you think about presents and Christmas as it relates to spending?

[Scott Galloway]

I Think about Hanukkah, you anti Semite Hanukkah.

[Ed]

Okay, Actually, that's the holidays.

[Scott Galloway]

That's not true. I think about Christmas. I don't even know what the. I don't know what Hanukkah is. This is personal how your approach is spending in the holidays. When the kids were little, it was fun to just buy them a ton of shit and have this consumer orgy that morning where they're wrapping shit and then playing with it for two minutes. And that was fun. As we've gotten older, what I do with my boys is they make a list of stuff. We try and connect it to chords or something. Or something. And we pull stuff off their list. And maybe we wrap one or two gifts. We just don't. I don't want that kind of consumer Lollapalooza in the morning. And then with my partner, I ask her to, you know, occasionally. We don't buy each other stuff around the holidays or for birthdays. I buy her stuff randomly. Cause I think it's just more fun that I think she'll love. And she drops hints every once in.

[Ed]

A while that she wants something.

[Scott Galloway]

Oh, yeah.

[Ed]

As in, I've been looking at this. Or it's like, you haven't given me a present in a while.

[Scott Galloway]

No. She'll send me a photo of a Birkin bag with the exact col. Be like, hey, what do you think of this? I'm like, okay, message received. And what I try and do is wait just long enough such that she forgets about it and it's a surprise. But yeah, I'm not a big gift giver. I don't want gifts. The gifts I like for me, I want meaningful gifts. I want. My sons will write me a note or they'll get me a book that was meaningful for me. Or they'll get a picture of us framed. That's the shit I want. I can buy anything I want personally. And I don't. I'm not into stuff. You know, the gifts that I mean, it sounds like a Hallmark commercial, but I don't want stuff. I don't want an automatic tie rack or a cream shave heater. That's what we got my dad. Ooh, was he thrilled. Back in the 70s, you put shaving cream in a heater.

[Ed]

I love that.

[Scott Galloway]

And you'd have the delight and the supple feeling of warm lather on your beard.

[Ed]

That's a great idea. I'm probably going to get.

[Scott Galloway]

Or a rotating tie rack. I have so many ties. I need to see them. Electronically whiz by me.

[Ed]

I love that too.

[Scott Galloway]

Yeah, we're not big, we're not big gifters.

[Ed]

So who gets presents then? This is a question I've been thinking about. I can't tell or it's not totally clear to me who I'm supposed to be getting presents for during the holidays and also how much we're supposed to be spending.

[Scott Galloway]

First and foremost, your boss.

[Ed]

Yeah. Okay. Cause I will say, by the way, you get presents for us at the end of the holidays. I don't know if you know what you're getting us, but we have received Christmas gifts from you. And I would assume that that's sort of part of, you know, you build that into the budget. Okay. Over the holidays, I need to put aside this amount of money to get my employees some gifts and to get these people gifts. Like, I feel like it's an important part of the, the income statement, if you will.

[Scott Galloway]

But it's strategic and it's selfish. So employee gifts. And it's the following. First off, I don't buy anything. I don't know what it's going to be in that fucking bag. Mj, who has much better taste than me, she does a great job. She'll say I'm going to spend 500 or 1000 bucks on employee gifts per person, like, fine. And she'll figure out the latest cool thing and she'll do a great job and merchandise it. And I just give her my credit card number. And the reason it's strategic is that If I spend $1,000 on a gift or gifts for employees, it's worth more than $1,000. If I gave them a thousand dollars in compensation, one, they'd have to pay 30, 34% taxes on it. Whereas if I give you $1,000 worth of whatever, AirPods and a scarf or something, you, it's, it's pre tax income. And also it's more meaningful. It, it, the, the psychological benefit is greater than if I'd just given you $1,000 cash. My first business partner said would always be like, he was totally gruffy, like, just give them cash. And I'm like, no, they like gifts. The kids like gifts. You know, for me, the holidays, I don't, I can't stand the holidays. They were not an enjoyable time for me growing up. So I literally loathe them. It's so personal though, you might find. I mean. So for example, I think gifts are more important for women. Cocaine, jewelry. Cocaine and jewelry. Women have a special relationship with Ed and maybe you don't like cocaine. Maybe you don't like jewelry, but if you don't in your 20s offer that to women, and in your 30s and 40s offer jewelry to women, you are not a good person. And mostly the jewelry, like, I can't ever imagine spending oh, I guess I buy watches now. I never used to buy watches, but I can't imagine people spending this money on jewelry. But you've got to determine what's important to the people in your life. That's what it means to be generous, is you're doing something for someone else you wouldn't do for yourself. It makes no sense to you, but it's important to them, so you do it for them.

[Ed]

Do you think that people don't value gifts enough?

[Scott Galloway]

What I have found is that, and I wish I'd figured this out earlier, writing somebody and complimenting them and recognizing them or telling them you were thinking about them, or telling them how impressive you are with them, or taking the time to say you handled this situation so well, or congratulations, this is just such a, this is such a nice achievement for you. Or taking the time just to recognize their achievement in a very thoughtful, explicit way. Especially men to men. I think that's the best gift you can give another man. My best friend Lee. On a regular basis, he will text me when he I get choked up thinking about it. He'll literally text me. He'll say, me and my parents saw you on Bill Maher and we're just so proud of you.

[Ed]

Yeah, that is so nice.

[Scott Galloway]

Those are the gifts and everyone's different. Maybe people like stuff. That's the shit I remember. And wouldn't you know, my friend Lee is gay. And I think gay men have an easier time expressing their emotions than straight men. And just registering how important and meaningful that stuff has been for me has helped help me be much more generous with my emotions. But that, in my opinion, that's true giving.

[Ed]

We'll be right back after the break. If you're enjoying the show so far, hit follow and leave us a review on Profg Markets. Wherever you get your podcasts.

[Scott Galloway]

Foreign support for this podcast and the.

[Ed]

Following message is brought to you by.

[Scott Galloway]

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[Ed]

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[Scott Galloway]

Stanley Smith Barney, LLC member Sipic E Trade is a business of Morgan Stanley. Support for Pivot comes from Miro. Innovation is a vital part of growth for any business, but once teams move from discovery to development, a lot of time the innovation stalls and you're face to face with outdated process management tools, context switching, team alignment and constant updates. But now you can take a big step towards solving these problems with the Innovation Workspace from Miro. The Innovation Workspace comes loaded with AI enabled tools for every step of the process to help teams get from idea to output faster, and with AI powered tools that can accelerate through the full innovation cycle all the way to launch. Plus the AI summaries can condense documents, stickies and overall board content in seconds from ideation to execution. Now you can create an intuitive, intelligent innovation workspace that gets everyone on the same page to rapidly innovate, iterate, develop and ship with Miro. Whether you work in innovation, product design, engineering, ux, agile or it, bring your teams to Miro's revolutionary Innovation Workspace and be faster. From idea to outcome. Go to miro.com to find out how that's M I R O.com.

[Kara Swisher]

Support for this show comes from Crucible Moments, a podcast from Sequoia Capital it's easy to think that the success of tech giants like YouTube, Dropbox and Reddit was inevitable. I was there and it wasn't. Trust me. One thing these companies have in common is that they all survived the make or break moments that nearly took them down. And each of them had these. On this season of Crucible Moments, you can hear the unvarnished histories of some of tech's influential companies told by the founders themselves. Like how Dropbox's disastrous public launch paved the way for the company's viral success. Hosted by Roelof Botha of Sequoia, Crucible Moments provided a behind the scenes look at some of the most defining milestones in tech's history to show the moments of turmoil that can sometimes become great moments of triumph. I have to say, Roelof's a really good VC and I've covered him over the many years and I have seen a lot of these companies and it's really great actually to hear from founders of what their problems was. YouTube was very touch and go. Reddit. Oh my God, I can't even tell you how many crises they had. Same thing with every company I've ever, ever covered. Tune in to the new season of Crucible Moments now. You can [e-mail] or wherever you listen to podcasts.

[Ed]

We're back with Prof. G. Markets. I want to move on to some things around what is essential to spending. Like what. What kind of things in your life you find essential? I mean, we talk a lot about, like, discretionary versus non discretionary. And the. The technical definition of non discretionary is like, the stuff you can't live without. So, you know, food and housing costs and health insurance, et cetera. But I. I could imagine that as you get richer, that category sort of starts to expand. Like, you know, I sort of feel like I can't live without an iPhone at this point. Like, that's sort of the way I think about it. So I guess my question for you is, like, what stuff can you not live without at this point? What do you have to spend on, and what is your approach to spending on those items?

[Scott Galloway]

This is gonna sound under the title of Infinite Douchebag. It would be really hard to lose my plane. I've gotten very used to having a plane. So, I mean, there's something around ramping your spending behind, making sure your spending lags your economics, because it's the joy you get from having something isn't as great as a disappointment. If you lose it and can no longer do it, you get used to this really fast. So when I bought a plane seven years ago, the best piece of advice I got was a friend of mine. He said, just make sure you have way more money than you need for this because you do not want to give it back. He's like, don't buy it until you know you can. You can keep it. And that was what's so. Been so rattling about being rich and then poor and then 2000, being rich and then poor again in 2007 and 2008. Because to kind of step backwards. And I didn't really. Actually, I didn't step back materially because I'd never. I always lived below my means. But you step back from an emotional security standpoint, that is really frightening.

[Ed]

Yeah. I was going to ask, like, have you ever sort of downsized your lifestyle because you just couldn't afford it anymore?

[Scott Galloway]

Yeah, I did. And after the great financial recession hit in 2008, I had a loft in New York. I had to sell that. I just didn't have any money. I wasn't making any money. And all of a sudden I was at negative net worth, so I had to sell my loft. That was very disappointing. I loved. It was kind of just humiliating to be whatever. I was 43 and have to sell my house to pay my bills. You know, I was never in debt you know?

[Ed]

But were you with a partner at that point?

[Scott Galloway]

No, I was single at that point, but it still felt really fucking humiliating. So, yeah, I've had to step back, and I think most people have to step back at some point, maybe. I mean, if you're really responsible. Hopefully not, but I got crushed.

[Ed]

Yeah, I feel like that's a really. That's a big one for me, just the prospect of downsizing. And the way I have it in my head right now is like, I'm doing forced savings, so I'm good. I'm being responsible.

[Scott Galloway]

How are you doing that? How are you doing forced savings?

[Ed]

I have the automatic 5% that goes into the 401, and then you match that. And then I'm also just immediately when I get at the beginning of the year, I just take a chunk of cash and just put it in the ira, and. And that's the end of it.

[Scott Galloway]

I just want to say you're, like, light years ahead of where I was when I was 25. I wasn't even thinking that way.

[Ed]

And part of the reason I do that is, like, I want to spend a lot. And this might sound dumb, but I like nice things, and I like nice restaurants, and I like going out to cool places, and I spend a lot of money on all of those experiences. And part of it for me is that I want to kind of surround myself in that world and get myself deep in that position, such that I have no choice but to go on and make a lot of money. And I think the scary thing for me is the idea that at some point, this podcast stops being successful, and I sort of find myself at a crossroads, and suddenly I can't do all of this anymore. I can't live this cool life in New York. And that's the thing that I'm gambling with. I need to make sure that I'm working so hard that I can keep up. And I can sort of see how this is going to be a potential slippery slope in the future when it gets bigger and bigger, when you start dealing with kids and, you know, I'm gonna start thinking, oh, they need to go to the best school. And, you know, I need to have a house in this area where all the cool people are. And I can feel that sort of like treadmill feeling. But I almost don't want to get off because I don't want to give myself permission to stop working really hard.

[Scott Galloway]

In a way, I wouldn't look at it that way. I mean, you go to the playbook you played when I was your age. I didn't appreciate nor had access to nice things and nice restaurants. I just didn't. You know, you're at a point, Ed, where you shouldn't be saving 5%, you should be saving 10% and then the 5%, you know, 15%. Because if you just do the math, it's like what Brian Chesky from Airbnb says. You can have it all, you just can't have it all at once. And the reason why I have so much balance in my life and so much opulence was because I had a lack of it when I was your age. And that is, I was very disciplined. I worked a lot, I didn't spend a lot of money. You know, occasionally went out to dinner or whatever took, you know, went to Club Med in Mexico. That was my big vacation when I was your age. But you just gotta recognize that some of the, that indulgence now. And I'm not going to tell you not to do it, it's just a trade off, if you can find a way. I mean, my, my out of control opulence now is a function of the fact that I didn't have it when I was young. I could have had more of it, but I wouldn't have been able to. You know, for the most part, I was constantly investing, reinvesting in startups, reinvesting in the stock market. And then sometimes I'd lose it all, which hurt. But I was always putting myself in a position that if the winds kicked up and my sales were up, I was going to make a lot of money because I was constantly reinvesting in my own companies, constantly reinvesting in the markets and not consuming a lot. I think it is very difficult when you're a guy your age, especially. I know you have a girlfriend, but you guys don't live together, right?

[Ed]

Oh, we do.

[Scott Galloway]

You do live together. Jesus Christ.

[Ed]

Yeah.

[Scott Galloway]

Okay, so you're on your way, by the way.

[Ed]

That's been a big. That's helpful in terms of just creating a more responsible lifestyle. For sure. Yeah.

[Scott Galloway]

You know, we always say greatness in the agency of others. Wealth is in the agency of others. One, your ability to attract and retain really talented people, especially if you're an entrepreneur or just find them, go to a place where you're working with other talented people. You want to be able to. Where you, if you look left and right and think these people are talented, you're going to make more money.

[Ed]

That's sort of what I mean. Right. Like I kind of, I feel like I Need to spend. To be. To be there. You know, I need to go out with my friends and go to these social events. Like, one of. One of the questions I had on this list here of, like, situations. I'm not gonna be specific about who this is, but, you know, here's a situation. Your friend is getting married and has planned a very big bachelor party. And you look at the agenda and you realize you're gonna have to spend a lot of money on flights, a lot of money on meals, on alcohol, on going out. And it's all beginning to get a very pretty uncomfortable. But this is a really good friend, and you don't want to just not show up and let them down. So in a way, it's sort of like you need to be spending in order to maintain relationships at a certain point in life, I feel like. So I guess. How do you think about that?

[Scott Galloway]

If he's a really close friend, you should be able to say to him, boss, this is a strain for us. I make really good money and it's a strain for me. I can't imagine what it's like for some of the other guys. And quite frankly, you're being a little bit selfish here. You're putting us in a difficult position because nobody wants to say no. Is there any way you can ratchet this back a bit? So I don't think that's unreasonable. You're at that age where you're just going to spend a disproportionate amount of money on the wedding industrial complex. That's just going to happen. And it's going to be worse for your partner because she's going to have to buy bridesmaids dresses and wait.

[Ed]

Way worse for women, for sure.

[Scott Galloway]

And then go to hotels that are overpriced because, you know, unless they bought out the hotel. But yeah, that's just part of. That's just a tax that you paid at Williams Sonoma.

[Ed]

Sonoma tax. I love that. That's right.

[Scott Galloway]

Just part of it.

[Ed]

Yeah, it's. I guess it's just. I bring it up because I find it interesting how as you age, it's like just the. The financial burdens just accumulate in ways that you didn't really expect. Like the wedding tax that you just described is a very real tax. And planning for those things. I'd like to do it as best I can, but I think it is very difficult because costs just sort of come up out of nowhere. And the one I'm gonna bring up now, which is probably the biggest one, is children like Children are a huge cost. So my question for you is, were you surprised by how much kids cost? And two, do you. To what extent do you sort of budget in the cost of your children? Like, how do you think of your kids as that line item on your income statement?

[Scott Galloway]

Well, this is not financial advice, but my experience with kids was that when I had them later in life, so I was a little bit more economically secure. You know, I had my son when I was 41, 42. And for me, it was actually. I think part of the reason I'm as wealthy as I am now is because I had kids. And the reason why is because I just scared the shit out of me and got me very focused. I think having kids when you're younger, if you don't have dual income, would be really financially stressful. Also, something I did once I had kids was. And what I would recommend is ask yourself, can you make a lifestyle arbitrage? And this was my partner's idea. She said, let's move to Florida. We're gonna be able to cut our rent in half, if not by 60%. We're gonna cut our private school tuition for our two boys by 2/3. Grace Church wanted $58,000 a year, and for me to bring that lady muffins. And then they ask you, are you philanthropic? Like, are you gonna give us more money? Anyways, so we immediately cut our burn. And. And that was her idea. And she was smart. She's like, no, we're gonna love Florida. It's nice. Stop being such a snob. I'm like, I'm not going to Florida. They're all yeehaws down there driving F150s and shooting at each other and their guns and everything. And she's like, don't be an idiot.

[Ed]

You love that stuff anyway.

[Scott Galloway]

Yeah, all those. The better things, life. But what I did do was smart. I took all of the money that we saved and I put it into the market. And so immediately, I think, combined, we were probably making, you know, I was probably making between, I don't know, 400,000 and 700,000 a year between the two of us. And then we took that 14% swing in savings and all the other savings. We took about 150, 200 grand a year, and we put it into stocks for 10 years from 2010 to 2020.

[Ed]

Yeah. I mean, the thing that really shocks me is that, I mean, just how crazy it's gotten. 400,000 to $700,000 a year, and you got priced out of New York like it's unbelievable. That's the part that I can't really wrap my head around in, especially living in New York. And that's sort of what this. This treadmill feeling is. It's like in order to just get some basics done in New York, you need crazy amounts.

[Scott Galloway]

There's a reason why people are moving into Texas, right. And there's a reason why the south is economically booming. A lifestyle arbitrage is. You should always be thinking about a lifestyle arbitrage, especially in a world of remote work. Where could I move? Don't be a snobbery. A lot of people are really happy in Atlanta. And economic security is an enormous ointment for stress and anxiety. And if you are blessed with mobility, you want to take advantage of it.

[Ed]

Just going to start wrapping us up here. I know you've gotten a lot into philanthropy recently. We were talking about what is essential in life. Is philanthropy essential to you at this point? Is it something that you budget for and are you trying to make more room for giving?

[Scott Galloway]

You know, I've always said that my. One of my biggest unlocks is my atheism, because I really think having a strong sense of the finite nature of life creates a lot of courage and a lot of boldness to share your emotions, to take risks, to tell people you care about them, to seize the moment, to embrace now. And one of the things I decided when I sold my company in 2017, I sold it for 160 million bucks. I was worth somewhere between 50 and 100 million, depending on how you would calculate my private investments. And I thought, all right, I'm going to put in $25 million. I'm going to go raise another 250 or 300, start a private equity fund. Because I thought, I need to be a billionaire by the time I'm 65. That was my goal. And I thought, the only way I'm going to do that is through a private equity fund. I have the credibility, the contacts. I'm going to raise a fund. I got the first. I think I got about $50 million in commitments just from 3. I was going to start a consumer private equity fund right after I sold L2. And then I thought, a friend of mine got sick, passed away. And I thought, okay, this is going really fast. I have enough money to live really well. I didn't have enough money for a plane, but I had enough money for everything else. At that point, I thought, okay, why do I need to be a billionaire? Well, all right. Would I have more influence? Maybe not much more. Would I be able to do anything else? No, I can pretty much do anything I want right now. So I made a conscious decision that I would change my approach to money. And it was the following. Once I hit my number, which I was about to, anything above that, I would do one of two things. I would either spend it or I would give it away. I love spending money. I'm selfish. I like nice things, nice experiences. But every year I look at my net worth and if it's up $7 million and I've spent four, I'll give three away. I do not need to increase my net worth. Hoarding is a disease that infects a lot of Americans. There's just no reason. I don't begrudge billionaires. I don't think they're as happy as me. I don't think there's any reason to hoard money, spend it in a capitalist society. There's so many amazing things to spend it on. And then if you still have more money than what you need to spend to have an amazing life, for God's sakes, why wouldn't you find, if you believe young men are struggling and it freaks you out that four and five people in a morgue have died from suicide are men. Why wouldn't you give money to an amazing charity with really talented people focusing on mental health, the JET Foundation? Why wouldn't you? If you are constantly lecturing at people about the misgivings or the moral corruption of the university system and how we need more vocational training? Well, if you have the money to start a vocational problem, why the fuck wouldn't you? And you know what? It feels really good. It makes me feel strong. It makes me feel nice. It's not even an ethical thing. It makes me feel like a baller. And also just some of it is an overdue nod to California taxpayers. I give a lot of money back to UCLA and Berkeley because they spent so much money on me. Despite the fact I was such a fuck up, California taxpayers kept giving me another chance. So this is a great position to be in. But once you hit your number, why on earth would you not do one of two things? Spend it or give it away?

[Ed]

Well, this has been great final thought for me. So I feel like spending is kind of like the truest, most accurate reflection of ourselves. We tell ourselves these stories about, oh, this is who I am and, and this is what I like. And then we take these personality tests to sort of like, figure out, oh, yeah, I'm kind of like a EQZ or whatever. The fuck that test is. But it's like if you just look at how you spend, it's like this data set testimony that says, with no biases, like, this is who you are, this is what you care about, this is what you want to achieve, and these are the people who you want to impress. I feel like if you want to understand who you are, you just look at, look at your bank statement. So we've been talking about your spending. We've been discussing it on this podcast. So I'm wondering, what do you think your spending says about who you are as a person?

[Scott Galloway]

I'm an atheist. I'm generous, and I'm a father. I recognize the finite nature of life. I'm spending a lot of money on experiences. I think I'm a generous person. I give away a lot of money. I'm generous with my friends, and I'm very focused on being a really generous provider for my kids and my partner. Those are the things I aspire to. It also says, quite frankly, I'm indulgent, I'm selfish. I spend a lot of money on my own comfort and my own joy and my own. I do frivolous things that make me feel important and good. I spend money on things. I spend money on dumb shit because I'm a bit a narcissist. I mean, that's an interesting way to look at things. So there's some very good things about my spending. There's some things I'm also probably not that proud of in terms of how I quit. I spend too much money on nightlife and alcohol. That's not good at my age. I have nice things, quite frankly, to probably impress other people that I shouldn't need to impress. How do you know? I'm building a house in Aspen. I tell you, that's sort of fucking pathetic, isn't it? So you're right. It does say a lot of things about me. It says a lot of good things, a lot of bad things. You know, I'm human.

[Ed]

This episode was produced by Claire Miller and engineered by Benjamin Spencer. Our associate producer is Alison Weiss. Mia Silverio is our research lead. Jessica Lang is our research associate. Drew Burrows is our technical technical director, and Catherine Dillon is our executive producer. Thank you for listening to Prof. G Markets from the Vox Media Podcast Network. Join us on Thursday for our conversation with Michael Saylor, only on the Prof. G Markets feed.

[Scott Galloway]

And kind reunion. What you're saying is you were irresponsible, but it was planned. You made a conscious decision to be irresponsible. That's my room service. It's. Speaking of irresponsible, I just ordered a ton of beef. It probably cost a little bit. Yeah, hold on. I'll be back in a second. You can leave it there because I'm. I'm. I'm on a podcast, so. You can leave it in there. I'll bring it out. Thank you, sir. Thank you. So what you're saying is you made a responsible decision to be irresponsible, and I think that's okay. You know, occasionally it's fun to splurge and, you know, I would argue the splurges when you're young are. I think you remember them more. It is clearly bonus time. You guys plan this. You guys so plan this. Scott, do you think it's important to be generous with your employees who don't have as much money as.

[Ed]

Where does that rank in your priorities?

[Scott Galloway]

Scott, how do you think your employees get by and what could you do to make their lives easier?

[Ed]

Yeah.

[Scott Galloway]

Yeah.

[Ed]

Something. Something to think on.

[Scott Galloway]

Support for this show comes from Google Gemini. Using Gemini is as easy as having a conversation. You can interrupt it, add details, ask follow up questions, and Gemini will adapt to you in real time.

[Ed]

But the best way to learn about Gemini is to try it.

[Scott Galloway]

And by the way, this script was actually read by Gemini.

[Ed]

Download the Gemini app for iOS and Android today.

[Scott Galloway]

Must be 18 to use Gemini Live.