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Join host Derek Fournier in the latest episode of the Plain Sight Strategy Group podcast as he dives into the transformative power of innovation in traditional industries. Drawing insights from the book "Outstanding," Derek highlights a remarkable case study where simple innovation took business metrics to new heights. This episode underscores the significance of investing in research and development, patents, and trademarks to build substantial company value.

Derek also explores Cody Sanchez’s unique approach of purchasing "boring" businesses from aging baby boomers and leveraging technology to rejuvenate them. He shares personal stories from his time at Microsoft, emphasizing the importance of fostering an innovative culture, staying attuned to customer needs, and the benefits of agile collaboration with startups.

Engage with us on social media, share your thoughts, and stay tuned for the next episode featuring Bo Billington, where we’ll discuss freeagent.com and the role of fractional executives in modern business.