“Make sure that you're not just posting and running away.”

–Nina Froriep

How do we start to use LinkedIn in a really smart way? I’ll admit I have mixed feelings, but I’m trying to embrace it. There’s no one better to help do that than Nina Froriep, a content + engagement strategist and a LinkedIn personal brand builder.

My first aha from Nina — LinkedIn likes and rewards consistency and engagement. It’s not enough to just put stuff out there. You really want to engage with people who comment on your posts and go like or comment on others. You want to keep the conversation going.

You need to be there. You need a professional presence that tells who you are and what you do. Nina and I dig into how much and how to make the most of that time.

We talk about:

Engagement can go along way even without posting (and why you should still post)
What the algorithm rewards now
How often to post and how to get more engagement
Creating an editorial calendar to balance thought leadership and events
Easy ways to add content that engages
Reusing what you have

ABOUT NINA

Nina is a LinkedIn™ featured LinkedIn Brand Builder and a Content and Engagement Strategist for Creators, Coaches + Consultants.

She works with service-based entrepreneurs and visual artists to create strategies and digital content so they can grow their companies organically and elevate the conversations they're having in their areas of expertise.

Nina is a “recovering” film producer and documentary filmmaker. She’s seen it all, from the early days on independent features to big national TVcommercials, corporate mega-shows, and Emmy award-winning documentaries, including one she produced and directed called Abraham's Children.

Nina is a visual artist, and loves spending time outdoors, especially in her native Switzerland, with her owner Tigger, an 11-pound Dachshund mix who has her well trained.

LINKS

DOABLE CHANGES

At the end of every episode, we share three doable changes, so you can take what you've heard and put it into action. Action is where change happens.

Even though we want big change, it’s really little things done over and over that make the difference. So pick a doable thing. Put it in your calendar. Weave it through your days for a week and then move on to the next one. It will have a snowball effect.

Here are three Doable Changes from this conversation:

BE CONSISTENT. Pick two days a week to post and do it every week. Put it in your calendar. Block off the time to write it. Get it out there.
ENGAGE. Keep the conversation going. Go comment (18 words or more!) on posts by people you know. Respond to comments on your posts. Respond to another commenter. Build real engagement. Struggle to post consistently? Show up and engage consistently first.
ASK A QUESTION. Ask smart questions. Ask people which of three covers they like and why. You can use a question as a post or at the end of a post. You can reply to a comment with a question. Give people something to respond to.