On today's episode of the Play It Brave podcast, I'm sitting down with one of my favorite creative power couples in the photography industry, Gary Evans and Kim Evans. We talk about what it really looks like to rebrand with intention, build a cohesive identity, and grow multiple businesses together without losing alignment—or your relationship—in the process.

This conversation weaves together the emotional and practical sides of entrepreneurship: branding beyond logos, finding your voice in the education space, building an email list that actually converts, and creating offers like retreats that feel meaningful and expansive. We also dive into collaboration, working as a couple, and why asking for help can completely change the trajectory of your business.

What we talk about in this episode:

Why branding is foundational, not optional, when building a sustainable business
How to create a cohesive identity that actually reflects who you are
The role visual identity plays in client trust and perception
Finding your unique voice in a crowded education space
Using email lists and freebies as powerful (and aligned) growth tools
Why retreats can be such a transformative offering for photographers
The magic that happens when collaboration is rooted in alignment
Working with your partner's strengths instead of against them
Prioritizing family and relationships while growing a business
Why reaching out for help can fast-track your growth in the best way

This episode is a beautiful reminder that success doesn't have to be chaotic or lonely—and that when your brand truly reflects who you are, it can open doors you never even knew to knock on.

Meet Gary & Kim

Here's our story - we met, despite living in separate countries, by a complete twist of fate that led Gary to help a friend at the same wedding show where Kim had a booth. Gary scoped her out and said she's "right up my street" and 18 months later, after multiple flights, over 50,000 miles, Gary sold his photography company, house, and just about everything else and moved from the UK to Ontario, Canada.

We had to completely rebuild his business in Canada, sold our decorating and floral design business, rejigged the photography, built Pop Up Weddings, a wedding subscription box, I Do Box....

When I say we're serious business builders, we're not lying.

With every business move, we analyze + plan + move forward. We release what is not profitable and focus on the projects that are making bank.

That's our story - we are serial creators. And you get two for the price of one. We're a dynamic team, each with individual strengths that we can use to supercharge your business. Gary is a technical whiz, anything photography we got you. Kim is a marketing, systems and logistics queen. She'll figure out how to make it work, attack any issues like a pitbull and cheer you on while you reach your biggest goals.

Connect with Gary & Kim

Gary & Kim's website Gary & Kim's Instagram The off-camera flash freebie course The Tulum retreat + mood boards Gary's photography website Lovely Weddings

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