Podcast
Playbook For Amazon
Hosted by Jeff Lieber · EN
A podcast for sellers looking to grow their sales on Amazon!
15episodes
Episodes
Newest firstAll episodes
Episode 108: Mastering Amazon Review Strategies: Ensuring Compliance and Boosting Success
Nov 5, 202400:17:35Tap to summarizehttps://youtu.be/DvaIvADIZ18 Navigating the Challenges of Amazon’s Review Policies How to Optimize Reviews While Staying Within Amazon’s Terms of Service A Look Back at Amazon’s Prime Big Deal DaysAmazon’s Prime Big Deal Days, held on October 8th and 9th, 2024, were significant events for sellers. To maximize engagement and compliance during these events, it’s crucial to understand Amazon’s guidelines and implement effective strategies. Amazon Reviews: A RetrospectiveAmazon’s strict review policies remain a key factor for sellers. It’s essential to avoid incentivizing or manipulating reviews. While tools like Amazon Vine can be helpful for new products, it’s important to balance them with organic reviews. Maximizing the Impact of Prime Big Deal DaysDuring past Prime Big Deal Days, sellers who strategically increased ad budgets, optimized campaigns, and offered exclusive discounts saw significant gains. However, it’s crucial to ensure all promotional activities align with Amazon’s guidelines to avoid potential penalties. The Evolving Landscape of Amazon MarketingRecent changes in Amazon’s policies, particularly regarding marketing inserts and review solicitation, highlight the need for constant adaptation. Sellers should carefully review and adjust their marketing strategies to avoid negative consequences. By understanding these past events and the evolving Amazon landscape, sellers can position themselves for future success on the platform.
Transcribe →Episode 107: Mastering Amazon Product Selection: A Guide to Launching Successful Products
Sep 17, 202400:13:55Tap to summarizehttps://youtu.be/8ZL53O44pfE?si=DqF5S_iI55x6JSd2 How to Choose Winning Products for Amazon Sellers Key Factors to Consider When Selecting Your Next Amazon Product In the competitive world of Amazon selling, choosing the right product can make or break your success. This guide outlines essential factors to consider when selecting your next Amazon product: Market Demand: Look for products where the top seller generates at least $100,000 per month, and the 10th-ranked seller makes $30,000 monthly. Competition: Aim for niches where the 10th-ranked product has fewer than 500 reviews, indicating room for new entrants. Differentiation: Find at least one way to make your product stand out from competitors. Price Point: Target products in the $9.99 to $150 range for optimal profitability. Repeat Purchase Potential: Consider products that customers will buy regularly. Size and Weight: Smaller, lighter products often have better profit margins due to lower shipping costs and Amazon Fees. Brand Vision: Ensure your product aligns with your overall brand strategy and appeals to your target customer avatar. Product Line Potential: Plan for at least five complementary products to build a robust catalog. By following these guidelines and using tools like Jungle Scout or Helium10, you can increase your chances of launching a successful product on Amazon.
Transcribe →Episode 106: How To Boost Your Amazon Post
Aug 7, 202400:11:03Tap to summarizehttps://youtu.be/x0GRYflLwLI Maximize Your Amazon Posts for Better Visibility New Boosting Feature Offers Exciting Opportunities for Sellers Amazon Posts, the platform’s social media-like feature, has recently introduced a game-changing option: post boosting. This new capability allows sellers to amplify their reach and engagement, similar to promoted posts on other social media platforms. By leveraging boosted posts, brands can significantly increase their visibility on Amazon, potentially driving more traffic to their listings and storefront. To make the most of this feature, it’s crucial to understand what makes a post eligible for boosting. Amazon has set specific criteria that posts must meet: Community Guidelines: Ensure your content adheres to Amazon’s community standards, avoiding prohibited language, hate speech or violence. Image Quality: Use high-resolution images (minimum 1000×1000 pixels, maximum 10,000 pixels on the longest side) to allow customers to zoom in and see details. File Formats: Stick to JPEG (preferred), TIF, PNG, or GIF formats, with a maximum file size of 10 MB. Video Specifications: For video posts, maintain a minimum resolution of 540×960 pixels (1080×1920 recommended), with a length between 6 and 45 seconds. When creating content for your Amazon Posts, consider these strategies: Showcase new product launches Use lifestyle images demonstrating your product in use Create seasonal content to stay relevant Highlight product features with close-up shots Draw inspiration from successful competitors in your category By following these guidelines and implementing creative strategies, you can create compelling posts that are not only eligible for boosting but also resonate with your target audience. Remember, the key to success with Amazon Posts is to provide value to your customers while showcasing your products in an engaging and authentic way.
Transcribe →Episode 105: Effective Promotional Strategies for Amazon Prime Day
Jun 12, 202400:10:50Tap to summarizehttps://youtu.be/-be8JcCccho Winning Promo Hacks for an Epic Amazon Prime Day Utilizing Coupons, Promo Codes, and Tiered Promotions Amazon Prime Day offers several promotional avenues to boost your sales, and understanding each can make a significant difference. Prime Exclusive Discounts are highly effective, but you can also leverage coupons, promotional codes, and tiered promotions. Coupons will be available for scheduling once Amazon announces the Prime Day dates. It’s advisable to match at least a 20% discount to stay competitive. Promotional codes and tiered promotions, such as “buy two, get 10% off,” can complement your discounts and drive higher order values. Combining these promotions strategically can enhance your overall sales performance. Additionally, brand-tailored promo codes target specific audiences, such as abandoned cart shoppers or new customers, offering a personalized touch that can boost conversions. Preparing these promotional tools ahead of time and ensuring they align with your pricing strategy will position you well for a successful Prime Day
Transcribe →Episode 37: Coronavirus Amazon Update: Jeff Interviews Andrew Erickson On What Brands Can Do About The Virus And More
Mar 25, 2020Tap to summarizeIn today’s Episode, Jeff is chatting with successful Amazon seller Andrew Erickson. Not only is Andrew killing it as a seller, but he was able to travel the world while doing it. He is also the host of the Zon Con Podcast. Today we are talking about his unique origin story, his best advice for surviving the Coronavirus as an Amazon Seller, and tips for traveling the world and SAVE money on taxes! We know Covid-19 is top of mind for everyone right now, so tune into minute 20:00 for Andrew’s take on how he would advise other sellers to come out this weird time well! Minute Markers: 3:09- Andrew’s origin story and how he started on Etsy 8:20- Andrew’s take on the Coronavirus’ effect on Amazon sellers 11:00- Five tips for handling the Coronavirus (In terms of the economy as a whole) ***ACTION STEPS FOR SELLERS: 20:00 22:00- Can you still make an FBA inventory restock? Do it now! 23:40- check out TurnKey’s Free Coronavirus (COVID-19) AMAZON SURVIVAL GUIDE: https://turnkeyproductmanagement.com/corona 24:32- How to maintain integrity during this pandemic as a seller 26:10- How Andrew has been traveling for a year! 28:35- If you have earned income while traveling for 330 days, you don’ have to pay income tax on the first $250k 33:30- Traction Method from the book series “What the Heck is EOS?”, “Traction”, and “Rocketfuel” 37:45- Andrew’s Easy SOP on how to hire your first second and third VAs (Shareable Google Doc) 43:10- How to keep from feeling lonely as an entrepreneur 44:35- Importance of networking, meetups, and masterminds (Leader of Titan Network titaninvite.com) Podcast- Zon Con Podcast FB- Andrew Erickson Have you considered hiring an expert to help accelerate your sales on Amazon? Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We’ve had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We’d love to see how we can help your business. For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource To see what services you qualify for, apply here for free: TurnKeyProductManagement.com/apply
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