Wed Aug 06 2025

We’re often told to “find the right words” if we want to make an impact. But what if the words aren’t the problem? In this quick, six-minute Pocket Sized Pep Talk, I'll share with you the surprising origin of my book Why People Don’t Believe You. It's a journey that started not in a boardroom, but in a church basement with a group of job seekers. Along the way, he explores a lesson many communicators and creators learn the hard way: that being believable is about how you say something, not just what you say, and that trying to create something “for everyone” usually ends up helping no one.