Mon Jul 21 2025

Sales advice often feels like a motivational drill: “Push harder! Close faster! Dominate the deal!” But what if the real edge comes from stepping back, reading the field, and letting strategy, not force, do the work? CSMO and Amazon Bestselling author John Golden sits down with Rob and digs into why winning in sales, just like on the battlefield or in the digital arena, starts with planning, positioning, and knowing exactly when not to charge. Drawing lessons from his books Winning the Battle for Sales and Social Upheaval, John shares how modern sellers can think like strategists, connect like humans, and succeed without burning out.