Selling often feels like a friendly conversation, until it doesn’t. The reality is, great selling shares surprising similarities with a professional boxing match: strategy, timing, probing, and knowing exactly when to apply pressure. The early jabs, the targeted punches, and staying focused on the problem all play a part in winning the decision. In this quick, five-minute Pocket Sized Pep Talk, I’ll explore why the best salespeople are change agents, not order takers, and how embracing a more strategic, assertive mindset helps customers make decisions they’re already struggling to make.