Is your podcast collecting digital dust?

In this episode of I’m joined by Dana Bahr, host of The Unapologetic Pinner Podcast, to talk about how Pinterest can extend the life of your podcast episodes and help your content stay discoverable for months (and even years).Dana shares why she chose a short-form podcast format, how she uses Pinterest as a long-term visibility strategy instead of a viral one, and the concept she calls “digital dust”—the content you’ve already created that’s still valuable but buried by fast-moving platforms.

In this episode, we cover:

Why Dana launched a 10-minute-or-less podcast (and why it works)
What “digital dust” is and how Pinterest brings old content back to life
How Pinterest differs from social media platforms like Instagram
How many pins you can realistically create per podcast episode
The lifespan of a Pinterest pin (and why it matters for podcasters)
Evergreen vs. trending content and how to balance both
Common Pinterest myths (no, it’s not just for recipes and bloggers)
How Pinterest drives listeners directly to podcasts, offers, and lead magnets
Why long-term visibility beats short-term promotion
The smartest way to link podcast episodes without triggering spam flags

Connect with Dana:

Instagram: https://www.instagram.com/danas.desk.nc

Podcast: The Unapologetic Pinner Podcast

Connect with me, Hayleigh Hayhurst:

Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44

Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠

Website: ⁠https://www.espressopodcastproduction.com/

⁠Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠

YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠

My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ

Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com