Don't neglect your podcast branding!

In this episode of the Podcast Café, I sit down with Morgan Specht, host of the Six Figure Brand podcast and agency owner, to discuss what it really takes to create a strategically branded podcast.

We talk about what it looks like to build a 6 figure brand, why she trademarked her podcast, the difference between branding and brand strategy, why you shouldn't start a podcast before doing foundational brand work, and how to audit your podcast to ensure clarity and consistency.

If you're thinking about starting a podcast or want to make sure your existing show is strategically positioned, this conversation is packed with actionable insights.

In This Episode, You'll Learn:

The foundational brand work you need to do before launching a podcast

Why Morgan trademarked her podcast name

Morgan's marketing strategies that are working (including a clever approach to sharing episodes on Threads)
How to audit your brand and podcast for clarity and consistency

The importance of launch strategy over perfecting your first episodes

Connect with Morgan: https://www.instagram.com/spechtand.co/

Listen to her podcast: https://www.instagram.com/sixfigurebrandpodcast/

Connect with me, Hayleigh Hayhurst:

Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44

Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/checklist

Website: ⁠https://www.espressopodcastproduction.com/

⁠Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠

YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠

My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ

Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com