Stephan Spencer, host of Marketing Speak and Get Yourself Optimized shares his SEO expertise. In this episode, you’ll learn the three most common SEO mistakes podcasters are making and how to master them. Spencer breaks down the benefits of episode transcriptions, optimizing your RSS feed and utilizing the number-two search engine: YouTube.

What we learn:

5:12 What is SEO and what does that mean for podcasters?

13:40: Transcribing podcasts for each episode

14:47 Untapped opportunity digging into your analytics

26:18 Relatable and attainable testimonials

29:12 How Spencer got a $3,000 bike for free because of his podcast

33:01 Name dropping and how download numbers aren’t everything

35:16 When an interview turns into a networking opportunity

35:43 It’s not about how many know you but who you know to interview. Turn your podcast into a business

37:21 Mistakes that podcasters make with SEO: Missing out on Transcriptions

40:13 Optimizing your RSS Feed with titles

44:36 Spencer talks about the SEO tools he utilizes

48:40 Another mistake podcasters are making? Not leveraging YouTube

Helpful Links:

Otter AI Transcription Service: https://otter.ai/login

Descript AI Transcription Service: https://www.descript.com/

Paid SEO Tools:

Moz Keyword Explorer: https://moz.com/explorer

Ahrefs Content Gap Tool: https://ahrefs.com/content-gap

SEMrush: https://www.semrush.com/

Free Tools:

Google Trends: https://trends.google.com/trends/?geo=US

Answer the Public: https://answerthepublic.com/

Asked: https://asked.com/

Also Asked: https://alsoasked.com/

Want to connect with Stephan Spencer?

Stephan Spencer’s Website: https://www.stephanspencer.com/

Marketing Speak Podcast/Website: https://www.marketingspeak.com/

Get Yourself Optimized Podcast/Website: https://www.getyourselfoptimized.com/author/stephan-spencer/

Produce your show with Bright Sighted Podcasting: https://brightsighted.com

Follow Christine on Instagram: @TheChristineOD: https://www.instagram.com/thechristineod/

Credits:

Production: Bright Sighted

Host: Christine O'Donnell

Guest: Stephan Spencer

Editor: Laura Veloso

Assistant Producer: Heather Chiles

Learn more about your ad choices. Visit megaphone.fm/adchoices

59. Mistakes that podcasters make with SEO (REPLAY)