← Podcast Editors Mastermind
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- [00:01]
A
Welcome to the Podcast Center Mastermind show. I am Steve. Check out my Johnny Cash outfit. Stewart, this is an audio podcast. I just had to say the shirt I'm wearing right now is this Johnny Cash black. It's amazing, but forget all that. I wanted to bring to you today a conversation I had with Chad Parisman from attercommunications.com he went and attended Podcast Movement south by Southwest, which is the new type of experience being run. Well, it's still run by the podcast movement people, but now it's being overseen by. Sounds profitable. If you don't know anything about that, don't worry. It's just that the experience has changed. I think we need to understand that it is a change for the industry too, and industry for the better. We'll talk a little bit more about that specifically towards the end, but I wanted to get a sense for if I'm going to go to a podcon, like the new podcast movement south by Southwest, what do I need to expect? Who was there? What were they doing? What was the experience like? And so that's what I want to bring to you today. So let's go into this conversation I had with Chad Parisman. Chad, I appreciate you joining me to have a conversation about your experience at podcast movement. This was the south by Southwest podcast movement in. It was March of 2026.
- [01:17]
B
Yes. Yeah. So just a couple weeks ago, from
- [01:20]
A
when we're chatting, let me phrase this or stage this for the person who usually goes to these conferences, because we've got. Yeah, Podcast Movement podfest. Now there's empowered podcasting. There's some other POD centric conferences around the United States, plus the POD show and a bunch of others overseas. A bunch of other ones overseas. Now when I go to these conferences, I'm going not as a creator, I'm going as a service provider. Is that how you typically plan on going to these events, is to learn for yourself, but also to maybe network and find clients, things like that?
- [01:53]
B
Yeah, I think find clients, find partners. You know, for me, my experience is much more being the top of mind guy, like when someone asks them about podcasting. So I would say the majority of my business comes from other people that I've worked with or other people that are service providers in maybe adjacent fields that, you know, hear from someone where it's like, oh, you want to, you want to talk to someone about a podcast? Like, I got a guy for you. You should talk to my friend Chad. So I think, you know, for me, it's not always the direct I meet someone, I work on the show for them. It's the. I meet someone else who's also, you know, doing something complimentary or even is just like, oh, it's a health podcast. Like, you should go talk to Chad. He knows the health space, you know, more. More than me or something like that. So I think referrals more than direct contacts. But yeah, it's definitely that. I mean, that helps me justify the cost, which. This was an expensive trip.
- [02:56]
A
Let's get back to that later. Yeah, so you go to be seen. We'll say that. To be seen. To collaborate with people in person, to meet people in person. They get to know you, you get to know them. So these are partnerships, strategic partnerships that can form in the hallways. Which is my favorite place to be at a conference is in the hallways. Did you do anything different this year to prepare for this new experience of south by South? Well, here, let's explain, first of all, what the difference is between. Because I know I met you at a podcast movement, what, 2022, 2021, maybe? So you've been going to podcast movement. How does that differ from this experience at south by Southwest?
- [03:40]
B
I've been going to the main podcast movement, which typically has been taking place, like, late summer, early fall. This is the event that is replacing what used the Podcast Movement Evolutions, and this is taking place during south by Southwest. So this was the long. And so even over the last couple of years, right. Podcast Movement Evolutions was going on with that team. Meanwhile, the Sounds Profitable guys have been doing some content at south by for the last couple years as well. I think it started as like, one day of, like, partner programming, and then they expanded it last year. They had like two, two or three days of business of podcast kind of content going on. It was actually next to, like, the Vox Media stage. So this has been an evolution. And then, you know, I think a lot of folks know those two teams kind of joined together, right? They announced that at last year's big podcast movement. And so this year they did three days of programming. It was kind of off site at a dedicated space, I'd say a couple of blocks away from maybe like the main action of the rest of south by Southwest. And the difference between South by and maybe other conferences people are used to going to, it takes place all across Austin. So I think it was probably in like, eight different hotels. Plus there were these clubhouses, plus a bunch of movie theaters for the. For the film piece. Plus it takes place in bars and nightclubs for the music, Right? So this is something that's happening all across Austin. Podcast movement with the sounds Profitable guys now kind of running. It was this kind of three day. It started at 8am with breakfast, tacos and coffee. And then I think every night there was some type of also event. There were some live podcasts, there were awards given out on the last night. So you know, these were probably, if you wanted to spend the whole day there, probably 14 hour days at this dedicated event space that they had for
- [05:45]
A
Evolutions and the tickets were free. You still had to get to Austin.
- [05:50]
B
You had to get to Austin.
- [05:52]
A
As long as they had a seat open, you could sit there.
- [05:54]
B
Yes. If you had a Seth by badge they said you were kind of given priority. I was never there where capacity was
- [06:01]
A
an issue and was this venue. We all think about the conference rooms with the screen in the back and the lights shining right down on the screen. So it just dilutes the whole image that they're trying to show. What was the event venue like?
- [06:17]
B
This was a. We've seen this, I think with a couple of incidents. This was like one big open space. If you think about a rectangle on one side, it did have a stage and there were I think maybe let's say 8 to 10 rows of chairs in front of the stage that went to maybe half of the room. And then the back half of the room was actually these kind of high top square tables where a bunch of sponsors were kind of camped out. And so what they did was what we've seen a lot of these conferences now doing. They had those kind of silent dj, you know, like the, the radio frequency headset. So if you wanted to sit there and really pay attention to what was going on on stage and there was a lot of chatter going on in the rest of the room, you could put one of those on and really get good quality audio of what was being discussed on stage. And it was everything from solo presentations, slide presentations to, you know, a bunch of roundtables. Right. Like panels, you know, people kind of having discussions on there and then outdoors because it was. Weather can be unpredictable in Austin doing this, but it was fairly nice. There was an outdoor area where they had, you know, a couple of cocktail tables and stuff like that. You could go out. They also had a video podcast set up for all three days that I know they were recording content. And I believe some of the sounds profitable partners were also going there throughout the day to kind of record bits, shows kind of whatever was needed. I pretty much always saw someone using that facility as well.
- [07:54]
A
Sounds Like a completely different experience then. Totally different than just one track type of thing. But then you had all the vendors around. Did you actually talk to any of the vendors and did you find them? Because I love talking to the vendors, and I learned stuff every time. Did you learn anything new or find anything?
- [08:10]
B
I didn't want to say anything new. They were there, they were available. They were not. I didn't see any of them kind of being pushy or, you know, anything that you would have normally seen in, like, an exhibitor hall or, you know, there was no, like, go around and get your digital stamp and, you know, be entered to win. Right. Like, we see it at a lot of conferences that encourage you. I mean, we're talking probably at the most, maybe there were a dozen tables there, like 10, 10 to 12. Some of them had, like, pens or some, you know, some other giveaways. But, you know, that wasn't really the. The case. I would also say, yeah, there might have been one or two people for each of the folks that were back there. Sometimes they were also out and about talking with folks. So it wasn't like they were just always staff there. You know, I. There were a couple folks that I talked to that just happened to be, you know, people were by their table, they joined in the conversation. But I didn't necessarily go seeking out kind of anyone that was there to have a specific conversation with a. With a vendor.
- [09:13]
A
Did it feel like the vendors or that other people were still trying to figure this new thing out?
- [09:19]
B
Yeah, I think everybody was. You know, the larger south by Southwest event was very different than the year, this year, than in years past. And then obviously, this being three days of, know, podcast specific programming. But it wasn't like, you know, day one was the creator track, day two was the technical. Right. It was a mix of things kind of throughout the day. And I think my. My guess is their planning around that was they knew people would be coming and going. I think there were definitely people that kind of camped out there all day, but I would expect for the most part, people were kind of in and out for a specific session, or I'm going to go for the morning and then I'm going to head out to Austin for the rest. Maybe I'll come back, you know, for the events at night, that type of thing.
- [10:07]
A
So you go to south by Southwest. You've been going for many years. It's just this is now there's a sound, profitable podcast movement event at one of the locales. You go there because of the credibility and the networking and you know, to be seen and that just builds credibility and possible work opportunities in the future. You never know who you're going to meet in the hallways. So now that you've gone there and you know, so you go with your business cards or whatever you go with to show up and you know, if you happen to meet somebody, hand one, are you going to do anything differently if you go again next year or have you chosen just not to go again next year?
- [10:44]
B
I mean, like, so I've been going to south by for a while. I will, I will most likely go to south by Southwest again. I would make the podcast movement piece a priority. I think this being the first one I was. And again, because they've done some other events, I think they had a little bit of a leg up. But I think as the first time podcast moving itself, I was pleasantly surprised with how well organized, how well run it was for the most part, the quality of the speakers, you know, we, we talked. I posted in the, in the Facebook, you know, Apple was there. Apple rarely comes out to these types of things. They made some announcements around hls. They kind of demoed it. They. So kudos to them for actually getting, you know, and I think that this is what, what, what the desired effect of those two companies merging, right? And kind of taking this maybe a little bit more seriously than it has been in the past was to get some of these major players, right? You did have folks from Spotify there. You had, you know, you had. It wasn't just, you know, people from, you know, running some of your top favorite indie shows, right? And then, you know, at the award show on Sunday night, again they had folks from pretty, you know, some of the like top 50 podcasts were also there. Again, I would expect that they were, they happened to be in town or they had a reason to come because of the larger south by Southwest festival going on. I think it is much easier to get people to come to Austin because there's all this other stuff and a lot of other people I met throughout the week had the same type of, had the same type of thing. Particularly the creators that I met. I would say most of them were local and if they weren't local, they were there because maybe they were on a panel or they were speaking or they were in for some other event. I met folks that were there because like their, their sponsor flew them out. Like one of their biggest sponsors was doing like a dinner with, you know, their, the top 10 creators in narrow, right. So like you kind of everyone's drafting off of, off of each other. So for that reason alone I, I would, I would go for kind of my needs and I'm planning on going definitely for next year. And then also, you know, they've got this September event in New York City as well.
- [13:08]
A
This does sound more like what everybody was describing Evolutions as was more corporate, more businessy. But I think podcasting and the podcast industry needs that industry conference. This might really be that they've just raised the bar with it at least and made it kind of cool too. I have no idea what the one in. Is it September? I think the one in New York, yes. September is going to be like, if it's going to be any different of a setup, it's going to be New York and it's going to continue to be in New York every year. So that's interesting. They're putting their, their flag in the, in the ground saying this is where it's going to be and that's going to be very great for international folks. You know, we've been looking at conferences as being creator conferences. I think for one the economics say it needs to be a business conference.
- [14:00]
B
Yes. And I think what they've announced for New York is there's kind of this like two day business summit, then there's the IAB upfronts and then they're having the more traditional podcast movement that I think will probably be more creator focused as like the last two days. So there it's a little bit of like something for everyone. Like no matter where you sit in the ecosystem, you can probably find a place, a place to, to be during, during that event. And I think, you know, I expect that by the time we get around to Evolutions next spring, it'll be the same type of thing of, you know, again, you know, not dedicated by day as much but like if, if you are interested in the business of podcasting and not just I hang out with my friend, you know, to everybody. And there's a lot of valid reasons to like, I want to record a podcast with my friend once a week. But if you are like us where you're a service provider or you are want to take it to the next level or you are an advertiser, you are in the ad sales piece for a network, you are a developer, I think that like you're gonna want to be back at this event kind of come next spring, even if only you're picking up a couple of things throughout the days there, you're gonna find other reasons to be there.
- [15:23]
A
When you posted that photo, the screenshot of the other host media hosts that were gonna be supporting the Apple HLS announcement, I'm like, ooh, Chad's there. He's sitting in the front row of this Apple event. It's the first time Apple's ever done a podcon in the United States. I know they did the POD show last year.
- [15:41]
B
Okay.
- [15:41]
A
I mean, I have met Apple people at like podcast movement. I think it was Orlando 2018 or something like that. I know they're there. They just never got involved with the presentations and here they are. That was probably one of the highlights of the whole trip, wasn't it?
- [15:58]
B
Yeah. I mean, I was not camped out there all three days, but I will say it was the slickest and most prepared presentation. Yeah. Like, I would expect nothing less from Apple. It was, yeah, it was well done. They were well rehearsed, it was smooth to the point that they actually finished earlier than their, than their time allotment. They did not take live questions from the audience. But the, the two folks from Apple were around, you know, for at least probably like the next hour or so, so people could go and, and talk with them if they, things like that, you know, like YouTube was there. Like I said Spotify, you know, some of the major folks representing some of the major networks, some pretty big shows were there. So, yeah, they, they did a good job of getting, I think, the right mix of people in the room. I know we were talking about earlier, you know, from a, from a podcast editors, right? Like, that's a big question, right? You know, if you are an editor, is it worth going? Right? I think that's probably the question that we want to get at. I think if you are an editor that wants to be exposed to other parts of the ecosystem, other parts of podcasting as a business, if you are looking to expand your offerings beyond just audio editing services, I think you, I think it is worthwhile to go to these types of things just to be exposed and kind of, you know, take, take it all in. If you are just focused on, I've got my business, I'm looking to grow it, I want to get client. You know, my, my biggest thing is like top of funnel getting clients. I don't know that this is probably the right thing for you. Then I think you're probably better off at maybe a creator event, maybe. I know you go to like fincon every year. I'd love to hear from you, like when you prep or when you think about the value of podcast movement. PodFest vs FinCon in your brain, how do you think about those things distinctly?
- [18:02]
A
Well, fincon is definitely where I get my clients, where Podcast movement, Pod Fest is more of the kind of like what we were saying earlier. I keep saying this phrase, but to be seen, there is a credibility builder when you meet people face to face or are seen at a conference like that, especially if you're speaking. So speaking at Podcast Movement and podfest, those things were huge credibility builders for me. With the people in the FinCon community who are familiar with podcast movement, PodFest and the other conferences that I go to, they know that I am not just a, I hate to say that, not just quote unquote, just a podcast editor. They know that I am fully engrossed in this industry and trying to remain well versed on, I mean, the Apple HLS video thing. I mean it's a big deal, even though it's not a very big deal that I need to understand so that I can advise my clients and others what to do if they choose to go that way and what they're in for if they go that direction.
- [19:02]
B
Yeah, you've spoken about, you speak at Fincon as well. Yes, yes, 2015, that's a long time. But you also come like your career pre podcast editing was also in financial services though, right?
- [19:20]
A
Right. Long story short is I started a blog in 2007 about personal finance, then a podcast 2010. And I started meeting virtually these other people like me who were writing blogs on Twitter as we know them on Twitter. And then I heard about this conference called Fincon that I couldn't go to in 2011. So I went in 2012, fell in love with it, fell in love with the community and then from there I was one of the very few podcasters. They thought I was a, you know, I was a blogger with a podcast is basically how they looked at me. And it just exploded into a career a few years later. So I'd already been part of that community, so I still go because my friends are there. The type of content that I really enjoy is there. And so if I'm going to be editing for people, those are the type of people I want because I really enjoy the content myself.
- [20:05]
B
Yeah, totally, totally makes sense. And my guess is you've probably gotten like direct work, you know, clients from fincon, whereas podfast Podcast Movement is more of the. It's a referral. Maybe it's six months later. Oh, hey, I came across your video about so and so, you know, would love to chat type of thing is that, I mean that's the assumption on my part. Is that probably correct?
- [20:33]
A
Yeah, that's mostly correct. Yeah. Because I know so much of the industry. I mean, I've been in it since 2010. Then I feel like there's a wealth of knowledge there that can be shared with people. So if I can do it in the hallways, they are great. It builds my community, my network. I mean, how many times have I been able to walk up to a vendor at a booth of a service that I use or other people use and I can just go, hey, Rob Walsh, how are you today? How's your son? How's he in college? And stuff like that. We can have those personal conversations and so like you, you know, top of mind awareness type of thing. I see somebody and they, they remember me. That's. It's always good for business and it's also great for relationships and the industry as a whole.
- [21:15]
B
Yeah, absolutely. You know, I think, yeah, you and I are cut from a similar cloth where we are fairly outgoing. You know, I think if you, if you're an editor that fits that mold and you want to grow beyond just editing and to your point, you know, help with launch strategy, help with marketing strategy, help with evolution of a show. These types of events, I think are becoming much more important. To meet the right people, to have the right conversations, whether that is over a breakfast taco or a late night drink, or that is actually seeing a panel of people, you know, that are your peers discussing this life on live on stage. I do know that they recorded everything for. For at Evolutions. I'm sure at some point people will be able to watch some of this, but some of that stuff might even be outdated by the time it gets up online.
- [22:08]
A
True, that's a good point. I remember last year after the announcement that south, south, that sounds profitable. Was acquired or merged or whatever the words that basically I think they bought them. But that's fine by me. I'm happy with the arrangement. But they did take all the recordings. Some, most of them were the videos. Some didn't have the video, but they put them on YouTube for anybody. There's no subscription or paid ticket to get to the replays. So if they do that with all of these, then I guess that does negate my next question that you don't have to share the exact numbers with, but I want to know what the cost was compared to other conferences. Can you share about how much it costs to go to south by Southwest podcast movement?
- [22:50]
B
Yeah, I mean, this is where it is.
- [22:53]
A
You can say more and that would be.
- [22:55]
B
I mean, I actually don't mind. I got a South by Southwest platinum badge which lets you get into film and interactive and music and some other thing they create that you can make reservations for earlier than other people. There were some pluses. I bought that a year ahead of time and that was eleven hundred dollars just for the, for the pass. This year they've raised it to just over $1,200. And that's the, that's the pre, that's the early bird price, I believe, the walk up price. But to be clear, you do not need that to go to.
- [23:28]
A
You don't need that pass to go to podcast movement.
- [23:30]
B
Correct.
- [23:31]
A
Just all the other things that are involved.
- [23:32]
B
Just all of the other things that were involved. I chose to stay at, you know, a downtown Austin hotel at a residence, inn or Marriott. You know, again, I've been going for years. That hotel was, I believe, about $240 a night, about average. Because of where this was, you probably could have stayed outside of Austin and maybe gotten a, you know, a cheaper hotel. So, you know, my expectation is if you just wanted to come in just for podcast movement and maybe experience some of the free stuff going on because again, there's all kinds of activations there. You know, there's a ton of other stuff going on around Austin. You could probably get away for it for around under $2,000, again, depending on where you're flying in from. You know, I think my airfare from the East Coast, I bought it five, six months ahead of time. I think I paid around $400 to get out there. Could you get away for this for 12, 1500 bucks? Probably, you know, if you really wanted to. I don't know that you could get it for under a thousand. Unless you have a friend that lives in Austin and you're going to crash with them or, you know, you're splitting a hotel with, you know, I mean, if you really needed to kind of like save money. Whereas I, you know, for me this is probably the one big travel like business expense I have for a year. So, you know, I probably all in. I probably spent more like four grand. But again, I was there for a week, took client people that have been clients out to dinner. You know, you can spend kind of as little or as much as you as you want to. I did not document my costs for the week. Not that I have a problem with it, but I just, you know, again, I've been going for a long time, so other people picked up dinners for me. You know, there's A little bit of, you know, I, I go for lots of other reasons beyond just the podcasting events. That said, there were some prominent podcast sessions featured in the, in the official south by. There was an actual podcasters meetup. There was a creator's meetup. And then again, depending on your topic or, you know, if you have a specialty, let's say there may have been. So there. There was three days of health programming. So for me, I spent just as much time going to some of the health programming as I did going to podcast movement itself.
- [25:51]
A
Because that's the niche you want to serve.
- [25:53]
B
That's the niche that I mostly serve right now and that I want to kind of continue to super serve. I met more people that were potential guests for shows that I produce. You know, again, that was another value for me was meeting some of these people face to face, saying, hey, could this be good for this show or that show? And then bringing that back to my hosts and the people that are working on those shows.
- [26:18]
A
What do your existing clients think about that then? I mean, hey, Chad's out there. He's getting us guests for our show. He's at this big event. Wow. I mean, that's again, credibility builder, value builder. Expensive. But that might just be worth it because you are really now the ace that they've got their. That's in their podcast production.
- [26:39]
B
That's what I'm hoping. And again, you know, I'm more of a full service soup to nuts. You know, I have clients where I'm helping write discussion guides, I'm helping them do research to find new guests. Again, you know, if you want to, if you want to broaden your kind of services offered, I think this is a great place to, to do it if you're going to, if you want to stay focused and kind of, you know, you're happy with your workflow and things like that. Yeah, yeah. I think it really depends where you are. There's a larger conversation to have of, like, how much other services should podcast interviewers be having probably outside of this. Maybe that's for an upcoming episode that you want to have with, with some other folks. And again, you know, at south by you, you could have also gone to a hundred different AI events and, and, and speeches. Right. There's also south by Southwest Edu, which took place like three days before, and that's mostly teachers higher ed. So again, if that's an area maybe that you super serve, it might make more sense for you to get there early and end with podcast movement. I also saw a Lot of folks from the podcast industry on LinkedIn posting, you know that it was their first time going, their first time in Austin, things like that, and talking with them. They were also a bit drinking from the fire hose of like, wow, there's so much else going on. I was not prepared for that. But I think they got what they needed out of just going to podcast movement from the folks that I talk to.
- [28:05]
A
You went because you've been going to south by for years. You went because podcast movement and sounds profitable now. Do this event together there. But there's gotta be other industry conferences that you attend for that niche that you're trying to serve. Is there a big one? Like, for me it's fincon. Are there others like that for you that you'll be going to?
- [28:25]
B
There hasn't been as of yet. There are some really big health conferences I have been reluctant to go because they're. Most of them are, you know, it is a lot of agency folks or a lot of physicians or hospitals, you know, as you can imagine, health care. Right. You could go to. There's probably three just oncology conferences, you know, that you could go to. I don't know if people are really in the right frame of mind to want to talk to someone like me at a conference like that. So I've not gone to like a wholly just health industry focused conference since I've been, you know, I used to go when I worked in that space, having gone as, you know, the owner of a podcast agency. But that, that might change this year for me if I'm trying to get maybe like my clients to potentially speak or to host a live podcast taping or something like that at one of these events. And that would be kind of the. The little nudge to get me to go to maybe invest and see if it's worthwhile going to the whole thing. But I still need a hook to go from my point of view.
- [29:30]
A
Interesting, because I would think that would be even more important than attending the podcast movement sessions while you're at south by Southwest, because that's your industry. But you're saying that's not the mindset they'd be in to meet somebody who's an expert in this media that gets people, you know, in people's ears on their phones or on YouTube, things like that.
- [29:53]
B
Yeah, I just, I want to be the guy that like three months from now when they've been on a bunch of podcasts and they're like, hey, I wonder what it would take for me to launch my own or you know, for my company, again, most of the folks that I work with are brands, so it would be more like meeting the right marketing person, meeting the comms person, you know, something like that. And I don't know if they're. The folks that are making those decisions are necessarily at some of these other specific conferences. Whereas again, I was happy to go to the health track and there I was, you know, sitting next to folks in the industry. I was going up to speakers afterwards being like, hey, do you know. So right. Work with some kind of prominent folks in the field. Oh, I produce XYZ's podcast. Oh, I know him. Yeah, I'd love to be on. I'm also thinking about doing my own. Here's my person. You should talk to her and see if, you know, if there's something there we'd love, you know, yada, yada, like, and that's, that's something that happens to me often and then did happen to me in Austin was, you know, a prominent like influencer Dr. Was like, hey, yeah, I'm here because I'm thinking of starting my own podcast. I've been on a couple of them and I just kind of want to dunk myself in and learn more about the industry before I decide to go all in on it. And that's when I'm goes back to, I think the podcast editors group call last week of do you just have that kind of initial, you know, right. Sizing fit call with them or their people? And that's what I'm hoping to have.
- [31:27]
A
Excellent. Well, I'm really excited about this change with podcast movement and I'm really excited to see that. I think they're going to be the gem that everybody looks at and says this is an industry conference. Although I'm looking at the ones coming up and you know, they're all over the place now. I'm seeing them in Australia, Canada, New Zealand, England. Lots of great events that people go to. But even like empowered podcasting would be an interesting one to go to. Although it's 150 to 200 people and it's in Charlotte, but you've got some big name people showing up there. They were there last year, they were the year before and it just keeps growing. So those might be. But it doesn't even have to be a podcon. Like, like I was saying, for me it's fincon. For you it could be one of these health centric type of events or local meetups where you do meet podcasters from every niche and genre. But the ideal client's gonna be ones that are in your niche.
- [32:16]
B
Yes, for sure. And if you're not, you know, I think people should be looking. I know, like there's someone that is organizing a New Jersey podcasters meetup this week or next week. I would give a shout out too. There's a newsletter substack called Breakfast Clubbing. It's kind of a mixture between like Fight Club and Breakfast. It was started by this guy in Brooklyn, but there are breakfast clubs kind of popping up all across the US and international. There was a Breakfast Club meetup at south by Southwest as well. Like the person that runs the LA and Sydney and Brooklyn ones were there and there were probably 25 folks that showed up to that on a Sunday morning in Austin. I think it's the. Do you want to be the podcast person at the creative event or do you want to be, you know, immerse yourself in podcasting? I think the answer is probably both. But I would suggest for folks that just want to meet other creatives or other people that are kind of like minded, that are not necessarily the podcast person, I think they should be looking at other events, like local events like that as well, and hoping to build out a strong creator class, like in whatever town and city you live in.
- [33:28]
A
Yeah, Again, being seen and seeing other people.
- [33:32]
B
Yes. The best work that I get is the referral from someone that's like, hey, I met this person and they mentioned they want a podcast and I said they should talk to you.
- [33:44]
A
And I. That happens all the time for me. I get people who email me and they say, hey, you know, Tina, I want you to meet Steve. He's great. He's a great podcast editor. And I've never edited for the person who's giving me this recommendation. I don't know how they know that I'm a good editor other than he knows other people in the industry that I do edit for. And I've been editing for a while. I don't know, it's ridiculous how much credibility you can get from people just because you met them in the hallways at a conference or a meetup or
- [34:11]
B
a meetup or they're a friend of a friend or someone else. I mean, I've had people that I've been intro to that didn't pan out working. And then they went to their next job and they were like, hey, I. I'm not on this team, but now the company I work for is thinking of a podcast. Like, and I remember that conversation we had two years ago. Can you come in and you know, do that. I mean, I've done lunch and learns for friends of just exploring what could podcasting and video look like for them. So when folks are always asking you how do I get work or how do I start? I mean, I think you just, you've got to kind of be pervasive and be everywhere. And I think a conference like this in Austin allows you to be in a lot of different places. And so, you know, if someone was looking to swap out or add an event to go to for next year. I like what Tom and Brian and the folks over like a podcast movement are doing, but like I have no relationship with them or anything. But I do think I would love to see especially more behind the scenes folks showing up to events like this because I think that's the only way that we're going to get more airtime at these types of things. I don't think we're always well represented.
- [35:23]
A
I've seen that for years.
- [35:24]
B
Yes, yes. And I think just the, the only way we will be is if more of us start to show up and be a little bit louder and be more active in these communities.
- [35:34]
A
Yeah. And not just for our own benefit, for the benefit of all post production side people for sure. I could keep talking about this all day long, so I appreciate your time. So if somebody does know somebody who needs some help in the health side or even around that where they're looking for someone to create those guides or the basis of a show, how do they get ahold of you?
- [35:56]
B
Yeah, I mean I'm cparesman kind of anywhere I want to be found is what I always say. Adercomms a d e r c o m m s dot com is my website. I'm on LinkedIn. Come and find me. Even if folks just want to say, hey, I'm thinking of coming to New York for podcast movement, I'm thinking of Austin next year. Like always happy to chat with folks. I think as we get closer to this September event, maybe, you know, we'll have something else in the, in the podcast editors group. Another, another discussion to see, you know, who's coming. Maybe we do a little side thing. Maybe we try and get more of our folks on stage at these events as well. So would love to talk with folks that are thinking of coming. September in New York is a great time to be here, so looking forward to hopefully meeting some more folks and maybe we can get you to come out to New York as well. Steve,
- [36:51]
A
the big ask. I'm not turning it down. Just a big Ask Chad. I appreciate you. Thank you.
- [36:57]
B
Yeah, of course, man. Always happy to chat. Thanks, Steve.
- [37:03]
A
It's Steve back in the post production studio. I didn't say this at the beginning of the show because I wanted to ask now, did you notice a difference in the post production of this interview? The intro was recorded separately. This outro is being recorded separately. I'm doing it with the same microphone, but I've got the window open. So you might notice a difference here. But during the interview, did you notice anything different there? I'm hoping that you did, but then if you didn't, that would be fantastic data. So if you did notice a difference, what was different? Let me know what you noticed was different. Obviously we have a different guest today, so that plays into it a little bit. But what did you think was different in the post production of this audio episode? Send me a note telling me what you found. You can do it in any number of ways. If you look in the episode description towards the bottom, you'll see my email address. Steve Stewart, Me. Just click on that. That'll open up your email client right there on your device. Or post it for everyone to see in the Podcast Editors Club on Facebook. Podcast Editors will take you right to that Facebook group. I really appreciate you listening. I would love to get your feedback. Maybe we can make this show even better on the post production side. Plus it'll teach me something new. I've been in the podcast industry for a long time. Podcasting since 2010, podcast editing professionally since 2016. And in that time I've learned a lot of stuff. A lot of stuff. And I've also learned you can never learn enough. Everything keeps changing. Look at what AI and video is doing in the past couple years. The Podcast Editor Academy has a goal of helping you to migrate through all of these changes as well. Draw on my over 10 years of professional podcast editing experience and my more than 30 years of running small businesses. Wait, is that right? 30 years? No wait, it's 35 years. More than 35 years of running small businesses. Get access to me and other resources in the Podcast Editor Academy. Register now for a 249 quarterly membership. Every week I send out a weekly challenge. Get some of that windshield university Zig Ziglar always talked about with our private podcast you can take on the road with you and of course our monthly office hours where you can get together with other professionals in this industry where the real learning takes place. Join now podcasteditoracademy.com that's podcasteditoracademy.com.