#120: Jeremy Enns joins us to discuss observations from his Podcast Marketing Trends report that pertain to Podcast Editors, Podcast Managers, and anyone who helps podcasters grow their reach and audience.

Our conversation covers the balance between audio and video content, the challenges of monetization through sponsorships, and the significance of understanding client goals in podcast production. Jeremy shares valuable data on business models in podcasting and offers advice for production businesses to adapt to changing trends.

What you'll get from this episode:

Podcast marketing encompasses growing subscriber counts and retaining listeners
Editing plays an important role in making podcasts engaging and marketable
Video content is becoming more visual in the podcasting landscape
Smaller shows tend to have higher growth rates compared to established ones
Understanding client goals is essential for effective podcast production

Resources:

Jeremy's Marketing Survey: podcastmarketingtrends.com/survey
Results from the 2025 Survey: podcastmarketingacademy.com/podcast-marketing-trends-report-2025
Additional Results: Audio vs Video
Podcast Marketing Trends Explained podcast: podlink.com/1725822754
Jeremy Enns on LinkedIn: linkedin.com/in/jeremy-enns

About Jeremy Enns:

Jeremy Enns is the founder of Podcast Marketing Academy where he helps underdog creators and challenger brands punch above their weight by engineering scrappy, yet sophisticated podcast growth & revenue generation strategies and step-by-step marketing schematics.

He’s originally from the cold, barren Canadian Prairies but now lives in sunny Barcelona.

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Tools we used:

*Riverside.fm to RECORD

We used Riverside to record, edit a "Video Lite" version, help source information for the show notes, and create video shorts for MARKETING THIS SHOW! 😄

*Captivate.fm IS our MEDIA HOST

We use Captivate to host the podcast. Captivate offers amazing features for a low monthly price, including full control of dynamic insertion, embedded chapters, and Blocks/Shortcodes to quickly add content to show notes (either static or dynamically!)

*Use of the above affiliate links may earn us a commission, which is used to support the efforts of this show. Thank you in advance for your support!

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Mentioned in this episode:

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This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy