Podcast
Podcast Growth and SEO Strategies for Entrepreneurs: Podcasting Problem Solver
Hosted by Leah Bryant, Podcast Coach and Growth Strategist · EN
Your podcast isn't growing because you're solving the wrong problem.
As an entrepreneur, you're following all the podcast advice, posting consistently, sharing more clips, and showing up everywhere, but your downloads are stuck, and your show isn't generating leads. You're chasing bad advice instead of investigating the real issue blocking your podcast growth.
This show delivers actionable strategies to help you uncover what's blocking your podcast growth, then gives you the strategic SEO, workflows, and systems to fix it.
We'll cover questions like:
Why isn't my podcast growing even though I'm doing everything "right"?
How does podcast SEO actually work on Apple Podcasts and Spotify?
Which podcast categories should I choose to improve discoverability?
How do I optimize for search without my podcast sounding robotic?
How can I batch record and save 3-5 hours per episode?
What's keeping my podcast from converting listeners into leads?
How do I create content based on what people are actually searching for?
Should I use keywords or my brand name in my podcast title?
How do I know if my podcast strategy is actually working?
Can I grow my podcast without being all over social media?
What metrics should I track besides download numbers?
Former fraud investigator Leah Bryant applies pattern recognition to podcast strategy. After producing 2,000+ episodes and working with over 70 podcasters, she identified the patterns that separate growing podcasts from stagnant ones and built the SEAMless Podcast Framework™ to address them.
She doesn't give generic best practices. She uncovers YOUR specific problem and shows you how to fix it.
With solo strategy episodes, live coaching sessions, and guest episodes, you'll learn exactly how to turn your podcast into a searchable, lead-generating asset for your business.
Perfect for entrepreneurs and small business owners who love podcasting but need it to work harder for their business.
🔍 Follow Podcasting Problem Solver™ and let's crack your growth case.
💌 Behind the Mic → leahbryantco.com/newsletter
📱 Let's be social → @leahbryant_co
26episodes
Episodes
Newest firstAll episodes
80: Before You Guest On Another Podcast, Do This
4d ago00:11:22Tap to summarizeYou've been showing up as a podcast guest, delivering great interviews, and walking away with almost nothing to show for it. This episode is for podcasters who are done spinning their wheels on guesting and want to know what actually has to be in place before it works. We're getting into why podcast guesting strategy fails without a solid show foundation, what three things have to be true about your podcast before guesting is worth your time, and how two podcasters with the same guest appearance got wildly different results and why.If you've been guesting and not converting, this one will show you exactly where the gap is.00:00 – Why Your Podcast Guesting Strategy Isn't Converting 01:11 – What Has to Be in Place Before You Pitch Yourself as a Guest 03:39 – The Three Things Every Podcast Foundation Needs 05:56 – What a Podcast Conversion Path Looks Like 08:40 – The Three-Question Audit to Run on Your Show Right Now 10:00 – Why Strategy Has to Come Before Attraction Check out the full show notes and resources athttps://leahbryantco.com/podcast/podcast-guesting-strategyJoin the waitlist for Positioned and Found - http://leahbryantco.com/positioned-and-found📲 Have a question or win to share? Text me! You could hear it on the podcast.Ready to grow your podcast strategically? Book a Get Found Audit https://leahbryantco.com/getfoundLooking for coaching, production, or launch support? Let's chat: https://leahbryantco.com/contactConnect with meThreads: https://www.threads.com/@leahbryant_coInstagram: https://www.instagram.com/leahbryant_co/This podcast is produced by Leah Bryant Co, where stories meet strategy. - https://leahbryantco.com
Transcribe →
79: Your Podcast Isn't Failing, Your Expectations Are
1w ago00:10:40Tap to summarizeYour downloads aren't where you thought they'd be, and you're quietly wondering if your podcast is working. This episode is for business owners who are done measuring the wrong things and are ready to find out what podcast success looks like for a show built to grow a business. Spoiler: it's not your download numbers.In this episode, we're getting into why the benchmarks you've been measuring yourself against were never built for you, what three metrics matter for a business podcast, and how coaches and consultants are landing clients from shows with audiences smaller than you'd expect. If you've ever felt embarrassed by your numbers or come close to quitting, this one's going to reframe all of it.01:02 – The Wrong Benchmark Podcasters Are Using 02:20 – The Real Math Behind a Business Podcast 03:32 – The Three Podcast Metrics That Matter 05:19 – Sarah's Story: 80 Downloads and Two New Clients 06:56 – What to Focus on Instead of Downloads Check out the full show notes and resources athttps://leahbryantco.com/podcast/podcast-success-metricsJoin the waitlist for Positioned and Found - http://leahbryantco.com/positioned-and-found📲 Have a question or win to share? Text me! You could hear it on the podcast.Ready to grow your podcast strategically? Book a Get Found Audit https://leahbryantco.com/getfoundLooking for coaching, production, or launch support? Let's chat: https://leahbryantco.com/contactConnect with meThreads: https://www.threads.com/@leahbryant_coInstagram: https://www.instagram.com/leahbryant_co/This podcast is produced by Leah Bryant Co, where stories meet strategy. - https://leahbryantco.com
Transcribe →
78: How to Grow Your Email List from Your Podcast w/ Allison Hardy
3w ago00:26:38Tap to summarizeYou're showing up every week, publishing episodes, and building real relationships with your listeners, but if you don't have an email list to catch them when they're ready to act, that effort doesn't compound the way it should. This episode is for podcasters who are done leaving that connection on the table and are ready to make email work alongside their podcast.Allison Hardy is an email marketing strategist for coaches and online business owners who want to sell on autopilot, and today she's breaking down exactly why podcasters can't afford to treat email as an afterthought, and what to do instead. From lead magnets that convert to email nurture sequences that build trust and move people toward your offers, this conversation covers the foundational email marketing strategy every podcaster needs.00:00 – Why Email Marketing Matters for Podcasters 04:41 – Why Your Lead Magnet Isn't Converting 08:54 – Turning Your Podcast Into a List-Building Engine 12:52 – Building an Effective Email Nurture Sequence 16:45 – How Often Should Podcasters Send Emails? 19:14 – Setting Up a Simple Email Funnel 21:45 – The #1 Email Mistake Podcasters MakeCheck out the show notes and resources athttps://leahbryantco.com/podcast/grow-your-email-list-from-your-podcastConnect with AllisonInstagram📲 Have a question or win to share? Text me! You could hear it on the podcast.Ready to grow your podcast strategically? Book a Get Found Audit https://leahbryantco.com/getfoundLooking for coaching, production, or launch support? Let's chat: https://leahbryantco.com/contactConnect with meThreads: https://www.threads.com/@leahbryant_coInstagram: https://www.instagram.com/leahbryant_co/This podcast is produced by Leah Bryant Co, where stories meet strategy. - https://leahbryantco.com
Transcribe →
77: 3 Email Automations That Put Your Podcast Back Catalog to Work
3w ago00:25:31Tap to summarizeYou've got a back catalog full of episodes that new subscribers have never heard, and most of them never will unless you have a system that brings those episodes back to the surface. This episode is for podcasters who are ready to stop leaving that content on the table and start letting email do the work for them. Email marketing strategist Hannah Davis is back for part two, and this time we're getting tactical. She walks through how to automate your back catalog, build the email nurture sequences that guide listeners toward your offers, and set up the systems that keep compounding even when you're not actively creating.01:02 – Two Ways to Promote Old Episodes Through Email 03:45 – What a Bottomless Broadcast Is and How It Works 05:06 – Using Email to Bridge Offers and Build a Conversion Sequence 08:21 – The Minimum Viable Email Setup Every Podcaster Needs 12:37 – How to Reverse Engineer Your Content Plan From Your Next Launch 17:00 – How to Mention Your Email List in a Podcast Episode Naturally 20:51 – The Mindset Shift That Makes Email Feel Like an Asset Check out the full show notes and resources athttps://leahbryantco.com/podcast/email-automation-for-podcasters Related Episode 76: How to Use Email to Make Your Podcast Work Harder w/ Hannah DavisConnect with HannahFree Newsletter Copy Template📲 Have a question or win to share? Text me! You could hear it on the podcast.Ready to grow your podcast strategically? Book a Get Found Audit https://leahbryantco.com/getfoundLooking for coaching, production, or launch support? Let's chat: https://leahbryantco.com/contactConnect with meThreads: https://www.threads.com/@leahbryant_coInstagram: https://www.instagram.com/leahbryant_co/This podcast is produced by Leah Bryant Co, where stories meet strategy. - https://leahbryantco.com
Transcribe →
76: How to Use Email to Make Your Podcast Work Harder w/ Hannah Davis
4w ago00:19:41Tap to summarizeYou're recording consistently, you have an email list, and you know you should be using it, but somewhere between the mic and the inbox, the momentum stalls. This episode is for podcasters and creative entrepreneurs who are already showing up and want their podcast and email list to finally work together.Email marketing strategist Hannah Davis joins the show to break down what sustainable podcast email marketing actually looks like outside of launch season. You'll learn where email fits into your overall podcast growth strategy, what to send in your weekly newsletter when you're not promoting anything, and how your back catalog of episodes can become one of the most powerful assets in your email strategy.00:00 – Why Your Podcast Episodes Are Sitting Idle After Week One 02:04 – Where Email Fits Into Your Podcast Growth Strategy 05:32 – Why You Need Both a Freebie and a Newsletter Sign-Up 10:05 – What to Send in Your Weekly Newsletter When You're Not Launching 16:25 – The Simple Formula for a Sustainable Weekly EmailCheck out the full show notes and resources athttps://leahbryantco.com/podcast/email-marketing-strategyConnect with HannahFree Newsletter Copy Template📲 Have a question or win to share? Text me! You could hear it on the podcast.Ready to grow your podcast strategically? Book a Get Found Audit https://leahbryantco.com/getfoundLooking for coaching, production, or launch support? Let's chat: https://leahbryantco.com/contactConnect with meThreads: https://www.threads.com/@leahbryant_coInstagram: https://www.instagram.com/leahbryant_co/This podcast is produced by Leah Bryant Co, where stories meet strategy. - https://leahbryantco.com
Transcribe →
Why You Keep Abandoning Your Own Goals w/ Tasha and Brandon Skillin
4w ago00:26:22Tap to summarizeYou're doing the work, showing up every day, and still drifting back into other people's expectations without even realizing it. If you're a high-achieving entrepreneur who keeps losing yourself in the to-do list and wondering why your goals still feel out of reach, this episode is for you.This is part two of our conversation with Tasha and Brandon Skillin, founders of Rules and Rebellion. Today is when it gets practical, and it centers on the one tool that holds it all together.In part two, you'll learn why vision boards for high achievers are actually a nervous system regulation tool, how vision board neuroscience makes achieving your goals feel inevitable instead of overwhelming, and how to stop abandoning yourself through a simple daily practice you can build into the time you already have.00:35 – Why Vision Boards for High Achievers Are a Brain Tool, Not a Craft Project 08:19 – How to Use a Vision Board Every Day Without Letting It Collect Dust 11:17 – Who This Work Is Really For: ADHD, Chronic Illness, and Complex Lives 14:05 – Overcoming Perfectionism and the Lie That You Just Need to Work Harder 18:10 – A Client Story That Shows What's Possible Check out the full show notes and resources athttps://leahbryantco.com/podcast/vision-board-for-high-achieversRelated EpisodeBreaking Hustle Culture Burnout and Building a Business You Want w/ Tasha and Brandon SkillinConnect with Tasha and Brandon SkillinApril 25 and 26 Boldly Becoming You Workshop Instagram📲 Have a question or win to share? Text me! You could hear it on the podcast.Ready to grow your podcast strategically? Book a Get Found Audit https://leahbryantco.com/getfoundLooking for coaching, production, or launch support? Let's chat: https://leahbryantco.com/contactConnect with meThreads: https://www.threads.com/@leahbryant_coInstagram: https://www.instagram.com/leahbryant_co/This podcast is produced by Leah Bryant Co, where stories meet strategy. - https://leahbryantco.com
Transcribe →
Breaking Hustle Culture Burnout and Building a Business You Want w/ Tasha and Brandon Skillin
4w ago00:29:18Tap to summarizeYou're productive, busy, hitting the marks, and still, something underneath it all doesn't match the effort you're putting in. If you've ever wondered whether you're building the right thing or just really good at building the wrong one, this episode is for you. The high-achieving entrepreneur who is tired of running on empty and wants to finally understand why.Tasha and Brandon Skillen are a married coaching team and the founders of Rules and Rebellion. They help business owners break hustle culture burnout and build something sustainable, and they didn't arrive at this work through theory. They lived it.In part one, you'll learn why high achiever perfectionism keeps showing up even after you've committed to changing, what "the swamp" is, and how to move through it, and why nervous system regulation is the infrastructure that makes building a sustainable business actually possible.01:39 – How Hustle Culture Burnout Broke Everything and Built Something Better09:07 – What High Achievers Get Wrong About Goals15:32 – The Gap Between Knowing and Doing20:08 – What the Swamp Is and How High Achievers Get Stuck ThereCheck out the full show notes and resources athttps://leahbryantco.com/podcast/hustle-culture-burnout-sustainable-businessRelated EpisodesWhy You Keep Abandoning Your Own Goals w/ Tasha and Brandon SkillinConnect with Tasha and Brandon SkillinInstagramApril 25 and 26 Boldly Becoming You Workshop 📲 Have a question or win to share? Text me! You could hear it on the podcast.Ready to grow your podcast strategically? Book a Get Found Audit https://leahbryantco.com/getfoundLooking for coaching, production, or launch support? Let's chat: https://leahbryantco.com/contactConnect with meThreads: https://www.threads.com/@leahbryant_coInstagram: https://www.instagram.com/leahbryant_co/This podcast is produced by Leah Bryant Co, where stories meet strategy. - https://leahbryantco.com
Transcribe →
75: Why Podcasting Feels Hard (It Might Be Your Chart) w/ Breanna Owen
Apr 1600:14:50Tap to summarizeRecording your podcast sometimes feels effortless, and other times it feels like pulling teeth. If you've ever wondered why, your human design chart might have the answer. This episode is for podcasters who are showing up consistently but feel that their delivery, scripting, and email content are all working harder than they should.Email strategist Breanna Owen breaks down what human design in business looks like, specifically for your voice. You'll learn what your throat center says about how you should be scripting your episodes, why defined vs undefined throat center completely changes your approach, and how the energy you're in when you record or write is the exact energy your audience receives — in their earbuds and in their inbox.00:00 – Why Recording Feels Natural for Some Podcasters and Not Others 08:10 – Why Your Emotional Energy Shows Up in Your Podcast and Email Content 09:51 – Batch Content Creation and Writing from Your High-Energy Windows 12:42 – The Biggest Mistake People Make With Human Design in BusinessCheck out the full show notes and resources athttps://leahbryantco.com/podcast/human-design-in-business-podcast-emailConnect with BreannaInstagram📲 Have a question or win to share? Text me! You could hear it on the podcast.Ready to grow your podcast strategically? Book a Get Found Audit https://leahbryantco.com/getfoundLooking for coaching, production, or launch support? Let's chat: https://leahbryantco.com/contactConnect with meThreads: https://www.threads.com/@leahbryant_coInstagram: https://www.instagram.com/leahbryant_co/This podcast is produced by Leah Bryant Co, where stories meet strategy. - https://leahbryantco.com
Transcribe →
74: Fix Your Email Marketing with Human Design w/ Breanna Owen
Apr 1500:22:36Tap to summarizeYour podcast listeners are engaged, they're joining your email list, and then something shifts. The connection drops, and the conversion from listener to client just isn't happening. If your podcast-to-email funnel feels like it's speaking a different language than your episodes, this one's for you. Email strategist Breanna Owen joins the show to break down how human design email marketing can help you stop guessing and start communicating in a way that actually feels like you. You'll learn where to start in your chart if you're brand new to human design, how your energy type shapes the way you show up in email, and why your welcome sequence strategy might be the exact place your listener-to-client conversion is breaking down.01:54 – Where to Start in Your Human Design Chart 03:39 – Human Design Energy Types Explained 06:40 – How Breanna Used Her Own Design to Fix Her Email Marketing Strategy 10:15 – What Your Profile Lines Tell You About Content Creation 15:05 – Welcome sequence Strategy: Why You Should Sell in Email One 19:36 – How to Use Your Motivation Type to Write CTAs That ConvertCheck out the full show notes and resources athttps://leahbryantco.com/podcast/human-design-and-email-marketingConnect with BreannaInstagram📲 Have a question or win to share? Text me! You could hear it on the podcast.Ready to grow your podcast strategically? Book a Get Found Audit https://leahbryantco.com/getfoundLooking for coaching, production, or launch support? Let's chat: https://leahbryantco.com/contactConnect with meThreads: https://www.threads.com/@leahbryant_coInstagram: https://www.instagram.com/leahbryant_co/This podcast is produced by Leah Bryant Co, where stories meet strategy. - https://leahbryantco.com
Transcribe →
73: Why Your Quiz Isn't Converting w/ Maiko Sakai
Apr 900:16:39Tap to summarizeYou spent months building a quiz, and it's just sitting there. If your lead magnet isn't converting listeners into buyers, the problem probably isn't the quiz itself. This one's for podcasters who are done guessing why their funnel isn't working.Quiz strategist Maiko Sakai is back for part two, and we're getting into the mistakes that kill conversion before your quiz ever gets a chance. You'll learn why a segmented email sequence is where the real sales happen, how to use your quiz as a single point of entry for every visibility effort you make, and why your bounce rate isn't the number you should actually be watching.00:00 – Quiz Funnel Mistakes That Kill Conversions Before You Start 03:24 – Why Your Quiz Copy Is the Real Lead Magnet06:04 – How to Use Your Quiz as a Single Point of Entry09:01 – How Diagnostic Quizzes Pre-Qualify Your Podcast Listeners13:12 – The Simple 3-Tool Tech Setup for Your Quiz FunnelCheck out the full show notes and resources athttps://leahbryantco.com/podcast/quiz-funnel-strategy-for-podcastersConnect with MaikoLinkedIn📲 Have a question or win to share? Text me! You could hear it on the podcast.Ready to grow your podcast strategically? Book a Get Found Audit https://leahbryantco.com/getfoundLooking for coaching, production, or launch support? Let's chat: https://leahbryantco.com/contactConnect with meThreads: https://www.threads.com/@leahbryant_coInstagram: https://www.instagram.com/leahbryant_co/This podcast is produced by Leah Bryant Co, where stories meet strategy. - https://leahbryantco.com
Transcribe →