What if you could grow your podcast without showing up on Instagram every single day?

My guest Andi Smiley did exactly that, using Pinterest as her primary marketing channel, posting just one pin a day, and growing her podcast by 74% in one year while adding over 200 email subscribers.

In this episode of Podcast Growth Tools, we dive into everything podcasters need to know about Pinterest, from how long it actually takes to see results, to where your pins should link, to how Pinterest SEO differs from Google SEO, to whether video pins or static pins perform better for podcast content.

I've been experimenting with Pinterest myself and had a million questions. This conversation answered all of them, and I think it'll answer yours too. Whether you're Pinterest-curious or you've been dabbling and want to see better results, this episode gives you a clear, actionable strategy you can start this week.

🔑Here's a glance to the episode:

Why Pinterest rewards podcasters more than almost any other social platform
The realistic timeline for results: what to expect at 1 month, 3 months, 6 months, and 1 year
How Andi grew her podcast 74% with just one pin per day (not the 15/day most experts recommend)
How long it actually takes to batch a full week of pins
Where your pins should link for maximum reach (and why your website is the gold standard)
Static pins vs. video pins vs. carousel pins: what is actually working right now
How Pinterest SEO differs from Google SEO and why your keywords need to be different
How to use Pinterest Trends and the search bar to find what your audience is actually searching for
Which types of podcasts are the best fit for Pinterest (and which ones should skip it)
Why 70% of Pinterest users in the U.S. are women and what that means for female podcasters
The one Pinterest metric that actually matters (hint: it is not impressions)
Tailwind vs. native Pinterest scheduling: which one Andi recommends and why
How to use AI to generate Pinterest keyword ideas and then validate them on the platform

Timestamps:

04:02: Why Pinterest works so well for podcasters
05:32: The power of evergreen content on Pinterest (pins that work for a year+)
07:27: How long it takes to batch a week's worth of pins
09:35: The real timeline: how long to see Pinterest results
11:22: Andi's results: 74% podcast growth, 200+ email subscribers in one year
12:03: One pin a day vs. 15 pins a day: what actually works
13:05: Can you reuse templates? How many do you need?
15:02: Where should your pins link? (The gold standard answer)
16:17: Does Pinterest punish you for taking a break?
18:32: How to track your Pinterest results
19:57: The most important Pinterest metric for podcasters
22:04: Should your audience know it's a podcast episode?
25:03: Static pins vs. video pins: what's working right now
27:00: Getting started: Andi's advice for beginners
28:54: Which podcasts are the best fit for Pinterest (and which aren't)
30:34: The Pinterest audience: 70% women in the U.S.
32:36: How to use Pinterest Trends and the search bar for keyword research
38:00: Pinterest boards: how to organize them for your podcast
40:00: Tailwind vs. native Pinterest scheduling
41:20: How Andi uses AI for Pinterest SEO keyword research

📌 Resources & Links:

Join the Newsletter → here
Take the Podcast Growth Quiz → here
Full Show Notes & Blog Post → here
Follow Kylee on Instagram → here

Connect with Andi:

Podcast: Friendly Podcast Guide — available on all major podcast apps
Threads: @friendlypodcastguide

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