We all want more listeners, but most of us rely only on slow organic growth. In this episode, we share one of the simplest hacks to expand your audience: promo swaps. We walk through what a promo swap is, why it works better than paid ads, and the steps to set one up. From pre-roll mentions to full episode swaps, we break down how to pick the right partner, create a promo that actually hooks people, and track the results so you know it’s working. By the end, you’ll see how consistent promo swaps can become the word-of-mouth engine that grows your show week after week.

Highlights:

Why promo swaps build trust in a way ads never can
The four types of swaps: pre-roll, mid-roll, post-roll, and full episode
How to choose partners with engaged—not just large—audiences
The one mistake that can turn a promo swap into spam
A simple challenge to kickstart your first swap this week

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