Podcast Playbook: How Coaches & Advisors Convert Podcast Content into Clients

Episode Title: 3 Overlooked SEO Changes to Make Your Podcast More Discoverable
Hosts: Justin & Kyle Peters
Date: February 10, 2026

Episode Overview

In this episode, Justin & Kyle Peters dive deep into podcast discoverability, focusing on simple, high-impact SEO changes that coaches, consultants, and professional advisors can make to help their podcasts rank higher in app search results. Recognizing that most business owners don’t have unlimited budgets or endless hours for promotion, the hosts break down three practical, actionable tweaks that can be implemented in under an hour and lead to long-term growth. The episode centers on transforming your podcast from a content liability into a business asset by making it easy for the right listeners to actually find you.

Key Discussion Points and Insights

1. The Power of Podcast Discoverability

• Stat Highlight: 35% of podcast listeners discover new shows through the search function within their listening platform ([00:30]):

  “Platforms are starting to recommend podcasts on your home feed. Just like YouTube serves you up videos that you didn’t know you needed.” [00:44 – Justin]

• Most coaches and advisors focus on guesting, ads, or social, but optimizing for in-app search is underutilized and requires less ongoing work.

2. 3 Quick SEO Changes You Can Make in Under an Hour

A. Add a Title Extension to Your Podcast Name ([03:35])

• Problem: Creative or branded podcast names often don’t communicate the show’s topic or intended audience, to people or search engines.
  • Example: A client’s show was called The Best Interest—a clever nod to finance and a Franklin quote, but unclear to new listeners.
• Solution: Keep your current show name but clarify with a descriptive extension.

  “Instead of The Best Interest, it was The Best Interest: Personal Finance for Long Term Investors.” [07:40 – Justin]

• Benefits:
  • Keyword boost: “Personal finance” and “long term investors” are now keywords the algorithm uses.
  • Listener clarity: Prospective listeners immediately understand the value and focus.
  • Soft rebrand: Lets you test new messaging with your audience before a potential full rebrand.
• How-To Formula:
  • Who is your audience?
  • What will they get from your podcast?
  • Keep it concise (ideally under 255 characters, per Apple’s guidelines).
• Sample Extensions:
  • “Career advice for busy professionals seeking work-life balance”
  • “Marketing insights for small business owners”
  • “Guided meditation for young mothers” ([10:15])

B. Rearrange Your Episode Title Format ([14:10])

• Problem: Starting your episode titles with episode numbers (e.g., “Episode 12: How to Lead a Team with Confidence”) wastes valuable search real estate.

  “Search engines will give more weight to the first words in your title… leading with ‘episode 12’ wastes a ton of valuable space.” [15:17 – Justin]

• Solution: Move the episode number to the end or drop it. Front-load keywords.
  • Instead of: “Episode 12: How to Lead a Team with Confidence”
  • Use: “How to Lead a Team with Confidence | E12”
• Benefits:
  • Increases likelihood your episode is recommended/shown to the right searchers.
  • Makes it easier for listeners to tell what the episode is about at a glance.
• Note: It’s okay to keep episode numbers—just move them to the back ([16:50]).

C. Add Key Problems Solved to Your Podcast Description ([18:28])

• Problem: Most descriptions are vague, short, and keyword-poor (e.g., “Welcome to the ABC Show. I talk with business owners about their biggest struggles.”).
• Solution: Get specific.

  “Add more to your podcast description and be even more specific…spelling out three to five problems that your podcast will solve for its listeners or the transformation that listeners can expect.” [19:20 – Justin]

• How-To:
  • Start with a brief premise/value proposition.
  • Add logistics and host context (frequency, regular topics).
  • Use a bulleted section: “We’ll cover topics like…”
• Example Bullets for a LinkedIn Podcast:
  • “How to transform your LinkedIn profile into a client magnet”
  • “The types of posts that spark real conversation and get reach”
  • “Simple strategies for growing a high-quality network on LinkedIn”
  • “Turning likes and comments into leads and clients”
  • “Showing up authentically on LinkedIn without feeling overly corporate” ([22:11])
• Benefits:
  • Packs your description with keywords for search and context for listeners.
  • Quickly shows listeners the value and specificity of your show.

Notable Quotes & Memorable Moments

• On discoverability:

  “If your show isn’t optimized for discoverability, you’re missing out on a wave of potential new listeners.” [01:02 – Justin]

• On rebranding through extension:

  “It’s a great primer—a warmup—to the potential podcast rebrand. Our client…did end up fully rebranding his show after audience buy-in.” [13:05 – Justin]

• On wasting title real estate:

  “I just don’t think [episode numbers] belong at the front of podcast episodes.” [15:06 – Justin]

• On description transformation:

  “If you go back and read through some of these bullets…I’m going to add LinkedIn into my podcast search at least four more times, which is probably one of the keywords I’m trying to rank for.” [23:01 – Justin]

• On lasting impact:

  “Many of these updates are one-time efforts—they keep working for you long after.” [25:40 – Justin]

Timestamps for Important Segments

• [00:30] – Stats on how listeners discover new podcasts
• [03:35] – Intro to three SEO changes
• [04:58] – Why creative/personal titles might hurt discoverability
• [07:40] – How a client’s title extension improved search results
• [10:15] – Examples of strong, keyword-packed title extensions
• [14:10] – Episode title formatting for SEO
• [15:17] – Pitfalls of leading with episode numbers
• [16:50] – The best way to include episode numbers
• [18:28] – Podcast description as SEO real estate
• [22:11] – Sample bullet points for keyword-rich descriptions
• [25:40] – The long-term impact of discoverability updates

Summary Recap

Justin & Kyle Peters outline three overlooked but crucial SEO and discoverability changes for business-focused podcasters:

1. Add a title extension to make your podcast’s topic and audience crystal clear to both listeners and algorithms.
2. Reformat episode titles so that valuable keywords are front-and-center, not pushed back by episode numbers or filler.
3. Enrich your podcast description with keyword-heavy bullet points that spell out the problems you solve and transformations listeners can expect.

These changes require little time but have compounding effects, helping your podcast show up in more searches and better connect with your ideal clients, all without the need for a big ad budget or endless social posting. If you want your podcast to become a true business asset—not a burden—start by making it discoverable.

Contact & Next Steps

• For more questions: justin@simplepodstudios.com
• Newsletter/sign-up: simplepodstudios.com/newsletter
• Next episode previews and community events are announced via the newsletter.

“Once you get that dialed in, you can shift your focus and build on the other two [earned media and paid ads]. Discoverability is probably the best place to start since it takes… really no money.” [26:05 – Justin]

End Note:
These discoverability tweaks are the easiest lever for busy business owners to pull for more podcast ROI—try them today, and see your reach grow.