Podcast Playbook: How Coaches & Advisors Convert Podcast Content into Clients
Episode: "These Title Formulas Will Get Your Episodes More Clicks"
Host: Justin Peters
Date: February 10, 2026

Episode Overview

In this episode, Justin Peters dives into the crucial—yet often overlooked—topic of podcast episode titling. He explores why even valuable and well-produced podcast episodes can go unnoticed if their titles fail to compel listeners. Justin teaches four actionable title formulas designed specifically for coaches, advisors, and service-based business podcasters who want to increase downloads, boost engagement, and turn their show into a genuine business asset. The focus is on clarity, curiosity, and trust-building rather than clickbait, with strategies you can apply to both new and past episodes.

Key Discussion Points & Insights

The Importance of a Strong Title (00:00–03:10)

• Justin recounts experiences pouring energy into great content, only to see subpar downloads—often due to lackluster titles.
• "You could have the best advice in the world... but if the title doesn’t spark curiosity, your listeners may never hit play." (Justin, 01:47)
• Emphasizes that titling is as vital as content creation for discoverability and growth.
• Strong titles aren’t about tricking listeners (no clickbait), but about clearly communicating the value and inviting them in.

1. Problem + Solution Formula (03:11–08:12)

• State the listener’s problem in their language, then promise a solution.
• Example for this episode: “Struggling with podcast titles? Four formulas to get more clicks.”
• The problem drives curiosity; the solution promises immediate value.
• Quote: "People are wired to solve their problems, and whenever they see their problem in a title and the solution... they can't help but click." (Justin, 04:59)
• Applied Example: For a financial advisor episode, change “Money Tips for Retirement” to “Worried about running out of money in retirement? Here’s how to plan ahead.”

2. What, Why, and How Formula (08:13–13:22)

• Create titles starting with “What”, “Why”, or “How.” These signal actionable, curiosity-driven content.
• Examples:
  • What: “What makes a podcast title clickable?”
  • Why: “Why some podcast titles get clicks and others don’t.”
  • How: “How to write podcast titles that actually get clicks.”
• Applied Example: A wellness coach's “Tips for Sleeping Better” could become “What you’re getting wrong about sleep” or “How to sleep through a night without waking up.”
• Quote: "You’re almost forced to either tell what they’re going to get from the episode, why it matters to them, or how to do it. You’re removing the guesswork while also building curiosity." (Justin, 10:51)

3. Specificity Formula (13:23–18:58)

• Use numbers, timelines, or details for clear expectations and concrete value.
• Example: Instead of “How leaders can improve their communication,” try “Five questions every leader should ask in their one-on-one meetings.”
• Specificity not only makes the episode more enticing, but also helps focus your content creation.
• Quote: "Numbers and details really cut through the noise and force you to really deliver some kind of value and not add a lot of fluff." (Justin, 15:57)

4. Results-Oriented Formula (18:59–24:05)

• Highlight the desired transformation or outcome listeners want.
• Example: “Double your podcast downloads by fixing your episode titles.”
• Applied Example: Replace “Three Retirement Accounts to Invest In” with “Retire five years earlier with this simple strategy.”
• Quote: "People don’t want information just for the sake of information. They want results. And results-driven titles make the benefit clear and irresistible." (Justin, 20:46)

Recap and Supporting Tips (24:06–27:18)

• Summary of the four formulas:
  1. Problem + Solution
  2. What, Why, and How
  3. Specificity (with numbers/details)
  4. Results-Oriented (transformation-focused)
• All four answer the silent listener question: “What’s in it for me?”
• Keep titles to 60–70 characters or 10–12 words for best display in podcast apps.
• Don’t use clickbait—misleading titles damage trust and listener loyalty.
• Encourage auditing and updating old episode titles to increase back-catalog downloads.
• Quote: "Better and stronger titles are only going to help with some of those backlog downloads." (Justin, 26:20)

Listener Challenge and Invitation (27:19–end)

• Justin’s challenge: Pick one formula and update your next episode title, or revise a past one.
• Open invitation for listeners to email him their podcast feed for personalized feedback: justin@simplepodstudios.com
• Quote: "Podcasting... so much of this content is evergreen, and I’m still getting downloads from episodes I did years ago." (Justin, 26:03)

Notable Quotes & Memorable Moments

• "Nothing kills trust faster than a title that promises one thing but doesn’t deliver." (Justin, 02:40)
• "If you title your episodes before creating them, it really forces you to actually make more specific content." (Justin, 17:42)
• Listener invitation: "...email me your feed... always happy to share my perspective and give you guidance on where I think you’re doing well and where you could use a little bit of improvement." (Justin, 27:02)

Key Timestamps

• 00:00–03:10: Why most podcasts with great content underperform—importance of titles
• 03:11–08:12: Formula 1—Problem + Solution
• 08:13–13:22: Formula 2—What, Why, and How
• 13:23–18:58: Formula 3—Specificity
• 18:59–24:05: Formula 4—Results-Oriented
• 24:06–27:18: Recap, title length advice, and evergreen content tips
• 27:19–end: Challenge for listeners and invitation for title feedback

Summary Takeaway

Justin’s episode is a practical, trustworthy guide for podcasters determined to bridge the gap between great content and actual downloads. By applying one or more of his four formulas—Problem+Solution, What/Why/How, Specificity, Results-Orientation—podcasters can create irresistible titles that clarify value, spark curiosity, and drive consistent, meaningful listener growth. The focus remains on honesty and clarity, ensuring trust while boosting engagement. Listeners are encouraged to act fast—experiment, iterate, and seek feedback—to unlock new growth from every episode.