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What is up, pod pals?
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It's your buddy Adam and you are listening to Podcasting Business School. It's a show where I teach podcasters simple strategies to help you grow your audience and turn your podcast content into new clients. And today we are talking about tips for developing an offer and selling it to your podcast listeners. I have been getting a lot of questions from you all about developing that first offer. What should I create? What do my audience members actually want to buy from me? And then how in the world do I sell that to them? This is a live coaching episode and I'm strategically using this topic today because I've got a beta offer that I'm testing. And if this topic of developing an offer or optimizing a current offer and selling it to your listeners, if this is a major pain point for you, please pay attention to what I'm about to say. I'm gonna do a 10 person beta group that involves one on one coaching with me. I'm calling it my new speed to results program. We're going to focus on either offer creation or offer optimization and sales strategy. So we're going to spend 14 days doing one on one coaching together where you're going to walk away with a specific customized strategy to optimize a current offer or create a new one and then market it and sell it effectively to your podcast audience. This is going to be awesome. I've never offered anything like this before. That's why we're doing a beta test group right now. It's got one on one coaching with me. It's got office hours access. I'm gonna throw a little bonus office hours in there even more than what's listed on the website. And then we've got 14 days of direct voxer messaging with me as well where we can get some quick questions answered, all the online courses, materials. We're gonna get the dang thing done. All right. We're gonna finally get you an offer that you feel comfortable with selling. You know how to effectively sell it without feeling all salesy. All right, now the registration windows open. Between now and and June 5th, there are 10 spots available in the beta group at $500.
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All right?
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This is the cheapest you can get one on one coaching with me. I, I, I can't remember last time I offered one on one for 500 bucks. Now if we end up getting more than 10, I'll probably raise the price to 800. So you need to hop on this if you want that $500 price, you do not have to Start the program right away. I realize this is a time of year when a lot of us are doing traveling so I would hop on, get your one of your the 10 beta group spots at 500 bucks. Then I will follow up with you and we can start the 14 days July 1st or whatever makes sense. You need to start the program by July 31st. That is important. I want to get this done. I don't want you out there podcasting on doing this when we set up your sales campaign. I really want to look at August, September, October and November. Those are really prime minister months for selling things online and via your podcast. So I want to optimize a multi part sales strategy with your content, with your, your testimonials, with the specific calls to action, the the episode topics. We're going to get that all dialed in your email list. If you have a newsletter, we'll use that. Social media will leverage that as well. This is going to be amazing. You're going to want to be a part of this if you have that, that pain point of you don't know what to sell, you don't know what your audience wants to buy from you or if you've tried selling an offer and it's been a flop. Let me help you out. I'm good at this. Would love to have you as a part of that beta group again. The registration window is open now for the next three weeks. I'm recording this episode a few weeks in advance, so those 10 spots might get gobbled up pretty quickly. Now the link is in the show notes. I'll also put it on the main website www.podcastingbusiness.school and that way you can get plugged in. Take action. Love to work with you in this beta group. All right, so today this is kind of an appetizer episode for the topic of my new offer. We're talking about tips for developing an offer, selling it to your audience. Notice how much we get done with me and my pod pal ross in just 30 minutes.
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All right, this is a little, a
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little teaser for what could be if you get one of those 10 beta group spots. All right, pod pals, no more delay. Let's jump on in to this live coaching session with my pod pal Ross.
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All right, we are here with my pod pal Ross from the Green Urbanist podcast. We're doing a little podcast listener to client conversion audit. Ross, welcome to the show.
C
Thank you so much, Adam. Great to be here.
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Okay, so let's do a real. I just want to do a quick overview of the information that you filled out for me to get our audience caught up to speed. All right, so we're looking at me cooking up a strategy to help Ross convert listeners into paying clients. His show is called the Green Urbanist. It's got a title extension Sustainable Placemaking, Planning and Urban Design. Ross is at 120 total episodes released. He's got 750 people on his email list. And one of the areas we're going to focus on is helping him out with the issue of narrowing down his ideal clients and creating the right offer that they may want to purchase from them. Is that all sounding correct so far, Ross?
C
Perfect.
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All right, so let's. Let's dive into a few clarifying questions. Describe your ideal client avatar for me. If you. And I want you to think about, like, who is the person that you love helping and that you feel like you could help out the fastest? What are some descriptive terms of that type of a person?
C
Yeah, absolutely. I think this is. This is kind of my first roadblock in that I have had a fairly. I'm kind of a generalist, and so I can do a number of things. I have quite a wide range of experience, and for the last year, I've been working for myself freelance. And in that time, I've largely been doing kind of educational work. So things like working for nonprofits who need to run training programs, and I've been helping them, presenting or doing curriculum development and things like that. And that is almost. Although I think having the podcast has helped me get that work, it's almost quite separate to who I'm speaking to in the podcast. So that, to me, feels like part of the issue I'm having in that the work that I do is for clients who I'm not directly speaking to through the podcast.
A
Okay, well, let's maybe redirect this question a little bit. What. What about the people that you are speaking to, that you're passionate about speaking to? Out of that group, who do you feel like you could help the most or help the fastest or that you would. You would love to help the most? Let's try to find some, like, through line descriptors of those people then.
C
Yeah, totally. I think the through line is people largely built environment professionals, so people like architects and urban planners, that's my background, who are really passionate about taking action on climate change, but who don't have training in that. They don't really know where to start, and they want to, you know, really start bringing that into the work and doing something meaningful. But, yeah, they Need a little help to get started with that. I'd say that's probably the through line of most of my work.
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Okay. And the good news is just by me, like, reading the name of your show and going through the description, looking at some episode titles, that was the vibe I was getting, so that's good. Also side note, my son is a ninth grader in high school and he is really considering engineering. Architecture. He's taking architecture class as a freshman. Like, there are only nine kids in this architecture class. Because every. Because everybody's like, it's so hard. And he loves it. So I'm gonna have to refer him. Maybe he's a future green urbanist like yourself, but I think so that's the good news is like your naming content, branding. That was the gist that I was getting from it. So that's a great starting starting place. So with your content, how do you feel like. Like, how are you making that audience on your podcast aware of the problems that you could solve for them? Do you feel like you're doing that with solo episodes and things like that? Or like, how are you raising problem solving awareness and positioning you as an expert on your own show?
C
Oh, that's. That's super interesting. I think I started. So the podcast has been going for. For quite a while, sort of five. Over five years. And so I've done a mix of solo episodes and interviews. And interestingly, what I found is that if my top five episodes, four of the top five are solo episodes of me, like deconstructing a problem, showing the research behind it, that kind of thing. And listening to your podcast, I kind of taking your advice, I realize I need to do more and more of that and actually lay off the interviews a bit and make that a bit more strategic. So that is something I will definitely do going forward. I think the last year or two, it's been a little bit scattergun. Like just trying to put out lots of content, doing lots of interviews, but not having, like a really strong theme or a strong focus on. Here are the, you know, solving problems, basically. Okay, so at the moment, a little bit hit and miss, but I take that as a. Definitely a good takeaway.
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Yeah, well, I think you are doing an Admiral admirable job of doing solo episodes. Most people aren't doing as many solo episodes as you, so that's great. Like, I would. I looked at it, you know, it's close to 50%, I would say, as far as just like looking at titles, that's just me scanning titles. And no One else's name is mentioned. I'm like, I assume that's a solo episode. So. Okay, just a couple quick ideas because this is a very simple but newer problem that I, I try to solve for people. But I think that it could be as simple as in the beginning of your content, just calling out which problem it is you're solving with that content today. So when I record the intro for this episode, I will mention, hey, one of the problems I love solving for my listeners and for my clients is how to convert more listeners into paying clients. That's what we're going to talk about in today's episode. So if you're, if you have this problem, we're going to start solving it with today's content. It can be that simple. So just in your intro and one of the problems that I love helping solve for my clients, for my listeners, both, whatever, however you want to label it, you can shift that around and then just name the problem. I mean, it seems kind of weird and very simple, but I don't want to assume that people, I mean with chat, GPT and all these things that exist, people could be thinking like he's just getting all this from the computer. You know, this could be just spoon fed via chat, just GPT. So really calling out the fact that this is a problem I love getting hands on and working with you all and helping you solve. Here's the issue. And you know, this content is a great way to start solving that. So is that making sense so far?
C
Yeah, yeah, yeah, yeah, totally.
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So that's a simple way to do it. One thing I had a question about was like the potential for either case study episodes or, or a coaching type of an episode or even like a let Ross solve your urbanist problem type of an episode. Like it could be a voice note of somebody that's like, okay, I am in the urban design architecture space. I've got this client or this project and I really want to add more client friendly solutions to it. What would you do? It's kind of like a what would Ross do? Type of an episode almost. Do you feel like there's any potential for any of that type of content? I know that's a big bucket, but any of those kind of striking a chord with you?
C
Yeah, I do think that would be good. Because I think a big challenge in the world that I'm in is that often people don't realize there are solutions that exist or they just need to be pointed towards something. So if someone is saying I have this kind of project, what would I do? I can probably quite easily say, okay, here's the first five things you should look into. And I won't give them the full, you know, here's the perfect answer. But at least I'd be able to tell them, like, here's the direction you should go in.
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Yeah.
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Which I think could be really helpful.
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Yeah, yeah. So I think doing this type of an episode, you know, doing again, if you could get a voice clip from somebody saying, all right, Ross, here's the problem that I've got or even a written in and then you read it. I just want your listeners to start seeing you in the coach's seat a little bit. That's kind of the first step of, of us doing this. I've done hundreds and hundreds of these types of episodes and people that binge listen to my show hear me doing dozens and dozens. At least about every three episodes you're going to get one of these of me, me coaching. And these are my most downloaded episodes, by the way. Sometimes people are like, oh, people don't listen to those. But even though I cover a lot of the same type of problems, it's always from a different angle. I've never talked to anybody, I've never coached a green urbanist architecture based podcast. Like, an environment like this is a totally new niche. Your experience level is different than when I talk about this in the past. So there's always a little nuance. And what we say today will strike a chord with somebody out there listening. And sometimes they need to hear it three times or seven times before they go, ah, the fruit just became ripe. It's time to pluck it off the tree and put it into action. So, so yeah, I think this is a great strategy for you to explore now. Well, let me pause any questions about like just pulling that type of an episode off any roadblocks. You're like, ooh, that sounds great. But anything there that would be preventing you from doing this type of an episode sounds exciting.
C
I guess the, the, the first hurdle is always like getting started with the first few episodes. When people don't see you as someone who does that, maybe. So what would be your, your suggestion for getting the first few people to like send in their questions?
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Yeah, great question. This is the number one roadblock to getting started. And if people don't know this going in, they will almost quit before they start because it is a, a heavier lift to get started. And people, here's what people assume. I'll post on social media saying, hey, come on, my show for a free blah, blah, blah audit thingy. And no one responds. Or worse, 10 people respond and no one shows up when they sign up for it. And like, like that happens too. And people are like, this is way too hard, not worth it. So I would start with the minimum effective dose, simplest version of this. And I would say, hey, if you're on social media, I'd say, DM me your problem and I will solve it on the show. Or if you send out an email to your email list, you have a decent size email list, I would probably start there and go, hey, maybe fill out this Google form or fill out, or just hit reply and give me the issue and I'm going to read it and answer it on the show. That's kind of the minimum effective dose, easiest lift. And then you start doing those types of questions. And maybe the third time you do an episode like that, you go, hey, these are great. I'm enjoying it. We're getting, you know, great feedback from these. What I'd really love to do is invite some of you onto the show so we can have an actual conversation about this. If you be interested in that. I've got a Google form in the show notes. Fill that out. Would love to, to be in touch and just kind of see what happens and maybe you send an email. Hey, I mentioned this in episode this week. Wanted to make sure that you saw this as well. And let's see if we can pull some people in. I think that would be a nice little stairstep approach to getting people to come on the show. And then when those episodes do start happening, then again you kind of use the intro and outro strategically and go, all right, if you want to come on the show. Also the link is in the show notes, blah, blah, blah, blah. So that's kind of like the stair step approach that I would take. It'd be easier on you and easier on your audience. Is that helpful?
C
That makes sense. Totally.
A
Okay, so I think a good action step there is like let's, let's send out an email that you've got a great email list and if you want to put some qualifying questions on there, like I did with this, you know, I said, you know, people need to, if they want to do a listener client conversion audit, they need to have 100 people on the email list. They gotta have 20 episodes and they gotta have to have sold at least $500, like made 500 online. And you checked all the boxes you applied and you got a spot. So that could be another. You could you could do that or you could not do that? That's. That's up to you. Or even just have them fill out some information on what types of problem they want to solve. And you can kind of, if you have more than one person reply, you can. That'll allow you to kind of rank like, oh, this one seems like a really. I really want to focus on this more than this other issue. So just some thoughts there. Now I want to give you just kind of a really basic strategy, four steps that I feel like it's not talked about enough in the, what I call the content entrepreneur space. Content creators that are trying to make a business of this thing. So the first step, and we'll kind of pause it as I go through each step of the first step is with you, we need to really clearly define your ideal client, slash, listener avatar. And I think that, you know, this is something that will evolve. So what I don't want you to do is be like, I gotta get this perfectly right off the bat here before I even make an offer or do anything. This is gonna be something that you kind of start in point A, but it will evolve to point C or D or E. Like, it's, it's going to always be changing, and that's normal and that's okay. So one of the things that helps me and I make all my clients do this is to map out, think about your podcast listener. Kind of forget clients for a second. Think about this podcast listener avatar that you've already developed, and think about what I. What I call the ideal listener journey. So what are, what journey are they trying to go on as someone learning from you? And that's different than like a customer journey of, oh, that's like a. We're not talking about like your follow or anything like that. It's like your listener. So for me, my listeners are content creators. And the first part of the journey is launching the show. The second part is growing the show. The third part is kind of figuring how to monetize the show. And the fourth part is like maintaining and scaling and, you know, still having a life at the same time. So what are they trying to accomplish? What are they trying to develop? What kind of benchmarks and goal posts are, are they trying to achieve? And just think about that a little bit. And this is something that I want you to think about, just dialing in and maybe you revisit once a quarter or twice a year and go, okay, how's this person changed? Some people, some of my clients love to, like, Name this person. Like it's Bob. Bob here is, you know, this quarter, my, I had my conversation with Bob and I figured out that in phase three, he's really trying to achieve this instead of this. And it's evolved a little bit. So this will help you dial this thing as, as putting your, your feet in the shoes of your ideal listener as they walk this path and really thinking about them. Because any coach, we have a viable business as long as we are like three steps ahead in the path of our ideal listener avatar. So even if you were like on phase two and they're mostly on phase one of this journey, that's great. They're going to want to learn from you. So don't let that hold you back. Does that make sense?
C
Yeah, totally.
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Okay, so that's step one. We gotta really work on defining and evolving this listener avatar. But don't put pressure on yourself to get it exactly right right from the start. This will be an evolution. The second part of this that we can kind of do at the same time so we don't have to do step one, then step two. It's kind of step one and two is create a minimum viable offer that allows you to test helping out your ideal listener avatar, solving a variety of problems. So a mistake that a lot of content entrepreneurs make is they're like, okay, it's obvious to me that they have this one problem and I will create this online course or write this book or whatever that is this one thing solution. And I'm going to create a sales page and I'm going to have a marketing tour. I'm going to pay all this money for all this stuff and then it flops and we kind of get pissed and we quit. So I want you to have flexibility. And I've really changed the way that I view offers lately. I view them as like coaching containers. So I really only have three offers. I've got group coaching, hybrid coaching, which is one on one plus group coaching, and then just one like a one on one sprint. Notice that I don't like, it's not like, oh, and I've got this online course and I've got this membership and then I've got this other thing, this mastermind. It's. Those are the containers and I can solve an immense amount of problems with those containers. And they're very, they're, they're generalized. So somebody comes to me and they say, Adam, I heard in your show you said you love helping people solve the problem of converting listeners into paying clients. I go, yes, and they go, what's your, your program for doing that? I go, well first let's talk about how you want to be coached and how, what's your, your budget for working with a coach? And we look at the pricing and if they say I really love group coaching, I say great, that is my lowest price bucket. That's going to be very affordable for you. I've got group coaching and I can solve this with. And then I start talking about tools that I have to solve this problem. So starting out, I would like to kind of see you create a minimum viable offer that's just starting out, just one on one stuff. It can involve a group offer and just saying, hey, here's how we can work together. We're going to meet up once a week for X amount of time. I like to have some sort of connection zone outside of your one on one coaching time. I use the Voxer app just for quick messaging. This could be slack, this could be email. I mean it could be very, very simple. I want some sort of quick communication tool. And then what you'll eventually develop is, is tools, resources. Maybe it's a spreadsheet, maybe it's a custom GPT thing, maybe it's a little mini course video series or whatever. But we don't develop any of that stuff until we start solving problems. And we develop those resources because we go, okay, everybody's got this problem and I can develop this Google Doc or this checklist or this thing to help them solve that problem faster. So that like all the courses and resources that I'm developing now, I only develop them for myself and for my clients because I'm like, this is a problem that we could solve faster with this little video series or with this checklist or with this Google Sheet. And I create that and I put that in the hands of my clients. And now that's another thing. When somebody comes to me with a problem, I go, oh yeah. In addition to our coaching and in addition to our Voxer chat or office hours, I'm going to give you this mini course that has five videos that really dives deep on this. That way we don't have to waste any of our one on one time with this. That's going to help you accelerate the process. Blah, blah, blah blah. So minimum viable offer. I want you to think about one on one coaching time, some sort of connection point outside of that coaching time and then maybe just a simple like Google Sheet dashboard where you can, you know, track key performance indicators or something to track information that your clients Would, would, would, would seem to be valuable. What, you know my, one of my philosophies is what gets, what get gets measured, improves. And so I create a little dashboard where my one on one clients and I, we track monthly downloads, email list growth, social media growth, revenue, you know, things like that. So minimum viable offer. How is that sounding? Just kind of creating that little coaching container for one on one and starting there. Any questions on that so far? Ross?
C
Yeah, I've heard this advice from you before and I think it is so interesting because it's the opposite of what you hear from so many other people online, which is find a really targeted problem and then create a solution for it. But I have tried that and a year ago I did release an online course which sold a little bit but then it sort of petered off, it sort of finished. So I was like, okay, that's obviously not going to be the big money maker. No, I really like this. I'm trying to translate it into my like how people work in my sort of world, in my sort of field. And I'm something that I come back to which has worked really well in the past and is a more kind of common thing that rather than the one to one coaching is doing like a workshop type type offer. So you get people to block out two or three hours and it can be multiple people as well. So it can be them and their colleagues and their, you know, other people they collaborate with and you just spend that time focusing on a project or you know, a problem they're having and then by the end of it, you know, you have, they've kind of solved that or whatever. That works quite well for the sort of work I do. So that I'll probably look into doing like a workshop, flexible workshop type offer.
A
Yeah. And I think in the online business space those a lot of times those are even referred to as VIP days or 1/2 VIP days. So let's say one person approaches you and says hey, I would like to work with you. Like oh yeah, we can do a half day VIP day at this price point we're going to spend two, two and a half hours together and then if you want to get multiple people in there or whatever, then that's, that's or set a date. The only, I don't want you to be cons. I want you to feel that pressure of gotta get five people in this by this date. Like I would start as simple as possible. Something that you feel like, okay, this works with just one person showing up and doing that and then we can kind of scale it from there. Now, here's the cool thing, is that, like you said, most people are like, start off with the niche problem and build the course. I'm not saying don't do that, but I'm saying let's create this generalized container, and then you can send an email out or do it, maybe do a podcast episode. And it's about a very niche problem. You talk about how you love to help people solve that problem. In the beginning, you start to solve it, and then at the end you go, all right, so I'm experimenting, experimenting with this a little bit in, in my coaching container. And I'm looking for five people that really, really need help solving this problem. And here's what we're going to do, and you kind of unpack. Okay, we're going to spend four weeks working together, or we're going to do two of these workshops or whatever. But however you want to work with them and what they're going to get out of it, and we're going to focus on solving this problem together. So you call that specific problem and invite to your coaching container, which you can solve a lot of different problems with. And then, like I said, if, if you have a lot of people going, whoa, this is a great deal. I meant at this price point, I love, you know, I'm getting great results. That's when you go, okay, how do I create a few videos to speed up this process? Because when I'm on these workshop sessions, maybe you, you record the workshop and we can sell that as a. An eight video course. And that's included. Now that's a tool that we can put into any of our packages, and it applies to anything across the board. So it's just kind of taking that little baby step and explore different problems. So maybe in your newsletter you do a different problem and go, hey, here's another thing that I'm doing, looking for five people that would really love to work on solving this problem together. You're going to be my beta group, and you're going to get 50% off what I would normally charge you for this. And now we've got testimonials. Now we're making money now. You know, if we get a good response, we know, okay, this is a problem that I can focus on in my content. This is something I can focus on with my offers and creating tools around. So that's the way I would approach. Just like, let's put fishing lines in the water with different problems you love solving, calling out to people Say, come and do this. I'm take five people, three people, whatever. Yeah. And pricing wise, what I like to do, I, I created a little spreadsheet tool for my group, my group members that I call the Offer Creator creative name. But what we like to do with Offer Creator is I have my clients set their dream price. So whatever this minimum viable offer is, I want you to think up of your dream price, which would be when that payment comes through, you are validated. You feel really good about that. You don't like throw up in your mouth going, ugh, should have charged more. This is going to be a real pain. Six weeks with this fool. This is, this is going to suck. We don't want any of those feelings. Dream prices, I feel really, really good about that. I feel like I'm being paid a fair value. Then what we do, we plug that into the spreadsheet and then it kicks out, okay, 65% of that. We're going to sell three of them at 65% of that. Then we're going to step it up to 85% and sell three there, and then we move to full price. So you have two little groupings of beta, and it can be usually three to five at each one of those stages, depending on that's your call. Some people are like, Adam, I'm only doing one at each. I'm like, okay, that's fine too. But it's just, it's validating for you. It's, it's validating the price structure. It builds your confidence and it kind of moves you up through that to where, like, okay, that honestly, if we set the dream price right, it should make you a little bit nervous. It should feel a little bit, a little bit like, o, are people actually going to buy this? So we, we're going to prove that to yourself and to your audience. But that, that stair step pricing procedure. Any questions on that, Ross?
C
No, that sounds, that sounds good. That's good. Homework.
A
Okay, cool. Now we've gone through the first two steps. I got two more quick steps to cover here. So the first step, again, we're really going to work on defining that ideal listener avatar. Step two, we're going to create a minimum viable offer container. The third step, we're going to create a clear call to action on your podcast and your newsletter. So in general, I'd love that to be a discovery call, but if you are going to do one of these shout outs for a problem, then make, make that the single call to action. And I would do that in your podcast. And your newsletter on the same week. So if you're like, whatever the specific problem is, shout it out on both of those mediums. But in general, I would love it to be a discovery call. Just hey, if you like. So a general format for a solo episode that I've been using is we called the problem at the beginning. We solved the problem with the content towards the end. Like, hey. And if you feel like you've built some momentum but can use a little bit of help going a little bit faster with solving this problem, use the link in the show notes. Hit me up for discovery call hop on the calendar. So very simple, simple call to action. That's step three. Then step number four I talked about earlier, Ross, what gets measured improves. I want you to track. This is one of the KPIs, the key performance indicators that I want you to start tracking month to month. How many discovery calls are you doing each month? And doesn't take like a million. My goal per month is 10. So it's not like millions and millions and millions of discovery calls. My goal. I know If I do 10 per month, I feel like, okay, chances are I'm going to generate, well, more than enough money to. To pay all my bills and feed my children and stuff like that. So, but just start tracking it and, you know, kind of get competitive with that. And they go, wow, you know, you know, I've been trying to do five a month. I've only got one this month. I really need to start putting that discovery call link out there a little bit more aggressively to make sure people are aware of it. So that's the four step really. S simple, minimum effective dose strategy of let's start converting listeners into paying clients. I think that combined with doing some strategic, you know, some coaching episodes, some strategic content to position yourself as a coach on your own show, I think that'll help. So I gave you a lot. You've been taking great notes, and I think we've got a simple system here. And I want to take the last minute or so here. I want you to shout out your show, your website where people can hop on your newsletter, things like that. So go ahead and take it away.
C
Absolutely. Well, I'm Green urbanist everywhere, so greenurbanist.org is where you can find basically all the work that I do and the link to a discovery call. Green Urbanist is on Spotify, Apple Podcasts, et cetera. And I'm on substack as Green Urbanist for newsletter as well.
B
All right, Pod pals, hopefully you enjoyed this episode. Do not forget I have opened up the registration for my brand new 14 day speed to results one to one coaching program. With this specific beta group, we are focusing on offer optimization and sales strategy. If you can use some help with creating your first offer or optimizing a current offer and then mapping out a very specific campaign to sell it to your podcast audience this fall, I would be delighted to have you in this group. Again. It's one to one coaching. Lots of exposure to me. We get this result built out in 14 days speed to result Pod pals. The link is in the episode notes. It's also on the main website. With that, I'm going to send you
A
out into the world.
B
Wishing you health, happiness and many downloads. I'll see you on the next episode.
Date: May 19, 2026
Host: Adam Schaeuble, Online Business Coach for Podcasters
Guest: Ross (Host of "Green Urbanist" Podcast)
In this live coaching episode of Podcasting Business School, Adam Schaeuble dives deep into how podcasters can create, optimize, and sell offers to their podcast audiences. Through a real-time coaching session with Ross from the "Green Urbanist" podcast, Adam provides actionable strategies—focusing on defining your ideal client, creating minimum viable offers, and constructing clear calls to action. Valuable for new and seasoned podcasters alike, the episode is packed with practical insights, common roadblocks, and proven frameworks to convert listeners into paying clients—without feeling "salesy."
Adam encourages Ross to directly call out audience pain points and problems he helps with at the top of each episode, making his expertise explicit. (09:03)
Adam suggests:
Step 1: Clearly Define and Continually Evolve the Ideal Listener Avatar
Step 2: Develop a Minimum Viable Offer (“Coaching Container”)
Step 3: Craft Clear Calls to Action (CTAs) in Your Content
Step 4: Track Key Metrics (KPIs)–Especially Discovery Calls
For more coaching, podcast audits, or to join Adam’s beta program, visit podcastingbusiness.school.
If you want to succinctly turn listeners into clients and design offers that hit their real pain points, this episode is packed with immediately actionable advice, clear frameworks, and seasoned insight—delivered with Adam’s signature supportive coaching style.