Podcasting Made Simple

Episode: 6 Steps to a Podcast CTA That Converts
Host: Alex Sanfilippo (PodMatch.com)
Guests: Luis & Fonzi Camejo (Biz Bros)
Date: July 29, 2025

Episode Overview

In this high-energy and insightful episode, host Alex Sanfilippo sits down with Luis and Fonzi Camejo of Biz Bros to break down the art and science of the podcast Call to Action (CTA). They dive deep into why great podcast content often fails to convert listeners into action-takers, offer their signature six-step process for creating effective CTAs, and sprinkle in plenty of personal stories, memorable analogies, and actionable tips for both hosts and guests. If you want to drive real results from your show or guest appearances, this episode is packed with wisdom you can implement immediately.

Key Discussion Points & Insights

1. The Underlying CTA Problem in Podcasting

• Focus: Many podcasters (both hosts and guests) create excellent content but get poor audience response because their CTAs are either missing, overwhelming, or ineffective.
• Alex’s Insight:

  "The problem comes into play when we're telling listeners to take action, and that's where we either miss it by not doing it, or we tell them, here's 30 things." (03:00)

2. 6 Steps to an Effective Podcast CTA

(0) Pre-Step: Build Know, Like, and Trust

• Give value openly: Share useful, even “secret,” info in the episode to build credibility.
• Don’t withhold for the sake of selling:

  "I always just tell people, like, give it all away. You wanted to develop that really strong relationship, that bond with the listener...when you have a call to action, they are now primed and ready." (06:31)

• Personal story: Alex shares about a guest refusing to talk about a book’s content, leading to a lack of trust.
• Luis: “The more you share, the more you develop that trust...And the people at the top, that's what we've seen happen.” (07:08)
• Fonzi: “It’s a scarcity mindset...Your product can be selling some sort of transformation, but they're going to be asking themselves, like, can I trust this person to deliver?” (07:41)

Step 1: Singular CTA

• Keep it to one clear action per episode (for both host and guest).
• Don’t offer an overwhelming menu of choices—this leads to inaction.

  "A confused mind always says no or almost always says no." (10:18, Fonzi)

• Luis shares an example: Their monetization-focused CTA worked best when tied to the topic at hand. (12:03)

Step 2: Relevant (or Relatable) CTA

• The CTA must relate directly to the content of the episode.

  "If you’re on a podcast all about golf...and then you want to sell your high ticket coaching package...you want to align your call to action." (12:45, Alex)

• Fonzi’s example: Share requests (“If you’re enjoying this, share with a friend...”) make sense at the start, but sales CTAs must align with the content to avoid confusion. (13:39)

Step 3: Evergreen When Possible

• Avoid promos with expiry dates or one-time offers unless using dynamic ad insertion.
• Alex demonstrates his use of dynamic ad insertion for timely calls to action, making older episodes maintain relevance.

  "Dynamic ad insertion...solves a big problem for a lot of people." (16:48, Luis)

• Fonzi: “Your business evolves, your products and offers are going to evolve, right? Why not have something that allows you to change those in all your episodes?” (17:16)

Step 4: Simple to Understand

• If the CTA takes serious explanation or is complex, it won’t work.

  "If I have to spend five minutes explaining my call to action before I can give it...I can't expect other people to know it." (17:47, Alex)

• Use analogies:

  "It works kind of like a dating app, but instead of connecting for dates, it connects you for podcast interviews." (18:45, Alex)

• Fonzi expands: Simplicity is key, but sometimes, with deeper engagement, a slightly longer CTA can work if well-structured. (19:53)

Step 5: Easy to Follow

• The destination should be memorable, short, and preferably directly tied to the content.

  "If you have a simple and sticky domain, people are going to remember that, right? Almost like a jingle." (22:57, Luis)

• Consider the context where listeners are (driving, running, etc.), so picking an easy domain or using simple SMS opt-ins can help.
• Bad example: Alex notes no one remembers or spells his full name domain; keep it simple!

Step 6: Value-Adding & Engaging Landing

• Once listeners take action, the destination should deliver further value and reinforce expectations.
• Don't gate everything immediately; offer something up front before demanding details.

  "There should be some value presented there...You want to immediately reinforce...[that they] made the right decision coming here today." (27:34, Alex)

• Fonzi notes that every business is different—some may prioritize a list opt-in, others direct value. Test what works for your audience. (29:00)

Memorable Moments & Quotes

• On building trust:

  "If you're somebody that is holding up secrets...why are they going to hold up if I buy into their product, right? Like, am I going to have to purchase...the $100,000 mastermind for them to, you know, sell me the next thing that I need?"
  — Fonzi (07:41)

• On singularity:

  "It's called the call to action, not a call to actions, right?"
  — Alex (10:18)

• On context-relevant CTAs:

  "If you tell them, the one thing I want you to do now is to go learn more about monetization, that's a pretty easy flow for somebody to follow."
  — Alex (12:45)

• On evergreen techniques:

  "I like dynamic insertion...for me, when it's relevant...it's automatically in every single one of my episodes."
  — Alex (15:55)

• On domain names:

  "I have never told anyone ever to go to alexsanfilippo.com...No one can say it or spell it. That's not a good call to action."
  — Alex (25:29)

• On adding value before requesting info:

  "If I go to a bar and I want to get a girl's phone number, I don't say, give me your phone number, then I'll buy you a drink...At least for me, that would have never worked."
  — Alex (27:21)

Timestamps for Key Segments

• 05:10 – Introduction of the core topic: Why CTAs fail in podcasting
• 06:30 – Step 0: Building know, like, and trust through value
• 09:38 – Step 1: Keeping the call to action singular
• 12:30 – Step 2: Relevance/relatability of the CTA
• 14:41 – Step 3: Making CTAs evergreen and the benefits of dynamic ad insertion
• 17:47 – Step 4: Simplicity in CTAs and using analogies
• 22:57 – Step 5: Ease of following (sticky domains, context)
• 27:21 – Step 6: The landing experience—providing immediate value
• 32:25 – Pro tip: Host reading the guest’s CTA for connection and conversion
• 33:06 – Business Creator Club overview & final insights

Notable CTA Examples & Bonus Tips

• Previews & Easter Eggs:
  Fonzi and Luis suggest experimenting with "after credit scenes" and hidden content, gamifying engagement with secret codes over multiple episodes. (21:07–22:12)

• Testing Mindset:
  They strongly advocate a scientific, iterative "hypothesis, test, refine" approach for CTAs.

  “Go test it out...After 10 episodes, check the data. What’s the percentage that actually visited due to the podcast? Can I improve that? Next hypothesis. Let’s test it out.”
  — Fonzi (05:11)

Final Takeaways

• Focus on a single, clear, relevant action for each episode; test and iterate.
• Make your CTA memorable, easy to follow, and genuinely value-adding at every step.
• Think long-term: Use tools or strategies for evergreen relevance.
• The host should often deliver the guest’s CTA for maximum trust transfer.
• "Don’t just consume—start implementing!" (Alex, 34:46)

Learn More:

• Catch additional episodes at podmatch.com/episodes
• Check out Luis and Fonzi’s new offering: Business Creator Club (public at time of release)

Quote to Remember:

"Sure, they got great info, but they help us take action...and see if it actually works or not. And helping us grow our business."
— Fonzi (33:07)