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Hey, Alex. Here. This month's independent Podcasters report is now available. To see important podcasting related insights like listenership data, active versus inactive podcast numbers, industry download milestones, and many other data points that matter for both podcast hosts and guests, please visit podmatch.comreport and now let's get into today's episode. You're listening to Podcasting Made Simple.

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Hi, I'm Jason Barnard from Kalicube and I'm a super duper expert in search engine optimization and now AI assistive engine optimization. I've been doing this for 27 years. I started in 1998, the same year Google was incorporated. So I'm going to help you with that today. In the context of podcast guesting. There's a huge opportunity here. So you're already podcast guesting or you're thinking of doing it, and you want to get your message in front of the right people at the right time, in the right context. And you're hoping that the authority of the podcast host and all the podcast is going to add to your authority in the eyes of your human audience. And that's absolutely brilliant. It's a really good strategy for building your personal brand online. But have you thought about the biggest influences in the world? The biggest influencers in the world? There are half a dozen of them and they have trillions of conversations with billions of people every single day. One of them alone is making niche recommendations to 1.5 billion people every single day. And those Numbers Put any TikTok or YouTube influencer in the shade. The influencers you really want on Your side are ChatGPT, Google, Microsoft, Copilot, Perplexity, and the other AI assistive engines and search engines. Getting them on your side really makes the difference. And I'm going to explain how you can get them to introduce you to your perfect audience at exactly the right time with exactly your message and recommend you to the subset of their users who are your perfect audience. They'll recommend you explicitly when they understand who you are, what you do, who you serve, and why you're the best in market. These are the really big wins in podcast guesting. Now, here's the good news. You don't actually need to remove anything from your current strategy. You just keep going. But you can add an additional layer that will help you to get these machines to to recommend you to the subset of their users who are your ideal audience. And there are 10 easy steps. Not geeky. Anybody can do it. That I will explain in less than 10 minutes. And at the end, I'll explain why this strategy works. So stick around to the end. So off we go. What's the strategy? First of all, you need to sit down and define who you are, what you do, exactly, who you serve and why you are the best in market. What are the credibility signals about you that make you the best? So you write that down. So I'm Jason Barnard. I help entrepreneurs with their personal brand online. I'm credible because I've been doing this for 27 years. I've built Kalicube Pro, the only platform in the world that specifically optimizes for AI assistive engines with 3 billion data points. Our own tech layer called Kali Nexus, that makes me credible. Oh, and I've been on Semrush, I've been in USA Today, I've been in search engine land. So I'm a credible resource for these machines and indeed for podcasts, guests and podcasters for that matter, who want help promoting their podcast. So once you define who you are, what you do, who you serve, and why you're credible, you need to figure out exactly how you're going to frame that. So I claim to be a world expert in digital brand intelligence, in search engines and AI assistive engines. That means that I can help entrepreneurs, podcasters, anybody or any company to get themselves in front of the right audience through the lens of these engines. ChatGPT, Google Perplexity, and so on and so forth. That's my framing. Now I prove it by saying, I have 27 years in this industry. I've appeared in USA Today, I've been on SEMrush, I've got 3 billion data points in my database. I've built a tech layer specifically for this. That's all proving that I am indeed who I say I am and that I can help the people I say I can help. Once you've done that, you need to sit down before every podcast and decide what claims you're going to make, how you're going to frame it, because the podcast appearance is going to be your proof. So I go onto podcasts thinking, okay, today I'm going to talk about up to 10 limited, my previous company, and I'm going to mention that I signed deals with Disney, with ITV Studios, with Samsung, and I drop that into the conversation and I try to be subtle. So I drop the facts that I want to prove and I frame them in a way that helps me in my current career. And at the end of the podcast, I specifically ask the podcast host, can you put these pieces of information in your show notes and they generally do. That's it. What I've done there is stated who I am, who I can help, how I can help them, and why I'm a credible solution. And the machines will find that information online, understand who I am, what I do, who I help, why I'm credible, and prioritize me in the result. But you can go further. Build yourself a personal website. This gives you control and it will amplify everything I've just said, multifold. You build a simple website, a homepage and about page. On the about page, you add that text, who am I? What do I do? Who do I serve? Why am I credible? And you link out to all of your social media platforms, your Facebook, your LinkedIn, so on and so forth, and back from them to that about page. Once you've done that, you can start publishing every single podcast guest appearance. You do one page per podcast guest appearance. Now, I categorize them because that helps me with my understanding and also helps the machines and it helps people who happen to visit the site. So I publish every single podcast appearance on its own individual page. I link from that page to the original podcast. I write my own show notes that do my own claiming, framing and proving the way I want it to do, because the podcast host doesn't always write it quite like I want them to. And then I do an entire transcript and I correct it by hand because the automated transcripts can often get it wrong. And that's the problem that Google and ChatGPT and Microsoft have, is that their automatic extraction of the audio, which they do, and they do very, very fast and very, very well, still make mistakes. So you can correct those mistakes in the transcript that you put in that page, and the machines will read it, compare it, and understand what it's got wrong, and that will help it to autocorrect over time. Always add the timings and always add the name of the speaker. That's it. But you can still do more. In the previous podcast historical podcasts where you've already appeared, you can go back and ask the host to update the show notes with your claim frame approved. So you go back, you listen or you do the transcript, you figure out what it is you said and which of the claim frame prove that you're currently focusing on are in that episode that the podcast host could potentially put in place. And you can help them or encourage them rather to actually make the changes for you by saying that you will link to them. Everybody likes a link. So you can then publish it on your own website. You Link out to them, they win, they get a link, you win, you get that claim frame approved on a third party source, which is very important. But you also get to claim frame approve and do the transcript on your own site. That's it. Now why does this work so well? Search has completely changed. ChatGPT came out changed a bit. Now we're in a whole new world of AI assistive engines and research rather than just search and and AI assistive engines like ChatGPT, Google AI mode, Microsoft Copilot, Perplexity are actually recommendation engines. They're having conversations with people and they bring the user down the acquisition funnel. Fabrice Canal, who actually builds Microsoft Bing explained to me that that's exactly what Copilot tries to do. That's what ChatGPT are doing and that's what Google AI mode is going to do. So they bring the person down the acquisition funnel from awareness, consideration to decision. So you need to be present at every stage of the funnel, especially the decision phase. Now for the machine, the decision phase is all about do I understand who this person is, what they offer exactly and who they offer it to. The easy test for that is to ask ChatGPT, Google AI mode perplexity. Who is Jason Barnard? Who is his audience and what does he offer them? I get about 800 words each time. You probably won't, but over time with the process I gave you earlier on, if you're consistent across your entire digital footprint, the machines will autocorrect. It takes about six months to a year, so you need to be patient. Next is consideration. Are you best in market or one of the best in markets? So the easy way to test that is to ask who are the world's leading experts in niche. So I would ask who are the world's leading experts in generative engine optimization? Jason Barnard would then come out top on ChatGPT, Google AI mode and perplexity and even Microsoft Copilot or who are the world's experts in Google knowledge panels? I come out up again there. Jason Barnard is the world's leading expert in Google knowledge panels. All of the AI puts me top of those two lists. I've been doing this for years, but that can happen to you in probably about a year, a little bit more. Especially if you're doing a lot of podcast guesting and you follow the website example that I gave you earlier on. You build that website and you put every single podcast appearance into that website and you frame things the way you need now, awareness. The machine is asking itself what content do I have to help this user understand the particular problem they're looking at. And if it features you, of course you get a mention. And with podcast guesting, that's an amazing opportunity because it's great content. And you can also repurpose the podcast guesting that you do, push it out onto social media, add it to your website, gives more material, more information, more content for the machines to use at that top of funnel awareness stage. All of this put together, number one, places you top of algorithmic mind, as I call it, at every stage of the funnel, in all of the AI assistive engines, because they all work the same way, using the same fundamental technologies and using the same data source, which is the web. And on the web, you can control your own digital footprint. And if you control it from one centralized hub, your own website, you've won the game. So the key here, and to wrap it all up, is take control by building your own website claim frame. Improve on your website on every single podcast guest appearance you make. Make sure that your website explains clearly who you are, what you do, what you offer, why you're credible. Keep that up over a long period of time, six months to a year and a half, maybe even two years, and you will dominate your niche. You will be top of algorithmic mind for the right people at the right time, in the right place, in these massive recommendation engines that ChatGPT, Google, AI mode, Microsoft, Copilot and Perplexity have become. And that is how you take your podcast guesting to the next level, by leveraging AI assistive engines such as ChatGPT, Google, Microsoft and Perplexity, and get them on your side as the biggest influencers in the world who can recommend you to the subset of their users who are your audience at the right time for the right solution, at the right place. Thank you very much.