Podcasting Made Simple

Episode: Getting Invited to Guest on More Podcasts | Crissy Conner
Host: Alex Sanfilippo
Guest: Crissy Conner (“The Visible CEO”)
Release Date: July 8, 2025

Episode Overview

This episode centers around actionable strategies for increasing your visibility so you’re invited to be a guest on more podcasts—and even other speaking opportunities. Guest expert Crissy Conner, also known as "The Visible CEO," shares her top five approaches to upleveling your presence, reputation, and authority online. The focus is on practical steps that create momentum and position you as an in-demand guest, emphasizing visibility, authenticity, and reciprocity.

Key Discussion Points & Insights

The Visibility Effect and Its Momentum

[00:04] - [02:00]

• Crissy opens by stating she often gets invited onto podcasts without actively applying; this is due to what she calls the "visibility impact."
• “Visibility breeds additional visibility opportunities… You put yourself in a position to be requested.” — Crissy Conner [00:14]
• She frames the episode: how you can control and increase your chances of being invited, not just sitting back and waiting.

The Five Ways to Get More Podcast Guest Opportunities

1. Show Up—Practice Makes Better

[02:00] – [04:00]

• The more you show up with authenticity, the better you get; perfectionism is the enemy of progress.
• “We do not need to be perfect. Show up authentically and you will connect with your audience more than any other way.” — Crissy Conner [03:18]
• Personal Story: Early on, she'd delete videos after mistakes; now, she embraces them openly on live video, fostering relatability and growth.

2. Give Massive Value Without Fear

[04:00] – [06:00]

• Don’t hold back: share your expertise fully without fear of “giving it all away.”
• “If you are worried that you can give it all away in a 20 minute video... then you’re not learning enough.” — Crissy Conner [05:01]
• More depth and energy magnetizes people; confidence in your subject draws opportunities.

3. Leverage Repetition—Be Known for Something

[06:00] – [08:00]

• A “great repetition strategy” makes you recognizable; avoid confusion by focusing on specific topics you expand on repeatedly, rather than being a generalist.
• Repetition builds authority and makes it easy for podcast hosts to know what you can offer their audience.
• “Be known for something, repeat it over and over, and have that tight repetition strategy.” — Crissy Conner [07:25]

4. Be the Best Guest & Promote Others

[08:00] – [10:30]

• Being a great guest includes actively sharing and promoting the episodes you’re featured on—this increases your own reach.
• “The more you promote someone else, also visibility for you… you are actually increasing your visibility opportunities.” — Crissy Conner [08:51]
• Avoid canceling/rescheduling when possible, pour value into the audience, and foster reciprocity.
• Notable tip: When hosts see you promoting their show, or see others praising you, you’re more likely to receive further invitations.

5. Create Your Own Stage

[10:30] – [13:00]

• If podcast or speaking invitations aren’t coming, use your own social platforms (YouTube, LinkedIn, Instagram, etc.) to “create your own opportunities” by hosting and interviewing others.
• “There is nothing better than this… give others a platform, create your own platform… it’s a win-win all around.” — Crissy Conner [11:46]
• This builds your network, positions you as a leader, and gets you recognized as someone who creates opportunities for others.

Notable Quotes & Memorable Moments

• “Visibility breeds more visibility.” — Crissy Conner [00:14]
• “Show up authentically and you will connect with your audience more than any other way.” — Crissy Conner [03:18]
• “Give them the good, juicy stuff that makes them want to come back for more.” — Crissy Conner [05:28]
• “People seek you out when you become known, you become the expert, you become the authority.” — Crissy Conner [07:00]
• “Be the best guest ever. Have people talking about how great of a guest you are.” — Crissy Conner [09:40]
• “If no one's inviting you… create your own visibility opportunities. Again, you win.” — Crissy Conner [12:10]
• “Stop trying to go viral and let’s create viral ripples in someone's soul.” — Crissy Conner [13:27]

Final Takeaways

• Consistent, authentic visibility is the foundation for being sought after as a podcast guest.
• Value, repetition, and reciprocity—both giving and showcasing—are crucial mentality shifts.
• If invitations aren’t coming, don’t wait: take control by creating opportunities for yourself and others.
• Virality is not the goal—instead, focus on becoming unforgettable to your ideal audience and to potential podcast hosts.

Timestamps for Important Segments

• 00:04 — Introduction to the visibility effect and the episode’s main focus
• 02:00 — Way #1: Show up consistently, embrace imperfection
• 04:00 — Way #2: Share massive value, don’t hold back your expertise
• 06:00 — Way #3: Repetition and being known for a core message
• 08:00 — Way #4: Be a fantastic guest and actively promote episodes
• 10:30 — Way #5: Create and own your own stage/platform
• 13:27 — Memorable idea: Creating “viral ripples in someone’s soul,” not chasing virality
• 14:08 — Episode winds down

By following Crissy’s practical and motivational advice, aspiring podcast guests and speakers can break through obscurity and become highly requested for interviews, collaborations, and more.