Kwame from Negotiate Anything asks, "What are some things we should keep in mind when it comes to doing an introduction?"

TL;DR
A well-produced podcast intro can increase the quality of your podcast, retain new listeners, and serve as a launching point for the rest of your episode. When done poorly, however, it can have the opposite effect.

In general, there are three main things you want to communicate in your podcast intro - who you are, what your podcast is about, and why they should care. The first two are pretty self-explanatory ("Hi, my name is Travis Albritton. Podcasting Q&A dives into the tips and strategies independent podcasters need to take their show to the next level"), but the third element can really take your intro over the top.

If you can effectively communicate the impact that your podcast will have on someone's life, you'll have new listeners subscribing at a constant rate. Will your podcast help them lose weight? Make more money? Save more money? Improve their relationships? Serve as an escape from the world? Identify how your podcast will make someone's life better and lean into it.

The ideal length of a podcast intro is between 15 and 30 seconds. Long enough to say everything you need to say without dragging on unnecessarily.

When looking for intro music, make sure you only look at royalty-free music. When a song or track is royalty-free, that means you can use that song in your podcast without having to pay the artist every time you use the song (and you won't be sued for copyright infringement).

Check out our blog post with nine free royalty-free music websites to find the perfect song for your podcast.

3x Pro-Level Royalty-Free Music Websites:

Soundstripe (use the code in the Buzzsprout "Resources" tab for 15% off)
Epidemic Sound
Audioblocks

Record your podcasting question at Speakpipe.com/Buzzsprout to be featured on a future episode.

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