Today on Podcasting Stories, we're talking with Tim Zacharias, President of Cougar USA, a high-performance water control company for commercial buildings right here in Houston. Tim is also the host of the Building Value podcast, so we talked about how the show supports their business niche, the impact the show has had on their business, and his insights from being a podcaster. It was an especially interesting conversation as their approach focuses more on video and social media, whereas our approach focuses more on audio and email, so there's some great contrast and discussions based on the two perspectives. If you've ever considered having your own podcast or you already have a podcast, there's a lot of great lessons from this interview with Tim.