Podcast
Podcasting Strategy
Hosted by Juergen Berkessel · EN
An exploration of podcast-based content marketing strategies and stories for organizations and entrepreneurs. Podcasting as content strategy leads to business, personal and audience growth.
10episodes
Episodes
Newest firstAll episodes
Alex Sanfilippo, Founder of PodPros, PodMatch, PodcastSOP and PodLottery - Podcasting Resources Guide
Jan 23, 202300:19:37Tap to summarizeI am super excited to feature serial podcasting entrepreneur Alex Sanfilippo the creator of several amazing platforms for podcasters such as podmatch, podcast SOP, Pod Lottery and pod Talks.If you're passionate about podcasting and want to learn how to be successful, this episode with Alex Sanfilippo is a must-listen! He discusses his journey as a serial entrepreneur in the industry, the challenges he's faced, and his vision for the future of podcasting. You'll also get tips on how to find guests for your podcast and build valuable relationships with other podcasters.1. Alex's journey as a serial entrepreneur in the podcasting industry2. The challenges and opportunities Alex has encountered along the way3. Alex's vision for the future of podcasting4. The importance of serving one person at a timeLearn more at https://podcastingresourcesguide.com/how-alex-sanfilippo-is-helping-podcasters-succeed
Transcribe →How Business Podcasters Can Optimize Growth Through StoryChief Content Marketing
Nov 3, 202100:31:49Tap to summarizeFor the last episode of Season 1 of the “Podcasting Strategy” podcast I’m revisiting and updating an older episode of my first podcast, “The Podcast Growth Show”. Back in 2018 we talked about the benefits of widely distributing podcast show notes articles using the StoryChief platform. StoryChief excels in “content marketing”, for blogs as well as for podcast episode articles . And for our clients, we still follow this approach as one of the best ways to organically grow and promote a podcast to this day, while growing an email list and social following in the process. The StoryChief platform has evolved and grown since then, and yet much has stayed the same.Episode Links And ResourcesFull Episode Links and Resources: https://www.podcastingstrategy.com/episode/content-marketingHere is the list of Workflow Tools we are talking about in these episodes: https://polymash.me/workflow-toolsIn the meantime, please follow us on YouTube and subscribe to The Podcast Growth ChannelLearn more about the show at https://podcastingstrategy.comVisit Polymash Podcasting at https://polymash.com/podcast-production/
Transcribe →How Evergreen Posting On Social Media For Podcasters Creates Growth
Oct 27, 202100:21:46Tap to summarizeAs Podcasters we all know that growing our social media following is important, but it's also time consuming. Evergreen posting addresses a key problem with social media: If you don't promote your content often enough, it will quickly fade into obscurity. And promoting the same thing over and over again gets exhausting and boring.Links and ResourcesWe go into much more details, pros and cons in the full episode, so just click for links, tools and resources, goto https://polymash.com/evergreen-posting/Learn about the show at https://podcastingstrategy.comVisit Polymash Podcasting at https://polymash.com/podcast-production/To try SmarterQueue: https://polymash.me/smarterqueue
Transcribe →Perfect Podcast Introduction, Show Notes and Social Media Copy (in only 5 Minutes)
Oct 13, 202100:30:51Tap to summarizeLet's assume you’re a business podcaster, and you want to write the perfect podcast introduction for your next episode. And you also need some copywriting to create show notes excerpts, Youtube teaser copy, multiple social media posts variations, meta-descriptions for SEO or even Instagram slides and stories. These short-form pieces of content is is what we at Polymash call podcast micro-copy.We know how hard it is to write an introduction that captures attention and gets listeners or readers excited about what they are going to hear or read next. That’s why we highlight some Artificial Intelligence tools in this episode of the Podcasting Strategy Show! These can help you craft the perfect micro-copy for every episode of your podcast or blog post in just minutes. No more writers block! Just tell the tool what type of tone you want (witty, bold, professional) and let the AI do all the work for you!AI tools can help give your audience exactly what they need for each episode – a great introduction that makes them eager to listen or read on. And with over 10,000 different types of introductions available, there’s no way anyone could get bored listening/reading any one particular series again! Plus, these tools are free so sign up for right now, with a 10,000 word AI generator credit, so check out the links in this episode today before time runs out!So what is micro-copy? Well, you've been listening to it. The introduction for this episode you just heard was 95% generated by an AI tool we will talk about in this episode.00:00 - An Introduction To Micro Copy02:51 - Micro Copy Use Cases07:02 - Podcast Show Notes Content Series Recap10:31 - Jasper AI Overview and Features15:14 - Our Favorite Jarvis AI Templates23:14 - Jasper AI Demo For An AIDA Intro27:53 - Links And ResourcesLinks and ResourcesTo try Jarvis and get AI credits from our Polymash Deal for 10K words:https://polymash.me/jasperWe go into much more detail and the pros and cons of each in the full episode, so just click for links, tools and resources, goto https://polymash.com/podcast-introduction/Learn about the show at https://podcastingstrategy.comVisit Polymash Podcasting at https://polymash.com/podcast-production/
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Better Podcast Episode Titles — Podcast Show Notes Tools, Part 2
Oct 6, 202100:27:08Tap to summarizeCreating better episode titles is one of the most important steps to ensure your podcast episodes are discoverable, will will stand out and get listens as well as new subscribers for your podcast. But creating compelling episode titles can be hard. And in this episode we will highlight our favorite tool for crafting great podcast episode titles.Links and ResourcesFor links and resources, goto https://polymash.com/podcast-show-notes/Here is the list of Workflow Tools we are talking about in these episodes: https://polymash.me/workflow-toolsVisit Polymash Podcasting at https://polymash.com/podcast-production/
Transcribe →Podcast Show Notes Workflow Tools That Save Massive Time — Part 1
Sep 29, 202100:22:41Tap to summarizePodcast show notes articles are crucial in the promotion of a podcast. Especially the way we think of them as a podcast marketing agency. In this, the first episode of a multi-part series, we highlight the first three tools of many. They save us massive time in show notes production process, and have a huge impact on getting the most business value from podcasting as a content strategy.For links and resources, goto https://polymash.com/podcast-show-notes/Learn about the show at https://podcastingstrategy.comVisit Polymash Podcasting at https://polymash.com/podcast-production/ YouTube Video: https://www.youtube.com/watch?v=4Pa7axpUaVI
Transcribe →Ways To Repurpose Podcast Content In Growing A YouTube Channel
Sep 22, 202100:18:53Tap to summarize"Can you help us launch a podcast on YouTube?" I've been asked this a lot, lately. We hear from businesses that think of a Podcast as something that lives on YouTube. And we hear from a lot of podcasters who would like to repurpose podcast content when growing a YouTube channel. In this episode we cover all the angles, including the difference between repurposed vs original content.Episode Links And ResourcesLinks, resources and show notes are at https://polymash.com/repurpose-podcast-content/Trailer video on YouTube: https://www.youtube.com/watch?v=3YJMi2OvuBUHere is the list of Workflow Tools we are talking about in these episodes: https://polymash.me/workflow-toolsIn the meantime, please follow us on YouTube and subscribe to The Podcast Growth ChannelLearn more about the show at https://podcastingstrategy.comVisit Polymash Podcasting at https://polymash.com/podcast-production/
Transcribe →Publishing Podcast Show Notes On Content Hubs and Other Platforms
Sep 15, 202100:20:35Tap to summarizeIn this episode of our content syndication series we will be focusing on publishing podcasts to content hubs. https://podcastingstrategy.com/episode/content-hubs The podcasting space is rapidly growing, and it has become harder to build an audience. With podcasts becoming more common, more and more content hubs are adding audio support to their platforms. So publishing your podcast show notes and audio players on content hubs can connect you to new audiences.But there is also the long-term value of search engine visibility through back-links. And content hubs are great for this too, since they carry high Domain AuthorityEpisode Contents00:00 - Introduction - Watch the video here: https://www.youtube.com/watch?v=nbS3D6jQdrQ00:43 - Previous Episode Recap01:53 - Content Hubs Overview02:32 - Publishing on the Medium Content Hub03:58 - Publishing on Blogger05:16 - Content Syndication on the Ghost Platorm06:49 - Syndicating Show Notes Via RSS08:28 - Publishing Show Notes To Google My Business08:53 - Email Marketing WIth Show Notes Episode Notifications10:37 - RSS Emails On Active Campaign11:33 - Email Marketing Options With Ghost12:22 - Automating Email Notifications With MailChimp13:20 - Publishing to e-Commerce Hubs14:09 - Preview: What's NextFor links and resources, goto https://polymash.com/content-hubs/Learn about the show at https://podcastingstrategy.comVisit Polymash Podcasting at https://polymash.com/podcast-production/
Transcribe →Content Syndication on Social Media Channels
Sep 8, 202100:13:33Tap to summarizeHow we publish for our clients on social media channels — it is only the initial promo push for new episodes. To reach outside our clients existing followers, we include a form of influencer marketing. Click here for the video.Content Syndication on Social Media Channels Table of Content00:00 - Intro00:33 - Previous Episode Recap01:35 - Content Syndication To Social Platforms02:56 - Platform: Twitter03:21 - Hashtags on Twitter and Instagram03:43 - Platform: Instagram05:20 - Platform: Facebook05:31 - Platform: Linkedin06:13 - How our Influencer Campaigns WorkLearn More About Podcast Content Syndication HereFor links and resources, goto https://polymash.com/media-channels/Learn about the show at https://podcastingstrategy.comVisit Polymash Podcasting at https://polymash.com/podcast-production/ Watch on Youtube: https://www.youtube.com/watch?v=_4hhriq5vRE
Transcribe →Why Timing is Key In Content Syndication
Sep 1, 202100:11:33Tap to summarizePodcast Content Syndication for show notes is the concept of distributing your show notes articles as widely as possible. The timing of how this content is scheduled is a key to success.For links and resources, goto https://polymash.com/timing-is-key/For the video, watch here: https://www.youtube.com/watch?v=8NPMwRDcTW4
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