Podcast
Podcasting Strategy Simplified
Hosted by Jason Cercone | Podcasting Strategist & Coach · EN
Jason Cercone is a Podcasting Strategist & Coach for Founders and C-Suite Executives seeking to leverage podcasting to solidify their messaging. He specializes in teaching business professionals how to curate and execute an impactful, effective podcast strategy that helps meet and exceed brand and marketing goals.
This podcast delivers podcasting strategy insight, tips, and commentary for those looking to build, launch, grow, and monetize their podcast initiatives.
Podcasting Strategy Simplified is built for entrepreneurs, founders, C-Suite executives, marketing leaders, coaches, and consultants.
An impactful podcast starts with the right strategy. If you’re looking to lean into this medium to achieve specific, targeted results for your brand, you’ve discovered the resource that will help you make it happen!
Podcasting Strategy Simplified will deliver answers to many of your burning questions, including but not limited to:
*How do I start a podcast for my business?
*What is the best way to monetize my podcast?
*How do I use podcasting to amplify my brand message?
*If I want to start a podcast, what should I do first?
*How can I grow my podcast and get more listeners?
*When do download numbers really matter?
*How do I use a podcast to find more customers?
*Can a podcast grow my brand?
31episodes
Episodes
Newest firstAll episodes
How to Elevate Your Podcast Newsletter Strategy w/ Arielle Nissenblatt (#95)
2d ago01:00:27Tap to summarizeIf adding a newsletter to your podcasting workflow is high on your to-do list, this is the episode you've been looking for.A newsletter can play a significant role in your practices. IF you use it correctly and implement a strategy that makes it equally as impactful as your podcast itself.In Episode 95 of Podcasting Strategy Simplified, I'm joined by Arielle Nissenblatt, Podcast Hall of Famer, Producer, Host, Consultant, and pretty much anything else you can think of related to podcasting.Arielle is the brainchild behind The Earbuds Collective, The Podcast Plunge, and several other podcast resources that bring new layers of connection and discovery to podcasts across the globe.Because Arielle is the foremost authority on leveraging a newsletter to amplify your podcast (and vice versa), I welcomed her to the show with open arms and the result was nothing short of a 60-minute masterclass in making the right moves with your podcast newsletter strategy.After you consume this episode, you'll understand:✅ Fundamental building blocks for creating an engaging newsletter people actually open, read, and share✅ Why your newsletter needs to be more than just promoting this week's new episode✅ Content strategies that captivate readers and draw them into your podcast✅ Best practices for acquiring new readers for your newsletter✅ Which platform is right for you (based on what you want your newsletter to accomplish)Connect with Arielle on LinkedIn🎟️ Get Your Ticket to The Empowered Podcasting Conference! Use code EPCJASON20 at checkout and save 20% on your ticket📆 Schedule a Free Discovery Call with Jason Cercone👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanksMUSIC CREDITS:Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.comLet's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.comThank you for listening and becoming an official member of The Bomb Squad!
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Why Should You Buy a Ticket to the Empowered Podcasting Conference? (BONUS)
5d ago00:05:16Tap to summarizeThe 3rd Annual Empowered Podcasting Conference is set to unfold Friday, August 21st thru Sunday, August 23rd, 2026 at the Hyatt Centric hotel in beautiful Charlotte, North Carolina and YOU'RE INVITED to be part of the festivities! So it's in that spirit the question on the table today is: Why should you buy a ticket to the Empowered Podcasting Conference?! Smash that play button and get your answer!Then, click to read our official press release on PodnewsLearn more, get your ticket, and use code EPCJASON20 to save 20%⬇️ ⬇️ ⬇️ ⬇️ ⬇️ ⬇️🎟️ Get Your Ticket to The Empowered Podcasting Conference! Use code EPCJASON20 at checkout and save 20% on your ticket📆 Schedule a Free Discovery Call with Jason Cercone👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanksMUSIC CREDITS:Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.comLet's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.comThank you for listening and becoming an official member of The Bomb Squad!
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This is Why the Podcast Market Will NEVER Be Saturated (#94)
1w ago00:17:46Tap to summarizeI thought it was a narrative that was fading away, but I was wrong. It was only on a brief hiatus.No, the podcast world is not oversaturated with podcasts. But yes, there are still people out there saying it is...maybe because they actually feel that way, but probably more so because they know it'll level up engagement on social media.Either way, it's a blight on our space that isn't helping anyone. So allow me to add my two cents to the conversation...Today, in Episode 94 of Podcasting Strategy Simplified, I'm sharing my thoughts on why I feel the podcast market will NEVER be saturated and why this medium will always have a home for your voice and message.After consuming this episode, you'll understand:✅ Why this over-saturation narrative never seems to go away (and why you need to do your part to ignore it)✅ The real reason you can't let someone else's beliefs stop you from sharing your wisdom with your people✅ Why podcasting is the prime stage to amplify your message (no matter how many podcasts exist in your niche)✅ The mindset you need to have to truly succeed at podcasting (and how said mindset impacts your podcasting strategy)You'll also be hungry for a burger after listening to this one, too. So, you know...bonus! 🍔🎟️ Get Your Ticket to The Empowered Podcasting Conference! Use code EPCJASON20 at checkout and save 20% on your ticket📆 Schedule a Free Discovery Call with Jason Cercone👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanksMUSIC CREDITS:Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.comLet's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.comThank you for listening and becoming an official member of The Bomb Squad!
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Should My Podcast Be Focused On Education, Entertainment, or Authority Building? (#93)
2w ago00:06:55Tap to summarizeI'm back with another answer to a burning question! Today, the question is: Should my podcast be focused on education, entertainment, or authority building?While it might seem like good business to focus on one, I believe there's a way to lean into all three. Got a question you'd like featured (and answered) on a future episode? Send me a voice message via SpeakPipe and I'll make it happen! 🎟️ Get Your Ticket to The Empowered Podcasting Conference! Use code EPCJASON20 at checkout and save 20% on your ticket📆 Schedule a Free Discovery Call with Jason Cercone👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanksMUSIC CREDITS:Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.comLet's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.comThank you for listening and becoming an official member of The Bomb Squad!
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Your Podcast Download Metrics Are Messing With Your Mind! (#92)
2w ago00:28:09Tap to summarizeNow hear this: NO ONE is turning off your podcast because you don't have enough downloads. So why do you get so consumed by this figure?!The dreaded download number is a polarizing metric that often times throws new podcasters off their game, inadvertently making them feel like their show isn't good enough. Or, even worse, THEY aren't good enough as a host.The big problem with the download metric is that its presented by most podcast hosts (and some podcast "gooroos") as THE most important number to track. But in reality, if you don't understand how to evaluate these stats, they become something that plays tricks with your mind and can cause you to lose focus on what's most important with your podcast's development.In Episode 92 of Podcasting Strategy Simplified, I'm sharing my candid thoughts on download metrics and how you should utilize them in your podcasting plight.After taking in this episode, you'll understand:✅ Why you should wait AT LEAST six months before looking at your numbers when you launch your podcast✅ How download metrics f*ck with your mind and how to overcome it✅ What you should focus on instead of getting consumed by metrics and statistics✅ The best way (and best time) to evaluate your download metrics so they become a useful tool✅ The metric that matters most (and it has nothing to do with numbers)RESOURCE MENTIONED IN THIS EPISODEOn Episode 13 of my friend and fellow podcasting strategist's show Talking the Talk, her and guest Lori Pine share a take on download metrics you absolutely need to hear. Click here to listen now🎟️ Get Your Ticket to The Empowered Podcasting Conference! Use code EPCJASON20 at checkout and save 20% on your ticket📆 Schedule a Free Discovery Call with Jason Cercone👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanksMUSIC CREDITS:Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.comLet's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.comThank you for listening and becoming an official member of The Bomb Squad!
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Why Isn't My Podcast Growing Even Though My Content Is Good? (#91)
3w ago00:06:28Tap to summarizeWelcome to the first installment of a new series here on Podcasting Strategy Simplified!Every Monday, I'm going to take five minutes to answer a frequently asked question in the podcast world. These questions will revolve around growth, monetization, skill development, and, of course, podcasting strategy. I'll also be featuring questions sent in by you and other members of the Bomb Squad! Simply click on the SpeakPipe link below to submit your question to yours truly.To kick things off, I'm providing my views on the popular question "Why isn't my podcast growing even though my content is good?"🎟️ Get Your Ticket to The Empowered Podcasting Conference! Use code EPCJASON20 at checkout and save 20% on your ticket📆 Schedule a Free Discovery Call with Jason Cercone👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanksMUSIC CREDITS:Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.comLet's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.comThank you for listening and becoming an official member of The Bomb Squad!
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The Ultimate Guide to Podcast SEO Strategy w/ Julia Levine (#90)
3w ago00:53:34Tap to summarizeA few months ago, I rebranded this podcast from its former name Let's Blow This Up to its present iteration: Podcasting Strategy Simplified. The original name, while a great extension of my brand Bombtrack Media, simply wasn't doing enough to make the podcast visible in podcast apps.Think about it: if you're looking for guidance with YOUR podcast, are you searching the term "podcasting" or "podcasts about podcasting" or are you searching "let's blow this up?"The change needed to happen. So I pulled the trigger, made some key strategic updates, and within a month, things started to swing in the right direction.Listenership improved, retention time increased, and the podcast started ranking on Apple Podcasts and Spotify.I have one strategy to thank for this turnaround: Podcast SEO.Today on Podcasting Strategy Simplified, I have the queen of Podcast SEO joining me to explore this topic on a much deeper level and deliver to you a masterclass on this incredibly important subject. Julia Levine, aka The Podcast Teacher, is sharing the mic with me and you're one click away from discovering a ton of great information, including:✅ Why Podcast SEO has become so important in today's podcasting landscape✅ The differences between "regular" SEO (Google, etc.) and Podcast SEO (apps like Apple Podcast and Spotify)✅ Why direct show names are better than cute and clever ones✅ The elements you need to have in place to build your show's visibility (and it has nothing to do with show notes)✅ What to do first if you're thinking about rebranding your podcastA FREE GIFT FROM JULIA: thepodcastteacher.com/seokit🎟️ Get Your Ticket to The Empowered Podcasting Conference! Use code EPCJASON20 at checkout and save 20% on your ticket📆 Schedule a Free Discovery Call with Jason Cercone👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanksMUSIC CREDITS:Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.comLet's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.comThank you for listening and becoming an official member of The Bomb Squad!
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The Best Way to Execute a Memorable, Impactful Podcast Launch (#89)
May 2800:27:17Tap to summarizeGetting ready to launch a new podcast? Click play on this episode before you do!Despite a lot of hype, fanfare, and promotion, many new podcasts get launched with only one episode. This simply isn't enough to get listeners and viewers hooked on your content. You want to set up a bingeable experience from jump...and you want to treat your podcast launch for what it is: a BIG deal.In Episode 89 of Podcasting Strategy Simplified, I'm sharing some tips to help you have a memorable, impactful podcast launch. One that drives listenership, boosts visibility, and sets you up for long-term success at the earliest stages of your podcast's availability.After consuming this episode, you'll understand:✅ Why an effective launch needs to be part of your initial podcasting strategy✅ How to treat your podcast launch like a Hollywood premiere✅ The easiest way to beat the "Most podcasts never reach Episode 10" statistic (this will BLOW. YOUR. MIND.)✅ How to put your content to work before you launch your show✅ The best way to generate action around your podcast once it's live (subscriptions, follows, shares, ratings, reviews, and listens)In this episode, I referenced the blueprint I laid out for acquiring purpose-driven ratings and reviews in Episode 86 of Podcasting Strategy Simplified. Access the episode here🎟️ Get Your Ticket to The Empowered Podcasting Conference! Use code EPCJASON20 at checkout and save 20% on your ticket📆 Schedule a Free Discovery Call with Jason Cercone👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanksMUSIC CREDITS:Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.comLet's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.comThank you for listening and becoming an official member of The Bomb Squad!
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How to Maximize Every Guest Appearance On Your Podcast (#88)
May 2100:27:41Tap to summarizeHave you ever been pumped for a new podcast episode to go live...but when it does, your guest doesn't even acknowledge it (let alone share it on their networks)?It's happened to all of us. But what if I told you it wasn't their fault...it's yours?Now before you come at me with a flaming pitchfork, hear me out.How you communicate with your guests AFTER their appearance takes place plays a significant role in how they share your content. Even more importantly, how you communicate with your guests after their appearance will determine whether you begin cultivating a relationship that could open up new doors...or whether their contribution to your show (and your practices) becomes nothing more than a one-time transaction.On Episode 88 of Podcasting Strategy Simplified, I'm breaking down how to get all the meat off the bone when it comes to the guests you feature on your podcast. By implementing these simple strategies, you'll build more meaningful relationships with those you collaborate with while simultaneously creating networking opportunities that could change the game for your brand.After listening to this episode, you'll understand:✅ Where most podcasters drop the ball with guest communication (and how to ensure you do things right)✅ Simple steps to follow that lead to a more meaningful conversation on recording day✅ Why each guest who joins your show presents a networking opportunity that could change the course of your business ✅ How to set up plans to dominate the world with your guests✅ Why you should apply these strategies to your own podcast guest appearances as well🎟️ Get Your Ticket to The Empowered Podcasting Conference! Use code EPCJASON20 at checkout and save 20% on your ticket📆 Schedule a Free Discovery Call with Jason Cercone👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanksMUSIC CREDITS:Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.comLet's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.comThank you for listening and becoming an official member of The Bomb Squad!
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4 Easy Ways to Make Sure You Never Run Out of Podcast Ideas (#87)
May 1400:31:04Tap to summarizeIf you're worried you won't have enough to talk about on your podcast (or you don't KNOW enough to START a podcast), believe me, you're not alone.Too many people sell themselves short when it comes to how much they know about their area of expertise. And typically, a solid podcasting strategy, aligned with the act of actively creating podcast content itself, reveals a totally different story.In Episode 87 of Podcasting Strategy Simplified, I'm covering why you know WAY more about your focused content area than you give yourself credit for. Additionally, I'm sharing four easy-to-implement strategies that will ensure your content well never runs dry.After listening to this episode, you'll understand:✅ Why thinking you'll run out of things to say on your podcast is nothing more than a limiting belief✅ How thinking Strategy First will keep good ideas flowing✅ Why timestamps are arbitrary with your podcast content (and what to focus on instead)✅ How to implement a simple exercise that will not only boost confidence, but get you more in-tune with your expertise✅ How to use my simple weekly system to ensure you always have a surplus of new episode and content ideasRESOURCES MENTIONED: Episode 84 of Podcasting Strategy Simplified 🎟️ Get Your Ticket to The Empowered Podcasting Conference! Use code EPCJASON20 at checkout and save 20% on your ticket📆 Schedule a Free Discovery Call with Jason Cercone👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanksMUSIC CREDITS:Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.comLet's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.comThank you for listening and becoming an official member of The Bomb Squad!
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