Podcast
Podcasting Strategy Simplified
Hosted by Jason Cercone | Podcasting Strategist & Coach · EN
Jason Cercone is a Podcasting Strategy & Mindset Coach for entrepreneurs, C-suite executives, coaches, and consultants seeking to leverage podcasting to solidify their messaging. He specializes in teaching business professionals how to curate and execute an impactful, effective podcast strategy that helps meet and exceed brand and marketing goals.
This podcast delivers podcasting strategy insight, tips, and commentary for those looking to build, launch, grow, and monetize their podcast initiatives.
Podcasting Strategy Simplified is built for entrepreneurs, founders, C-suite executives, marketing leaders, coaches, and consultants.
An impactful podcast starts with the right strategy. If you’re looking to lean into this medium to achieve specific, targeted results for your brand, you’ve discovered the resource that will help you make it happen!
Podcasting Strategy Simplified will deliver answers to many of your burning questions, including but not limited to:
*How do I start a podcast for my business?
*What is the best way to monetize my podcast?
*How do I use podcasting to amplify my brand message?
*If I want to start a podcast, what should I do first?
*How can I grow my podcast and get more listeners?
*When do download numbers really matter?
*How do I use a podcast to find more customers?
*Can a podcast grow my brand?
35episodes
Episodes
Newest firstAll episodes
A Comprehensive Look at My Podcasting Strategy Services (#99)
2w ago00:34:49Tap to summarizeAt Bombtrack Media, I lean heavily into podcasting strategy because without it, success on this medium is slim to none.As I come to you with the final "double digit" episode of Podcasting Strategy Simplified, I felt it made sense to take some time and explain a little bit more about what I do on a day-to-day basis. So let's dig in. After taking in Episode 99 today, you'll understand:✅ The reason I reverse engineer the need for podcasting ✅ Why I've gone all in on podcasting strategy (and why you should, too)✅ The role a rock solid mindset plays in your podcasting endeavors✅ Which coaching package makes the most sense for you (and your budget)✅ My approach to production and why it's directly related to your overall strategy🎟️ Get Your Ticket to The Empowered Podcasting Conference! Use code EPCJASON20 at checkout and save 20% on your ticket📆 Schedule a Free Discovery Call with Jason Cercone📲 Or Contact Me Directly: jason@bombtrackmedia.com | 412.965.8428👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanksMUSIC CREDITS:Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.comLet's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.comThank you for listening and becoming an official member of The Bomb Squad!
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Do Small Podcasts Actually Make Money or Is Monetization Overrated? (#98)
2w ago00:05:53Tap to summarizeIt's time to answer another one of your burning questions about podcasting strategy! The question on the table today: Do small podcasts actually make money or is monetization overrated?The key to this answering this question comes down to discovering what monetization means to you. Press play and dig in.🎟️ Get Your Ticket to The Empowered Podcasting Conference! Use code EPCJASON20 at checkout and save 20% on your ticket📆 Schedule a Free Discovery Call with Jason Cercone📲 Or Contact Me Directly: jason@bombtrackmedia.com | 412.965.8428👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanksMUSIC CREDITS:Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.comLet's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.comThank you for listening and becoming an official member of The Bomb Squad!
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How to Eradicate the Spammy Podcast "Promoters" of the World (#97)
3w ago00:22:15Tap to summarize⚠️ This is one of those episodes that needs to be shared with other podcasters. If this message hits home, please pass it along to other podcasters so they don't get scammed either ⚠️We've reached a critical point in podcasting where AI episodes have infiltrated our landscape, leaving listeners to question what's real and creators to question what's next.And on top of that, we have to deal with these GD spam bot scammers from various countries posing as "promoters" and "growth experts" trying to take control of our download metrics. Chances are, by time you finish reading this sentence, a new one will have sent you a connection request on LinkedIn, bragging on high with the lowest of grammar skills how they're equipped to take your podcast to the next level.It's time more awareness was brought to the stage about this bullshit, and I'm here today to do just that.On Episode 97 of Podcasting Strategy Simplified, I'm taking my shot at these relentless spam services and sharing my thoughts on why they'll have a negative impact on your podcasting strategy (and results) if you let them into your world.After you finish consuming this episode, you'll understand:✅ Why these bots unfortunately exist (and why they're meaningless to your efforts)✅ The greatest weapon you have at your disposal to fight back✅ Reasons you can't be focused specifically on downloads (and when you focus on the right things, these scams become irrelevant to you)✅ The REAL penalty that comes from falling victim to these scams (and the long-term impact it can have on your podcast)🎟️ Get Your Ticket to The Empowered Podcasting Conference! Use code EPCJASON20 at checkout and save 20% on your ticket📆 Schedule a Free Discovery Call with Jason Cercone📲 Or Contact Me Directly: jason@bombtrackmedia.com | 412.965.8428👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanksMUSIC CREDITS:Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.comLet's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.comThank you for listening and becoming an official member of The Bomb Squad!
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Why Do Some Podcast Episodes Perform Dramatically Better Than Others? (#96)
3w ago00:05:42Tap to summarizeIt's time to answer another one of your burning questions about podcasting strategy! The question on the table today: Why do some podcast episodes perform dramatically better than others?The answer may not be what you expect.Enjoy!🎟️ Get Your Ticket to The Empowered Podcasting Conference! Use code EPCJASON20 at checkout and save 20% on your ticket📆 Schedule a Free Discovery Call with Jason Cercone📲 Or Contact Me Directly: jason@bombtrackmedia.com | 412.965.8428👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanksMUSIC CREDITS:Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.comLet's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.comThank you for listening and becoming an official member of The Bomb Squad!
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How to Elevate Your Podcast Newsletter Strategy w/ Arielle Nissenblatt (#95)
4w ago01:00:27Tap to summarizeIf adding a newsletter to your podcasting workflow is high on your to-do list, this is the episode you've been looking for.A newsletter can play a significant role in your practices. IF you use it correctly and implement a strategy that makes it equally as impactful as your podcast itself.In Episode 95 of Podcasting Strategy Simplified, I'm joined by Arielle Nissenblatt, Podcast Hall of Famer, Producer, Host, Consultant, and pretty much anything else you can think of related to podcasting.Arielle is the brainchild behind The Earbuds Collective, The Podcast Plunge, and several other podcast resources that bring new layers of connection and discovery to podcasts across the globe.Because Arielle is the foremost authority on leveraging a newsletter to amplify your podcast (and vice versa), I welcomed her to the show with open arms and the result was nothing short of a 60-minute masterclass in making the right moves with your podcast newsletter strategy.After you consume this episode, you'll understand:✅ Fundamental building blocks for creating an engaging newsletter people actually open, read, and share✅ Why your newsletter needs to be more than just promoting this week's new episode✅ Content strategies that captivate readers and draw them into your podcast✅ Best practices for acquiring new readers for your newsletter✅ Which platform is right for you (based on what you want your newsletter to accomplish)Connect with Arielle on LinkedIn🎟️ Get Your Ticket to The Empowered Podcasting Conference! Use code EPCJASON20 at checkout and save 20% on your ticket📆 Schedule a Free Discovery Call with Jason Cercone📲 Or Contact Me Directly: jason@bombtrackmedia.com | 412.965.8428👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanksMUSIC CREDITS:Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.comLet's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.comThank you for listening and becoming an official member of The Bomb Squad!
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Why Should You Buy a Ticket to the Empowered Podcasting Conference? (BONUS)
4w ago00:05:16Tap to summarizeThe 3rd Annual Empowered Podcasting Conference is set to unfold Friday, August 21st thru Sunday, August 23rd, 2026 at the Hyatt Centric hotel in beautiful Charlotte, North Carolina and YOU'RE INVITED to be part of the festivities! So it's in that spirit the question on the table today is: Why should you buy a ticket to the Empowered Podcasting Conference?! Smash that play button and get your answer!Then, click to read our official press release on PodnewsLearn more, get your ticket, and use code EPCJASON20 to save 20%⬇️ ⬇️ ⬇️ ⬇️ ⬇️ ⬇️🎟️ Get Your Ticket to The Empowered Podcasting Conference! Use code EPCJASON20 at checkout and save 20% on your ticket📆 Schedule a Free Discovery Call with Jason Cercone📲 Or Contact Me Directly: jason@bombtrackmedia.com | 412.965.8428👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanksMUSIC CREDITS:Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.comLet's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.comThank you for listening and becoming an official member of The Bomb Squad!
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This is Why the Podcast Market Will NEVER Be Saturated (#94)
Jun 1800:17:46Tap to summarizeI thought it was a narrative that was fading away, but I was wrong. It was only on a brief hiatus.No, the podcast world is not oversaturated with podcasts. But yes, there are still people out there saying it is...maybe because they actually feel that way, but probably more so because they know it'll level up engagement on social media.Either way, it's a blight on our space that isn't helping anyone. So allow me to add my two cents to the conversation...Today, in Episode 94 of Podcasting Strategy Simplified, I'm sharing my thoughts on why I feel the podcast market will NEVER be saturated and why this medium will always have a home for your voice and message.After consuming this episode, you'll understand:✅ Why this over-saturation narrative never seems to go away (and why you need to do your part to ignore it)✅ The real reason you can't let someone else's beliefs stop you from sharing your wisdom with your people✅ Why podcasting is the prime stage to amplify your message (no matter how many podcasts exist in your niche)✅ The mindset you need to have to truly succeed at podcasting (and how said mindset impacts your podcasting strategy)You'll also be hungry for a burger after listening to this one, too. So, you know...bonus! 🍔🎟️ Get Your Ticket to The Empowered Podcasting Conference! Use code EPCJASON20 at checkout and save 20% on your ticket📆 Schedule a Free Discovery Call with Jason Cercone📲 Or Contact Me Directly: jason@bombtrackmedia.com | 412.965.8428👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanksMUSIC CREDITS:Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.comLet's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.comThank you for listening and becoming an official member of The Bomb Squad!
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Should My Podcast Be Focused On Education, Entertainment, or Authority Building? (#93)
Jun 1500:06:55Tap to summarizeI'm back with another answer to a burning question! Today, the question is: Should my podcast be focused on education, entertainment, or authority building?While it might seem like good business to focus on one, I believe there's a way to lean into all three. Got a question you'd like featured (and answered) on a future episode? Send me a voice message via SpeakPipe and I'll make it happen! 🎟️ Get Your Ticket to The Empowered Podcasting Conference! Use code EPCJASON20 at checkout and save 20% on your ticket📆 Schedule a Free Discovery Call with Jason Cercone📲 Or Contact Me Directly: jason@bombtrackmedia.com | 412.965.8428👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanksMUSIC CREDITS:Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.comLet's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.comThank you for listening and becoming an official member of The Bomb Squad!
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Your Podcast Download Metrics Are Messing With Your Mind! (#92)
Jun 1100:28:09Tap to summarizeNow hear this: NO ONE is turning off your podcast because you don't have enough downloads. So why do you get so consumed by this figure?!The dreaded download number is a polarizing metric that often times throws new podcasters off their game, inadvertently making them feel like their show isn't good enough. Or, even worse, THEY aren't good enough as a host.The big problem with the download metric is that its presented by most podcast hosts (and some podcast "gooroos") as THE most important number to track. But in reality, if you don't understand how to evaluate these stats, they become something that plays tricks with your mind and can cause you to lose focus on what's most important with your podcast's development.In Episode 92 of Podcasting Strategy Simplified, I'm sharing my candid thoughts on download metrics and how you should utilize them in your podcasting plight.After taking in this episode, you'll understand:✅ Why you should wait AT LEAST six months before looking at your numbers when you launch your podcast✅ How download metrics f*ck with your mind and how to overcome it✅ What you should focus on instead of getting consumed by metrics and statistics✅ The best way (and best time) to evaluate your download metrics so they become a useful tool✅ The metric that matters most (and it has nothing to do with numbers)RESOURCE MENTIONED IN THIS EPISODEOn Episode 13 of my friend and fellow podcasting strategist's show Talking the Talk, her and guest Lori Pine share a take on download metrics you absolutely need to hear. Click here to listen now🎟️ Get Your Ticket to The Empowered Podcasting Conference! Use code EPCJASON20 at checkout and save 20% on your ticket📆 Schedule a Free Discovery Call with Jason Cercone📲 Or Contact Me Directly: jason@bombtrackmedia.com | 412.965.8428👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanksMUSIC CREDITS:Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.comLet's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.comThank you for listening and becoming an official member of The Bomb Squad!
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Why Isn't My Podcast Growing Even Though My Content Is Good? (#91)
Jun 800:06:28Tap to summarizeWelcome to the first installment of a new series here on Podcasting Strategy Simplified!Every Monday, I'm going to take five minutes to answer a frequently asked question in the podcast world. These questions will revolve around growth, monetization, skill development, and, of course, podcasting strategy. I'll also be featuring questions sent in by you and other members of the Bomb Squad! Simply click on the SpeakPipe link below to submit your question to yours truly.To kick things off, I'm providing my views on the popular question "Why isn't my podcast growing even though my content is good?"🎟️ Get Your Ticket to The Empowered Podcasting Conference! Use code EPCJASON20 at checkout and save 20% on your ticket📆 Schedule a Free Discovery Call with Jason Cercone📲 Or Contact Me Directly: jason@bombtrackmedia.com | 412.965.8428👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanksMUSIC CREDITS:Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.comLet's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.comThank you for listening and becoming an official member of The Bomb Squad!
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