Podcast
Podcasting Strategy Simplified
Hosted by Jason Cercone | Podcasting Strategist & Coach · EN
Jason Cercone is a Podcasting Strategy & Mindset Coach for entrepreneurs, C-suite executives, coaches, and consultants seeking to leverage podcasting to solidify their messaging. He specializes in teaching business professionals how to curate and execute an impactful, effective podcast strategy that helps meet and exceed brand and marketing goals.
This podcast delivers podcasting strategy insight, tips, and commentary for those looking to build, launch, grow, and monetize their podcast initiatives.
Podcasting Strategy Simplified is built for entrepreneurs, founders, C-suite executives, marketing leaders, coaches, and consultants.
An impactful podcast starts with the right strategy. If you’re looking to lean into this medium to achieve specific, targeted results for your brand, you’ve discovered the resource that will help you make it happen!
Podcasting Strategy Simplified will deliver answers to many of your burning questions, including but not limited to:
*How do I start a podcast for my business?
*What is the best way to monetize my podcast?
*How do I use podcasting to amplify my brand message?
*If I want to start a podcast, what should I do first?
*How can I grow my podcast and get more listeners?
*When do download numbers really matter?
*How do I use a podcast to find more customers?
*Can a podcast grow my brand?
44episodes
Episodes
Newest firstAll episodes
An Empowered Podcasting Conference 2 Retrospective (#71)
Oct 100:39:30Tap to summarizeSeptember 26th thru 28th, 2025 will go down in history as a weekend that changed the game. At least in the podcast world.Hundreds of podcast enthusiasts, content creators, hosts, strategists, and more convened in Charlotte, North Carolina for Empowered Podcasting Conference 2, an event designed to build community, spark collaboration, and enhance relationships. What transpired throughout this event is nothing short of phenomenal. From start to finish, EPC2 was the epitome of what the podcasting community stands for - insight, innovation, connection, and camaraderie.In this bonus episode of Let's Blow This Up, I'm sharing my thoughts on my epic 10-days in Charlotte...all culminating at the Hyatt Centric in Southpark (just outside the Queen City) with a conference I presented at, MC'ed at, and helped put together with an extraordinary group of people.Throughout this episode, I unpack the value of authentic communities, why showing up in person still matters, and how these experiences fuel can your personal and professional momentum. I also dive into the emotional and strategic ROI of gathering with the right people and how it can lead to better content, stronger networks, and more clarity in your message.Key Takeaways From This EpisodeBeing part of the right community is everythingIgniting new relationships begins with the courage to reach out and make a new connectionEmpowered Podcasting is more than just a conference - it's a community and a movement that's primed to take the podcast medium to new heightsThere's power in being able to network directly with speakers and experts - not just on the stage, but in the hallways, at dinner, and over beverages as wellPlanning events isn't easy...but seeing them come to life makes the hard times worth it and the good times even betterJoin the Empowered Podcasting Community on FacebookDid a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanks!Schedule a Free Discovery Call with Jason CerconeMUSIC CREDITS: Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.com Let's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.comThank you for listening and becoming an official member of The Bomb Squad!
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Making a Podcast With Bombtrack Media: Soft Skills Strong Results (#70)
Jul 8, 202500:25:32Tap to summarizeIt's another bonus episode of Let's Blow This Up and today, Charlie Krebs joins the podcast to talk about the launch and growth of his podcast known as Soft Skills: Strong Results. We dive into the strategy behind the show and how Charlie’s background shaped his approach to podcasting.Charlie shares how his experience in theater, TEDx speaking, and higher education helped him become a confident host. His ability to carry conversations with purpose makes each episode more engaging for his audience.Throughout this conversation, Charlie and I explore why soft skills are more than a buzzword. Charlie breaks down the difference between interpersonal and cognitive soft skills and how both are essential in professional and personal life.We also touch on simple, powerful ways to build connection --- like learning someone’s name and showing genuine interest. It’s not about being flashy; it’s about being human.Charlie also gives his thoughts on how it's been to work with me to build his podcast!Key Takeaways:A strong podcast starts with a clear strategy, not just a microphone.Communication skills from other industries can translate seamlessly into podcasting.Theater and public speaking backgrounds build strong conversational flow.Interpersonal soft skills create better listener engagement.Small gestures, like using someone’s name or asking how their day is going, can have a big impact.Soft skills aren’t fluff; they’re foundational to leadership and connection.Check out Soft Skills Strong Results on: Apple Podcasts | Spotify | Amazon Music | iHeartRadioDid a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanks!Schedule a Free Discovery Call with Jason CerconeMUSIC CREDITS: Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.com Let's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.comThank you for listening and becoming an official member of The Bomb Squad!
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Making a Podcast With Bombtrack Media: Rock Your Reinvention (#69)
Jun 4, 202500:26:06Tap to summarizeIt's another installment of the "Making a Podcast With Bombtrack Media" series and today, I'm joined by the one and only Karin Freeland, host of Rock Your Reinvention for a wide-open discussion of what we've been doing to build and grow her podcast.Karin and I dive into the importance of podcast SEO and how identifying the right keywords for episode titles can significantly impact discoverability. By focusing on what listeners are actively searching for, we’ve been able to grow her audience in a targeted, organic way.We also touch on the collaborative process behind producing Rock Your Reinvention, with Karin sharing her insights on what it's like to work with me on a weekly basis. From creative planning to post-production and promotion, every step is designed to strengthen the show's reach and relevance.Karin generously shares her experience working with yours truly at Bombtrack Media, highlighting the value of having a reliable, communicative partner in her corner. Her testimonial underscores how important trust and consistency are when building a show that stands out in a crowded podcast landscape.🔑 Key Takeaways:Rock Your Reinvention is focused on helping women reclaim their power and break free from the shackles of corporate life.Strategic SEO practices, including keyword-rich titles, directly contribute to increased podcast visibility and engagement.Episode planning and structure play a vital role in keeping the content relevant and listener-focused.Consistent editing and production quality elevate the professionalism of Karin’s show.Marketing efforts go beyond audio, integrating social media and search engine strategies to expand audience reach.Listen to Rock Your ReinventionDid a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanks!Schedule a Free Discovery Call with Jason CerconeMUSIC CREDITS: Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.com Let's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.comThank you for listening and becoming an official member of The Bomb Squad!
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How to Develop Your Own Podcasting Best Practices (#60)
Apr 29, 2025Tap to summarizeIt's another installment from The Co-Host Collective Series here on Let's Blow This Up and today, I'm diving into the importance of developing personal podcasting best practices with Jay Franze of The Jay Franze Show. With so much advice at your fingertips (or just getting coming your way unsolicited thanks to algorithms and news feeds), Jay and I are doing our part to emphasize the value of filtering information through your own lens to find what truly works for your show.A big focus of the conversation is consistency --- not just in releasing episodes, but in communication with co-hosts, collaborators, and your audience. We unpack how consistent messaging strengthens trust, helps keep everyone aligned, and allows you to take a break from production without leaving your audience hanging.Whether you're a solo podcaster or part of a team, this episode offers guidance on establishing habits that support sustainable podcasting. It's about crafting a framework that feels right for you and helps you grow without burning out.Key Takeaways:There’s no one-size-fits-all advice --- customize best practices to fit your workflow.Consistency is more than scheduling; it's also about clear and ongoing communication.Evaluate the advice you hear critically and adopt only what aligns with your goals.Sustainable podcasting requires structure that supports your creative energy.Your best practices should evolve as your podcast grows and your needs change.Having a co-host or collaborator means aligning on processes to avoid friction.Connect with Jay FranzeWebsite | InstagramSeason 3 of Let's Blow This Up is proudly sponsored by The Podcast Professionals Association! Click here to learn more about this growing organization.Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanks!Schedule a Free Discovery Call with Jason CerconeMUSIC CREDITS: Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.com Let's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.comThank you for listening and becoming an official member of The Bomb Squad!
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