Most business podcasts fail because they're chasing the wrong metrics. Downloads, rankings, and chart positions don't equal revenue or clients. In this episode, Hector Santiesteban breaks down the five episode types that actually generate business results: Framework Episodes that showcase your proprietary process, Case Studies that build trust through relatability, Success Stories that highlight possibilities, Common Mistakes episodes that reach wider audiences by addressing pain points, and Objection Handlers that strategically move prospects through your sales pipeline. Learn how to transform your podcast from a content treadmill into a strategic marketing asset that drives real business growth.

Chapters:

(00:00:00) - Introduction: Downloads Don't Equal Revenue
(00:01:00) - Episode Type #1: Framework Episodes
(00:04:00) - Don't Worry About Giving Away Too Much
(00:05:00) - Episode Type #2: Case Studies
(00:07:00) - Episode Type #3: Success Stories
(00:09:00) - Episode Type #4: Common Mistakes
(00:10:00) - Episode Type #5: Objection Handlers
(00:13:00) - Conclusion: Strategy Over Vanity Metrics

Links And Resources:

Hector Santiesteban LinkedIn
Hector Santiesteban Twitter

Thanks so much for joining us this week. Want to subscribe to Marketing Your Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!