Shez Mehra is an award-winning creative entrepreneur, founder, strategic advisor, producer, and DJ. He specializes in audio branding, partnerships, entertainment, and experience design for some of the most celebrated brands and organizations in the world.

Establishing his career in audio and sound as an open-format DJ, Shez formed his global-facing perspective on the power of music and how the manipulation of sound and experience can alter people's behaviors.

He traveled the world extensively as an open-format DJ and performed at events for John Legend, The Weeknd, Usher, Lady Gaga, TIFF, Montreal Grand Prix, Paris Fashion Week, and LVMH, to name a few. During this time, Shez also worked as a producer, creating music with artists like Drake and Clipse, and is decorated as one of North America's top open-format DJs.

Applying his knowledge of events and culture led Shez to establish The 194 Group, a firm that helps organizations produce live experiences, engage audiences and amplify brands.

The 194 Group has helped create many amazing experiences, working alongside brands like Four Seasons, Google, Mastercard, Nike, BMW, Aston Martin, MLS, Rolls Royce, Harley-Davidson, Samsung, Shopify, TEDx, and more.

Songtradr is the world's largest B2B music company, delivering the only full-stack solution for all business music needs.

We're on a mission to change the music industry for good through technology, creativity, and transparency. Trusted by global businesses, agencies, and labels, our fully integrated products and services help amplify brands while enabling artists and rights holders to realize the full potential of their catalog.

Whether with a classic song or a trending tune, a global music strategy or a sonic identity, we help translate ideas into powerful, ROI-driven solutions to ensure content always hits the right note.

With the acquisition of Big Sync Music in 2019, Song Zu and MassiveMusic in 2021, and 7Digital in 2023, The Songtradr Group has become the largest network of music specialists for brands and advertising in the world.

Thanks to our combined expertise, we offer a holistic music solution for brands and advertising agencies, ranging from strategizing the use of music and developing sonic identities for brands, to providing music creative, selection, and custom music creation, through to the negotiation and procurement of global hit songs for major advertising campaigns.

Our approach balances the creative process with data-informed decisions providing clients with music-optimized content.

Shez's Links:

https://www.linkedin.com/in/shezmehra/?originalSubdomain=ca

https://www.songtradr.com

https://www.linkedin.com/in/shezmehra?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_contact_details%3B%2FvEIFdW%2BTJGdOu9%2Bscn%2FXg%3D%3D

http://audiobranding.ca/

http://rainamusic.com/

shez.mehra@songtradr.com

Please subscribe James Youtube channel here!

https://tinylink.net/XSGqL

Featured song for this episode is "Ride On", check it out on Spotify here

https://open.spotify.com/track/5VQzjlHv7qZzyZIOSGkhjU?si=eb0d5a683f2e43d8

415. Shez Mehra, Taking Us Back To The Present, Which Is All About Appreciating Sound, and Music!

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