From Ghostwriting the 1% to Serving the Overlooked

w/ Greta Myers

For years, the publishing world has worked the same way: if you have money or influence, you can get a book written. If you don’t, your story probably never gets told.

In this episode, I sit down with Greta Myers to talk about the tension we both felt working in high-end ghostwriting — solving wealthy people’s problems while knowing there were powerful, important stories that couldn’t afford to be published.

Since we last talked, Greta did something about it.

She launched Sparrow Stories, a nonprofit dedicated to helping leaders who are transforming communities — rescuing women from trafficking, serving rural America, helping formerly homeless families — share their stories through books.

We talk about:

The real economics of ghostwriting (and why books often cost $30k–$100k)
Why most nonfiction is shaped by those with wealth or influence
The difference between acquiring money and acquiring meaning
How storytelling softens judgment and builds compassion
What it actually takes to start a nonprofit from scratch
The complicated realities of funding mission-driven publishing

This is a conversation about faith, business, justice, and the power of long-form storytelling to shape what — and who — we value.

If you want to learn more about Sparrow Stories, visit sparrowstories.org.

If you know a nonprofit leader whose story deserves to be told, share this episode with them.

And if you enjoyed this conversation, make sure you’re subscribed to the podcast — I’m restarting regular episodes and there’s more coming soon.

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