This episode is a special one. It's a conversation from my previous podcast, It's No Secret with Dr T, recorded back in 2020—long before the Savannah Bananas became the global sensation they are today.

Back then, Jesse Cole was already doing things differently, selling out games and rethinking what a sporting experience could be.

But what makes this episode so valuable isn't baseball… It's business.

Jesse shares how shifting focus from product to experience completely transformed his team. The same principles apply directly to podiatry clinics and small businesses. How you make people feel matters more than what you do.

If you want to stand out, build loyalty, and create a business people talk about, this episode will get you thinking differently about everything you do.

10 Key Takeaways

You're not in the business you think you're in.
Experience always beats product.
Stop focusing on money and focus on moments.
Remove friction wherever possible.
Make your patients feel something.
Small touches create a big impact.
Stand out by doing things differently.
Build fans, not just customers.
Community drives long-term growth.
If people talk about you, your marketing is done for you.

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