A common phrase I hear from podiatrists is: "Once I get busier, I'll look into business coaching." On the surface, it sounds logical, but in reality, it's one of the biggest mistakes you can make.

In this solo episode, I unpack why waiting creates more problems than it solves. I discuss the "amplification effect," "the I'll wait till later trap", how inefficiencies grow under pressure, and why being busy often leads to stress rather than success.

I also share two bonus insights (Easter Eggs) around pricing: why your fees don't need to be fixed and how your mindset around pricing could be costing you more than you realise.

Two Bonus Insights (Easter Eggs) 1. Your Fees Don't Have to Be Fixed

You don't need to wait 6–12 months to adjust your prices.

If you're delivering value, you can be more fluid with your fees. Different patients, different needs… different pricing can make sense.

2. Your Pricing Mindset Matters

If raising your fees feels uncomfortable, ask yourself why.

Pricing shouldn't be based purely on competitors. It should reflect:

Your costs
Your future expenses
Your clinic experience
The value you provide

Otherwise, you risk undercharging while others profit more with less overhead.

If you've been enjoying the Podiatry Legends Podcast, consider leaving a rating and review. It will only take you two minutes. Link to Episode 137 - 7 1/2 Questiosn to Ask Your Business Coach Have you checked out the Podiatry Legends Podcast website? Have you ever considered a business coach? If you have, Let's Talk

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