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Podknows Business Network
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These are your branded podcast's next four episodes
3d ago00:20:32Tap to summarizeIf you're planning your next few B2B podcast episodes off a content calendar, you're commissioning content that nobody asked for.That list isn't a commissioning list. It's a list of things that exist.Listicles. Generic advice aimed at nobody in particular. Ideas that came from a brainstorm rather than from a buyer.I'm Neal Veglio, and in this episode of B2B Podcasting Insights, I'm handing you the exact framework I use with corporate clients to generate their next four episodes — and I can guarantee not one of them is on your content calendar, even in draft.Because they don't come from topics. They come from your ideal buyers and what they're actually trying to find out.We cover the two questions to ask your three most recent clients, why twenty minutes of back-and-forth is worth more than a quarter of planning, and the four-episode sequence that mirrors the order a belief actually changes in — name the problem, kill the cheaper alternative, kill the objection that kills the deals, and make moving forward feel safe.There's also a worked example using a real listener's business, three more places your next episodes are already hiding, and the reason you'll end up with six episodes rather than four.Plus a Founder FAQ from Dawn in Stockport on batch recording twelve episodes ahead, and a quick tip that will change the order you do everything in.Useful linksPodknows Website https://podknows.co.ukB2B Podcast Growth Diagnostic https://podknows.co.uk/diagnosticPodcast Audits https://podknows.co.uk/auditsIdeal Client One-Pager (free download) https://podknows.co.uk/ideal-clientLeave me a voicemail question https://podknows.co.uk/voicemailOr email me directly: neal@podknows.co.ukTimestamped summary00:45 Have you written your one winning sentence yet? 01:27 Why generic advice gets generic results 02:46 The framework: start with your three most recent clients 03:08 The two questions that hand you four episodes 04:10 Two spare episodes, and the most undervalued move in B2B podcasting 05:15 Your email inbox is a data goldmine 05:54 The thing you explain every single week is an episode 06:12 "Oh, I hadn't thought about it like that" 06:43 Listen for sentences, not subjects 07:11 They're not content, they're a sequence 07:36 Episode one: name the problem in their own words 08:19 Episode two: kill the cheaper alternative 09:06 Episode three: the objection nobody says out loud 10:17 Episode four: make moving forward feel safe 10:49 Worked example: Jeremy's four episodes 12:34 Publish in order, then gather the feedback 13:18 Where episodes five and six come from 14:02 Your Monday morning action 14:37 Founder FAQ: Dawn in Stockport on batch recording 17:25 Quick tip: write the description before you record
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Opinion: Spotify Now Decides Which Bits Of Your Show Are Worth Hearing
3d ago00:15:51Tap to summarizeSpotify has secretly built a button that tells your listener which bits of your episode aren't worth hearing.It's called Skip Ahead. It's in testing, they haven't announced it, and the excellent podcast industry journalist James Cridland broke it on Podnews. One tap and you're past the entire ad break — not fifteen seconds, everything.The ad still gets delivered to the device, so the impression still counts and the advertiser still pays. They're just encouraging nobody to hear it. Including, in some cases, ads Spotify sold themselves.That's the industry story and it's been well covered.This episode is about the bit that hasn't.This isn't an advertising story. It's a platform applying editorial judgement to the stuff you made.And then there's the part where I have to be a little bit honest with you - you might have brought this on yourself.In this episode:— What Skip Ahead does, and why "you could always skip" doesn't hold up— Why "we're not affecting ad delivery" is technically true and completely dishonest— James Cridland on the terms and conditions nobody read— The membership pitch that got flagged as skippable— Why your intro is on the list too— The one thing a machine can never skipClip from Podnews Weekly Review with James Cridland and Sam Sethi, used with thanks. Subscribe at weekly.podnews.net — he does the reporting, I just have opinions about it.Want in on the Podmastery Community? We're opening the doors to the public soon. Founding members: podmastery.co/waitlistStuck on something specific? Get your next podcasting challenge solved one-to-one at podmastery.coGot your own opinion and want to share? Great! I love hearing from you. Here's where to do it - https://podmastery.co/get-in-touch/
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You Only Ever Have To Make One More Episode
1w ago00:12:02Tap to summarizeIt's stupid o'clock in the morning. You've just finished editing. And instead of feeling good about it, one horrible little thought is living rent free in your head where the zzzzzzs should be: do I have to do this forever?In this episode I troll the consistency doctrine which the gurus peddle. The show-up-every-week-forever commandment that gets drummed into you from day one, usually by someone whose whole business model is selling you the cure for the anxiety they just handed you.I also make the case that publishing in seasons is one of the worst ideas going for most indie shows. Not for the reason you'd expect.Seasons aren't a strategy, they're something else entirely.Want in on the Podmastery Community? We're opening the doors to the public soon. To join the founding members, go to podmastery.co/waitlist.Stuck on something specific? Come and get your next podcasting challenge solved one-to-one with me at podmastery.co.
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B2B Founders: Have You Written Your One Winning Sentence Yet?
1w ago00:20:14Tap to summarizeIf you've got a B2B podcast and you're 30, 40, 60 episodes in without much to show for it, the problem probably isn't your microphone, your cadence or your cover art.It's that nobody ever wrote the sentence.Most branded podcasts get built like a content marketing task with tickable boxes. Format, length, weekly or fortnightly, video or not video. All of those are construction details, and construction details are only right or wrong in accordance with a wider plan.I'm Neal Veglio, and in this episode of B2B Podcasting Insights, I'm walking you through the one winning sentence — the single line that everything else in your podcast should be downstream of, and the reason most B2B shows quietly never get anywhere.We cover why a mission statement is worse than useless for your buyers, the three-part test that tells you whether your sentence actually works, why "build brand awareness" is a horoscope prediction rather than a job, and why your sales team should be hearing every episode before your feed does.There's also the bit nobody expects: you don't need to relaunch, and you don't need to bin the back catalogue.Useful linksPodknows Website https://podknows.co.ukIdeal Client One-Pager (free download) https://podknows.co.uk/ideal-clientB2B Podcast Growth Diagnostic https://podknows.co.uk/diagnosticPodcast Audits https://podknows.co.uk/auditsLeave me a voicemail question https://podknows.co.uk/voicemailOr email me directly: neal@podknows.co.ukTimestamped summary01:04 Cadence, length and format are only construction details02:58 The one winning sentence framework03:29 What it sounds like in the real world03:51 The podcast test: can your team say it back?04:12 Could your podcast ever be proven a failure?05:02 Name one real buyer06:19 Where your next episodes actually come from09:11 Why cadence stops being the issue10:35 Your sales team should hear it before the feed does11:27 You don't need to relaunch12:29 How you'll know it's working14:02 Founder FAQ: the fear of niching down17:37 Quick tip: the worst speaker you own
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I Use AI to Make This Show. Here’s the Line I Won’t Cross.
2w ago00:14:19Tap to summarizeNinety seconds into another consultant’s podcast, I got the 'shiver'. it wasn't over the mic quality. It wasn't because of bad editing.It was the words. They were tidy, warm... and hauntingly empty, like a very confident ghost had written the lot.This episode's about the single line that decides whether AI sharpens your show or hollows it out. Plus a confession I fully expect to get grief for...
Transcribe →You're Not In Charge of the Scale - Trailer
2w ago00:02:30Tap to summarizeYou're Not in Charge of the ScaleHosted by Dr. Stephanie Walsh, a pediatrician board certified in obesity medicine with over 20 years of experience caring for kids and families struggling with weight.This show is here to normalize conversations about pediatric health — and to say the quiet parts out loud. Each episode digs into the evidence behind weight, hunger, and health, and works to dismantle the shame and stigma that families carry every single day.Because here's the truth: if weight were as simple as calories in and calories out, this wouldn't be a podcast. Every family who walks into Dr. Walsh's clinic has already tried the diets, the exercise, and all the things they were told they should be doing. Weight is not a measure of health. Fear and blame don't create change. And you are not in charge of the scale.Expect honest, evidence-based conversations about GLP-1 medications for kids, food noise, weight bias, the mental health toll of bullying, what actually counts as research, and why obesity is a disease that deserves real treatment — not judgment.For parents, patients, pediatricians, and anyone who's ever been made to feel like their body is a personal failing.Dr. Walsh is a pediatrician, but she's not your pediatrician. This podcast shares medical information, not medical advice. For questions about your child, talk to your own pediatrician — they want to hear from you.
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Following 'Best Practice' is KILLING Your B2B Podcast!
2w ago00:18:27Tap to summarizeEveryone hands you the same B2B podcast checklist: publish weekly, grow your audience, keep it short, hook them in the first 15 seconds, book big-name guests, repurpose everything. Follow all of it and you'll build a podcast that's technically excellent, sounds exactly like everyone else's — and sells nothing.Hi, I'm Neal Veglio, founder of Podknows Podcasting and in this episode I'm making the case that "best practice" is the satnav voice of the entire podcasting industry: the average of what worked on the average podcast, read aloud with total certainty by people who've rarely worked on a show that isn't their own.It'll make you brilliant at being average. And a brilliantly average podcast doesn't pay your mortgage.So what do we do instead? Ah, well, that's what this episode is for.Chapters 00:00 Cold open: the moral of the story - a satnav that drove a man into a lake 02:37 Best practice is the satnav voice of the whole industry 03:02 You don't want an average podcast 03:55 That confident "2.5 million downloads" voice online 04:25 The real problem: optimising for the wrong thing 04:43 Your podcast's job — move the buyers you already have 04:53 A dashboard number is not a payment-link click 05:01 How best practice homogenises your show into noise 05:32 Technically excellent, but ultimately forgettable 05:51 Content pillars are the illusion of strategy 06:10 Why "best practice as wisdom" is slightly lethal 06:57 "Publish weekly": cadence is a production metric 07:11 "Grow your audience": 12,000 wrong listeners vs 12 buyers 07:41 "Keep it short": B2B buying is high consideration 08:11 "Hook them in 15 seconds": imported from retention farming 09:09 "Book big-name guests": their audience isn't your buyer 10:03 "Repurpose everything": thinner effort, decontextualised noise 10:41 Best practice isn't wrong — it's premature 11:01 The only question that matters: what's your podcast's job? 11:49 Define the job and best practice writes itself 13:09 How the Podknows Diagnostic sets your destination 13:40 Founder FAQ: "No video means it's not a real podcast?" 16:28 Quick tip: check Apple & Spotify - here's why Take the next step B2B Podcast Growth Diagnostic → https://podknows.co.uk/diagnostic Podcast Audits → https://podknows.co.uk/audits Podknows Website → https://podknows.co.ukWatch more episodes of B2B Podcasting Insights → https://podknows.co.uk/b2bpi
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The Hidden Failure Around Podcasting Failure
3w ago00:12:38Tap to summarizeHere's the super uncomfortable truth this episode's built on: the day you publish makes not the slightest difference to a single download you receive. I will stake this whole show on it. And yet I still missed my Monday slot, published on a Wednesday, and felt like a failure anyway.That first feeling — the flicker of disappointment — is fine. It's just data. It's the second feeling that does the damage.In this one I'm being properly honest about the trap nobody warns you about when they tell you to "build your personal brand": you make the thing personal on purpose, and then every wobble in it feels personal too. So what do we do about it?...The Podmastery founding-members waitlist is open.Doors to the community open to the public soon — get in first at podmastery.co/waitlist.Got a podcasting thing you're quietly beating yourself up about? That's exactly the kind of problem I love to solve. Head to podmastery.co, click "Need Help", and book a 60-minute call. It's him on the other end — not a sales funnel.
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Your B2B Podcast Might Already Be Dead (a branded podcast True Crime story)
3w ago00:23:26Tap to summarizeForty-seven episodes. A tasteful logo, serif font, muted teal. Published like clockwork every Thursday at 6am. And in 18 months, not one listener ever became a customer. The host never noticed. Nobody did.Here's the uncomfortable bit: from the inside, a podcast that's doing absolutely nothing for your business and one that converts brilliantly look almost identical. Same download graphs. Same "great episode, mate" in the comments. Same warm, satisfying glow afterwards.I'm Neal Veglio, founder of Podknows, and in this episode of B2B Podcasting Insights I make an uncomfortable case: when it comes to judging whether your own podcast is working, you are the single worst-qualified person for the job. Not a discipline problem — a wiring problem. You hear everything you meant and everything you implied. Your buyer hears only the cold audio, half-listening for the doorbell.We get into why the download number is a pulse, not a business metric; why "that was a great one" is dopamine rather than data; the only question that actually matters (did one person who could genuinely buy from you move a single inch closer?); and what an honest, outside-your-own-ears assessment really looks like.Plus a Founder FAQ on whether you should start a podcast at all, and a quick tip on why dragging a second topic into your show quietly kills it — because a confused buyer never buys.Useful linksPodknows website: https://podknows.co.ukB2B Podcast Growth Diagnostic: https://podknows.co.uk/diagnosticPodcast Audits: https://podknows.co.uk/auditsTimestamped summary00:00 Cold open: the podcast that was already dead02:22 Welcome — and why this one stings02:50 Why you literally can't judge your own show04:02 You hear what you meant, not what's there06:03 Every author needs an editor07:00 "But I go on numbers" — the download delusion08:05 The LinkedIn debate + who's actually commenting09:50 That's not data, that's dopamine10:37 The only question that actually matters13:02 What real assessment needs: fresh ears14:00 The Podknows Podcasting Diagnostic15:02 Founder FAQ: should I start a podcast at all?17:26 The three conditions before you start19:10 Quick tip: don't cram a second topic in
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Is "Be Everywhere" The WORST Podcasting Advice Now That YouTube 'Dominates'?
4w ago00:12:40Tap to summarizeYouTube just overtook Spotify as the UK's most-used podcast platform. By one point. Everyone reported the crossover — almost nobody read the rest of the data, which says your podcast is effectively now a radio station, and you're broadcasting on every frequency at once.Hi, I'm Neal Veglio, founder of Podknows Podcasting and the Podmastery community.Edison Research's latest UK numbers gave the podcasting press its headline: YouTube 29%, Spotify 28%. Tectonic plates, apparently. One percentage point.I spent 25 years in radio before I ever touched a podcast, and the first thing that world drums into you is that a station is never for everyone. Which is exactly what this data is saying — if you read past the crossover.Different platforms. Different people. Different reasons. This is Radio 1 and Radio 4 all over again, just dressed up with an app icon instead of a frequency. And a lot of podcasters are currently trying to be all three stations at once.In this one:The four-year trend that matters far more than the 1% headline (YouTube 19 → 29; Spotify 33 → 28)BBC Sounds, the station that didn't panic — and what its flat 15% is quietly teaching everyoneWhy these aren't the same listeners switching apps: the age, gender and trust splits nobody quotedThe platform growing fastest is also the one people trust the least. Amazing.The Sheffield podcaster making three versions of one episode every week — while 80% of her downloads come from a platform she barely thinks aboutWhy “post everywhere equally” is busy work wearing a growth strategy's coat“But won't narrowing my focus lose me everyone else?” — no, and here's whyToday's tip: the five-minute hosting-dashboard check that tells you which radio station you already arePODMASTERY LINKSThe Podmastery community is opening its doors to the public soon. To join as a founding member with lifetime perks, go to podmastery.co/waitlist, fill in the form and ask me to add you to the list.Got a podcasting problem you'd rather just get solved? Go to podmastery.co and click “Get your podcasting challenge solved”.Just got a specific thing you need help to solve? You can pick my brain!Do that here - https://podknows.co.uk/pick-my-brain
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