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Podknows Business Network
Hosted by Podknows Podcasting · EN
Podcasts providing useful tips and insights to business owners!
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Episodes
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Your B2B podcast looks and sounds like Diary of a CEO. That's NOT a compliment!
3d ago00:22:58Tap to summarizeThere's a very specific kind of irony happening across B2B podcasting right now. Someone posts on LinkedIn about the urgent need to differentiate from competitors — gets hundreds of nodding comments, a few congratulatory pats on the shoulder — and then releases a podcast episode that sounds verrrrrry familiar.Hi, I'm Neal Veglio, founder of Podknows Podcasting and host of B2B Podcasting Insights. And in this episode, I'm breaking down why copying the Diary of a CEO container is actively working against your buyers' trust — and what the one thing is that actually differentiates a B2B podcast. Spoiler: it's not your lighting rig.Also in this episode:Founder FAQ: Dominic from Norwich wants to know why his podcast guests never share the episode after recording — and what he can do about itQuick Tip: The simple title strategy that will make every episode you publish sharper, more specific, and more honest than anything you planned in advanceIf your show is built around looking successful rather than being useful, this one's going to sting slightly. In a productive way.👉 Book your diagnostic session: podknows.co.uk/diagnosticMentioned in this episode:Podknows Launch BookGet our free book "Podcast Launch Strategy"Free Launch BookLearn More About Podknows PodcastingWe're at https://podknows.co.uk/
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Apple Podcasts Video: The Benefits
6d ago00:08:05Tap to summarizeIn the previous episode I explained why we need to be cautious around Apple Podcasts new video HLS streaming feature. Well, this podcast about podcasting is about balance. So now, it's important we look at all the good things about the feature.
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Your Sales Team Have Never Heard Your Podcast (And It's Costing You)
1w ago00:18:05Tap to summarizeIf you've got a B2B podcast and a sales team — there's a fairly good chance they've never properly met.That sounds absurd. And yet it's almost universal.Hi, I'm Neal Veglio, founder of Podknows Podcasting. We're a podcast agency helping B2B businesses and founders enjoy better results from their podcast.In this episode of B2B Podcasting Insights, I'm explaining why the most valuable thing most B2B podcasting strategies are missing isn't more content — it's a single conversation between two teams that should have happened months ago.Whether you're a founder, a CMO, or a sales leader wondering why your expert positioning isn't converting — this episode will change how you think about what your podcast is actually for.Useful linksPodknows Website https://podknows.co.ukB2B Podcast Growth Diagnostic https://podknows.co.uk/diagnosticPodcast Audits https://podknows.co.uk/auditsSend a voice note or question https://podknows.co.uk/feedbackTimestamped chapters00:00 The fantasy inbound call01:51 The podcast sales crime scene03:54 Why marketing and sales missed each other05:19 The meeting that never happens06:37 What good looks like on a sales call08:39 Your 10-minute podcast deployment playbook10:40 Founder FAQ: Fred Copestake on sales vs. marketing15:31 Quick tip: when to ask for a followMentioned in this episode:Learn More About Podknows PodcastingWe're at https://podknows.co.uk/
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Apple Podcasts Video: The Painful Truth
2w ago00:05:16Tap to summarizeWith Apple Podcasts video now becoming a mainstream feature as the main hosting platforms roll it out, there are more and more creators leaning into creating this content.But should you be joining them?Well, before we can answer this question, we need to establish the answer to another one; do you understand the algorithmic differences surrounding video and audio?Click play.I'll explain.Companies mentioned in this episode:LinkedInYouTubeApple PodcastsMentioned in this episode:A Podknows ProductionPodknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/
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B2B Podcast Growth Timeline - are you measuring wrongly?
3w ago00:20:22Tap to summarizeYou published your 40th episode this week and your download graph looks less like a rocket and more like a polite cough.The CFO is squinting at the line item.You're Googling "how long should a B2B podcast take to work?" from the toilet at 11pm on a Sunday.Before you cancel the whole thing, there's a chance you're measuring against the wrong clock entirely.I'm Neal Veglio, and in this episode of B2B Podcasting Insights, I'm breaking down why most founders are timing their podcast from the wrong day — and the reframe that gives most of them six months of their life back.We look at why every branded B2B podcast sounds completely different at episode 15 than it did at episode 1, why your audience doesn't build a relationship with your dress rehearsals, and why two founders on identical publishing schedules can end up in wildly different commercial positions.There's also the 10-minute Monday exercise that tells you whether your show is developing or drifting, a founder FAQ from Sara on what to actually name a B2B podcast, and a quick tip on rewriting your first two lines like a cold open instead of a voicemail.Useful linksPodknows Websitehttps://podknows.co.ukB2B Podcast Growth Diagnostichttps://podknows.co.uk/diagnosticPodcast Auditshttps://podknows.co.uk/auditsTimestamped summary00:00 10 months, 40 episodes, and Derek the pop filter00:42 Welcome to B2B Podcasting Insights01:08 The Sunday night founder panic02:15 Why your "start date" is the wrong clock03:30 Episode 15: where your show actually begins05:15 The reframe — six months in, not ten06:30 Not a permission slip: this is a diagnostic07:15 Founder #1 — developing, compounding, working08:30 Founder #2 — still dress-rehearsing at month ten09:45 Monday's 10-minute exercise: two jobs11:00 The sales team test every founder should run12:00 Why the wrong clock kills B2B podcasts12:45 Founder FAQ: Sara on naming a B2B podcast15:00 Quick tip: the first two lines as a cold open16:45 Closing thoughts and diagnostic CTAMentioned in this episode:Learn More About Podknows PodcastingWe're at https://podknows.co.uk/
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Your podcast audience may not be what you thought it was
4w ago00:09:59Tap to summarizeThis episode will challenge a lot of assumptions you may have about your audience. If you’ve been losing sleep over whether you need to shift all your energy into video, or feel the pressure to keep up with multi-camera setups just to stay relevant, you’re going to want to pay attention to this one.We’re sharing new research from Tom Webster and the Sounds Profitable team that uncovers who your most valuable listeners really are — and it’s not who you think.Link to report: https://soundsprofitable.com/wp-content/uploads/2026/04/Audio-Primes-2026-Webinar-Version.pdfMentioned in this episode:A Podknows ProductionPodknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/
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Stop Making a B2B Podcast! Start Making a SALES Podcast.
Apr 1800:19:44Tap to summarizeIf your B2B podcast sounds "fine" but nothing ever really seems to come off the back of it, the problem probably isn't the content. It's the label. You need to stop making a B2B Podcast and start proactively designing your sales podcast."B2B podcast" has slowly come to mean a very specific thing. And the moment a show accepts that label, it's off the hook commercially. It doesn't have to do a job. It just has to exist.I'm Neal Veglio, and in this episode of B2B Podcasting Insights, I'm making the case for a completely different framing: the sales podcast.Not a salesy podcast.Not a weekly advert with a theme tune.A show deliberately designed to accelerate a buying decision your ideal customer is already edging toward.Useful linksPodknows Websitehttps://podknows.co.ukSales Podcast Self-Audit (one-page PDF)https://podknows.co.uk/sales-podcast-testB2B Podcast Growth Diagnostichttps://podknows.co.uk/diagnosticPodcast Auditshttps://podknows.co.uk/auditsTimestamped summary00:00 A B2B podcast parody01:32 Why "B2B podcast" has become the wrong label02:38 A LinkedIn company page with a microphone03:24 What a sales podcast actually is (and isn't)04:09 Why marketers flinch at the word "sales"05:51 The B2B dodge and its commercial cost08:14 The three-question sales podcast test11:23 What changes when your podcast earns its keep13:38 Pre-sold prospects and a shorter pipeline15:00 Why most B2B podcasts were built to fail16:08 Founder FAQ — Gareth on first-episode nerves17:54 Quick tip — your cover art isn't a logo19:13 The Sales Podcast Self-Audit and next steps
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Founder Podcast Playbook: Understanding Listener Analytics
Apr 1000:15:02Tap to summarizeYou opened your podcast dashboard this week, saw a number, felt vaguely okay or pretty terrible — and then closed the tab. That's not a podcast strategy. That's reading your horoscopes.In this episode of B2B Podcasting Insights, Neal Veglio gives you the playbook for putting your listener analytics to actual strategic use — starting with what each number in your dashboard is really telling you, and more importantly, what decision it should be prompting you to make.We cover the four metrics that matter for founders running B2B podcasts: why downloads measure reach rather than popularity and what to do with that insight, how completion rate is the single most important number your show can produce, what drop-off points are really telling you about your content and your audience, and why repeat listeners are your most valuable buying-window signal.There's also a Monday morning protocol — a simple, repeatable process for turning your analytics into content decisions and audience-fit tests before your next episode even goes live.Plus: a listener Q&A response to a founder who recorded six episodes and hasn't published a single one, and a quick tip on why your show notes are probably written for the wrong person entirely.Useful linksPodknows Websitehttps://podknows.co.ukFounder Podcast Playbook (Free Download)https://podknows.co.uk/founder-podcast-playbookB2B Podcast Growth Diagnostichttps://podknows.co.uk/diagnosticPodcast Auditshttps://podknows.co.uk/auditsTimestamped Summary00:00 — The dashboard problem every B2B founder has01:05 — What this episode is (and isn't) about downloads02:30 — Metric 1: Downloads — reach vs popularity, and what to compare04:15 — Your Monday morning downloads protocol05:00 — Metric 2: Completion rate — the one number to rule them all06:45 — What a sub-40% completion rate is really telling you07:30 — Metric 3: Drop-off points — your script doctor09:15 — Metric 4: Repeat listeners and the buying window10:45 — Monday morning protocol recap11:30 — Founder Q&A: Rachel's six unpublished episodes14:15 — Quick tip: Your show notes are a search landing page15:45 — CTA: The Founder Podcast Playbook and DiagnosticMentioned in this episode:Learn More About Podknows PodcastingWe're at https://podknows.co.uk/
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Marketing With Podcasting — How Buying Triggers Beat Brand Awareness
Apr 300:14:50Tap to summarizeIf you've put a solid business case together for a branded podcast to help with your B2B podcast marketing, and still got shot down before the biscuits were finished — it probably wasn't the idea that failed. It was the argument you used to make it.Download numbers and audience engagement strategies mean nothing to a CFO. "Big brands are doing it" lands even worse. What actually works is connecting your podcast directly to a commercial problem the business already admits it has — and reframing it not as content, but as a sales asset.I'm Neal Veglio, founder of Podknows Podcasting, and in this episode of B2B Podcasting Insights, I'm walking through exactly how to shift the internal conversation around your B2B podcast — from risk anxiety to revenue logic.We cover why stakeholder pushback on business podcasts is almost always a risk problem rather than a content problem, what not to say in a stakeholder meeting, and how to build a six-episode pilot plan that feels contained enough to get a yes. There's also a section on finding your internal champion before you even walk through the door — and why that coalition matters more than any PowerPoint deck.We also tackle publishing cadence (weekly is not a moral obligation) and episode length (it ends when the point is made — not when you've hit 30 minutes).If you're trying to get a branded B2B podcast off the ground, or you're struggling to demonstrate its value internally, this one's for you.Useful linksPodknows Websitehttps://podknows.co.ukB2B Podcast Growth Diagnostichttps://podknows.co.uk/diagnosticPodcast Auditshttps://podknows.co.uk/auditsMentioned in this episode:Learn More About Podknows PodcastingWe're at https://podknows.co.uk/
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Is Beehiiv The Ideal New Platform For Indie Podcasters?
Apr 200:04:26Tap to summarizeBeehiiv are targeting podcasters with offers to join their new creator platform. But is this the solution podcasters have been waiting for?Link to check out their teased offer: https://www.beehiiv.com/beehiiv-for/podcasters
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