Sponsored by Podscribe. Join us at the Innovation Stage at POSSIBLE! Learn how to buy audio more effectively and drive measurable results with Podscribe’s Matt Drengler. April 29, 12:10 PM ET. Save your spot.

Audioboom released a trading update for Q1/26. Revenue is up +30% year-on-year to another record of $22.5mn; the company made $4.8mn profit (up +41%). However, Audioboom describes video - up +70% in views - as "lower-yield"; revenue per thousand downloads is down from $60.83 to $45.10 as a result of more video and more downloads within the UK, which historically monetises less well than the US. The company recently signed Crooked Media and true-crime show RedHanded.
Sounds Profitable's Tom Webster is running a free webinar today at 2pm ET, looking at Audio Primes: the people who listen to podcasts. The report, sponsored by RSS.com, look at podcast consumers who prefer audio, not video: and "they defy every stereotype you might have about them", we're told. You can sign up free, here.
Which are the best true crime shows - for advertisers? Where are the ads in those shows working the best? Oxford Road has released data today from ORBIT which draws from more than $1.6bn in campaign data. The research shows that advertisers are timidly investing in the genre; and not properly committing. "The nuance of this genre rewards those who explore it."

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