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Programmatic ads are fine - until they're not. Some companies are a little too "creative" with their categories, so they can slip past creator filters and you can get ads for things you don't want in your show. RedCircle has launched Mic Check for Programmatic Ads - a tool that checks programmatic ads have been properly categorised, so they don't get past your filters. The company estimates that 1 in 50 ads are miscategorized - and tell us that gambling ads often appear categorised as "financial planning" or "investing".
Pocket Casts is now available on the big screen - as the podcast app launches a new Apple TV app. The Apple TV app is built to automatically sync with your phone's app, so you can listen in the car or on the bus; then continue listening when you get home on the big screen (and the decent speakers). Android TV is coming soon, the company says. We asked about video support, and we were told: "The app is not audio-only. HLS support is currently in beta, and we’re planning for HLS video to work on Apple TV as well."
Last week, our Editor suggested that we should stop expecting podcast apps to work for free, and cut them into revenue in return for better measurement data. We've published a response from Amy Dugger, who accuses us of not wanting to report on the real issues for creators.

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It's the LAST WEEK to enter The SONARR Awards — Australia's new awards for podcast, radio, audiobook & voice-over. 34 categories, one SONARR of the Year, a $10,000AUD cash prize pool, indie entries $75AUD. Submissions close FRIDAY, 31 July.

Gold supporters: Buzzsprout, Mowpod, The $100 MBA, Podbean, Cloud10, The Podglomerate, Audiohook, Podscribe, Simplecast, PAVE Studios, RedCircle, Magid, Libsyn, audioBoom, Scicomm Media, Sounds Profitable, The Content Creator's Accountant, Cohost, Jar Podcast Solutions, Awesound, Podpage websites, We Edit Podcasts, Acast

Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, True Native Media, Magellan AI, Nomono, The Podcast Haven, Podium, Tink Media, Truefans, Hypecast, Locked On Podcast Network, Compliance Podcast Network, Frequency, PodAnalyst, POW PR, iono.fm, Castbox, Ausha, Companion Arts, Blubrry, Jonekiri, Red Seat Ventures, SoundStack, Podcast Movement, Voxtopica, Podium , ARN's iHeartPodcast Network Aust, Health Podcast Network, Rephonic, Transistor,