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Podcasts are becoming multiplatform - audio, video, short-form, social and newsletters - and audiences are switching between them. That's one of the findings of a new piece of research: The Podcast Atlas by Sounds Profitable, which gets covered in a free webinar this Wednesday. The data also covers the benefits of podcast newsletters (not this one) - which "create direct, owned relationships that are independent of platform algorithms. Among newsletter subscribers, 87% said podcast newsletters lead them to listen to episodes".
- We also learn that audio and video listeners demonstrated nearly identical episode completion rates.
The winners of the Scottish Podcast Awards were announced. The Podcast of the Year went to comedy show The Ford & Shelby Show.
iHeartMedia announced an expanded relationship with Amazon Ads. iHeartMedia customers can now leverage Amazon DSP; iHeart is also a local reseller of its audio and video inventory.

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FREE Content Collaboration session for podcasters. — Looking to be a guest or find guests? In this 100% FREE Podcasting Business School meet-up, podcasters will have the opportunity to network and seek collaboration opportunities with other podcasters.
🚨 Make the Most of July — Only 2 days left to lock in self-serve campaigns running 7/1-7/15 on Player FM! Boost downloads, grow your audience, and get your show discovered. Don’t wait!
The Podcast Atlas — Join Sounds Profitable's Tom Webster for a live webinar on July 1, as we explore the NEW Map of Podcasting, the creator-centered universe, and how all the pieces fit together.

Gold supporters: Buzzsprout, Mowpod, Podbean, The $100 MBA, The Podglomerate, Cloud10, Simplecast, Podscribe, PAVE Studios, Audiohook, Magid, The Content Creator's Accountant, Cohost, Libsyn, Sounds Profitable, Scicomm Media, audioBoom, RedCircle, Jar Podcast Solutions, Awesound, We Edit Podcasts, Acast, Podpage websites

Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, True Native Media, Magellan AI, Nomono, Voxtopica, Ausha, Locked On Podcast Network, iono.fm, Tink Media, The Podcast Haven, Podcast Movement, Jonekiri, SoundStack, PodAnalyst, Truefans, Red Seat Ventures, Companion Arts, ARN's iHeartPodcast Network Aust, The Roost, Castbox, POW PR, Compliance Podcast Network, Frequency, Blubrry, Podium , Health Podcast Network, Rhapsody Voices, Double Elvis Productions, Diversion Podcasts, Lemonada Media, Transistor, Cr...