“Another way to think about [podcasting SEO] is to give your page all the contextual clues it needs to point people/Google to that page. Things like making sure you have a title that people are searching for, a meta-description or SEO snippet that'll show up in search results, and a description that your target audience will care about and find interesting.”

Amanda Natividad is the Head of Marketing at Growth Machine and the host of the Growth Machine Marketing Podcast.

(0:57) - Quick intro to Amanda, why she revitalized the Growth Machine podcast. She shares how she grew the podcast organically, and how she gets her guest to help promote it.

(4:22) - Amanda’s measure of success is whether the podcast generates additional content. Two is how it’s been generating new leads.

(5:30) - Every Growth Machine episode has detailed and informative show notes. Amanda’s thoughts when writing them: “include everything that is necessary to help someone make the decision to listen to the episode and to stay on that page.” Writing the show notes also helps her think about why the episode would be informative and/or interesting.

(8:13) - Amanda turns each podcast episode into at least one other piece of content, like a blog post, or a case study.

(10:20) - Amanda writes content based on whether people would be interested in it. Ie: are people searching for it on Google? Are there communities who want this content? Are there certain questions that come up anecdotally?

(11:35) - How to gauge interest in a topic if you don’t have access to ahrefs using Moz and google keywords. This is important because you can then make podcasts which can then answer questions based on that.

(12:40) - Amanda uses Otter.ai to transcribe her podcasts, but she hasn’t published them. It’s important to vet transcripts so that missed words and phrases don’t lead a reader to think that a person said something other than what he actually said on the podcast. Transcripts are used to reference episodes more quickly, to write quotes, and to write further content.

(14:53) - Working with a freelance writer to turn episodes into blog posts.

(16:45) - Do transcripts need to be 100% accurate? A bit of back and forth. Two things to consider: are the errors materially changing what the speaker is saying? And is the transcript useful for the reader?

(18:37) - Peter Attia uses his transcripts to add in extra medical and scientific context for listeners who might not be MDs like him and his guests.

(20:52) - How to prepare your podcast, transcripts, and websites for SEO if you don’t have access to SEO tools like ahrefs. Think about what you want your headline to be, what the content should be, what listeners are looking for on google.

(23:56) - Successful podcasters who build community are those who create content to have discussions for the sake of community. Kristin LaFrance comes to mind as the host of Resilient Retail.

(26:18) - A few more thoughts on how to SEO without any SEO tools: timestamps, meta-descriptions, etc.

Thanks for coming onto the podcast Amanda!

Connect with Amanda on Twitter: https://twitter.com/amandanat

Listen to the Growth Machine Podcast: https://www.growthmachine.com/podcast

Connect with Growth Machine: https://www.growthmachine.com

To learn more about Podscribers, to share how you use transcripts, or to request a sample transcript for your own podcast, email us at transcriptions [at] podscribe [dot] ai. Thanks!